Thank you! GAP is now a pixel in the Global Rainbow! It gets better. LGBT youth ... We are here for you! You are too special, too unique, and too important ... DO NOT DEPRIVE THE WORLD OF WHO YOU ARE AND WHAT YOU WILL BECOME. We deserve you, we need you, please ... STAY!
Wikipedia says Donald George Fisher (567-22-2326) founded The Gap on AUG. 21, 1969. On the 48th anniversary of this date (8/21/17) the United States will experience it's first total solar eclipse in more than three decades. Considering the 1981 split, the 42nd anniversary of the date was marked by the passing of a notable "new beginnings" teacher. Fisher died on 113th birthday of U.S. Sen. Samuel JAMES erVin (D-NC; 578-52-3300), who died in Winston-Salem, NC 8,923 days earlier on April 23, 1985
I can relate to the guy who speaks at 1:56. Now, when I encounter people who shun me for being gay or irreligious. I ask them: How can you have such a negative idea about God? The Bible is just a book among many. God loves everybody, very much like a mother loves her baby. He didn't make a hell for disobedient people, and he doesn't hate gays or anybody else.
Thank you Gap. I am not gay, but believe all those alphabet people should have equal rights and total acceptance. I respect the Gap Corporation for supporting this initiative.
The poor guy at 1:54! I am so sorry that christians made you feel that way. Yes the bible says being gay isn't the best idea, but it describes it with the same greek word used for other sins like adultery and pride. Those adults were probably trying to make themselves feel better about their sins by shouting about yours.
God loves you, no matter what you do, even if people don't
@hayeloma100 i have a better acronym GAP.....Gays Are People.....we are people...and your comment is played out and so under thought...of course they are gay...we know that no one needs you to clarify all because it took you a while to figure out what they were talking about...i mean really? no h8....and get over yourself...you thank it cool or funny to post things like that....well it's not..it's stupid and a cliche
@Rrainbowlina: it's amazing for anyone to have the courage to speak out! Yes, many companies are participating, many movie stars, etc... thanks be to all who have the courage to speak up... its not about who put out the better "it gets better" video...
Oh, god shared it with you? Then I should believe you, and it must be true, right? Because anybody claiming to have information from a supernatural source automatically must be telling the truth, right? Just like when Muslims tell Christians that they know through God that all non-Muslims are going to hell. Same thing, right? You believe the Muslims, don'cha?
So your very specific god-given instructions as to how gay people should behave? Oh, my, yes. Let's all listen up.
we commit suicide because we ARE alone in our town. No one seems to understand or to sympathize. I cant take any more of this. In reality..... I am just a mistake.I hate waking up... I hate going home... I hate falling asleep at night to nightmares. I hate being made fun of. They all tell me god hates me. i think about suicide every day. there isnt a moment of my life i dont spend wanting to hurt myself.
@wild2dreamer No. You're never alone. Look at all these people. They've grown up like you, and they do understand. You're not the only one. In the end... It's your choice. But it would be a terrible loss... When there's so little possibility that you'll be born and you were... Don't you think you ought to use it?
Once again I find myself having to express my pride, at having grown up and still reside in the San Francisco Bay Area! Though long ago, this did not prevent a boy I had loved (Bobby Griffith/Prayers for Bobby) from taking his own life. Though I've said it before , I need to repeat, that he and I hoped for a better world,but never could we have imagined a corporate work environment, where queer (LGBT/gay) people and their supporters could speak openly!
1:18 in and still no mention of the word "gay" or "lesbian" or "trans" or "queer."
1:40 in, still nothing. 2:06! Finally! And it's only in quoting homophobes.
I know this doesn't seem like a big deal, but saying these words out loud in a positive context is a really important piece in learning to accept yourself. Hearing someone say, "I'm gay and it's awesome" means a lot. And when people avoid it, it seems like shame or pandering to bigots.
I've learned a lot in this video. I learned that I shouldn't depend my happiness on other people's judgements, and that I should just stay true to myself and learn to love myself first., before anything else.
It does NOT get better when it comes to LOW WAGES with Gap Inc. We're all glad that Gap Inc. supports people like that, fine what else is new? Nice advert, btw. Money money money! What about the wages, Mr. Glenn Murphy? Your wages have not changed in years while you make way too much money per year yourself on cheap clothing for high prices ...that are made in China. SHAME ON YOU! I have a vid about my experience with the Gap. Click on my name, and if you agree, please pass it on. cheers
This is sooooo bullshit! I worked at Gap for 5 years! During which I have seen them target gays firsthand! Working there I would have never believed they were pro gay!! LOL! Not the Gap I know! I'm not gay either by the way! Nothing against it though! Yeah I busted my ass there unloading trailers for 5 fucking years until my back fuckin quit on me! Never been pushed harder in my life! Hated every fucking day there until they bullshit fired me for having to go on workmans comp! FUCK GAP!!
Congratulations on this wonderful anthology of messages of hope for suicidal gay or putatively gay kids. I am 58yo. I was never bullied or abused as a kid, but was suicidal for different reasons, still related to sexual orientation.
My attempt via carbon monoxide poisoning did me a lot of damage after an impossible recovery from brain death, but if I were now to talk to myself as a 22yo then i would show the love, support and opportunity I have been given in abundance. It got so much better.
Pepsi (Taco Bell, Pizza Hut), Abercrombie and Fitch (Hollister), Ben & Jerry's, Google (YouTube & Countless others), Facebook, Urban Outfitters, and now Gap Inc has openly supported the gay community. I know I've missed many corporations, but still, I'm so proud of these big powers for coming out and standing up for what's right, and for helping us move forward.
"If God had wanted me otherwise, He would have created me otherwise." - Johann Wolfgang Von Goethe.
Kudos to Gap for posting this. Several viewers have suggested this is a marketing move; I don't agree. Viewers: yes, it gets so much better - but you don't need to wait. If you're a youth who is feeling alone, confused or in crisis, please call The Trevor Lifeline at 1-866-4-U-TREVOR for immediate help. The phone line is open 24 hours a day, 365 days a year.
@captainpanic08 I work for Gap, Inc and was part of the video, and I can tell you that no one -- from those making it to those approving it -- intended it to be used for commercial gain.
Yes, we are in business to sell apparel, but we also want to do good in our communities - for customers, employees and to honor the legacy of our founder.
We used our logos at the end to emphasize for kids that everyday, familiar brands support them and this cause - much like Obama used his brand in his video.
@dreadstuff You work for an amazing company! You SHOULD be proud -- and let your superiors know that their corporate leadership and contribution to this project is greatly appreciated and did not go unnoticed!
Leviticus 18:22 Thou shalt not lie with mankind, as with womankind: it [is] abomination.
Romans 1: 26 For this cause YHVH gave them up unto vile affections: for even their women did change the natural use into that which is against nature:
27 And likewise also the men, leaving the natural use of the woman, burned in their lust one toward another; men with men working that which is unseemly, and receiving in themselves that recompence of their error which was meet.
Even at 52, being totally comfortable in my own skin, this video brought me to tears. Thank you so much for putting together such a simple and powerful message to those who might benefit from watching. Bravo!
@jpence80 That is amazing to hear. I've always loved The Gap but never knew they were such an awesome company! Major kudos to their corporate leadership who are not afraid to stand up for what is right.
This made me cry. Seriously, I've lived beyond high school and the bullying but this still speaks to me as a gay man, that despite the years, I still need to be reaffirmed and reassured.
@captainpanic08 No, it's not. I work for the Gap. No one once mentions The Gap. No one once waves around the Gap logo. No one talks about anything else other than the message they are portraying to kids who feel alone. If someone wants to shop there, let them. No one in this video is forcing them to. It just means a lot to them that a world wide known company isn't ashamed to support LGBT. Gap also supports a lot of other non-proft organizations.
Milk was not our nation's first gay politician. There were two openly lesbian politicians who were elected to state offices before Milk. Don't do them the injustice of forgetting them or chalking up their remarkable accomplishments to nothing.
All these outfits available at your nearest Gap store!
Seriously irritates me when companies co-opt campaigns like this to wave their logo(s) around. Do suicidal gay kids really need to be reminded about the existence of your store? Really? Do you not think they might have bigger fish to fry?
@captainpanic08 It's amazing that a big corporation such as the Gap would be supportive of gays. It takes guts for a corporation to come out in support of LGBT issues and it's not all about the promotion of gap here. The bigger picture is what's important here: A supportive message to the LGBT community from a big corporation that supports it. Times are changing. I want to give them a high five!
@rainbowlina I agree! After what Target and BestBuy did, we haven't seen many big corporation behind LGBT community. I'm glad that Gap stood up unlike other companies.
@rainbowlina Actually, The Gap has been from it's beginning. (Maybe it's San Fran home where it started bled into their corporate culture progressively.) They were the first big corporation to sponsor AIDS walks, offer domestic partnership benefits (which is in hindsight silly because they do everything they can not to offer any of their employees benefits) but the gap has always been a great company, not just with gay issues.
@rainbowlina Not that amazing. Apple, Google, Pixar, and tons of others have released similar videos of their employees. YouTube it up. Great stuff out there.
@zoeydebra Nope all people in these videos are people who work for the company, well I am pretty sure anyway :D because it would be pointless to hire a bunch of people and put them in it because that would show they aren't supporting it but just wanted to make a video...if that made sense, if it didn't sorry I confuse myself and others all the time xD
@captainpanic08 If this video keeps even one kid from despair and suicide, then I don't care it they tattoo the Gap logo on all the employees' foreheads and offer a 30% off coupon in the video -- it's a great thing. I wish I'd seen something like this when I was in high school.
@just1guy Haha, everyone on Towleroad was talking about how hot you are.
The truth is that companies, and massive corporations in particular, don't do anything without some sort of financial reasoning. Would they really have spent money on film equipment if they weren't expecting a return? Would any company part with any money at all if they weren't expecting to profit monetarily or in reputation? I absolutely guarantee that at some point people discussed it. Someone sat and chose those logos.
@just1guy You shouldn't be ashamed for what you've done, it's a great thing. I just think it's sad that companies always see fit to exploit these things. If the Gap had nothing to gain from branding this video, if they were being truly charitable, they wouldn't have done it. For a start it would have saved the time of someone in the publicity department.
@captainpanic08 The only thing I can do is suggest that you do something, such as a video, to spread awareness on what you believe. I do get what you're saying. Since the dawn of time companies have been trying to beat out their competitors by using techniques to get people to buy their merchandise. It's simple economics. But even if that were the case here, this video is getting many people happy and positive about what's been going on. And unfortunately, that doesn't matter to you.
@just1guy I never suggested anything of the sort, and to be honest I resent the implication. It the message of the video meaningless because it's been used for brand awareness purposes? Of course not, and I agree with every word said in it. Does the video seem somewhat disingenuous, or at least lose moral integrity because of it? Sadly, I think so. At the end of the day, they could have left it at 'Gap Inc.' They didn't, they added another five logos. What other purpose could that serve?
@captainpanic08 Your cynicism is very disappointing. Did it occur to you that their management team contributed to this campaign (& asked many of their employees to do so) because they were genuinely helping a worthwhile cause? As evident by the comments posted by several past & present Gap employees they have one of the strongest anti-discrimination policies in the US -- which isn't publicized or mentioned in the video. They have those policies in place because it's the right thing to do.
i love my company so much.
to the guy talking about the religious leaders who said God hates gay people and AIDs is a punishment -- i am so sorry. you ARE loved by God.
lilcaits 3 weeks ago
<3
celliott426101 1 month ago
best of the "it gets better" videos
thearaban 2 months ago
Thank you! GAP is now a pixel in the Global Rainbow! It gets better. LGBT youth ... We are here for you! You are too special, too unique, and too important ... DO NOT DEPRIVE THE WORLD OF WHO YOU ARE AND WHAT YOU WILL BECOME. We deserve you, we need you, please ... STAY!
joeperkins223 2 months ago 2
amazing<3
PAULINARUBIOus 3 months ago
GAP = Gay And Proud!!! :D
banananinja22 3 months ago 4
I love this! Thanks GAP!
Tatsuyoujo 4 months ago
I love this video... i think.... i dont find a love yet... but... is possible that i will find
AndresFLlanten 4 months ago
Comment removed
GWhiz99 4 months ago
Wikipedia says Donald George Fisher (567-22-2326) founded The Gap on AUG. 21, 1969. On the 48th anniversary of this date (8/21/17) the United States will experience it's first total solar eclipse in more than three decades. Considering the 1981 split, the 42nd anniversary of the date was marked by the passing of a notable "new beginnings" teacher. Fisher died on 113th birthday of U.S. Sen. Samuel JAMES erVin (D-NC; 578-52-3300), who died in Winston-Salem, NC 8,923 days earlier on April 23, 1985
GWhiz99 4 months ago
I can relate to the guy who speaks at 1:56. Now, when I encounter people who shun me for being gay or irreligious. I ask them: How can you have such a negative idea about God? The Bible is just a book among many. God loves everybody, very much like a mother loves her baby. He didn't make a hell for disobedient people, and he doesn't hate gays or anybody else.
neighbor1961 5 months ago 2
how come i see no banana republic employees! REPPIN THE BR
supercurrant 5 months ago 2
Thank you Gap. I am not gay, but believe all those alphabet people should have equal rights and total acceptance. I respect the Gap Corporation for supporting this initiative.
hanabbe 5 months ago
yay el señor que habla español yay ! eso latinos ! jajajaja ok adios bye
mariodjbro 5 months ago
I work at Gap and I'm bisexual. I couldn't be more proud of being both a Gap employee and a member of the LGBT community.
mmorgancarterr 6 months ago
GapInc? More like GayInc.
pauleau 6 months ago
@pauleau fail troll is fail. sit down noob.
Nekiroa 5 months ago
@Nekiroa
Sit down? Well, at least you're not asking me to bent over.
*BA-DUM-TISH*
pauleau 5 months ago
The poor guy at 1:54! I am so sorry that christians made you feel that way. Yes the bible says being gay isn't the best idea, but it describes it with the same greek word used for other sins like adultery and pride. Those adults were probably trying to make themselves feel better about their sins by shouting about yours.
God loves you, no matter what you do, even if people don't
theballetomane 6 months ago
(:
soccerlover2834 7 months ago
We should do a It Gets Better for the sweat shop folk, thats right, I went there, lol
shitttty 7 months ago
This comment has received too many negative votes show
Gap= gayasspeople
hayeloma100 7 months ago
@hayeloma100 i have a better acronym GAP.....Gays Are People.....we are people...and your comment is played out and so under thought...of course they are gay...we know that no one needs you to clarify all because it took you a while to figure out what they were talking about...i mean really? no h8....and get over yourself...you thank it cool or funny to post things like that....well it's not..it's stupid and a cliche
Arcanetheory7 7 months ago
@Arcanetheory7 very well put :)
MrXenitha 6 months ago
@MrXenitha XD
Arcanetheory7 6 months ago
@Rrainbowlina: it's amazing for anyone to have the courage to speak out! Yes, many companies are participating, many movie stars, etc... thanks be to all who have the courage to speak up... its not about who put out the better "it gets better" video...
bprovancha 7 months ago
I WILL BE A GAP CUSTOMER NOW FOREVER :)
FAXIDONIA 7 months ago
Ok those earrings on the guy at 1:58 are absolutely horrible!
Musicofthissphere 8 months ago
LOL, I thought this was going to be how life gets better AFTER being a Gap employee!! LOL
Musicofthissphere 8 months ago
Wow, go GAP!
HerEyesWereWild 8 months ago
This comment has received too many negative votes show
Excellent. One more place to picket.
babecursenomo 8 months ago
Chris is a Damn Hot Cutie
vosejpkaman07 8 months ago
This is so encouraging! I work at a Banana Republic. So proud of our company for making this video.
Guadalupe1130 9 months ago
So I searched it gets better and got apple, adobe, Pixar, google and then I saw gap and I started cracking up!! Haha
acurcuru22 9 months ago
@acurcuru22 umm....thiss funny how
Jawanzael23 9 months ago
This has been flagged as spam show
Stop Supporting Gays
You Are Making Them Feel Like Real People
spamman675 10 months ago
Comment removed
hotnoodle101 6 months ago
This has been flagged as spam show
I love gay people. theyre so cute
Bnephewable 10 months ago
This has been flagged as spam show
I love gay people. theyre so cute
Bnephewable 10 months ago
@bigcraig03
Oh, god shared it with you? Then I should believe you, and it must be true, right? Because anybody claiming to have information from a supernatural source automatically must be telling the truth, right? Just like when Muslims tell Christians that they know through God that all non-Muslims are going to hell. Same thing, right? You believe the Muslims, don'cha?
So your very specific god-given instructions as to how gay people should behave? Oh, my, yes. Let's all listen up.
infideluxe 10 months ago 24
we commit suicide because we ARE alone in our town. No one seems to understand or to sympathize. I cant take any more of this. In reality..... I am just a mistake.I hate waking up... I hate going home... I hate falling asleep at night to nightmares. I hate being made fun of. They all tell me god hates me. i think about suicide every day. there isnt a moment of my life i dont spend wanting to hurt myself.
wild2dreamer 10 months ago
@wild2dreamer No. You're never alone. Look at all these people. They've grown up like you, and they do understand. You're not the only one. In the end... It's your choice. But it would be a terrible loss... When there's so little possibility that you'll be born and you were... Don't you think you ought to use it?
hotnoodle101 6 months ago
LOL Im wearing a GAP hoody right now...i wear this hoody everywhere...i hide behind it =(
samer17579 11 months ago
@Gapinc
Ciao Amici!
Once again I find myself having to express my pride, at having grown up and still reside in the San Francisco Bay Area! Though long ago, this did not prevent a boy I had loved (Bobby Griffith/Prayers for Bobby) from taking his own life. Though I've said it before , I need to repeat, that he and I hoped for a better world,but never could we have imagined a corporate work environment, where queer (LGBT/gay) people and their supporters could speak openly!
Grazie
Blaine
blainebill39 1 year ago
How come I didnt hear about this campaign and I've been working for Gap for 3 years??
Jamieak1fan 1 year ago
1:18 in and still no mention of the word "gay" or "lesbian" or "trans" or "queer."
1:40 in, still nothing. 2:06! Finally! And it's only in quoting homophobes.
I know this doesn't seem like a big deal, but saying these words out loud in a positive context is a really important piece in learning to accept yourself. Hearing someone say, "I'm gay and it's awesome" means a lot. And when people avoid it, it seems like shame or pandering to bigots.
rabbitfish63 1 year ago
I've learned a lot in this video. I learned that I shouldn't depend my happiness on other people's judgements, and that I should just stay true to myself and learn to love myself first., before anything else.
Flameboy91112 1 year ago 3
It does NOT get better when it comes to LOW WAGES with Gap Inc. We're all glad that Gap Inc. supports people like that, fine what else is new? Nice advert, btw. Money money money! What about the wages, Mr. Glenn Murphy? Your wages have not changed in years while you make way too much money per year yourself on cheap clothing for high prices ...that are made in China. SHAME ON YOU! I have a vid about my experience with the Gap. Click on my name, and if you agree, please pass it on. cheers
whistleblabber 1 year ago
thank you
htarceno 1 year ago
Because of things ike this, I am very proud to be an employee of the gap.
xkiakiax 1 year ago
This is sooooo bullshit! I worked at Gap for 5 years! During which I have seen them target gays firsthand! Working there I would have never believed they were pro gay!! LOL! Not the Gap I know! I'm not gay either by the way! Nothing against it though! Yeah I busted my ass there unloading trailers for 5 fucking years until my back fuckin quit on me! Never been pushed harder in my life! Hated every fucking day there until they bullshit fired me for having to go on workmans comp! FUCK GAP!!
FuckinWayne 1 year ago
I love my Gap!
j9miles 1 year ago
Nice touch to include the Spanish speaker. Gracias!.
JeraldJagrah 1 year ago 21
Congratulations on this wonderful anthology of messages of hope for suicidal gay or putatively gay kids. I am 58yo. I was never bullied or abused as a kid, but was suicidal for different reasons, still related to sexual orientation.
My attempt via carbon monoxide poisoning did me a lot of damage after an impossible recovery from brain death, but if I were now to talk to myself as a 22yo then i would show the love, support and opportunity I have been given in abundance. It got so much better.
DerekWilliamsMusic 1 year ago
The GAP isn't know as Gay and Proud for no reason!
sshtdifferentday 1 year ago
Pepsi (Taco Bell, Pizza Hut), Abercrombie and Fitch (Hollister), Ben & Jerry's, Google (YouTube & Countless others), Facebook, Urban Outfitters, and now Gap Inc has openly supported the gay community. I know I've missed many corporations, but still, I'm so proud of these big powers for coming out and standing up for what's right, and for helping us move forward.
"If God had wanted me otherwise, He would have created me otherwise." - Johann Wolfgang Von Goethe.
Azlaier 1 year ago
Kudos to Gap for posting this. Several viewers have suggested this is a marketing move; I don't agree. Viewers: yes, it gets so much better - but you don't need to wait. If you're a youth who is feeling alone, confused or in crisis, please call The Trevor Lifeline at 1-866-4-U-TREVOR for immediate help. The phone line is open 24 hours a day, 365 days a year.
theBestArts 1 year ago 2
I am such a proud employee of Gap inc!
YLAnthony 1 year ago 3
@captainpanic08 I work for Gap, Inc and was part of the video, and I can tell you that no one -- from those making it to those approving it -- intended it to be used for commercial gain.
Yes, we are in business to sell apparel, but we also want to do good in our communities - for customers, employees and to honor the legacy of our founder.
We used our logos at the end to emphasize for kids that everyday, familiar brands support them and this cause - much like Obama used his brand in his video.
cnicklo 1 year ago 3
The greatest thing you'll ever learn, is to love and be loved in return.
The dumbest thing you'll ever do, is to hate those who love different to you.
matt7kiwi 1 year ago 3
Major kudos to the Gap and their amazing employees for participating in this campaign!
Gamec0ckGrad 1 year ago
I work for Old Navy (GAP)... and I couldn't be more proud to be an employee.
dreadstuff 1 year ago 73
@dreadstuff You work for an amazing company! You SHOULD be proud -- and let your superiors know that their corporate leadership and contribution to this project is greatly appreciated and did not go unnoticed!
Gamec0ckGrad 1 year ago
@dreadstuff
I also work for Old Navy, and I feel EXACTLY the same way. :) i'm posting this to my facebook.
almadavidtaylorpiano 1 year ago
@dreadstuff Me too! I work for Gap Outlet and love it!
Boricua5664 11 months ago
I'm Shoping at Gap, Old Navy and Banana Republic now! I'm not just saying this either i really and going to shop at their stores more
laugheenoutLoud 1 year ago
Comment removed
jhanasik 1 year ago
This has been flagged as spam show
Repent Gays
Leviticus 18:22 Thou shalt not lie with mankind, as with womankind: it [is] abomination.
Romans 1: 26 For this cause YHVH gave them up unto vile affections: for even their women did change the natural use into that which is against nature:
27 And likewise also the men, leaving the natural use of the woman, burned in their lust one toward another; men with men working that which is unseemly, and receiving in themselves that recompence of their error which was meet.
derekdb2 1 year ago
Wonderful example of corporate leadership. Thank you!
Scobleizer 1 year ago 2
Even at 52, being totally comfortable in my own skin, this video brought me to tears. Thank you so much for putting together such a simple and powerful message to those who might benefit from watching. Bravo!
daviduac 1 year ago 2
This is an amazing company to work for. They have a great anti-discrimination policy and even during orientation this is expressed over and over.
OLD NAVY, GAP, BANANA REPUBLIC, PIPER LIME!!!
jpence80 1 year ago 3
@jpence80 That is amazing to hear. I've always loved The Gap but never knew they were such an awesome company! Major kudos to their corporate leadership who are not afraid to stand up for what is right.
Gamec0ckGrad 1 year ago
This made me cry. Seriously, I've lived beyond high school and the bullying but this still speaks to me as a gay man, that despite the years, I still need to be reaffirmed and reassured.
hypertwink 1 year ago 2
I applaud those who share their stories and hope it really connects to those who need to know that they are not alone. This is outstanding!
Klytus1 1 year ago
this is awesome! kudos t Gap for doing this!
genxgina 1 year ago
OUTSTANDING.
mercury613 1 year ago
YAY GAP! I'm shopping there for Christmas presents!
lelandpmorrill 1 year ago 2
@lelandpmorrill This is exactly why they made the video in the first place.
captainpanic08 1 year ago
@captainpanic08 No, it's not. I work for the Gap. No one once mentions The Gap. No one once waves around the Gap logo. No one talks about anything else other than the message they are portraying to kids who feel alone. If someone wants to shop there, let them. No one in this video is forcing them to. It just means a lot to them that a world wide known company isn't ashamed to support LGBT. Gap also supports a lot of other non-proft organizations.
just1guy 1 year ago
i used to work at the gap! there were a surprising number of gay people. it was awesome!
cmtsoccer9 1 year ago 2
Hey, they should come to our store. Banana is way more fancy
katwoolfy 1 year ago
Love It. GAY PRIDE
AtkinsEars 1 year ago
Milk was not our nation's first gay politician. There were two openly lesbian politicians who were elected to state offices before Milk. Don't do them the injustice of forgetting them or chalking up their remarkable accomplishments to nothing.
licetdavid 1 year ago
fuck religious people
Slacktoo 1 year ago
This is beautiful. Thanks Gap.
ste11astar 1 year ago 2
Thank you all!
beautifullife787 1 year ago
i love u gap!!
irishchristian777 1 year ago
awesome!
sarkazzII 1 year ago
<3 Gap & <3 LGBT & <3 this video!
j9miles 1 year ago
This has been flagged as spam show
All these outfits available at your nearest Gap store!
Seriously irritates me when companies co-opt campaigns like this to wave their logo(s) around. Do suicidal gay kids really need to be reminded about the existence of your store? Really? Do you not think they might have bigger fish to fry?
captainpanic08 1 year ago
@captainpanic08 It's amazing that a big corporation such as the Gap would be supportive of gays. It takes guts for a corporation to come out in support of LGBT issues and it's not all about the promotion of gap here. The bigger picture is what's important here: A supportive message to the LGBT community from a big corporation that supports it. Times are changing. I want to give them a high five!
rainbowlina 1 year ago 77
@rainbowlina I agree! After what Target and BestBuy did, we haven't seen many big corporation behind LGBT community. I'm glad that Gap stood up unlike other companies.
drkangelnluv 1 year ago
@rainbowlina But lets be real. Gap is pretty gay. As is Banana Republic. lol loves it.
reallyimeanreally0 11 months ago
@rainbowlina Actually, The Gap has been from it's beginning. (Maybe it's San Fran home where it started bled into their corporate culture progressively.) They were the first big corporation to sponsor AIDS walks, offer domestic partnership benefits (which is in hindsight silly because they do everything they can not to offer any of their employees benefits) but the gap has always been a great company, not just with gay issues.
pghcraig 10 months ago
@rainbowlina Not that amazing. Apple, Google, Pixar, and tons of others have released similar videos of their employees. YouTube it up. Great stuff out there.
ernestlsewell 9 months ago
@rainbowlina iS THAT TRUE? i THOUGHHT THEY would just hire whoever? Maybe I am missing something.
zoeydebra 7 months ago
@zoeydebra Nope all people in these videos are people who work for the company, well I am pretty sure anyway :D because it would be pointless to hire a bunch of people and put them in it because that would show they aren't supporting it but just wanted to make a video...if that made sense, if it didn't sorry I confuse myself and others all the time xD
Chriscampbell93 6 months ago
@captainpanic08 If this video keeps even one kid from despair and suicide, then I don't care it they tattoo the Gap logo on all the employees' foreheads and offer a 30% off coupon in the video -- it's a great thing. I wish I'd seen something like this when I was in high school.
mercury613 1 year ago 4
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jhanasik 1 year ago
@jhanasik Am I? What am I missing?
captainpanic08 1 year ago
@captainpanic08 I'm the guy in the gray shirt and suspenders, in case you were wondering. I am definitely NOT ashamed.
just1guy 1 year ago
@just1guy Haha, everyone on Towleroad was talking about how hot you are.
The truth is that companies, and massive corporations in particular, don't do anything without some sort of financial reasoning. Would they really have spent money on film equipment if they weren't expecting a return? Would any company part with any money at all if they weren't expecting to profit monetarily or in reputation? I absolutely guarantee that at some point people discussed it. Someone sat and chose those logos.
captainpanic08 1 year ago
@just1guy You shouldn't be ashamed for what you've done, it's a great thing. I just think it's sad that companies always see fit to exploit these things. If the Gap had nothing to gain from branding this video, if they were being truly charitable, they wouldn't have done it. For a start it would have saved the time of someone in the publicity department.
captainpanic08 1 year ago
@captainpanic08 The only thing I can do is suggest that you do something, such as a video, to spread awareness on what you believe. I do get what you're saying. Since the dawn of time companies have been trying to beat out their competitors by using techniques to get people to buy their merchandise. It's simple economics. But even if that were the case here, this video is getting many people happy and positive about what's been going on. And unfortunately, that doesn't matter to you.
just1guy 1 year ago
@just1guy I never suggested anything of the sort, and to be honest I resent the implication. It the message of the video meaningless because it's been used for brand awareness purposes? Of course not, and I agree with every word said in it. Does the video seem somewhat disingenuous, or at least lose moral integrity because of it? Sadly, I think so. At the end of the day, they could have left it at 'Gap Inc.' They didn't, they added another five logos. What other purpose could that serve?
captainpanic08 1 year ago
@captainpanic08 Your cynicism is very disappointing. Did it occur to you that their management team contributed to this campaign (& asked many of their employees to do so) because they were genuinely helping a worthwhile cause? As evident by the comments posted by several past & present Gap employees they have one of the strongest anti-discrimination policies in the US -- which isn't publicized or mentioned in the video. They have those policies in place because it's the right thing to do.
Gamec0ckGrad 1 year ago
@Gamec0ckGrad Of course it's a worthwhile cause. It's also an exercise in branding.
captainpanic08 1 year ago
excellent
whatupkays 1 year ago
Awesome!
anaivette64 1 year ago
hearts from down under, LTB!!!!!!!
NhojSniknej 1 year ago
Great message. And this is a fabulous production, Jason!
jadaum 1 year ago
i'm so proud of you Jason!
mydigitaldiva 1 year ago
Wow Rob! Way to go!
betsyskrobot 1 year ago
Love it! Go Gap!
brycecomm 1 year ago