How To Choose A Search Engine Marketing Firm by Jim Kukral

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PLUSSES -- Good intro with opening music; lead-in and closing animation. Name on shirt is an effective branding ploy, especially for a small screen. Strong contrast between the foreground (and the background, albeit rather plain. Re-introduces his name and website at the end of the segment -- very good for branding. Fun hand-held visuals to explain message.

MINUSES -- Microphone is too far away from the speaker. Hearing an echo effect with sound bouncing off the room.