Dick Clark Columbia House Commercial

[fromthesidelines]

Dick KNEW his audience. In the late '50s, while he was wildly successful hosting "AMERICAN BANDSTAND", George R. Marek, A&R director for RCA Victor, approached him, proposing a deal in which RCA would repackage some older Perry Como and Ames Brothers recordings in a series of albums under the title "Dick Clark Presents" [they figured with his name on those discs, younger listeners would eagerly buy them] He frankly told Marek, "Kids don't want to hear that kind of music", and turned him down.

[noahf67]

I don't suppose I'll ever again see that 1976 classic-oldies album commercial

with Dick Clark that ran ad infinitum in the NY area. Would be great to see

that one again...

[landrykkb]

Being is how American Bandstand catered to the teen market,it was only appropriate that Dick Clark was a logical choice for the Columbia House spokesperson.