Added: 3 years ago
From: KRC588
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  • this is great, thx

  • Shreddies? Never heard of 'em. Now I'm going to Google them, although I doubt it was your intention to publicize this brand. Anyway, you've got a fantastic sense of humor and I look forward to watching more of your videos!

  • Guess what, it was brilliant! They sales went up!

    And it's not simple... because nobody else DID think of it :)

    It's called thinking outside the square.

  • this is an amzing piece of work. you are a star ans i loved your sense of humor.

  • hahahah THAT'S MARKETING BABE.

    and ppl bought it!

    brainwashing is what i love!

    that's why im studying marketing.

    Is fun to play with ppl's brain.

    (in a good way obviously)

  • Could you level the audio a little? So I'm not straining to hear you and blasted when video clips play?

  • wow these marketing research contestants are deet dee dees!

  • lol you lost your sweatshirt

  • i would like your video more if you spoke up

  • Finally someone on youtube understand its a joke :D...to many idiots on here saying diamond and shreddies are the same and spazing about it........nice to knoe some people are smart enough to realize :P

  • lol this is one of my favourites and i just watched it again after a few months and its still making me piss myself laughing.

  • @ihearthaydenc you should really take a shower then..

  • Hi KRC588

    I have just been watching your video and I must admit it really is very good.

    I really enjoyed watching it.

    Already looking forward to more of the same in the future.

    Cheers to your success.

    Mark McCulloch

  • its so wierd/sad how stupid some people are...

  • good job :)

  • lmao, good video

  • 4:56 I love your face at the end.

    :]

    Man, how can people be so stupid?

  • coooool! oscar, Rome

  • that''s funny, lol, it is the same shape.

    but i get it though. even though it's still the same - and shape should not change the taste, i mean....geez. BUT, in the box, a diamond seems more interesting.....

    anyway, they prolly didn't ad the smart people though, in that video. the ones that said "are you guys serious? it's already a freaking diamond!" :P

  • haha! i just watch this whenever im i need of a laugh. but ive been thinking that maybe its just making me depressed that people are really that...stupid.

  • I really enjoyed your wit and presentation. Clever and certainly "out of the box".

    David Tampien

  • lmao some people r such dumbsh*ts!!! You make great videos KRC558!

  • i have to say that the advertising campaign is genius, but the people testing the product are retards.....

  • Genius in being the lowest budget decision to attempt to promote a dying brand of cerial OR genius in a good idea...

  • ..... shreddies is still a square, but by calling it a diamond shows the humor in the advertising campaign. people are attracted to new and luxurious things, thats how the diamond takes effect. its still the old great tasting cereal. the testers in your clip probably never had shreddies before, which is why they're confused. with a little thinking most people would see that its also a square. its just a way for people to remember shreddies as being the tasty cereal they once had. its a diamond

  • Absoluteg02, do you work for Shreddies?

  • That would be true, except Shreddies taste like the love child of soggy cardboard and old shoe leather.

  • oh wow lol, i really hope that video was fake lol, it would be a sad sad place if people were really that thick.

  • That was nice lol

  • Was that seriously a real commercial add???

    I do have to say though, that it is smart advertising. Their making the old new again with out having to shell out tons of extra cash. Plenty of people are dumb enough to believe it.

  • i REALLY HOPE they weren't just that stupid, and thought that it was an entirely different shape altogether. it has to be fake (i hope), i mean you can't tell me that someone would be that dumb to not realize that once you poured shreddies into your bowl, some would actually be (what a shock!) square. XD

  • Thats exactly what they wanted, people talking about it. You just made a 5 minute video on it, and you are helping to spread the wor of the "new

  • I think they were highly paid to support this "new" shreddie lol or at least they were very stupid to agree to do this... or maybe both. :)

  • Why should you turn it into a diamond?

    and it think that video was totaly fake

  • paradigm shifted

  • That whole thing with the shreddies pissed me off... really. XD

  • LMAO!!!!! There are not people that are that stupid...I am still laughing...friggin hell!

    Are people too afraid to ask these guys if this is some kinda joke? Afraid they won't get paid?

    I'm tearing up now i'm laughing so hard.

  • HAHAHAA ur the best

  • we have Shreddies in the states we call it chex mix!lol so funny ha ha ha ha

  • Great vid. Thanks for the info. Check out my channel and click on my link for more info on marketing. Thanks

  • that was funny was he said to describe it without words lol

  • the focus group was a joke. remember the coke vs. coke zerO lawsuit. that was funnier, but this "shreddies" is a rip off of that campaign.

  • OMG! LMAO!! I'm in advertising and marketing. This is absolutely hilarious!!

  • AHAHAHAAH that was the most hilarious thing i have ever seen, and yeh your face after the girl said 'haha' was priceless, u make me laugh sooo much. And how does it taste? poppy and 3-D, lol

  • Please let this be fake. This vid is hilarious!!

  • Brilliant Video. Makes me laugh every time.

    One thing that bugs me though (maybe i missed something) is in the clip the guy says he liked the first one more and then the other guy said "Ok that was the diamond" but earlier in the video he said "Ok squares FIRST" What the hell? xD

  • EM-multi-SHOP

  • your facial expression after "hahaha" was PRICELESS

    also, I'm pretty sure the "new" Diamond Shreddies are a joke. I mean, in all the hubbub around this marketing campaign, weren't we a little more concerned about these tasteless squares of grit and grime?

  • There is a brand new peer-2-peer network called Global Herald Network that let users share information with peers worldwide directly from their desktop using the client software Herald. People are using it to advertise. It's awesome!

  • three words: exactly the same

    four words: turn it sideways freek!!!!!!!

  • LoooL... These fucking sheeple can be made to think ANYTHING...

  • good video however i think u cut into the diamond shreddies clip too much and it was kind of distracting, or at least if you do that make sure your volume levels match up, i had to turn my volume up and down. otherwise i liked this video

  • lmao i love howthe girl says "diamond shreddies, good" when she could've used "are" and been in the four word limit.

  • Im a world traveller and I wonder if I asked one of those poor starving people I have seen in poor countries.Hey! do you want the square ones or the diamond ones?What would they think about that question?

  • LMFAO!!!! Fucking hilarious!

    >XD

  • dude, you're awesome, way to go losing your sweatshirt :)

  • "Turn a freaking square sideways, ya wierdo" is more than four words, although the way you said it was hilarious. You deserve a cookie.

  • haha very nice. you are so adorable.

  • Awesome!!!!!

  • I thought it was amusing when they came out marketing the diamond Shreddies. I wonder if KRC588 is intentionally ignoring the fact it's a joke, or if it just went over his head?

  • lol no i know it was a joke. in fact i read in reader's digest that the joke spread through the company and reached its way to the top and they loved it and turned it into a marketing scheme. lucky guy probably made a lot of money :D

  • Are you trying to be incoherent or do you just string random letters/words together for your own personal amusement?

  • wow you really told him with your incoherent babble and bad grammar...

  • The look of you at 4:57 is priceless

  • Same damn thing, just a different box...I havent seen a Diamond Shreddies box in the stores tho

  • all of the people in 3:23 to 5:03 suck

  • ive forgotten where i found the first video of yours that i saw but im really glad i did cause ur f***in halarious!!

  • boxtop, grow up and stop being a creeper who puts people down on YouTube. What a failure...

    Good video btw, my Marketing teacher played this vid in my Marketing class and we all loved it. Now here is a good question... How does a shape change give it a new flavor? Are people THAT dumb?

  • Haha. Awesome. I love how they tasted different when turned slightly. I would like to know what that woman thinks other things taste like if that is the first 3-D food she has had. lol. Crazy stuff.

  • haha reality for ya darlin. Dont watch the damn video. and if he suxs so much whyd you take the time to watch the whole thing AND then comment.. and as for the "that's not marketing that's a "how to waste your time for dummies" chapter..." ou waisted yours so shut up. you think your cool. asshole

  • I'm only 19.

  • No way! I thought you were over 20... But I don't care about your age, your brilliant no matter how old you are! //Emmelie

  • "god stop doing such A random and useless THINGS".. "and please Take a knife, slit your throat, and sing...NOT YOU CcaN'T SING IF YOU DID SLIT YOUR THROAT BEFORE"...ok dude i know you didn't write this shit but wtf language is it...any ideas??...i think you are fucking hilarious and agree with you on the diamond shreddies keep doing what you do!

  • :D thanks!

  • god this was freaking hilarious

    if you could just describe them in one word..

    HAHA.

  • LOL

  • ohhh still hot!

  • if you look at the diamont shreddies they are just the exact same as the old shreddies just sideways they didnt even change anythinf

  • thanks for this vid. I am glad I wasn't the only one who thought it was stupid.

  • It caught your attention! Out of all the marketing messages you are exposed to, this one broke through the clutter. Even if you do not buy them as a result, it has succeeded in getting you and others to talk about them. Now I kind of feel like eating Shreddies.

  • good point, that was the whole point of that campaign...buzz marketing

  • ur videos are pritty kool but seriously its just a joke. ppl take it way to far ...

    ps. go canada

  • ya im with that guy!

  • LMAO soo true. I saw the billboard on the highway once and I thought it was a joke to sell the Regular Shreddies. Who would pay more for the same product in a different box? I mean really who is THAT dumb!?

  • 3/4 people here are paying you compliments because you're nice to look at.

    I, however, am not that shallow. The fact that you couldn't actually see the satire of it... Gah.

  • lol O wow

  • umm, have you not heard of irony?

  • Hey, ur really funny. love ur videos and your not bad to look at either ;)

  • I love the cheese factor of your videos.

  • LOL great video

  • the way you made this video is genius! its hilarious to watch and is totally true and you brought many diferent elements into it

  • Has the whole world gone crazy!!!

  • hahahhaha

  • Just watched this. Very well done. You style of comedy is very unique. Very awkward, and almost lame, but you follow through and commit to your idea and what could have been a flop turns out to be very funny! Kudos!

    I look forward to watching more!

  • i cant belive people actaul thought it changed lol lol lol lol lol lol lol lol lol lol

  • i think it's really funny. I mean look how much people they've got talking about it now. :D

    btw, i've never seen you before on youtube so...hi. *online handshake*

  • Hilarious!

    Not the video, the video sucked. What's hilarious is the whole ad campaign is just a joke. And yet the majority of the people talking about it are idiots who think it's supposed to be taken seriously. So these idiots decide to make their own videos criticising the ads and end up giving Post free internet advertising(in vast amounts, might I ad) which spreads the whole campaign to a whole new audience of people, many of which don't watch much T.V.. At least you got the title right.

  • you sir are a winrar

  • lmao...omg i think diamond shreddies are the stupidest idea in existance too haha. it tastes 3D!! haha

  • I saw the commercial for the diamond shreddies today.. I though it was a joke, and waited till the end for the punch.. lol there was none.. they were serious. It really makes you think that anyone can do marketing.

  • You gotta realize that they did that on purpose. Their goal was to get some commotion out of it, which it did. Look how many people are making commentaries about it? Are they losing sales? No. Are they getting more attention? Fuck yeah.

    Either way, whether people believe it is actually a "new" product, or not, it's still grabbing your attention and makes you spend some damn time thinking about it.

  • Yeah phurby is totally right... They're just going to get more sales out of more attention.

  • haha, funny video. i hate cereals that shred the roof of my mouth too!

  • WHAT THE FUCK IS THAT?!?! I knew they changed the shape to a diamond, but I was picturing more of a.... DIAMOND shape! not just a square tilted to the side.

  • ahahaha oh god i love you, ur relly cute too! <3 gah just hold it sideways!!! <3 ur frickin awsome!! HOTTIE!

  • nicely done

  • What will they think of next!! da

  • you're one funny man. heh. love it.

  • Diamonds have more taste! lol

  • Kieth! I love you. im amazed.. i randomly found a video of you on youtube.. wat are the chances. haha

  • well cheers to a job well done:)

  • lol thanks :)

  • Umm, wow! Its funny that your sitting there dissin shreddies for making a dumb idea and advertising it when it seems your the only one that didnt get the joke- yikes!!!

    If you think about it..... then maybe think a little harder, you will see that shreddies knew that the gullible people would make such a hype about it, ultimately providing them with more attention and free advertisement.

  • ok... i was only trying to bring SATIRICAL humour to the idea. at first it strikes you as stupid, but yes it is a brilliant idea and probably worked well, hence the name of the video.

    maybe I should start putting a disclaimer in my videos or something.

  • diamond shreddies suck they killed shreddies for me

  • It's supposed to be a joke. I nearly shat myself when I first seen it. That shit's hilarious.

  • Awesome, I actually came on here looking for marketing tools...but this caught my eye. and you stole all the words out of my mouth. I saw that billboard and thought to myself...are people really that friggin dumb?!? umm "turns" out, ya.

    thanks for saying what needed to be said. subscription...now.

  • lol you're so awesome

  • haha nice videos man! Instant Subscription

  • oh i don't care what ur talking about here.. ur so hot

  • ouch. diamond shape..which i never tried.

    lol the beginning is funny

  • How is he promoting diamond shreddies when he's taking the piss...?=S

    Lol made me laugh

  • A square IS a parallelogram.

  • They have made frosted shreddies and I've seen Honey Shreddies (which are awesome) in Canada. Ironic that your a comedian who didn't get the joke about diamond shreddies.

  • agreed

  • Yeah but isn't it kind of kicking the dead horse when likely the ridiculousness of diamond shreddies was what the commercial had intended? If anything you're just making their "stupid" campaign even more of a success by talking about it.

  • I could not stop laughing. The first time I saw this commercial, i said outloud, "are you kidding me?" apparently not. what killed me with this bideo was the "how are you supposed to describe something with no words..." hilarious - my kind of humor

  • Do more Keith!

    The truth IS out there!

    WHAT? What IF Post Cereal ACTUALLY spent millions on manufacturing new diamond shapes .. uh .. did you think of THAT?

    Can YOU imagine how embarrassed they are NOW that you showed them that ALL they had to do was .. er ... shift them slightly to the left .. or really to the right .. ?

    Brillant expose!

    and .. gosh .. you're from Ottawa?

    Wanna rule the country?

    I'll vote for you.

    Peace.

    PS. I gotta know .. I wanna know .. what makes you go "ouch"?

  • ahahaha

    well lets see, here you are posting videos on youtube about shreddies, essentially promoting the brand even further. seems to me like the advertising campaign was a complete success!

  • WANT TRUTH????infowarsdotcom>>>>>>>­>republicbroadcastingdotorg

  • so true

  • awsome we were all thinking it u jsut made it awsome job

  • Perfect!

  • your videos are excellent i give you a 10.good job. rate my videos as well.

  • LOL...I don't know you personally so you really wouldn't know who I am, but I used to go and watch my friend's kids at jung ko taekwondo to get out of the house and away from school work. Not too sure if you would remember them...The Fosters. I was more of the sideline girl. I used to live with the Fosters and just kind of tagged along. Just cause I really had no life lol.

  • Haha. My roommate and I were talking about this very thing earlier this month, we thought it was so hilarious yet very intriguing. You're a very creative guy. I watch your videos for a laugh. By the way your name seemed familiar. You didn't by any chance teach TKD near Queensville?

  • whoaaaaa.... i tought it in keswick, and i grew up in queensville. weird. i didn't teach there just lived there, and then i moved and taught it in keswick. jung ko taekwondo. lol who are you ?

  • Haha, I love you. I always thought that, and I was like what the fuck? But then noone really said anyting about it, so I was starting to doubt it.. and I was thinking I was the only one who realized that.. lmaoo, dumb I know. But yeah, you're brilliant. 4 words: Turnthefreakingsquaresideways. lmfaoo, hahah. :]

  • Seriously though for a second; Shreddies ROCK!!

  • when they first came out, i laughed my ass off at how serious people took it.

  • Kinda makes me want to go get some Diamond shreddies. Nice ad.

  • Very interesting.

    JR

  • ha ha...funny stuff.

    But I guess the marketing has worked. It will be seen by all who watch your video....

  • This was soooo funny to watch.... Some people are so dumb:)

  • OMG...LMFAO.

  • Hey Keith its daveeeeeeee (remember small dave from school lol ). Hows it going? I saw ya on the front page again. Your famous ! lol Anyways great job once again, your work is very amazing.

    Good to see ya again.

  • I want more videos! Come on, I know you are studying because, like me, finals are oh so close...buuuut.... I didn't promise more videos :-/

  • dude, i have no idea who you are, but that was phenominal. solid work. tell me there is more hahahaha

  • okay keith... that was actually good. I love it and you!

  • Keith,

    Where are ya Buddy? I used to love watching your videos. Did the Shreddies people shut you down? Are you overwhelmed with school? Did you run off and get married? WHAT IS UP?!!

    It's been a month...throw us a bone.

    Thanks

  • Totalement absurde! Mais bon t'es cute Keith :P

  • popping 3D effect?

    oh yes, that is what I get when I eat diamond cereal.

    heh, great vid. ^-^

  • hahaha - brilliant!

  • i think its actually a brilliant idea, its not like the shreddies people are serious that they think they can "trick" everybody in thinking they've changed it. They're trying to show how simple shreddies are and are probably mocking companies like mini wheats that come out with a new product every month.

  • true dat

  • watch?v=hn_2j0Mv-Z0 free video games

  • **No one is safe**

    **I am everywhere at once. I see things clearly**

    **Expect me**

  • hahahaha...That's exactly what I thought when I saw the Shreddies commercial on TV. I know, it's a dumb idea.

  • omg good thats funny thanx!

  • lol. Popping 3D effect? hahahahahaha!

  • ive actually never seen shreddies, i live in NJ, so its either not sold around here or i live in a cave.

    oh, thanks to wikipedia i found this out:

    1)"Shreddies is a breakfast cereal sold in the UK, Ireland, Canada and New Zealand"

    2)"In spring 2007, the company started a new ad campaign for "Diamond Shreddies" which is just a square Shreddie turned 45 degrees. Since the cereal hasn't changed in any way, this is apparently a joke or perhaps a deliberately bad meta-joke."

    awesome marketing.

  • haha, yeah thats the same thing i thought when i saw the video. i live in texas and was like what? maybe its a canadian thing.

    and now i know. =D

  • hahahah that is hilarious.

  • hahahahahahahahhahahah lmoa..ok diamond or square..hmmm lol 3 D taste erm ok...wtf? life greatest mystery! oh man...humans

  • what is on that one chick's nose? and wow. too bad no one has common sense..... =[ but still lmoa

  • rofl

  • Lmao i love you Keith

    Made me laugh xD

  • LOLOLOL

  • Haha. Diamond shreddies.

    Of all the things to change.

  • You are very inefficient with this whole "I'm gonna put out more videos" idea!

    But I still love 'em when I get 'em

  • omg ive seen this like 15 times and only this time did i find it so funny!! I love this clip. Nice job Keith. Cant wait for more vidoes!!!

  • So after watching this video, I went to visit Canada and I was walking down the street and saw one of these billboards. I was so excited and made my husband take a picture of me with the billboard. HILARIOUS.