Influencing the Hungry Consumer - Mid Stride: Using Social Media to Gain Mindshare and Revenue

[MsMarketResearch]

The restaurant industry is being reshaped by the mobile - yet always connected consumer. As technology advances, restaurants will be able to deliver advertisements and promotions as consumers approach their location with content tailored to that person’s specific needs and wants. Packaged Facts believes this next generation of advertising has significant potential to increase impulse buying and drive restaurant traffic.

[MsMarketResearch]

Handheld devices and technology is allowing point of sale and in-restaurant tools to evolve and expand. According to the Nielsen Company, 25% of smartphone owners and 14% of feature phone owners indicate using a dining/restaurant app in the past 30 days. Use of mobile apps can influence dining decisions while on-the-go. Three game-changing applications that Packaged Facts believe will shape the future of foodservice include:

TabbedOut, which allows users to pay their restauran...

[MsMarketResearch]

Twitter offers restaurants a significant opportunity to reach a younger, more urban, multi–cultural audience, because Twitter usage is particularly popular within the Hispanic, African American, and Asian populations. And, according to Packaged Facts research, Twitter has proven itself to be critical in attracting followers – and patrons – to food trucks, an urban–based and exploding segment of the foodservice industry.

[MsMarketResearch]

Social media outlets Facebook and Twitter in particular are providing fertile opportunities for innovation. Facebook interaction offers tremendous potential for restaurant brands seeking consumer mind share; through well–timed and tailored online incentive. And because Facebook users are also frequently on the go, the foodservice industry can use the site to ramp up location-based marketing. Packaged Facts' latest study, Social Media and Technology in the U.S. Foodservice Indus...

[MsMarketResearch]

Slide 2

social media can generate brand awareness, promote upcoming events and limited time offers, engage with the customer base, recruit employees, and build brand-loyalty. According to a proprietary survey from Packaged Facts 31% of adults who consider going out to restaurants as “part of their lifestyle” use their computer to place orders, while 21% use their cell phone or other portable device to do so.

[MsMarketResearch]

Slide 1

Welcome to Packaged Facts's Influencing the Hungry Consumer - Mid-Stride. Today, we'll take a look at the effective use of social media for profit and mindshare.