LWT Advert Break - 2nd January 1982

[Karepear]

Hofmeister: Slightly worrying male forcing female into submission on the sofa scenario that wouldn't sell lager these days one hopes!

[filmnet]

"not too sure which region this comes from" - isn't that an LWT break bumper at the start of the break?

[nedoflanders2]

No, that break bumper was used by all ITV regions from the 1970's until ....1983?

I believe Scottish, Grampian and Border Television had a special one, which was shaped in the Scottish flag.

[filmnet]

I don't know about the ones you mention (I would be surprised if Border used a Scottish flag motif). However I think you are wrong about the "all regions" comment. Unless someone can prove.

[nedoflanders2]

Surprised myslef about the Border region using that bumper.

I'll have to look around then for evidence.

[filmnet]

Well Southern, for example, used to use a "starburst". I am pretty sure that most regions didn't use a bumper at all. The LWT squares one was only before adverts on film, not those played from VT.

[nedoflanders2]

I did happen to notice that Southern had their own break bumper.

From what I see on one my copies of 'Tiswas', the break bumper we see is on an ATV region broadcast from 1980.

[marksoutof10]

For me, it got to the point where I was so sick of receiving junk mail from RD ("You could already have won £50,000! Reply now for a no-obligation audition of our latest book and see if you're the lucky one!") that I wrote a nice little letter to them, saying in no uncertain terms that they were pissing me off in a big way with their endless promises of wealth, and would they please stop sending me their garbage.

It did the trick!

[nedoflanders2]

I must agree. By the late eighties they became rather desperate to hold an audience.

In the early eighties they were restricted from advertising more than two times every 2 hours by the IBA.

Prize awards also grew as the years went by - some viewers must have been drinking.

[RobinCarmody]

Those Reader's Digest ads stayed exactly the same every New Year for decades - although quite a few of them used to say "winners could be in your ITV region" and whichever region the ad was being shown would be lit up on a map of the UK. Sadly for our own identification purposes, they don't do that this time (and perhaps they only did it later).

[nedoflanders2]

Oh, yes, I'm sure I've got a couple more 'Reader's Digest' adverts from...around...1983-1986.

Next January I'll be uploading my archive collection from my Betamax tapes, so they will be included. I've also got an advert for the 'Daily Mirror' from 1985 with...MAXWELL!!!