Simplicity is key only in certain situations... yes, apple has simplified an existing product(mp3 player), but they also raised the price and create a monopoly... It only sold because those consumers, wont take the time to research and educate themselves about technology.. well, i guess that's a good thing...
Hi Tom - Nice video. Have your latest book (borrowed from my employer). I'm an engineer, working for an innovative Internet company. I also have a global outlook, and share your last name. Thanks for sharing your video here in YouTube. Sincerely, Larry Kelley, Saratoga Springs, NY
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Typically Ideo. you allways talks so much about creativity, but how good are your creative products relly? They pretty much suck. and you know it. You only re-invent stuff, you dont coume up with something new. And by the way! your industrial design sucks!
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@giorgio789
Simplicity is key only in certain situations... yes, apple has simplified an existing product(mp3 player), but they also raised the price and create a monopoly... It only sold because those consumers, wont take the time to research and educate themselves about technology.. well, i guess that's a good thing...
MrNra 1 year ago
Great thoughts and ideas, but why this background? Seems completely antithetical to the message!
garthbook 1 year ago
Thanks for sharing your views on innovation. I think IDEO rocks!
hoenefar 2 years ago
AMEN - simplicity is key in Innovation, just like he said, Apple is a perfect example.
Love what Ideo has done with the design consulting business.
giorgio789 2 years ago 4
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cause the client doesn't design as well as those at IDEO you dumb fuck
bacona988 3 years ago
Hi Tom - Nice video. Have your latest book (borrowed from my employer). I'm an engineer, working for an innovative Internet company. I also have a global outlook, and share your last name. Thanks for sharing your video here in YouTube. Sincerely, Larry Kelley, Saratoga Springs, NY
nysengineer 3 years ago 4
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Typically Ideo. you allways talks so much about creativity, but how good are your creative products relly? They pretty much suck. and you know it. You only re-invent stuff, you dont coume up with something new. And by the way! your industrial design sucks!
shut ya yaps! work harder!
quiknik11 3 years ago
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So if the client is working so closely, why do they need you?
XFuncCaRteR 3 years ago