Xerox Monk Ad

[Kelski1998]

That was the Xerox that was featured in 9 to 5

[PeteTheSnowDog1]

That absolutely has to go down as the GREATEST commercial ever made. Funny or what !!!???

[rcktmanil]

What a great, classic commercial. When I see this copier, I think of two things -- this commercial and Jane Fonda trying to use one like it in "9 to 5." ;-)

[Coastergeekperson04]

I didn't know they had humor in 1976...

[tabernash42]

This really made me cry. I hired on with Xerox in 1975 just as theis product was gearing up and I was on e of the first womnt to work on it. It was a real moneymaker for Seros. Thankd for saving it.

[lookbacktime]

The voice-over guy sounds like the "...limitless supply of bug meteors" guy from Starship Troopers (1997).

Excellent ad, too.

[roberiepa]

I think that we still have that copier at work.

[illinijonesey]

@roberiepa baaaahahahahahahaha. best comment on here.

[FebWriter]

35 years later, this is STILL a seriously cool commercial. Today's advertising executives could learn a lot from this one.

[doublenickelzeta]

Teaching the Anglo-Saxon period in British lit; discussed how monks had to write/ transcribe everything by hand very tediously. Remembered this ad and told my students to check out. Great use of history to sell a product. No hype. No sexual inuendo. Just great inspiration and info about the product.

Sidenote: It dawned on me as I was talking to them, they have no idea what a "ditto" or "mimeograph" machine are. They have never lived in a world without photocopiers! I'm gettin' too old!

[doublenickelzeta]

@doublenickelzeta OOoppsss! And I didn't proofread. Please excuse the errors in that post.

[mdumas43073]

"Brother Dominic" was portrayed by Jack Eagle, a standup comedian and father of CBS sportscaster Ian Eagle.

[amoskowitz0103]

I was with Xerox in the late 90's. We launched a very large product while I was there and to a packed audience in Xerox Square in Rochester brought out the original brother Dominic. He's a short little Jewish guy from New York. Great fun!!!

[Ellamenopause]

Loved it then; love it now. Truly a classic that ad agencies should revisit.

[cyberuly]

1974 by DDB (Bill Bernbach was still alive)

[OmahaJeff]

I met that guy once. My parents owned a print shop, and ran those big Xerox machines. We had a couple of 9200's, and eventually a couple of 9500's. Xerox had a program where they would send Bro Dominic around to print shops, so we got to meet him, take pictures, have a little party, etc. Somewhere I still have a Bro Dominic life-size cutout.

Those were fun days,. And those machines were killer. We ran the heck out of them, and they kept coming back for more.

[UchihaSaslee]

LOLs, definitely deserves to be the 4th best Super Bowl ad ever!

[ColourCopierService]

I love it.

That's cool ad!

Peter Montgomery

[wowlvl2noob]

This is so fun :P

[ivucica]

Brother Dominic looks, sounds and has mannerisms like Brent Spiner.

[mrmantra69]

My dad Les Colodny wrote and shot this.GREAT commercial.... ...it aired on the 77' SuperBowl I believe...

[tcagan]

@mrmantra69 Did your dad do the Xerox 4000 Colodny commercial too? It won lots of awards. I used to work on the 4000 for Xerox and was on the team that turned the 9200 (Ardry) into the 9700 Laser Printer.

[lafyetti]

HP biz printer is way better and cheaper. you can get a 20k xerox v. 10k HP the hp last longer though. all the xerox machines i got broke from being over worked or something.

if you go to hp website and go to buissnise then you go to printer...

[tcagan]

@lafyetti I also worked for HP. The only printer they ever had that was any good was the Hawk HP LaserJet 9065mfp (Q3632A). It was a warmed over Konika with a different GUI. Carly fumbled the program like everything else she did at HP. HP doesn't have a vision of what they have developed, or a vision of the future.

[imanerd36]

Xerox could have been bigger than Apple and Microsoft put together if had they listened to their researchers at PARC.

[woodss82]

well if they listened to canon as well, as well as that they could have been bigger than apple, microsoft and hewlett packard and abobe combined.

[woodss82]

the inventors of laser printers, postscript GUI, ethernet all once worked at xerox.

John Warnock is one of them.

[dancraggs]

Thinking about it, 2pps is still pretty good by today's standards for a lot of copiers. I mean, it's not often you see 120ppm.

[Beachtraveller]

i liked this video :)

this video was good DI

[bja6a]

wow... it puts modern ads to shame. i mean, since when did advertisements actually talk about the product?

[bethersmcbeth]

Brother Dominick was my uncle.... Miss you Uncle Jack!

[cjason329]

The Father was my uncle...Bill Deprato

Miss you Uncle Bill!

[dannielpreto]

My cousin was my grandmother's third uncle twice removed sister's aunt

Miss you Jessie

[erzbet07]

Heaven sent! What a wonderful commercial! "Brother Dominick" was so cute. I kinda remember there was another "Brother Dominick" commercial done for Xerox but it wasn't as nearly successful as the initial ad. Thanks for the trip down nostalgia lane!

[themangodess]

Nostalgic - is it not?

[warwagonforhire]

Wow, I once used a 9500 (actually a lot). I saw a 9200 once and I couldn't get it to work! LOL! The 9500 was the king, back in it's days. Fun to service too.

[mattyg410]

Brother dom's my grandpa!!! :)

[ryanwn]

Mine too!!

[hellboundsweet]

Were you at the funeral last week?

[hellboundsweet]

If thats true, then you and i are distantly related by marriage. I'm Lisa's step daughter, Marty and Sylvia's step grandaughter. I'm so sorry about what happened to him. Poor Jackie.

[vivalapsych]

This was broadcast during the TV premier of The Hobbit in 1977. I think it was the only commercial for the whole special as Xerox sponsered it.

[docustud]

I met brother Dom as my dad was a NAM for Xerox thru mid 80's....pretty cool!

[AllenSKay]

It's my spot. '77 Superbowl is correct. Allen Kay, CEO, Korey Kay & Partners Advertising/NY

[thyholm]

It's from 1973, according to "Super Bowl's Greatest Commercials 2007".

[Alkivar]

this ad is actually from the 1977 superbowl.

[Elvis7ing]

that was neat!

[theclaps]

like the whole background music thing.