American Airlines Los Angeles Launch Video -- Come Fly With Us

[UpAndLeave]

It gave me goose bumps. I know people just say that, but I've watched this several times and now I get goose bumps. God I love AA.

[ERAUPRCWA]

It's funny reading the comments of people who dislike the airline. So much so they search the airline and decided to leave tasteless comments on this video. But, to my understanding, the airline is rebooting itself with new management, new aircrafts and a new marketing scheme to help boost the more modern professional appeal of this classic carrier. Take care of your employees and your employees will take care of the passengers. Change your customer service model and the airline will be golden

[TomsFriendKake]

I would have joined in just because that seemed like fun...running around with my arms out like an airplane. I haven't done that since I was a child!!!!

[saavedravzla]

Sweet!

[tonapu]

when you get all those white racist flight attendants out of the air crafts, i will start flying with you, but till then i rather fly Delta.

[DigitalGrotto]

@tonapu one less overly-sensitive ethnic with major self-esteem issues flying AA is fine with me.

[bzimana]

I'm adding a "thumbs up" to one of the top comments, because I have been a loyal AAdvantage member since 2002, but in that time I've seen a massive decline in service and a spike in prices.

Personally, I loved the video. It was uplifting and fresh, which is what advertising should be... but it didn't tell us much about your routes from LAX.

My advice: ditch the cashless cabins (my money is not good here???) and check bags for free.

[GinoRam88]

I experienced nothing but rude customer service from American Airlines. So I switched to United and I love it. The rewards are far better, too! (:

[cindyenglishgbs]

Love the song! Way to go Jeremy Fisher. Too choreographed to look real, though. But nice song.

[gcngcn]

For this asking... The song is "Come Fly With Me" by Jeremy Fisher.

[matmicmj]

PEACE AND LOVE ALWAYS ...

[americanairlines000]

What song is that?

[GirlLostInBrooklyn]

Too bad your customer service STINKS!!!! Your airline tried to screw me and make me pay more for a flight I had already booked so I switched to Jet Blue. I will never fly your airline ever again and have warned my friends and family not to fly you either. You have absolutely no respect for your customers which is why I am no longer one of yours.

[ajoebloe]

This was amazing!! kudos!!

[jmauro189]

Great. More cities added to screw even more people over!!!!

[jmauro189]

Great. Now another city where American Airlines can screw people over.

[Chiggs]

I hope the dancers in this video got paid well; well enough for them to forget this embarassment.



[6109Ham]

So does this mean they gave their personnel on the flights a personality? Does this mean they will be on time more often than not? Just what should that mean to me as a consumer?

[Nonrevenue]

what a bunch of crumpy comments, Geez. I thought the piece was great. A nice takeoff from other mundane airline media et al. wAAy to go! AA. Keep up the nice ads : )

[jerjorju]

Yawn

[kathyannlong]

Camera work sucks. Over produced. doesn't look spontaneous the way true flash mobs should. obvious father and daughter are actors. just not thrilling. obvious commercial for airline.

[DigitalGrotto]

I almost got mugged on those very steps on a Saturday because it was so deserted. What planet do these people come from? Good to see there was at least one vagrant to make it somewhat representational.

[TomsFriendKake]

I liked it, I thought it was fun. But I really think American Airlines needs to recapture their ad campaing from the late 70's and 80's "Were American Airlines doing what we do best." And really highlight your employee's and your dedicaton to the traveler. You also need to get your house in order financially and begin growing again. You have Hubs in all the key markets, yet your loosing to Delta and United. But once you change that, you could also highlight that.

[esquibelle]

So lame. Corporation cuteness. Icky.

[jonathan1stewart]

Did you get the proper permits for this? I suppose AA, as a major company, can't do any sort of advertising campaign as a spontaneous public expression, despite appearances. It was all going so well until they took over the crosswalk for a perfectly-frame overhead view of the AA logo. That gave it away as a carefully choreographed, massively funded contrivance. Still, it was pretty cool, just contrived.

[ducksducks]

I'm really glad that CNN.com just linked me to a commercial.

[apothead]

Alright back to work everybody, you gotta work work work so you can come up with money to pay for our expensive plane tickets.

[Sunfadedlovejaded]

In the time of flash drives and flash mobs..Sigh

[theshortcakediaries]

Charging for baggage checking....uncool American...STILL uncool and I will not be happy dancing about it ....sorry

[JHM0290]

Hey American! What song is this! Love it!

[w5pda]

I don't know why, but this commercial jogged my memory a bit, and reminded me of the old AA jingle/slogan "We're American Airlines, doing what we do best."

[TheWillcad]

Wonderful performance, but it's not a flash mob, it's a choreographed performance.

Notice how it was filmed from multiple angles? And yet none of the camera people can be seen in each others' shots. That means multiple takes... which means no flash mob, but a standard commercial.

Still, it was nice. I enjoyed it.

[americanairlines]

We appreciate everyone viewing the video and adding your comments. We’re hoping that you enjoy the video as a bit of fun to help us celebrate our new service from LAX. Thanks for your contributions, we’re listening. On that note, what type of video content would you like to see us produce?

[ItsCooksta77]

@americanairlines I've been a loyal AAdvantage member since 1996 and have flown AA since birth (1994) and wish to continue to fly my favorite airline but factors like comfort on planes like the fact first class seats on AA are economy on planes of other airlines outside the US. Also the horrid meals need to change. I wish to feel like a guest if I'm paying for that so a good meal and good friendly service in a nice comfortable seat. I simply wish to be proud of my favorite airline. -Andrew Iorio

[mvallin]

cnn bills this as news?!

[Kochers27]

@mvallin Thats how i found this video too!

[cordawg1]

it is not a flash mob. it is nothing more than an advertisement.

[grix1980]

Sorry AA, it's way too late to addopt this type of viral marketing for your brand. It's obviously that surprise element with dancers and bunch of happy people will do the job-we see nice performed clone campain - it's already been done with T-Mobile "Lifes For Sharing" or London city "Unexpected performance" ...brilliant idea with "surprise effect" in Spanair viral ad "Unexpected luggage".

I just don't believe that a such a giantbrand as AA is so poor of fresh ideas :(

[Fuyubachi]

wonderful. now stop treating customers like freight and you may be on to something.

[created77]

Great idea, American! People stop, watch, record, upload, and your exposure continues on social media. Expect to see more! Read my take on the travel impact dot com.

[scaremenga]

Was Howie Mandell involved with this?

[TH8MA3]

@americanairlines People will always complain ... What AA needs to do is be more connected with its customers via youtube/facebook and twitter. Have videos about places you fly, the main attractions and such. Have special promotions and contests for people that ''follow'' you on these social networks it will raise the interest for the airline. It is a good marketing push, much better than the usual cold adds we see from most companies. Keep up the good work

[lizardonastick]

Its a funny, charming piece. Somehow people think a flashmob is some sacred art form. Public dance has been in advertising for decades.

[DeadlyChinchilla]

The next time I'm late for work/class, I'm just gunna be like "I got accosted by a flashdance mob." Lets see them beat that. >_<

[supertraveler666]

I LIKED this a lot! Made me smile. Lots of positive energy. And thanks for the new flights. Hope to use at least some of them!!

[futuresewbrite]

What's up with all the haters? It's a cute vid - made me :-). Get a life, people.

[RussellBW]

This isn't a flash mob ... it's a nicely edited commercial. Fail.

[starsfan1970]

Nice dance routine...great song too. Nice to see more flights to Asia out of LAX. Keep it up!

[howkensea]

While the song is catchy and cute, and I appreciate the effort, I agree that a more practical way to spend the money for this project would be to lower costs to the travelers. People who travel a lot are NOT going to be impressed by this and decide, "Hey, they sing and dance well! Let's fly with THEM next time!" DUH!

[jrmrsr26]

I actually thought this was sweet. The song is catchy - I can't get it out of my head!

[smartdon007]

Just so lame to see people coming out of nowhere and dancing all over....You could have done a better job thn tht AA !

[cpage1]

Crap; this ain't no flash mob; it's a rehearsed commercial for which all the talent was paid. Come on.

[Disciplyne]

OMG, you guys (AA) so don't get what a flash mob is... or was before mooks like your lame ad agency got their claws into it.

[charlieinspain]

A flashmob isn't cool anymore, u wanna know what's cool? using AA frequent flier miles without paying ridiculous fees.

when are the AA ad gurus going to realize THAT!???

[kanakreyes]

this is not a flash mob, there is nothing spontaneous about this, these people are professional dancers, and it has been heavily edited. FAIL!

[Seahawk601]

Other than the fact that the Flash Mob did not represent the population of the city it serves, I don't have any problems with the ad. Its a "feel good" ad, and clever. The close ups of the people taking the pictures were erroneous not enough context. Should have panned out the camera to show that instead of doing it in small 2 second clips. And yes, I don't like American and refuse to fly them as well because of the baggage fees.

[jonburck]

Totally f*ing LAME. Even the bystanders are rehearsed. It's not even in sync. People are moved around between candid shots. This is the lamest ad video on YouTube. Fire the idiot who decided that "we can create a flash mob ad that will appeal to a large audience". When you hear something like that in a meeting, shoot it down fast. The idea sucks so the video sucks.

[Seahawk601]

One black guy in the flash mob in downtown L.A. anything wrong with that picture? Suggestion: the flash mob needs more "color"

[Kiffraji]

Um, you actually need bystanders for this to be funny. Plus, the whole thing smacks of cheesy marketing. Yuck.

[SlowDaddie]

it's not the same when it's some company trying to advertise a product. fail.

[mitopay]

Yawn. The inventor of the Flash Mob weeps into his macchiato in shame

[wangwithfries]

What AA needs is an angry rap song commercial with a flashmob of bootyshakers. That way it could be more "non-lame."

[housewrecker1977]

Cool video! But I'd prefer that you just stop charging me for luggage, stop losing my luggage, start serving food again and try to make flying less of a terrible experience.

[sslitherr]

w. t. f?

[Floyd26DSM]

A very poor attempt at re-creating the flash mob videos from Philadelphia. Not cute, not fun, and certainly not entertaining.

[MoJTheMovie]

love this commercial!!!

[way2muchNFO]

i like music and dancing, least ppl were smilin

[mrthebillman]

Dancing for my Corporate Overlords

[xtinctsurfer7]

Here's a great idea!!! STOP RAISING YOUR D%#& PRICES AND PAYING FOR THESE STUPID FLASH MOB ADVERTISEMENTS! MAYBE THEN PEOPLE WILL FLY AGAIN!

[theelviscerator]

Sheer stupidity and a waste of time. But you are free to do so, for now.

Soon obama will tax you for this I am sure.

[JPGDLM]

It seems like American Airlines has money for everything else except for their employees.

Happy employees = Better service

[nguyenxloan]

As one of the gawkers who watched this video being made, I enjoy it immensely and thanks for filming it in Downtown Los Angeles.

[phlashba]

AA, I'm seriously embarrassed for you. That was just sad.

[stochasticmonk]

the problem isn't that the flash mob is an ad, the problem is that it's soul-crushingly lame and awkward

[ducttape69420]

People got paid to do this ? wow..

[githm]

It made me smile to see the other people smile...I like to see people smile and have happy moments. I'm easy like that. Some of these comments appear to reflect a bunch of anger and discontent. I wonder what makes you smile...if anything at all. Perhaps being mean, cynical, pessimistic and critical is what makes you smile. Different strokes for different folks I guess.

[future4you]

Where's my buddy RALF!!!

Whew thats better.

[bumcheek7]

Tacky and unoriginal.

[pezzman2]

Money better spent reupholstering one of your ancient tacky planes

[pezzman2]

money better spent reupholstering one of your ancient tacky planes.

[tankkyle]

Horrible. Inauthentic. Contrived. Annoying.

[rexxcarz]

I agree with Jaskerisk: Because of this clever ad that made me (and the bystanders) smile, I WILL fly AA next time! All you no-life-having whining tree huggers and sissy-boy complainers need to get away from your pathetic agendas and just enjoy life before you realize that you wasted it whimpering about crap that doesn't matter.

[PJFinLGB]

Not so disgusting really -- if you have watched many flashmobs - many are done as advertising for products and services.......

Flash mobs by T-mobile, disney etc.

[Jasterisk]

In response to all you crabby asses about this flash mob. JUST BECAUSE THEY DID THIS I WILL FLY AA NEXT TIME!

[asklizryan]

This is horrifying!! You have perverted the musical flashmob for advertising! Disgusting!

[lacubsfan]

So THIS is what luggage fees pay for... How about spend less on stupid creepy advertising, and more on research on how not to kill animals on your flights?

[porovaara]

AD.



[Feralnerd]

Seriously, fire whoever thought people would respond well to co-opting "flash mobs" for advertising. Guerrilla advertising does not a flash mob make.

[xenubarb]

@Feralnerd Agreed. But it was only a matter of time before corporations thought they could tap that flashmob energy.

They can't. Prefab flashmob isn't a flashmob, and this commercial (yes it is) doesn't give me any of the soul-thrilling joy of the real thing.

AA Failmob, amirite?

[Feralnerd]

I have a ZANY wacky social media idea for you! It's pretty out there but here goes: what if you got people to fly with you by...having better service, and lower prices? WHAT A WACKY GIMMICK THAT WOULD BE!

[FSXlander]

Awesome!

[jenndew2]

Love this!!  So clever!! The ending is awesome.

[booboonah]

so impossibly lame. what is this the early 2000s? Come on AA

[handsomedonkey]

LOVE the ending!

[jc12139]

Very COOL!!!

[slaapkopje31]

I flew several times with american airlines to the USA, loved it everytime. Last time i flew with Delta, never ever again. Good job american airlines !!

[hellogean]

Right on! American!

[amjacks100]

So cute! Looking forward to flying American Airlines in just a few weeks.

[tealacomer]

love it!

[sarahsrecords]

WHOA Nate Olson @ 1:36

[gkt922]

Love it!!

[runway34r]

I flew with AA yesterday. Never again. Im un-subbing

[11Sqd3]

@runway34r ur still subbed lol

[runway34r]

@11Sqd3 im lazy, too.