Case Study: Dove Campaign For Real Beauty 'Amy'

[lovethebluechick]

Oh wow. This is an amazing video. It astonishes me how much truth there is to it. Can't wait to find a guy like this that will never see my imperfections. <3

[kayperry1oakley]

I love this! Beauty is something we women worry so much about. God thinks we're all beautiful because we are his design :)

[TinaTiny24]

I remeber watching this during PE with the girls in my 7th grade class:) I wish we still did this in HIgh School, because I think that's when the pressure to be "Beatiful, flawless, and sexy" is really being pushed.

[ourpookiepie]

As a young teeange girl having experienced beauty pressure but seen it in MUCH worse cases for other girls my age...I think this is beautiful. It made me cry. :')

[luckymydog111]

to any girl watching this:

you're beautiful:]

[shibbylovetosing]

That's the most adorable thing ever!!!! x3

[OhDangggItsMikey]

Awww my boyfriend sent me this :] this is the sweetest thing I've seen in a while.

[uvuscot2]

As cheesy and sweet as this is, it is really pretty true. I'm dating the most wonderful guy who has helped me see that I am beautiful even though it is so hard for me to see that. I wish that every girl were as lucky as me.

[rachelormshaw]

i hate this, because it's still perpetuating the idea that what men think and what others think is more important than finding peace with yourself and realizing that 'beauty' is not the most important thing.

[haleygraham7]

i cry everytime i see this video . because i am ''amy'' and for once i wish that someone looked at me the way that , that boy looked at amy in the video ..

[livexthexlife192]

this like melted my heart into a puddle.

[NeverShoutKellyx3]

I first saw this in skewl. Our health teacher showed it to us & it made me tear. I love it

[flawedxromancexo]

Poor kid!

[postalflag]

Don't feel bad, its you, and you have a chance to be yourself, not any others.

Turn off your TV, go outside and start camwhoring with your girlies on your best angle shots.

[lbsalda]

awwwwwww

[EternalChaotix]

That boy seeks amy. Like the Britney Spears song.

[PolePrancing]

@EternalChaotix

rofl, nice. :'D

[lifesrandom07]

@EternalChaotix

"If you seek amy"

is made so it sounds like

F U C K me...

if (f) you (u) see (c) k a (k) my (me)

LOL. just to let you know :)

[Emmalene]

I like the commercial, but I dislike the parent company Unilever. Unilever owns both Dove and Axe. And while they are promoting natural beauty on one hand, they are promoting the media's form of beauty with the other. They don't really care about 'real' beauty. They care about profits. And while these commercials and campaigns are actually really good for women, until they practice what they preach and put real beauty in their Axe commercials I won't buy into it.

[Emmalene]

@peaceowassis No one can accept you until you accept yourself. Don't live for pleasing others. Live to be happy with who you are. Not who you think you have to be for someone else.

[peaceowassis]

@Emmalene thank youu ^^

[phyCity]

@peaceowassis Girl, I'm almost 18. No one has ever asked me out. That doesn't make me a freak, just different. And who said different is a bad thing? It'll happen one day, don't you worry.

[peaceowassis]

@phyCity thanks so much :)

[RachelEMacD]

aww that is beautiful

[mizzsunshineful]

Awwww so cute

[megim00]

AWW. That's cute.

[Lily82190]

FREAKIN LOVE THIS VIDEO!!! they showed us this in school last year as well as a lot of others and now I'm really into the whole operation beautiful thing.

[ohhaay13]

they showed this to us at school too, it is the cutest thing :)

[supasta3]

aw!!! <333

[MaRiAmLOVESmusic]

I had to watch this video along with the other self esteem dove videos,in health at school i atcually felt great after that class :) and knew that every girl was unique in there own way, who knew that when i got home logged onto my computer that i got an email saying i have no friends, i was the ugliest girl they've seen and that know one likes me. Right now that person who emailed me, i have no clue who they are, but i thought this would help alittle =/ and it kinda did.

[midgsta]

what sonngg is thiss???

[NutOfaCoco]

I love this video. Simple, to the point & beautiful...

[DwarfPrincess123]

I love this video, it's so sweet! :)

I hope every female who watches this video realizes that there is someone in her life that's like Amy's friend, and finds no physical flaw in her. We are all beautiful and are all loved, and I hope this video reminds everyone of that! :)

[515whatever]

what song is it?

[gigiggg9]

@515whatever

Howie Beck - Don´t Be Afraid

:)

[Exstadrenaline]

anyone see the total irony here? he thinks amy's beautiful but shes so wrapped up in how she looks that she ignores the one guy whos nice to her and waits outside her street to talk to her?

[LastCookie20]

yeah, thats the point ; )

[MisterNES]

If I got a dollar for every girl I dated who complained about her appearance, when all I saw was an amazingly beautiful girl...

[xxJBxxLuverxx]

I wish someone felt like that about me.

I can name more than 12...

[chewyissweetandcool]

i had 2 watch this after school for a running and self esteem club 4 girls. I think he is really sweet!

:)

[likeabitch123]

That is sooo sweet!

[Lalalozer1]

I had to watch this in facs class and when he started calling Amy i thought someone was really calling me casue my names is Amy

[SarahJ0301]

Oh that made me tear up... cos i know this girl... just like Amy... She's still counting her imperfections...

This is such a sweet video.. x

[HaRrYsStArGiRl]

they showed this to us at school one time, when they made all the girls do a self esteem thing, while the boys went out and played like soccer or something, and pre much every girl in our year "aww"ed at the same time, its beautiful.

and i teared up..

[Lily82190]

@HaRrYsStArGiRl they showed us this too and i have no clue what the guys weer doin. later, the girls in my adv. showed a couple of the guys this vdieo and even they thought it was kinda cute. I LOVE IT

[AsIaNPrIdEHaTeRz]

@HaRrYsStArGiRl omfg same here!!!!

[ArrrPirate666]

@HaRrYsStArGiRl Wow that's not sexist at all.

[AmyWantsAFairytale]

faved it :D

[alliekinzz]

AWE!!!! that's the cutest thing i have ever seen!! definitely made me tear up!

[HeavenlyNightmares]

I nearly cried when I watched this because I once knew this girl who hated her appearance when she in reality she actually had a lot going for her. Broke my heart to see her beating herself up about something like her appearance.

Women should appreciate themselves more.

[BloodFromTheThorn]

whoo first comment. Such a sweet video :P