Getting online advertising to scale is the challenge of nearly every traditional media company as well. Only through consolidation efforts will they realize an eCPM at the local level that is sustainable. Joint operating agreements like Comcast and DirectTV are a model to look at on the sales side to optimize ad network delivery and rate across all inventory in local digital or niche pubs.
Getting online advertising to scale is the challenge of nearly every traditional media company as well. Only through consolidation efforts will they realize an eCPM at the local level that is sustainable. Joint operating agreements like Comcast and DirectTV are a model to look at on the sales side to optimize ad network delivery and rate across all inventory in local digital or niche pubs.
VanCougR 3 months ago