This ad is ludicrous. There is no reason anybody in this ad could be considered unhealthily overweight. And an arbitrary figure of 37 inches takes nothing into account: height, frame size, muscle. It's even worse than the BMI.
@discoder Exactly. Some of those allegedly overweight women just had a little belly bulge... As a matter of fact, SO little belly bulge it looked to me like they just drank too much water that morning.
@FernandoMontelbon its alright to joke about it, but I studied film and media for 3 years (going on 4). Listen to the music, look at what they have in wide shots and then again in close up. what are the two demographics they target, specifically from 0:12 on? what words are he emphasising?
Only 13% of people in the Republic of Ireland are obese. We place 103rd in the world in terms of overweight population. In the UK, 24% of people are obese. Maybe that's why this campaign is in a Northern Irish voice? I don't know the statistics for NI as a nation but I find it hard to believe that two in three people are overweight "on the island of Ireland" with less than 50% overweight in the Republic.
@Joebycool You seem to be focusing on obesity when clearly this campaign is about tackling the more widespread issue of overweight. If you find it hard to believe that 2 in 3 people are carrying excess weight just look at the statistical results of the study on the safefood website. The whole point of this campaign seems to be that people are in denial, only 38% recognise that they have a problem. Finding those figures hard to believe indicates that overweight is now the norm in this country.
Only 48% of people in the Republic of Ireland are overweight, according to a World Health Organisation study carried out in 2007. This ad seems to be directed towards Northern Ireland. I don't believe these figures are reflective of the Republic, which again, comes 103rd in the world for overweight population. As well as which the words epidemic and spreading are simply wrong. Ireland is a healthy nation. Yes overweight is worse than it was, but it's not an epidemic here yet by any means.
The safefood studies were carried out two months ago as opposed to 4 years ago for the WHO. A lot can change in that time, it is feasible that the events of the last few years had an effect on people's eating and exercise habits. In fact I'm more alarmed now after seeing your point.
The WHO states that "a disease epidemic occurs when there are more cases of that disease than normal", a disease being any deviation from the normal structure of any body part. This definition clearly applies here.
@evilpinkbunnyofdoom Having a 37 inch waist is not a 'disease', nor an 'epidemic' no matter what way you spin it. I'm worried about your obvious disdain for overweight people. I have a 37 inch waist, a 46 inch chest, I play rugby and I run half-marathons. I weigh 17 stone and eat right. Yes, it is possible to be fit and large, we are all naturally different sizes and shapes.
Your argument (and theirs) that a certain waistline implies you have a disease is absurd. End of discussion now, bye bye.
They can use just one measurement by making that measurement particularly big. Size 14 for the vast majority of women is bordering over-weight and obese.
This is an outragous campaign. HOW can you tell people they are overweight by using a piece of tape to their waist without taking anything else into consideration.
@FernandoMontelbon my friend would probably be about size 30 waist, he's very skinny, (an ectomorph basically), he has eaten takeaway everyday for dinner since he was a kid, now he doesn't put on weight because of his bodytype, but he is grossly unhealthy. Internal fat is the real killer
This ad is ludicrous. There is no reason anybody in this ad could be considered unhealthily overweight. And an arbitrary figure of 37 inches takes nothing into account: height, frame size, muscle. It's even worse than the BMI.
discoder 4 months ago
@discoder Exactly. Some of those allegedly overweight women just had a little belly bulge... As a matter of fact, SO little belly bulge it looked to me like they just drank too much water that morning.
nyXdeathXangel 1 month ago
@nyXdeathXangel Doesn't help that they took their slogan from Demolition Man.
discoder 4 weeks ago
youtube "ireland promoting eating disorders" if you are against this campaign :)
Jazblifta 8 months ago
All you have to do is look around to see that this has become a country of fatties.
Put down the fork, Steakface and eat some greens!
deepestwinterparty 8 months ago
I just sent a strongly worded email complaing about this ad. I suggest other people do the same so we can send a message.
ronoc9 9 months ago
@ronoc9 Is "I LOVE THIS AD" strong enough ?
FernandoMontelbon 8 months ago
@FernandoMontelbon its alright to joke about it, but I studied film and media for 3 years (going on 4). Listen to the music, look at what they have in wide shots and then again in close up. what are the two demographics they target, specifically from 0:12 on? what words are he emphasising?
ronoc9 8 months ago 2
Only 13% of people in the Republic of Ireland are obese. We place 103rd in the world in terms of overweight population. In the UK, 24% of people are obese. Maybe that's why this campaign is in a Northern Irish voice? I don't know the statistics for NI as a nation but I find it hard to believe that two in three people are overweight "on the island of Ireland" with less than 50% overweight in the Republic.
Offensive, misleading, dubious. End of.
Joebycool 9 months ago
@Joebycool You seem to be focusing on obesity when clearly this campaign is about tackling the more widespread issue of overweight. If you find it hard to believe that 2 in 3 people are carrying excess weight just look at the statistical results of the study on the safefood website. The whole point of this campaign seems to be that people are in denial, only 38% recognise that they have a problem. Finding those figures hard to believe indicates that overweight is now the norm in this country.
evilpinkbunnyofdoom 9 months ago 4
Only 48% of people in the Republic of Ireland are overweight, according to a World Health Organisation study carried out in 2007. This ad seems to be directed towards Northern Ireland. I don't believe these figures are reflective of the Republic, which again, comes 103rd in the world for overweight population. As well as which the words epidemic and spreading are simply wrong. Ireland is a healthy nation. Yes overweight is worse than it was, but it's not an epidemic here yet by any means.
Joebycool 9 months ago
The safefood studies were carried out two months ago as opposed to 4 years ago for the WHO. A lot can change in that time, it is feasible that the events of the last few years had an effect on people's eating and exercise habits. In fact I'm more alarmed now after seeing your point.
The WHO states that "a disease epidemic occurs when there are more cases of that disease than normal", a disease being any deviation from the normal structure of any body part. This definition clearly applies here.
evilpinkbunnyofdoom 9 months ago
@evilpinkbunnyofdoom Having a 37 inch waist is not a 'disease', nor an 'epidemic' no matter what way you spin it. I'm worried about your obvious disdain for overweight people. I have a 37 inch waist, a 46 inch chest, I play rugby and I run half-marathons. I weigh 17 stone and eat right. Yes, it is possible to be fit and large, we are all naturally different sizes and shapes.
Your argument (and theirs) that a certain waistline implies you have a disease is absurd. End of discussion now, bye bye.
Joebycool 9 months ago 3
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@Joebycool "Having a 37 inch waist is not a 'disease', nor an 'epidemic' no matter what way you spin it" Metaphors are hard amirite?
"we are all naturally different sizes and shapes."
some of us are born naturally deaf and blind.
FernandoMontelbon 8 months ago
This campaign is patronising, misleading and stigmatizing.
A waist measurement alone does not give a clear indication of a person's health - health comes in a range of sizes.
"epidemic" refers to disease and being overweight is not a disease - nor is it something which can be "rapidly passed on" as weight gain takes time.
To infer that being over weight is a disease which can be rapidly passed serves to stigmatize overweight people.
I believe we all deserve more respect than this.
FitzandStap 9 months ago 3
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@FitzandStap fatty
willyballbag 9 months ago
@FitzandStap That sounds like fatso talk to me......
lovelytackles 9 months ago
ah well im a size 10 bmi 22 and i look good and healthy and im not a size 14
Jazblifta 9 months ago
32 in waist in a women is a size 14.
They can use just one measurement by making that measurement particularly big. Size 14 for the vast majority of women is bordering over-weight and obese.
SineadSmiles 9 months ago
Hi Nicole !!!!!!!!!
NiamhO783 9 months ago
This is an outragous campaign. HOW can you tell people they are overweight by using a piece of tape to their waist without taking anything else into consideration.
Jazblifta 9 months ago 12
@Jazblifta I know... I know many grossly overweight folks with size 30 waists.. I personally carry it all in my ankles.
FernandoMontelbon 8 months ago
@FernandoMontelbon my friend would probably be about size 30 waist, he's very skinny, (an ectomorph basically), he has eaten takeaway everyday for dinner since he was a kid, now he doesn't put on weight because of his bodytype, but he is grossly unhealthy. Internal fat is the real killer
Nikon05 4 months ago
@Jazblifta too right. Just like the BMI thing as well. That says that I'm obese, but I've got about 11% bodyfat, lol
Nikon05 4 months ago