Euphonic Sound | New Music discussion with Terry Kerr and James Pew Pt.3

[xwsftassell]

The biggest problem for indie-bands is that nobody gives a crap, and why should they? They're interested in success (like everybody else), they have minimal interest in developing their art (like everybody else).

[bsotnikow]

whoops, what frigging account have i used here??? Another good tip, multiple fake accounts and fans- if properly disguised!

[bsotnikow]

Remi. I love sending friend requests always have. My myface, spacebook and youtube audiences were all created in this way. Sure there is a percentile who become angry at getting strange add requests, but there is also a percentile who like the content and couldn't care less how they found out about it. Back to what i said, if your content is good enough, sending out a little interruption marketing is a good thing. Conversely, spending your time trying to make friends may be less efficient.

[bsotnikow]

Great talk! Couple things i don't agree with though, i think you know this. Social marketing is viral marketing. Sure, you can take it further through your own efforts, but the fundamental way by which these sites operate is viral- you really do benefit immediately from opening an account. Also, interruption marketing works, spamming works- it all depends on your product. The better your product the more negative marketing your audience is able to endure. . . .

[bsotnikow]

I know an artist whose art is sending out blanket spam messages. People actual try to get into his lists because the content of the spam is so interesting.