CPA target should be based on the LTV of the customer based on the search term being used. IE brand will differ to long tail. Also blend the CPA differently during heavy TV campaign periods. The idea is to make a profit from all CPA targets so always keep that in mind and remember the goal hanger, supporter issues too, which i Know you are well aware of MrIrfany
CPA target should be based on the LTV of the customer based on the search term being used. IE brand will differ to long tail. Also blend the CPA differently during heavy TV campaign periods. The idea is to make a profit from all CPA targets so always keep that in mind and remember the goal hanger, supporter issues too, which i Know you are well aware of MrIrfany
ashaliuk 1 month ago in playlist Uploaded videos
This was interesting! Can you do a video on your recommendations for setting CPA targets for PPC & SEO.
MrIrfany 6 months ago