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From: TEDtalksDirector
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  • Why is a batman villain leading orcs?

  • I wish school was a better designed game.

  • wtf level 10 and 20 paladin and orc of wtf?

  • Damn, No matter where i go,and what i do... Im grinding to better myself xD

  • What he said about Digg that the leaderboard got to the point where the top 7 helped each other out even at the expense of good news just so they can keep their positions is the way out system works today. These top corporations and politicians will group up and help each other even at the expense of the people so that they can stay at the top no mater what. What do you guys think?

  • weird ass rolex advert at the end

  • Gamification is amazing. VW's "The Fun Theory" Fold.it, folding puzzles for science had incredible impacts, and huge scientific discovery that also utilized the community teamwork. I wish we could see it more.

    I wonder how we can create it in our own lives. I feel like we need recognition or competition from others to make it practical. We can always reward ourselves, but that's only so effective.

    

  • nice fucking sunglasses, bro.

  • this was awesome

  • HOE-LEE SHIT

  • Does Rolex assume all smart people are rich?

  • DARPA BALLONS!!!! DFTBA totally worked on that :) haha I am so excited now. But honestly this was an amazing

  • I like that thought, just thinking of leveling up in school makes it so much funnier!

  • I hack in video games so fuck this shit...

  • this guy is a genius...

  • Hello Pogotribe...

  • @Ratoscruvy BAHAHAHAHAHA. I get it. You did a lawl.

  • @cupofcakee

    I did a what?

  • one second i need to check my farm

  • if we had level ups in school my school would average out at a level 3 retard.

  • if it doesnt add to my gamerscore or trophy collection i dont give a shit

  • What accent is that? :D

  • @JamesCalex He was born in Boston, MA but that's definitely not a Boston accent. Odds are he was raised in Eastern Europe or something to that effect and that's where it comes from.

  • Dan Brown?

  • I do something like this with my homework, I write down the work and when I fish it I draw I line over it. And at the end of the year I try to see how well I did I almost "Like a game" and it kindda works I do more homework than I use to and I feels more achieving.

  • mahj send me here

  • 78 people are pissed cause he dint share 'his' other 3 models...:P

  • Communal discovery has an even better example. Portal 2's ARG. The Glados@Home initiative to launch Portal 2 early. Never before have so many gamers worked together to reach one common goal.

  • I don't look forward to grinding for lvl20 math prof.

  • The guy is young and pretty naive and seems to have lived his whole life online, besides that, some interesting info, but nothing really new. Get rid of the sunglasses on your head as you look ridiculous.

  • This creates more urgency for those that are just now jumping onto the social media bandwagon. It's not enough to drive traffic or maximize reach.. We need to consider the things that influence people in real ways. Good-bye to the days of hype and spin. Authentic experiences are the great equalizer.

  • I have shown this video to many of my clients so that they can understand the power of the game layer to influence customers to purchase their products and services.

    Joel Goobich

  • I have long felt that the education system was poorly designed and outmoded. I've taught, I've studied and I've done research. I am even working on new approaches to game design as an offshoot of my mathematics/engineering research. I regard myself an academic.

    This guy just gave the solution! My God! Granular, incremental progression in school REALLY is the answer.

  • this is asinine not everyone is some crazy obsessive compulsive wackjob

  • A haunting person. “I want to build the game layer on top of the world.” You feel he could spend eternity repeating this mantra to himself, without losing any enthusiasm, without ever stepping back and asking "why"? This sort of vacuous single-mindedness we call "driven". We value it because we believe, perhaps correctly, that it breeds "success", but instead of that reflecting badly on the virtues of the successful, we thus worship the smart, but unthinking, the strong of will, but shallow.

  • @dallew game layer creates a race to the top, to a pinnacle of human ingenuity, instead of this haphazard societal construction. Game layer for like, say, alternative energy could get us off fossil fuels (being energy independent), or for space travel, could expand the human frontier....

  • @fl9wrider @marigo @avantgame dedicated to the gamers of the world

  • "Fight orcs on the fields of Mordor against the Ra's Al Ghul"...

    WTF! NERDRAGE! >:(

  • "the game layer is about influence.. using dynamics, using forces to influence the behavior about where you are, what you do there, how you do it...it's going affect our lives more deeply, more "invisibly."-----Oh that's sounding like something to look forward too.

  • @Razorheadsnyc Sounds like advertising to me. 

  • "this lose of free will that can happen sometimes in gaming can be frightening." ---- Yes, and you sound very frightening as well.

    " I just recently dropped out of Princeton and actually ended up for the first time in a bar."----- That's the first red flag.

  • "motivators to influence behavior."----- sounds evil-ish? no?

    " to influence behavior, for good, for bad, for in between, hopefully for good."----Hopefully" "?"

    "average players spends something like six hours a day on it,"------ And that's why their bodies are sick and they take anti antidepressants.

    "they created sort of a pyramid scheme." ------ Yes that's always a helpful game now isn't it.?

  • @Razorheadsnyc That's what the market and advertising create already. It's not new stuff, and you can't really call advertising "evil", can you?

    You can't say everyone in WoW is sick, and everyone in WoW takes antidepressants. That's like me saying everyone who plays sports gets broken bones and takes painkillers for fun

  • this guy comes off pretty immature, but so did zuckerburg when he was the same age. some pretty heavy hitters thought it prudent to invest in scvngr and leave seth in charge, so i wouldn't immediately discount his vision. of course, not every investment pans out, and there are some really dumb investors in the world. but i actually think i would have been more open to the gaming layer concept if i didn't feel like i was watching a real-life version of a south park character...

  • Ninja Douche Bag. Jewish or not. I'm a Jew. That means nothing. If anything, acting like Eichmann is even more disturbing.

  • This guys is a "mini Adolf Eichmann".

    "Because of his organizational talents and ideological reliability, Eichmann was charged by Obergruppenführer (General) Reinhard Heydrich with the task of facilitating and managing the logistics of mass deportation of Jews to ghettos and extermination camps in German-occupied Eastern Europe."

    After all, it's just influencing behavior and having some fun.

  • @CIGLABEL seth is jewish

  • This guy isn't influencing intelligent people. He's adding an insidious layer of bullshit. It's not exciting. It's not fun. It's destroying talent, destroying the possibility of a creative culture. It's crap.

  • End result of this nonsense will be people running around like chickens with their heads cut off like childish morons chasing after merit badges ?

    Note to Princeton. If you have any other "Cheif Ninja's" like him, make sure they drop out to!

  • Comment removed

  • For a country such as the United States, with a history of innovation and invention ranging from the light bulb to the airplane to the polio vaccine, the fact that this kind of crap is being treated as necessary innovation totally baffles me...

  • Ha! I do this with gas milage.

    My car keeps track of the average miles per gallon to the tenth of a mile, so I'll end up coasting around town, regardless of the speed limit, just to make that .4mpg go up to a .5mpg.

    Fun way to reduce emissions!

  • He lost me at "Chief Ninja".

  • The Rolex ad was definitely the best part.

  • a check-in app with a "fun" twist.

  • What so his radical idea for design is basic operand conditioning.... yeah original!

  • The modern post-industrial society, with it's school system, destroys that playfull way of looking life.

  • SCVNGR is watered down Foursquare.

    This is hot rubbish. ...Just Googles attempt to cash in on their missed opportunity of 'Dodgeball' which turned into 'Foursquare'.

    This kid is clearly bright and focused. But Dennis Crowley is gonna eat his lunch.

    Google is anti-social.

  • Hi guys, i'm not good at english, but i would be pleased if someone explained what this guy was talking about?

    Games, powerfull, influence.

    Short article would be nice, or link to his speech is welcome.

    Thanks

  • @villainRu

    of course i tried teddotcom/translate. It's not working

  • damn what a presentation!!!! i think next steve jobs in presentation.

  • @utalukder ,

    or Steve Ballmer

  • Shinoschism, this "douchebag" makes 100 times more then you.

  • Anyone who wears sporty sunglasses on top of his or her head indoors = douchebag

  • Achievement Unlocked: Be a Douchebag at TED

  • In this video: How to manipulate people who spend too much time looking at screens.

  • @Agitpropist erm, u could do this pen and paper based to motivate yourself? you have an extreme perspective mate!

  • i love this guy already, he speaks my language

  • @Yesjewssuppresstruth If you weren't such an obvious troll I would rip you a new one for your heinous anti-Semitism. I say this as a WASP.

  • @peacerenity anti semitism? lol, The jews are not even semites, most of them come from eastern europe but they, yes they are the biggest anti semites of all trying to genocide the Palestinians that the jews then use their world to make the Palestinians look to be the aggressor when they are occupied. Listen man, go back to school and learn something other than what you regurgitate from the jewish media, because your lack of two brain cells to rub together and create a spark is showing.

  • Genuine....

    How you free your mind...

    Refused to conform...

    Acquire freedom...

    Takes your destiny in your hand...

    Imagine the future

    Breaking free, passion & inspiration...

    ©...Aronne

  • I play a simple game everyday, its called a JOB!!! Show up, produce, get paid. This kid has the spirit but not the idea...

  • Shopkick is a perfect example! Also augmented reality gaming...

  • I was on his site and it looks like crap, and hugly expencive. Call it a daytime robbery.

  • i was gonna say this seems orwellian to me, but i guess it's really more huxleyan.

  • So this is, in a nut shell, applied game theory mixed with game practices and consepts (he calls it dynamics) used in real life as an explicitly labeled game.

    What i'm waiting for is a real life GUI or HUD that can be used to project information and metadata i'm interrested in at any given time. This could be anything from stats on what i have availible (like items i carry and their state), to my location with instructions to a destination, and relevant data on what i'm viewing.

  • @gulllars how about sunglasses with a built in GPS, MP3 Player, and HUD, projecting onto your glass of one eye (or both) with a camera similar to the Playstationi that detects hand movements to control it?

  • @gulllars some dude already made that and you hang it from your neck its tight as hell

  • @The6ChickMagnet link or reference plz :)

  • @gulllars /watch?v=nZ-VjUKAsao watch this pimp

  • I really did not like how he said "if you dont like facebook, well too bad, thats the way it is" haha did Zuckerberg stuff some money up his ass?

  • HAHAHAHAHAHA

    That rolex commercial was the most ridiculous over-dramatic retarded shit I have ever seen.

    OH GREAT YOU HAVE SAVED THE WORLD BY MAKING A WATCH THAT CAN GO TO 12000 FT IN THE OCEAN!

    WHAT A GREAT USE OF BRAINPOWER AND INGENIUITY!

    ITS NOT LIKE WE HAVE MORE IMPORTANT THINGS LIKE CURING CANCER THAT PEOPLE SHOULD BE FIGURING OUT.

    AND FOR ALL THE EXTREME PRECISION OF YOUR WATCHES, THEY ARE STILL LESS ACCURATE AND EFFICIENT THAN MY CHEAP DIGITAL QUARTZ WATCH.

  • @12354blahbla just so you know, a digital watch is just one that shows the time as an actual number e.g. 12:45. it isn't necessarily electronic

  • @12354blahbla erm, the advert is at the end, just close the tab when the talk ends and before the advert starts? ...

  • i love it when people try to relate crap to everyday things to give the impression that it is obviously needed. games and tech are on a sure road to no where. until i see all land-based cars replaced by flying cars I'll say that most tech is past-time rubbish. facebook, oh I like telling ppl rubbish and hearing rubbish so much!!! the most popular use of facebook is photosharing, Farmville and Mafia Wars. yet this crap is worth some made-up billions of dollars. what about food?

  • Watch out for the next Harvard drop out Seth.

    Your layer might become his layer.

  • one of the worst talks! pointless show off of nothing!

  • I don't get it. This is something new? I don't think so.

  • Look, Dad ! I got a "White Knight Paladin, level 20" on my math test today!

  • dangerous ! using this at work implies levels of commitment beyond the acceptable. and what for people who don't play the game, will they be able to do their job normally, be paid normally, without bothering about gaining XPs, or will they be fired because they don't have enough ? it should be forbidden. but it's also perfect as a means of pressure on a company's employees. the summit of merit culture. working for what ? winning the game ? I prefer regular money for regular extra hours.

  • Didn't another guy on TED not that long ago talk about a points based system for society? Clean your teeth, get 50 points. Stuff like that. Anyone else remember?

  • but facebook is on it's way out.

  • Voice sounds like Kermit the Frog, but hit on the head with a shovel repeatedly from a young age.

  • Sorry but that is not a level 20 paladin.

  • Show Ends At 12:22

  • I realy think its time to switch off the internet. We need something large to wake everyone up and smell the roses. How you people cope with no phones, internet and power. Most people would fail at the dark ages.

  • @geza96 Looking at the death rates during those times, it appears that most the people who lived through the dark ages failed at it.

    Thankfully the education and swift deployment of information that the internet provides is a great deterrent against going down that religious path of retardation again.

  • And the same goes the other way around. It's just a style of living and using different resources,and right now computers are popular resources. And yeah, we all would fail in the dark ages no doubt, and so would they whom lived before those in the dark ages; People have always slowly progressed.

  • @geza96 so your solution to....whatever problem you're talking about...is to "switch off the internet" in order to "wake everyone up"...what would that achieve exactly?

  • @sperdoj I would help people become human again. When you are on face book etc you may that person typing away about the days going on but wouldn'"t it be better to talk face to face how we used to communicate so you can that smile or frown which we dont see anymore. Just like now. Its far better to have a face to face debate that a too and fro of words on a page. What do you think?

  • If the web is a "game dynamic" it's a challenge to anyone who manages a website or builds a mobile app, to make them fun and engaging, and build incentives and rewards into them. If people find it fun or motivating to strive for an incentive, whether cheap drinks at happy hour, completing a LinkedIn profile or rising a level in a game, more power to you. It may seem like manipulation -- but in that sense all marketing/advertising/product design is manipulation. (Admittedly, I'm a marketer!)

  • he's quite proud of the fact that he dropped out. nothing wrong with drop-outs but no need to be cocky about it. otherwise, rather interesting, seems to speak about foursquare and other such reality games.

  • i allways said that if my life was a video game id be the best human ever. but its not so im a pretty shitty human and amazing at video games. fuck my life.

  • I think there is a lot to be said for this especially since so many people are used to games already and more responsive to them than other mediums. People love fantasies so if we can merge the two, the possibilities could be endless.

  • All I got was the impression that this guy is messed up in the head and really needs to see some of the real world.

  • incomprehensible talk!

  • this is what happens when an articulate idiot who has spent too much time in front of PS3 is given the stage....

  • @Kingha01 this guy has a solid track record from earning five figures since 12 yrs of age and at age 17 managed a factory in China via only the internet...plus a hi iq and with a solid academic foundation trained by a father whos a biotech entrpreneur and mother who is a business consultant....this guys the shit

  • @dignasy maybe he is the sh!t, but he's a really poor communicator

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  • @dignasy Pssssssh, when I was 12, I was........Retarded. D'x

    I'm jealous. 

  • @Kingha01 I'm genuinely surprised you could navigate your way to Youtube, You're obviously still living in the 20th Century and whether you like it or not pops, gaming is the future.

  • @Plecebo1996 Pops! Ha! Less of the insults please. Gaming is cool, he's a jerk though.

  • this is what happens when an articulate idiot is given the stage....

  • i like the idea of using it to level up in school.

  • I have a question about the watch 'presentation' at the end. Was it part of the talk put there to illustrate our motivations or a genuine (rolex bought) advertisement?

  • And then there are guys like me, who don't play farm ville or World of Warcraft, and left linked in with my progress bar somewhere around 60%. Maybe I'm screwed up. Maybe I'm not? Maybe I just hate playing other people's games.

  • Life is a game.

  • excellent talk. ridiculous watch

  • I had hoped this talk would be something amazing like the next generation in virtual reality games, where the games take place in the real world (like a layer over the real world), which you interact with using special equipment (special glasses, gloves, suits, etc...) to play game. Meaning, you could walk past a group of people without the VR glasses, but if you pass the same group with VR Glasses, you'll see a group of orcs in full plate armor covered in blood.

    Damn that would be kool...

  • @apocaRUFF That would be cool. I like your imagination!

  • @apocaRUFF 'if you pass the same group with VR Glasses, you'll see a group of orcs in full plate armor covered in blood.'

    Watch the TedTalks involving Sixth Sense technology.

  • I gotta admit, I didn't understand a single word he said. I guess I'm too old school.

  • Ah, to be in control but not obvious control is such a ego trip.

  • Note: In the DARPA balloon contest, the MIT group fed false reports to other teams in addition to paying for tip offs.

  • Is it just me? Or is the watch kinda obsolete?

  • this its a breakthrough.

    a competence for successes its a game.

    and a game well made, all the players win.

    we need better laws

  • Freaking Great.

  • 7:05... that's the far RIGHT pal >.<

  • brilliant idea

  • Rolex should build cars

  • i think he mistook the word influence for manipulate

  • @disturbed119 manipulate, in the form you suggest, would suggest it was done against the influenced party's interrest or well being. While we may see that with a concept like this, what this guy talks about is ways to work for making it less prone to malign use, and instead increased efficiency and benefits for most (preferably all) users.

  • @disturbed119 I think that is a deliberate euphemism

  • Wont this take away from self motivation. The world you describe is so artificial.

  • @spartan117ak "influence", not force.

  • So now I know the complete history of the Rolex. Why didn't they teach this stuff in school?

  • the idea of the game layer is motivate people to do something, but have it fun and engaging. it's a progressive idea and that's what TED is all about. as an example, my parents, my teachers, and the folks at the banks had no idea how to teach or motivate me to save. it was a freaking facebook game that taught me.

  • ROLEX FUCK YEAH !

  • farmville is fucking boring and "powerful" trends are not scary.

  • There are a few other alternatives to SCVNGR. You can also try Gbanga.com , which is a great social gaming platform for iPhone and J2ME. :)

  • loooove the Rolex commercial... epic shit, ey?

  • Comment removed

  • This is brilliant!

  • This seems to be about focusing the mind on simple, unnecessary goals.

  • @fdmipgo who decides what is unnecessary and important? they are relative terms. some think that having fun in life is more important than doing serious stuff.

  • Don't go down this road.

    It will end with a brain implant, so you are inside the 'hive mind', and at that point, human beings can be hacked and controlled, by evil people.

    It's no joke, and its going to happen.

    So don't go down this road, stop now.

  • this is the opposite of what TED should be teaching. this says, use people psyche's to hook, and lure, and not think freely. what the hell TED. you've got to be kidding me.

  • @eenkjet This is essentially what marketing or adding sugar to something does.

  • @eenkjet I kinda agree and not agree on this regard. I believe Game dynamics should be recommend to make boring life tasks such SCHOOLS more engaging I mean HEY Google do it to their employees and they are the most productive people in earth in.

  • I thought Bob the Builder said "Can we fix it?" "YES WE CAN!"

  • Another retarded talk about games from TED :(

    What happened to important things, TED???

  • *facepalm* if you are going to reference something, please research it, i don't play WoW anymore but that paladin was 80, this is only 1 example that bothered me with this talk. otherwise i like this ides but this is an old idea stop talking do something.

  • @GGAlice1 Wow, you really got bent out of shape because he toned down the level for the sake of simplicity?

  • Comment removed

  • @VitriolicAC

    1.bob the builder - we can do IT, not better

    2.played farmville for a while, and realized it was retarded to rotate my day around a game.

    3."card on the left"... its on the right of the screen

    4. "red badge thing" its 'gold cross' or 'gold cross 55' to any MW player

    5.80 paladin is level 20

    5.b. WoW character -> LOTR reference O_o

    and mostly wtf is the women doing in the corner while he is talking. This talk sucked, the idea is cool but dangerous capitalism 2.0 etc

  • @GGAlice1 All of your points are utterly irrelevant. If you even care to listen, it has nothing to do with capitalism, but rather human motivation. It could be used for education, charity and of course commerce.

  • @simonwedege

    i know that they are not deal breakers, i enjoyed the idea of this talk just not so much the presentation or the speaker. What i meant by capitalism 2.0 is people aren't motivated by their own will so companies will put "carrot on a stick" to motivate people. i do believe it will be a helpful addition to society, anything to get people motivated, i'm just saying that anything that has a bottom line should be watched, just a bit of caution.

  • @GGAlice1 Now you have some valid points. As a former WoW player myself, I noticed it too, but it had nothing to do with the points he is making. LOTR references will hit a broader audience, than WoW references. That's probably the reason for his choice.

    I don't think many people got your WoW reference either (carrot on a stick) :-D

  • @GGAlice1 You're incredibly stupid and willingly ignorant. It's sad, really.  Sorry to be so harsh but that's probably the strangest post I've read in the past while.

  • @VitriolicAC

    No it wasn't harsh at all, if i got upset over the internet i wouldn't have posted such a comment. It was simply a list of small things that annoyed me in response to you, who annoyed me.

  • Excellence! Not only Seth for sharing his rather "unconventional" views, ideas & entrepreneurial spirit ~looks at the naysayers below~

    If this is watched, there is a formula he is sharing, and a pattern he has observed through living it. Seeing The Big Picture.... the framework that is being laid by all of this ever growing technology available to us, like it or not, and molding it into your own piece of the puzzle. OoOooooo! Brilliant, Seth. Always keep that beautiful enthusiasm alive!!

  • power freak -

    who wants anyway to put their kids for 6h30 in front of war games ???

  • Augmented reallity will allow me to have floating VIP sign above my head when I do something really usefull? Looking forward to it!

  • ‘If you do not play games you’ll be forced to take a tranquilizer’ (Bard Pit, 12 monkeys)

  • @DimitriRytsk

    Nice 2 know, and if you do play games you ll be a puppet who might get shot by a tranquilizer.

  • Sorry.. this is more scary then some good horror movies... Capitalism 2.0 Be the game !

  • brainwash is good fun!!

  • There's something to this.

  • life is no game, stop building it like it, or you might just lose

  • @Outboundz Live however you want, but you shouldn't claim things as facts.

  • @Nogard229 we shouldnt claim anything:p

    thats why i said might lose, but let me correct myself.

    If you play a game with life you will lose, and i am not trying to claim this, but since some people are not capable of translating it to their understanding i have make it sound like i claim this.