Apple Design

[KiongoHD]

Los trabajos de diseño en Apple Inc

[Waberner]

i'm not an apple user, but there are only a few tech companies with excellently designed products, e.g. apple and b&o.

[mobius1aic]

Also what I find interesting is the state of current Apple design versus a few years ago in the pre-Intel but final half of the PowerPC days. All the clear plastic and bright colors seem almost juvenile in comparison to the current style of Apple design. However I am a closet fan of the Apple Cube as well as the early Cinema/Studio displays that had the clear lining with three point (two front, single back) stand mounting. I'd buy it if I saw it at a second hand store.

[mobius1aic]

I like Apple design, I just hate the lack of modularity and the expense. And of course I hate the fanboys XD

One of my personal favorite things that Apple designed into the past two/three generations of iMacs, Macbooks, and the Cinema Displays is the black bezel that surrounds the gorgeous (but pricey) monitors they use. Not only does it look nice, but it helps to create a boundary so it seems more focused and undisturbed, much like an art gallery with white or black walls.

[walkertongdee]

oops I was looking for the design of the fruit

[QualityCompare]

4:08 LollyGagging! xD

[pjetrs]

Great to see Rams also in this video, he deserves the credits!

And i really hope Ive will go on stage now and do the presentations, he is such a calm man where i could listen for hours to, just because of his voice. I think he can sell the products like Jobs did. (i hope)

[azpilipino123]

SHAVE

[SeleNazzy]

He can literally talk for hours about how apple takes cutting metal on whole another level

wtf

[vertevero]

01:15 "Good design is honest."

Well, that takes Apple out of the equation.

[pingguo2]

@vertevero Fuck you.

[vertevero]

@pingguo2 Ouch.

I'm just saying that Apple is well known for having dirty business practices.

[pingguo2]

@vertevero Apple is well known to conduct their business honestly and environmentally mindfully. Do yourself a favor and read: apple.com/environment. Also, try to go to an Apple Store and try an Apple product.

[vertevero]

@pingguo2 Good on them for being more green. The dirty business practices I'm talking about are the anti-competitive practices that they use their patents for, i.e. trying to stop a competitor (Android) from producing. Here's a good example of Apple's "innovation", which Android is infringing on: i. imgur. com/xbQvI.jpg

[pingguo2]

@vertevero The problem of patents is a tricky issue and Apple as a company does not have control of the health of the patent system. What they do do is innovate, which they do well. I saw the picture you linked to, and I get the point, but that only seems absurd because of the patent system, which has nothing to do with Apple's innovation.

[notmack]

I wouldn't say they are innovative, but rather, they are talented at making things that people don't need but make them want it in the worst way

[Jonmad17]

@notmack Well, other than basic food and clothing no one needs anything. Our entire planet is full of superfluous crap. Some make ugly superfluous crap, some make beautiful superfluous crap. If i'm going to own something I don't need, then it might as well be nice to look at.

[notmack]

missing the point here

[omfg4all]

given the choice between something that works ALL the time and something that looks good ALL the time I choose the former.

[ChanonPongpanich]

Who is the first German speaking man?

[feschlix]

@ChanonPongpanich It's Dieter Rams. He was the designer of BRAUN. The German part is great for me because I'm German.

[leninyoh]

@ChanonPongpanich

That's Dieter Rams. The guy who inspired Jonathan Ives himself. He's supposed to be one of the greatest designers ever and been the design chief of Braun for many decades.

The uploader should not have ignored Dieter Rams in the description or title. It's a great moment to have him like that on video.

[SpookyGooky]

@leninyoh I uploaded this video for a co-worker who did not know who Rams was, yet included him in the video to set the context fol the video.

[leninyoh]

@SpookyGooky Cool :)

[DaviDeXtA]

I can't think of anyone who couldn't take note of the brilliance in the way Ive thinks. Even down to the way he talks, very calm....I really could listen to him all day and not be bored.

[assais]

whats the name of the song that starts at 1:50?? beautiful melody!!

[bjarkebech]

@assais Telefon Tel Aviv - I Made A Tree On The Wold

[Misato99]

he's so hot...

[timdemaesschalck]

I could listen to this man all day.

[jktcz]

"a calm and considered solution" - amazing. 

[oOJampisOo]

The man is a frikkin' genious...

[stogi5959]

is johny ive working out? 0.o

[N0vakDj]

@hurtbert This American doesn't think his accent is hard to understand at all. Don't know why they subtitled him.

[jgallant1990]

i love apple gna put that out there, but irrelevant of that, this is a fantastic piece of filmaking.

[iMhike]

Wen suhm thing X seeds yoh awbilitey to ondastond how it waks ...it sowt ove becohms mojicoh

[Kiddomike]

We must aspire to be like Dieter Rams and Jon Ive. In other words, we should be creative and innovative whatever profession or career we are in.

[thanggnguyen]

one of the biggest reasons Apple is so successful is their unwavering desire to make the BEST products they can make, without regard for price. i personally prefer PCs yet my first experience with a computer was with a Mac.

[nuritgggggggg]

lol, israel is everywhere even in this video you can find the most viewed site... "ynet"

[cwines1991]

dieter ramms ftw.

[webwombel]

Wow! Look at 4:33 Is this an insight view into the labs of Apple??? A look behind the scene? a miracle!

[fahimchen]

Jony Ive the next CEO of Apple!!

[Apple2068]

@fahimchen Turn out to be Tim Cook after all.

[ColonelMoses]

@fahimchen Looks like you missed the mark there, buddy. :-)

[WeEatBrainz]

@fahimchen I wish

[Bracerjack]

He is sooooooooooooooooooooooo Hot.

[snare123]

I'm a PC guy but also love Apple (i believe it's rare to find people like me). Currently in my second year of studying Industrial design. The more I learn about design, the more I realise how good Apple are.

Dieter Rams and Jonathan Ive are so inspiring!

[philosophersphone]

@snare123 On the contrary, anyone who uses a computer and doesn't appreciate the beauty of things like this is either willfully resisting or just doesn't care. Peace to you.

[theDesignfun]

ive copied totally the BRAUN design. DIETER RAMS is the genious....

[zkfoster]

god he is so sexy

[beekun807]

respect!

[Kattmurkla]

Jony Ive is always the highlight of all Apple product movies. Just his calm but at the same time energetic way to talk about what he has been part of designing must alone have sold many Apple products. He really makes you understand the premiumness of Apple products and the advantages Apples concepts have.

[abn666]

Diehter or Jonathan?

[McHunt7]

Gotta love this guy.

[deville123]

Genius

[Stanlyok]

professional!

[foxsux6000]

uber-geek!