I worked on these commercials and the whole point the creative team chose to rotoscope was to give the "potential customers" a sense of individualism. They felt it would be more personal generalize/or animate the actors rather then give the customer the feeling that they cant relate to the live action footage of the actor. I didnt like the whole rotoscope thing but there better then what schwab's cutting now.
This is the exact same style of rotoscoping as used in 'A Scanner Darkly' which used software specifically designed for it. It's interpolated rotoscoping or something. Watch that film by the way. Way better than this commercial.
Well that's a dumb question. Why do the Old Spice commercials use humor? Why do soap commercials use nude models? Whether you think it's clever or you think it's stupid, the ad invokes an instant visual reaction. The cleanliness of the animation takes nothing away from the monologue. it's a perfect hook.
Also, this is not a filter. They rotoscope by HAND. It takes months. A filter cannot reproduce that very crisp, hand drawn look. The planar shifting and loss of detail are unmistakable.
@MetalMavrik, if they do it by hand, then why does it feel so "fake" (IMO)? I'm only comparing it to older versions of rotoscoping like the "Take on Me" video which obviously had to have been done by hand. Those look kind of "artistic" and "organic" whereas the Schwab commercials feel cold and plastic, like a Photoshop filter. If they're doing the new stuff by hand, they're almost wasting their time because the end result still looks like something the HAL 9000 would've produced.
It's supposed to look fake. There is a whole video showing behind the scenes on these commercials. And trust me, a filter does not produce the same quality of effect. There's a strangeness to how the shapes move and warp in these ads because they made it look that way, by controlling each frame. Of course the art is produced digitally, they aren't physical paintings or anything. But it's manual. There's no magic button that makes this kind of art.
@MetalMavrik, I guess I'm sort of mentally comparing it to past versions of rotoscoping I've seen, such as the ending credits to Harry and the Hendersons. In those cases, it looks much more organic and enjoyable to me. Maybe "fake" anything is not a good look to go for, unless one is trying to make some kind of ironic artistic statement, which I'd assume these ads are not trying to do.
Actually, scratch that. I just realized that a lot of matte paintings in movies like Wizard of Oz or Mary Poppins could be described as "fake looking," but they are also beautiful and charming. I guess maybe I just think the Schwab ads are ugly and lacking humanity, which is not a good combo.
Very close to the dumbest set of commercials in television history. Here you have an ACTOR with rotoscope animation over him pretending to be a real Schwab customer. This is supposed to make me want to buy life insurance from them? What's next, rotoscope news broadcasts? Well, in the case of Fox News, it might be an improvement. Other than that, its a moronic idea.
wow, it actually looks fake! I mean, yes obviously, but when he does the thing with his cap, it looks like an animation from a game or something :/ the movement actually looks weird :S
It makes their brand recognizable. No one else uses rotoscoping, so when a rotoscoped ad comes on your TV you know it's charles schwab. It's actually a really clever strategy.
the very fact that we are talking about the commercial is what they want, and i guess rotoscoping is how they achieved that, so successful commercial?
These ads makes me want to beat those smug, whiny people into a pulp. The fact that they're rotoscoped somehow makes me want to beat them into a pulp even more.
rotoscoping is awesome but completely unnecessary here- the first few times i saw these commercials i didn't even know what they were for because i coudln't pay attention to waht they were saying. esp the one with the lady on the ski lift... blegh just looks gross and weird and the acting is so fake. just doesn't work.
It's not even good rotoscoping like American Pop, it just looks crappy and cheap. I hate how people try to say rotoscoping isn't animation but they say motion capture making actrs look slightly less real is. Bullcrap!!!
they do it because they can, and probably because they think it looks cool. If they filmed the same commercial without it, how memorable would it be? Throw in the rotoscoping and all of a sudden people remember the commercial.
So that's what it's called...thanks. But its use in an ad for a brokerage firm is a very odd mix. It's similar to using the "matrix effect" in laundry detergent commercials.
Do not invest with Charles Schwab. They will sell off your portfolio without your permission. It happened to me. They totally wiped out my life savings. DON'T DO BUSINESS WITH THESE PEOPLE. YOU'LL BE SO SORRY.
As an animator myself I thought I would comment on the technique used there is a fine line between animation that being the illusion of life not life and simulation as good as this looks and it can be utilised well scanner darkly is a good example it's not really animating an image all you are doing is giving live action a refined look.
yeah ur right it is hella distracting and random but i guses they wanted to "stick" with people y'know like i'll always think either scanner darkly or Charles Schwab when i hear rotoscope
If you read the press release on the Charles Schwab and EuroRGCG websites, they claim the point of the rotoscoping in the commericals is to "cut through the clutter" of other finanical insitution advertisements. Obviously they succeded.
if anyone LIKES this style of animation, i recommend the movie A Scanner Darkly. its done entirely in this same style, and it looks really good. pluss its got Keanu Reeves with a beard!
Sadly, no.. Although there are certain plug-ins you can get for various programs such as adobe after effects, sony vegas, etc. that can produce a similar look..
There are a few movies out such as "A Scanner Darkly", that use this animation, but the program used is not available for the public.
rotoshop, the software used by the chuck schwab people and for the linklatter films (a scanner darkly and waking life) does not rotoscope every single frame, the entire concept of the software is interpolated rotoscoping, in which every certain number of frames, thirty maybe, is rotoscoped and the points in between are computed by the software.
just people talking about it as we are now justifies their use of rotoscoping in their adds because, whether we talk for or against the, we are really talking about Charles Schwab, and that is really the point of the add campaign. to get people to think about / recognize the name Charles Schwab. the add forces you to make the association between Charles Schwab and the adds that use rotoscoping for no apparent reason, and in that way, the add campaign is a sucess.
i've seen these commercials a billion times, yet this is the first time i've ever heard of Charles Schwab. That's because as soon as the weird cartoon people part is over i stop paying attention. :-/
In retrospect as a bad marketing ploy as it is to use this animation for the commercial Sabiston most likely did it to pay for enhancements towards the technology which if you look at previous work seems to be paying off 'cause there is a lot of photo-realism to this.
Maybe it hides unconvincing acting, blurring stuff a bit and giving more wriggle room for people to relate to the character because the images are more vague.
Its cool and all but they're not really doing anything interesting with it in the first place. It looks pretty much like they only traced over it and intensified the colors a bit.
Havas' Euro RSCG, New York (they started the current campaign). As of April 2, this account has gone into review. AdAge says PHD is the incumbant (the agency that is currently the agency of record that is fighting to KEEP the account).
80 hrs to produce one cell? Doubtful. There are enough macros and Illus. and Ps filters to get the work-time/cell down to a min.
The kind of person most likely (or able) to use Schwab might not be very impressed with the animation tricks. I agree that the sighing, the downcast and frustrated looks are counterproductive. Might be better to show the clients *after* they've "talked to Chuck," and are ostensibly happier about their portfolios.
maybe the company uses rotoscoping because they can afford it. the software used for this level of rotoscoping is EXPENSIVE. if you ask me, I think they're "showing off" their profits to show just professional this company is.
also, these ads kinda grab your attention BECAUSE of the rotoscoped animation.
I thought these ads were actually rotoshop, not rotoscoping with the reason rotoshop was used being Schwab didn't want to spend the money for rotoscoping. Additionally, I don't think the average Joe knows enough about the advertising profession to say, 'Hey, that there is rotoscoping in that ad, man, that's expensive. Showoffs.'
Please tell me that this process takes more work than just selecting a filter like in photoshop. It reminds me of a student loan commercial a while back to put a pointless filter over people that were just talking. I find it very cheap and contradictory of the advertisement. If this was advertising a toy or comic/video game/toy store then it would be acceptable. Right now its just annoying and I turn away from the tv in disgust whenever it comes on.
yeah it takes more work than a selecting a filter. it takes a team of animators working like 80hrs a frame to make this lame ass commercial. plus "rotoshop" is real expensive.
I've seen community colleges and other low budget institutions put on ads like you're describing. Like DeVry and crap. What's used in this is not a filter though. I'm making a short animated film right now that's rotoscoped and the scenes with the main character talking are black and white only and it took me about 5 hours to do 30 frames, that's barely over 1 second of nothing spectacular. I wouldn't be surprised if by the end of the summer I only have a minute or two of color done.
Why are they always sighing, stopping and looking semidepressed in their ads? People like that is what's distracting me from the point of that ad actually.
@ everyone complaining. The commercial did exactly what it was supposed to do. It set out from the pack of other companies and it got you talking about it. Whether you like it or hate it the name Charles Schwab is on your tongue and is getting passed around. Look how many youtube videos are posted of or about their ads. The commercials came out before A Scanner Darkly. when ASD's trailer hit the tv everyone said "hey the whole movie is like that Charles Schwab commercial. Mission accomplished
who the fuck is talking about a scanner darkly? The first time it was used was for Waking Life and now it's just an old hat. I think that is what everyone is commenting on.
First, special effects in commercials won't ever make up for quality and relevance of content. The fact is, these commercials are boring as they can be and are a blatant misuse of budget. I don't care if Charles Schwab can do good rotoscoping. But if they can prove, within a compelling creative commercial, that dealing with Chuck will make me a rich man, I might consider them. Right now, Charles Schwab is indeed on my tongue when I cite examples for "misguided client" in conferences...
Dude you're a fucking idiot. It's not even creative or mind pleasing because it's been rehashed so many times before. "produce a better one" and you're challenging us? Well let's start off with a fresh idea. Have you been stuck in a hole? Have you not been exposed to the tired vector roto crap? You make it seem like this is ground breaking. It really takes no art direction, and if you didn't notice anything that i mentioned before posting you're a blind idiot.
Wah wah. Over done? How many movie and commercials have used it in recent years besides these commercials and Waking Life or A Scanner Darkly? Please Enlighten me. I think it looks pretty cool. Out of place for this kind of ad? Sure. But from what i've seen it's not as simple as it is in photoshop, IE not just a press of a button to appy a filter.
It is to effectively attract viewers, as if if someone is skimming over the channels in their T.V. and they came across one of this commercials, they would mind having a second look because the commercial is somewhat 'new' to them and-- viola! you now have a viewer to the commercial. Of course every ad also share this same objective, not only to reach its message to the audience, but also to make the audience look at it.
Advertising is to get a point across and make people think about your business. I can't tell you what companies use really boring commercials but I can tell you some of the ones that make it really cool, whether it really has to do with their business or not.
Actually it's really simple. In marketing there's a lot of "clutter." There are a lot of ads, a lot of messages floating around, and you need to find a way to make your marketing campaign stand out. If Schwab hadn't used rotoscoping, they wouldn't be as effective, at cutting through the "clutter."
i agree, just a guy talking on a barbecue wont stay in your mind but using rotoscoping wether yo like it or not yo remember it ...if not ¿why are there so many YouTube videos about this ads? including this one
Schwab is doing the same thing offerin *.95 a trade for people with household balances over 1,000,000 dollars or people who do ove 200 trades a year.The rest of us have to pay 12.95 in comissions everytime we trade.
how can you say theres no reason for them to do it. Adverts aside rotoscoping is a fantastic way of animating and it has such fantstic results, why wouldnt anyone not like this. At least its not the same old crap over and over.
It's the actual commercial. It's made with a program named Rotoshop, but it's only able to professional animators. It's a million-dollar software, that's what I've heard.
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He looks and sounds like the FBI agent from The Sopranos.
KiloByte72 3 weeks ago
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KiloByte72 3 weeks ago
i agree - it looks like a shit iMovie effect
weaponEX 1 month ago
how can you get this animation?
YouCuRtTube 1 month ago
@YouCuRtTube It's called rotoscoping. What you have to do is shoot your footage, then trace over all the footage frame-by-frame digitally.
ArmyOfWalrus 1 month ago
please tell me how you did this? what program did you use?
YouCuRtTube 1 month ago
schwabbin!
ALLIS0N4 2 months ago
plus they animate the motion and shading to give it a certain look rather then just staring at a motionless talking head for 30/15secs
scottbrianG 2 months ago
I worked on these commercials and the whole point the creative team chose to rotoscope was to give the "potential customers" a sense of individualism. They felt it would be more personal generalize/or animate the actors rather then give the customer the feeling that they cant relate to the live action footage of the actor. I didnt like the whole rotoscope thing but there better then what schwab's cutting now.
scottbrianG 2 months ago
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because you'll remember it. because you went out of your way to post a youtube video about it. because it makes them stand out.
larryxillest 3 months ago
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larryxillest 3 months ago
why not? Why does everything have to justified with a prosaic answer?
SolTetto 3 months ago
creepy...
TechUnadept 5 months ago
This is the exact same style of rotoscoping as used in 'A Scanner Darkly' which used software specifically designed for it. It's interpolated rotoscoping or something. Watch that film by the way. Way better than this commercial.
AniCator 5 months ago
This is incredibly similar to borderlands, I agree with @Swimmisan
xDMrAmErIcAxD 5 months ago
I found this video hard to masturbate to. But it was worth it in the end.
SuperSpamAway 6 months ago 2
Looks like Borderlands.
Swimmisan 7 months ago
Well that's a dumb question. Why do the Old Spice commercials use humor? Why do soap commercials use nude models? Whether you think it's clever or you think it's stupid, the ad invokes an instant visual reaction. The cleanliness of the animation takes nothing away from the monologue. it's a perfect hook.
Also, this is not a filter. They rotoscope by HAND. It takes months. A filter cannot reproduce that very crisp, hand drawn look. The planar shifting and loss of detail are unmistakable.
MetalMavrik 7 months ago 2
@MetalMavrik, if they do it by hand, then why does it feel so "fake" (IMO)? I'm only comparing it to older versions of rotoscoping like the "Take on Me" video which obviously had to have been done by hand. Those look kind of "artistic" and "organic" whereas the Schwab commercials feel cold and plastic, like a Photoshop filter. If they're doing the new stuff by hand, they're almost wasting their time because the end result still looks like something the HAL 9000 would've produced.
WastedPo 4 months ago
@WastedPo
It's supposed to look fake. There is a whole video showing behind the scenes on these commercials. And trust me, a filter does not produce the same quality of effect. There's a strangeness to how the shapes move and warp in these ads because they made it look that way, by controlling each frame. Of course the art is produced digitally, they aren't physical paintings or anything. But it's manual. There's no magic button that makes this kind of art.
MetalMavrik 3 months ago
@MetalMavrik, I guess I'm sort of mentally comparing it to past versions of rotoscoping I've seen, such as the ending credits to Harry and the Hendersons. In those cases, it looks much more organic and enjoyable to me. Maybe "fake" anything is not a good look to go for, unless one is trying to make some kind of ironic artistic statement, which I'd assume these ads are not trying to do.
WastedPo 3 months ago
Actually, scratch that. I just realized that a lot of matte paintings in movies like Wizard of Oz or Mary Poppins could be described as "fake looking," but they are also beautiful and charming. I guess maybe I just think the Schwab ads are ugly and lacking humanity, which is not a good combo.
WastedPo 3 months ago
Because they want to. What's your problem with it? Some people bitch about anything.
WestBuiltAMountain 8 months ago
I like the artistic style, especially the ones where they use a clean white background
veggiet2009 8 months ago
This ain't rotoscope, this a cartoon plugin or filter u can use in a video editor.
PhantomAct 8 months ago 3
Very close to the dumbest set of commercials in television history. Here you have an ACTOR with rotoscope animation over him pretending to be a real Schwab customer. This is supposed to make me want to buy life insurance from them? What's next, rotoscope news broadcasts? Well, in the case of Fox News, it might be an improvement. Other than that, its a moronic idea.
cinemavirtualis 10 months ago
@cinemavirtualis this is very clearly a commercial for online brokerage. life insurance....?
rsc32 9 months ago
wow, it actually looks fake! I mean, yes obviously, but when he does the thing with his cap, it looks like an animation from a game or something :/ the movement actually looks weird :S
tarrizzzzzzzzz 10 months ago
It makes their brand recognizable. No one else uses rotoscoping, so when a rotoscoped ad comes on your TV you know it's charles schwab. It's actually a really clever strategy.
qxyhrox 11 months ago 4
It's always annoyed me that they use rotoscoping in their commercials. Totally pointless.
Just because a special effect exists doesn't mean you should use it.
PublishingCult 1 year ago
People buy differences not similarities. It's a commercial that people remember. There's probably a reason that Schwab is worth billions
HBKatlanta 1 year ago
the very fact that we are talking about the commercial is what they want, and i guess rotoscoping is how they achieved that, so successful commercial?
bvnmustang23 1 year ago
the ads are horrible and the gimmick is totally gratuitous but we're talking about them now... and mindshare has some value.
flavnyc 1 year ago
These ads makes me want to beat those smug, whiny people into a pulp. The fact that they're rotoscoped somehow makes me want to beat them into a pulp even more.
km9OOO 1 year ago
hmm, 36 thousand veiws, maybe thats why.
PoopStainProductions 1 year ago
scanner darkly lol
sheiksubra 1 year ago
It somehow reminds me of GTA4
jemachri 1 year ago
@jemachri GTA4 and Prince of Persia 2008 both use celshading, no wonder it looks like that.
akiratrooper 1 year ago
I love the video, just not its description
WowVideosbyVessel 1 year ago
rotoscoping is awesome but completely unnecessary here- the first few times i saw these commercials i didn't even know what they were for because i coudln't pay attention to waht they were saying. esp the one with the lady on the ski lift... blegh just looks gross and weird and the acting is so fake. just doesn't work.
cottoncactus 1 year ago
Because its based on the popular short film "Waking Life", doofus.
Chaostoon218 1 year ago
Reminds me of Borderlands
That baby crying in the background? Skags are eating it.
JunkCCCP 1 year ago 4
scanner darkly!!!
roxieheart100 1 year ago
It's not even good rotoscoping like American Pop, it just looks crappy and cheap. I hate how people try to say rotoscoping isn't animation but they say motion capture making actrs look slightly less real is. Bullcrap!!!
desotowrong 1 year ago
Woah.... Everyone has outlines... This is some bitchin' weed.
Lizzilolaphobia 1 year ago
Why the hell are people criticizing the commercial? There is no point to... at all.
Canuck922 1 year ago
This isn't even proper rotoscoping. It looks a litle bit like cel-shading
Foymaster 1 year ago
i hate the ads to. lol
gimee50k 1 year ago
they do it because not alot of people have ever seen rotoscoped people before, it catches their attention and then they can get the point across.
And I disagree, its a great looking commercial...
BEASLAND000 1 year ago
I like the video, hate the description. You're bitching about a stylistic choice that has nothing to do with you
BicycleRider09 1 year ago
its an awesome ad campaign!!!
.... these ads aren't about getting a message along, it's about making the viewer remember the company.
If someone were to ask you...hey what was that commercial where there was realistic cartoon people... you'd say, Charles Schwab. Done and Done
Blinksumk 1 year ago
Charles Schwab will sell off your stocks without your permission. Do not invest with them. You've been warned!
CountNomis 1 year ago
I agree. They're just throwing money at it for no good reason. Maybe it gets a little more attention that way.
ibcnunabit 1 year ago
why?
so that people like you will talk about them and post the ads on line and get them tons of extra publicity.
KirstenZiman 1 year ago
scanner darkely?
FungousAmongus 1 year ago
Watch Waking Life and A Scanner Darkly, they use rotoscoping
stickmasrerDX 2 years ago
they do it because they can, and probably because they think it looks cool. If they filmed the same commercial without it, how memorable would it be? Throw in the rotoscoping and all of a sudden people remember the commercial.
livin4lax09 2 years ago 46
@livin4lax09 second.
BEASLAND000 1 year ago
OMG thats the guy who played as the main federal investigator on the Sopranos
BornInTheCreek 2 years ago
The rotoscoping is supposed to grab your attention. That's it.
nhmllr725 2 years ago 2
yah but it makes me not care for anything but the rotoscoping.
Thevideoclown 2 years ago
When I see these ads, I'm definitely distracted by the rotoscoping and can't repeat a word of what was said. It's true.
StarWarsFreak24 2 years ago 2
@StarWarsFreak24 Same here! All I could think about was "why are they using that effect?" every time.
promisedland2005 1 year ago
i see this when im trippin fucking balls
fodizz 2 years ago 20
I've invested with Schwab now for about a decade. My account wasn't sold off. They're a great company and their customer service is top-notch.
danimal9579 2 years ago 2
So that's what it's called...thanks. But its use in an ad for a brokerage firm is a very odd mix. It's similar to using the "matrix effect" in laundry detergent commercials.
GLHat 2 years ago
I'm not going to talk to Chuck.
kangnamsuperman 2 years ago
Do not invest with Charles Schwab. They will sell off your portfolio without your permission. It happened to me. They totally wiped out my life savings. DON'T DO BUSINESS WITH THESE PEOPLE. YOU'LL BE SO SORRY.
CountNomis 2 years ago
They use it to attract peoples attention because it is strange
gangman5 2 years ago
it is strange 'cause it's a form of simple animation and it makes everybody, especially a trained actor, look like an everyman
moushi 2 years ago 2
Damn they should make a TV show like this
Ojay937 2 years ago
As an animator myself I thought I would comment on the technique used there is a fine line between animation that being the illusion of life not life and simulation as good as this looks and it can be utilised well scanner darkly is a good example it's not really animating an image all you are doing is giving live action a refined look.
tomwoodifhecud 2 years ago
yeah ur right it is hella distracting and random but i guses they wanted to "stick" with people y'know like i'll always think either scanner darkly or Charles Schwab when i hear rotoscope
SHOGUNX8 2 years ago
I love how they portray the average man as if he's into trading at all.
"I dunno *scratch head* like a gazillion trades a year..."
UGMF 2 years ago
It just looks creepy.
1337BF2 2 years ago
If you read the press release on the Charles Schwab and EuroRGCG websites, they claim the point of the rotoscoping in the commericals is to "cut through the clutter" of other finanical insitution advertisements. Obviously they succeded.
sdeptula 2 years ago
if anyone LIKES this style of animation, i recommend the movie A Scanner Darkly. its done entirely in this same style, and it looks really good. pluss its got Keanu Reeves with a beard!
jozzaud 2 years ago
is there a quicker way to do this other than rotoscoping every frame for 2 hours?
roflmeidleme 2 years ago
Sadly, no.. Although there are certain plug-ins you can get for various programs such as adobe after effects, sony vegas, etc. that can produce a similar look..
There are a few movies out such as "A Scanner Darkly", that use this animation, but the program used is not available for the public.
KillTheMusic94 2 years ago
rotoshop, the software used by the chuck schwab people and for the linklatter films (a scanner darkly and waking life) does not rotoscope every single frame, the entire concept of the software is interpolated rotoscoping, in which every certain number of frames, thirty maybe, is rotoscoped and the points in between are computed by the software.
DH328 2 years ago
really i like these adds, if only because the animation is cool
if the add were just an actor, it would be boring, whereas with it it attracts the viewer.
jozzaud 2 years ago
just people talking about it as we are now justifies their use of rotoscoping in their adds because, whether we talk for or against the, we are really talking about Charles Schwab, and that is really the point of the add campaign. to get people to think about / recognize the name Charles Schwab. the add forces you to make the association between Charles Schwab and the adds that use rotoscoping for no apparent reason, and in that way, the add campaign is a sucess.
jozzaud 2 years ago
i've seen these commercials a billion times, yet this is the first time i've ever heard of Charles Schwab. That's because as soon as the weird cartoon people part is over i stop paying attention. :-/
mrchuckmorris 2 years ago
In retrospect as a bad marketing ploy as it is to use this animation for the commercial Sabiston most likely did it to pay for enhancements towards the technology which if you look at previous work seems to be paying off 'cause there is a lot of photo-realism to this.
SKETCHedTV 2 years ago
Maybe it hides unconvincing acting, blurring stuff a bit and giving more wriggle room for people to relate to the character because the images are more vague.
druidmechanics 2 years ago
Its cool and all but they're not really doing anything interesting with it in the first place. It looks pretty much like they only traced over it and intensified the colors a bit.
Psychopat12 2 years ago
Trapcode Toonit
dreburch 2 years ago
KIDS -
The CS ads were created by:
Havas' Euro RSCG, New York (they started the current campaign). As of April 2, this account has gone into review. AdAge says PHD is the incumbant (the agency that is currently the agency of record that is fighting to KEEP the account).
80 hrs to produce one cell? Doubtful. There are enough macros and Illus. and Ps filters to get the work-time/cell down to a min.
My guess: <20 hrs or less per.
loudstone 2 years ago
i have nightmares about these ads
the over acted expressions mixed with the animation, and the awkward pauses
gives me the creeps
peterwalker89 2 years ago
I like rotoscoping, it just adds another dimension. I think this ad would be completely uninteresting if it was just a film.
BammieCammie 2 years ago 2
The kind of person most likely (or able) to use Schwab might not be very impressed with the animation tricks. I agree that the sighing, the downcast and frustrated looks are counterproductive. Might be better to show the clients *after* they've "talked to Chuck," and are ostensibly happier about their portfolios.
LWOPP 2 years ago
Yeah, rotoscoping is probably used here cuz it makes people remember their commercial, like the baby in those insurance commercials.
slashrulz777 2 years ago
I guess it's so they can stand out. Also, it looks cool.
RebelTaxi99 2 years ago
maybe the company uses rotoscoping because they can afford it. the software used for this level of rotoscoping is EXPENSIVE. if you ask me, I think they're "showing off" their profits to show just professional this company is.
also, these ads kinda grab your attention BECAUSE of the rotoscoped animation.
chaffXgrenade 2 years ago
I thought these ads were actually rotoshop, not rotoscoping with the reason rotoshop was used being Schwab didn't want to spend the money for rotoscoping. Additionally, I don't think the average Joe knows enough about the advertising profession to say, 'Hey, that there is rotoscoping in that ad, man, that's expensive. Showoffs.'
janettetsmith 2 years ago
Please tell me that this process takes more work than just selecting a filter like in photoshop. It reminds me of a student loan commercial a while back to put a pointless filter over people that were just talking. I find it very cheap and contradictory of the advertisement. If this was advertising a toy or comic/video game/toy store then it would be acceptable. Right now its just annoying and I turn away from the tv in disgust whenever it comes on.
Westyle1 3 years ago
yeah it takes more work than a selecting a filter. it takes a team of animators working like 80hrs a frame to make this lame ass commercial. plus "rotoshop" is real expensive.
bryan350z 2 years ago
I've seen community colleges and other low budget institutions put on ads like you're describing. Like DeVry and crap. What's used in this is not a filter though. I'm making a short animated film right now that's rotoscoped and the scenes with the main character talking are black and white only and it took me about 5 hours to do 30 frames, that's barely over 1 second of nothing spectacular. I wouldn't be surprised if by the end of the summer I only have a minute or two of color done.
mynameisinept 2 years ago
Why are they always sighing, stopping and looking semidepressed in their ads? People like that is what's distracting me from the point of that ad actually.
rocketlauncher2 3 years ago
The fact that they are depressed is the WHOLE point. Thats why they need to transfer their account to C.S. Now do you get it ?
cab269 2 years ago
They are doing something right.. They have many of their ads posted here and have people talking about it. They just did something diffrent..
HuntComedy 3 years ago
@ everyone complaining. The commercial did exactly what it was supposed to do. It set out from the pack of other companies and it got you talking about it. Whether you like it or hate it the name Charles Schwab is on your tongue and is getting passed around. Look how many youtube videos are posted of or about their ads. The commercials came out before A Scanner Darkly. when ASD's trailer hit the tv everyone said "hey the whole movie is like that Charles Schwab commercial. Mission accomplished
deaconlyric 3 years ago 2
who the fuck is talking about a scanner darkly? The first time it was used was for Waking Life and now it's just an old hat. I think that is what everyone is commenting on.
betadeckcontrol 3 years ago
First, special effects in commercials won't ever make up for quality and relevance of content. The fact is, these commercials are boring as they can be and are a blatant misuse of budget. I don't care if Charles Schwab can do good rotoscoping. But if they can prove, within a compelling creative commercial, that dealing with Chuck will make me a rich man, I might consider them. Right now, Charles Schwab is indeed on my tongue when I cite examples for "misguided client" in conferences...
AdKrispies 3 years ago
nice vector art.
though the creativity of American commercials could be done better by a monkey who had just pulled a pencil out of his butt.
for shame.
cadishma 3 years ago
To everyone who says that these commercials suck, I have a challenge for you.
Produce a better commercial than this one. (it's not that easy, now is it..?)
SirAlexanderM 3 years ago
Dude you're a fucking idiot. It's not even creative or mind pleasing because it's been rehashed so many times before. "produce a better one" and you're challenging us? Well let's start off with a fresh idea. Have you been stuck in a hole? Have you not been exposed to the tired vector roto crap? You make it seem like this is ground breaking. It really takes no art direction, and if you didn't notice anything that i mentioned before posting you're a blind idiot.
betadeckcontrol 3 years ago
Wah wah. Over done? How many movie and commercials have used it in recent years besides these commercials and Waking Life or A Scanner Darkly? Please Enlighten me. I think it looks pretty cool. Out of place for this kind of ad? Sure. But from what i've seen it's not as simple as it is in photoshop, IE not just a press of a button to appy a filter.
Resiakkk 2 years ago
I thought of this as well, it's not a very creative campaign.
thevideosofwalt 3 years ago
these commercials do what they are supposed to. If you're kinda not watching, they catch your eye and make you watch.
reebanoomba 3 years ago
Charles Schwab blows. They don't help working class American's only upper class rich people.
CIApunisher916 3 years ago
the guy in the commercial doesn't sound like an upper class rich person
justjohn025 3 years ago
these commercials scare me
peterwalker89 3 years ago
I just find it insulting to my intelligence that this company feels they have to turn actors into Looney Tunes to catch my attention.
pcth87 3 years ago
well who cares about your attention? no one!
itsmekye 3 years ago
funny i never realized - but I agree with you
nikksen5 3 years ago
It is to effectively attract viewers, as if if someone is skimming over the channels in their T.V. and they came across one of this commercials, they would mind having a second look because the commercial is somewhat 'new' to them and-- viola! you now have a viewer to the commercial. Of course every ad also share this same objective, not only to reach its message to the audience, but also to make the audience look at it.
mb00063942 3 years ago
Advertising is to get a point across and make people think about your business. I can't tell you what companies use really boring commercials but I can tell you some of the ones that make it really cool, whether it really has to do with their business or not.
kiodo99 3 years ago
Actually it's really simple. In marketing there's a lot of "clutter." There are a lot of ads, a lot of messages floating around, and you need to find a way to make your marketing campaign stand out. If Schwab hadn't used rotoscoping, they wouldn't be as effective, at cutting through the "clutter."
moethepaki 3 years ago 2
Indeed.
mb00063942 3 years ago
i agree, just a guy talking on a barbecue wont stay in your mind but using rotoscoping wether yo like it or not yo remember it ...if not ¿why are there so many YouTube videos about this ads? including this one
miguelhenriquezg 3 years ago
Well, since the spot is "animation" they don't have to pay the actor the same rate, which makes the spot cheaper. That's one reason.
jmayland 3 years ago
I think there IS an actor, this is rotoscoping where they film normally and then do whatever they do to make it look somewhat animated.
toddpinkstonisgod 3 years ago
Schwab is doing the same thing offerin *.95 a trade for people with household balances over 1,000,000 dollars or people who do ove 200 trades a year.The rest of us have to pay 12.95 in comissions everytime we trade.
ttaylormakeawish 3 years ago
It's a gimmick for the gimmick generation.
South266 3 years ago
Every generation is the gimmick generation.
fearofthesea 3 years ago 3
how can you say theres no reason for them to do it. Adverts aside rotoscoping is a fantastic way of animating and it has such fantstic results, why wouldnt anyone not like this. At least its not the same old crap over and over.
microspark 3 years ago
How'd you make it? Or is this an actual commercial?
CaptainJackSparrow21 3 years ago
It's the actual commercial. It's made with a program named Rotoshop, but it's only able to professional animators. It's a million-dollar software, that's what I've heard.
guitarraelectrica 3 years ago
Those heartless bastards!
petrieds10 4 years ago