Motrin Mom Babywearing Ad

[ThisUserNameUnknown]

Stop wearing your children like the latest Gucci handbag people. Next thing you know, new moms are going to be bedazzleing their kids foreheads. For crying out loud, feed a starving child instead of worrying about this shit.

[klhipson]

This ad was a big fail on the part of their marketing department. Although I'm sure it did appeal greatly to the "poor me, what about me" generation...

[wrigglyjiggly]

how is this offending? i dont c how its offending at all

[SpokaneGirl85]

I wasn't offended by this and I have worn my baby a few times. It does hurt my back after a while, makes it sore I mean. I think people are easily offended.

[CrazyDaisy5000]

My best friend wore her baby and she thought this was kinda cute and funny. She said that she doesn't necessarily think it's a fad, but she completely understood what they were doing towards the middle to the end by basically saying "Yes it's painful and might stress you out like most things in the first couple years can, but the pain is worth it for your baby. And if other moms see your face and it looks in crazed agony, they'll understand." I think we as Americans are too sensitive.

[dj8c]

@laradenny ummm fuck u " you westerns " um wtf why are u judging us from were we come from , and not the social group who are actually complaining. I make a big deal sbout everything now do i? , we only make a big deal about people who piss me off. Just get the fuck off the internet u jugdemental shit.

[89cosmo]

i believe the people who made this commercial were going out of their way to cater to the mommy martyrdom that permeates our society and they ended up offending them. had they not mentioned how difficult wearing a baby is, the moms wouldn't have been happy either and would probably speak up. "hey, try wearing a baby!"

[duchessdebk]

This why I refuse to watch commercials on television. They are constantly insulting their audience. I wore my baby because it was a hell of a lot easier to port her through airports, grocery stores, etc.. She slept in it, she was happy in it. Pain was no worse than 9 months of pregnancy and vaginal birth!!! Ad tries to convince baby-wearing moms they are a bunch of fad-following airheads - and then attempts to turn them into whining "what about me" losers.  I use Advil or Tylenol.

[legendof]

White woman will argue over anything and have absolutely no sense of humor or compassion. A white woman almost ran me and my sister over yesterday, and she has the nerve to say, "You should use the crosswalk." Yes...next time I am in a mall parking lot, I will walk across the street, then back, then around to get to my car. I am a cracker too, btw...but my family is from Europe, THANK GOD.

[laradenny]

u westerns are such suckers. we asians have been wearing babies since forever. you make it such a big deal

[AmusedChild]

Babywearing IS a fad. Wait and see if it isn't.

[delightfullydorky]

How is this offensive? People need to lighten up.

[netmio]

what's offensive?

[LyeLye]

this add is offensive because it suggests that moms wear their babies because its a "fad" and you are an official mom if you do. Also it makes the mom in the video sound like a damn air head, what there cant be smart moms? The smart moms cant just carry their children out of love? It has to be a fad? I dont wear my baby and this even pisses me off.

[OrganicMama25]

Boo motrin! Not only do you make baby carrying mama's sound like a fad, your products are dangerous and cant be taken by new moms anyway! (well, those who breastfeed anyway) boo

[Winter077]

LOL!

[MAMAerikadi]

Stupid ad - it's like saying, hey I'm not going to feed my baby lunch, because it so gets in the way of my exercise schedule and isn't it important for me to have time to exercise? It suggests that babywearing will hurt moms - more misinformation that people will start to repeat as fact the more they hear it.

[shogradyxc]

No, it's saying if you want to "wear your baby" (wtf that sounds bizarre) but you get back pain, now you can without pain. Your simile makes no sense because what your saying involves harming a child. There is no harm in not "baby wearing".

And I wouldn't "wear a baby" because it straight up looks silly, not because of "misinformation".

[verarand4]

Baby wearing does not look silly. I used to live in NYC and would take my baby in stroller everywhere including the trains. Now that I look back on that I cannot believe how irresponsible I was, There is no safer place for the baby than in our arms!

[Hootyboot]

I think it's funny.

[Cjcool300]

I don't really find anything offensive with this ad......

[NoKidsEver4Me]

No baby, no backache, no Motrin, no problem!

[VoodooGirl095]

People nowadays are WAY to sensitive

any mom that complained about this ad is a moronic bich with no life its just ment to be FUNNY!! get over yourself!

[sschlossberg]

@VoodooGirl095 learn to spell

[sschlossberg]

@VoodooGirl095 sorry. that was "bichy"

[VoodooGirl095]

LOL

[TheLilacglows]

Strange that they would say it was for fashion, women have been doing this for centuries for utility. I'm not a mom, but have used it to hold babies and have had it used to hold me when I was a child. Im from Ethiopia, and everybody just straps the kid on and goes about their day, it just makes more sense.

[shantrues]

Wow that was a little condescending, I'm surprised the ad people thought this was a good idea.

[scorpio2397]

just a bad "funny" way of saying it but it is true I can barely walk sometimes because I am in so much pain so I do take a motrin and that's it... I love my baby so what's the big deal?

[helema23]

i am a proud baby wearing mama and it takes the pain off the back neck and shoulders wearing a sling !! you try carrying a baby around with and without a sling and youll be begging for that sling!!

[cyberfin]

Just bad marketing research. Someone must have gotten a slap on the wrist. That's about it.

[lazerybyl]

this was kinda funny. what's the big deal?

[autoresearcher]

How do you like the Prius "Harmony" commercial? Think about TOYOTA SLUDGE (see video here) before you fall for some slick marketing by a company which has yet to resolve the engine oil sludge or gel problem! There is nothing more offensive to a sludge victim than a fantasy Prius video! Check Toyota Owners Unite for Resolution and toyotaoilgeldotcom for more information.

[Carraway23]

This ad rocks!!! Go Motrin!!!

[slightlyinsane25]

.....

W

T

F

[shred440]

You vomited with rage? Wow, that was an interesting visual.

[mamas2hip]

i wore both my babies in a sling, and i find this comercial to be hilarious. just because it's a neat idea doesn't mean that wearing your baby won't cause you some pain. when did mothers have to become saints who never complain? when women can't talk about how they feel -- and how there are parts of motherhood that are less than glorious -- then women become depressed and anxious about their experience.

i think this is a funny commercial and do not see how this could be offensive.

[Danielleb32]

How is this condescending?

[mandysroyalty]

The woman doing the voice-over sounds like some moronic teenager. "Like, I totally don't want, like, pain from having to, like BOND. OMG! Talk about annoying! "

[1hopeyoudance]

yes. absolutely. all they had to do was cut down on the OMG bullshit and say something about how they want to feel close to their children and how they LOVE their kids. i wonder which idiot advertising firm did this one

[Tsubahi]

This ad is kissing up to the bitchy moms and they got mad instead.9_9

Their kids will grow up to be bitchy like their moms, I'm afraid.

[AngryReptileKeeper]

PS: Breastfeeding is disgustin, and nobody wants to see Shitleigh slobbing on your saggy udder in public. Public breastfeeding should be illegal. It's nothing but an act of sexual exhibitionism.

[AngryReptileKeeper]

The stupid cows that got this pulled need to quit lowing. Mommies are a bunch of self-entitled, codependent, selfish pieces of shit. I don't know why companies bother marketing to them. Nothing is ever good enough for the stupid whores.

[joybook727]

@AngryReptileKeeper Mommy issues huh? Well, take them up with her or your therapist, because you obviously need one.

[MyNameIsShelby]

And this is offensive HOW?

[masterfantastic]

This is genuinely funny. I don't understand people, or pissed off parents with too much time on their hands.

Note to those pissed: Try spending more time with your kids instead of posting response videos to this ad on youtube.

N.B.: Also, why not post a video about the stimulus package... oh wait, we don't pay attention to that stuff in this--our seriously messed up--culture.

[islandmamma]

wow anytime mothers care for the babies the way others have cared for babies since the begining of humanity masses of people want to knock them. I breastfeed and baby wear...guess I 'm a nazi...maybe I should put my baby in a cot or carrier all alone and prop a bottle in her mouth so I can do something other that care for her...then I will be acceptable...oh and don't feed her when shes hungry make her wait for hour 4...puhleeze

[725carebear]

First of all no one is knocking mothers who CARRY their babies down. All the add says is that if you have back problems take Motrin for it. Second of all I carried my son twice and it was agonizins. Third my son was in a stroller quite content with his toys when I was walking and in my arms when I was sitting. He slept in his own crib from the time he came home from the hospital. I nursed him, fed him when he wanted and he is an extremely happy 4 year old all without the CARRIER.

[islandmamma]

Yes it is a knock, look at the ridiculous and hateful comments on here towards the women who have found this add offensive.

Why are you taking my comment so personally? Guilt issues maybe?

Good for you for breastfeeding thats great but as to why you are upset that I am upset about people slashing natural parenting is beyond me.

[verarand4]

@islandmamma I completely agree

[pifomat]

Quelle horreur! Génial d'insulter les mères pour augmenter sa clientèle! Rien pour étonner de la part d'une compagnie pharmaceutique!

[auntfreya]

wow--it was meant to be cute.  Sorry if your self-respect hinges on a Motrin ad. Now that's sad!

[bobdiabo]

TRUTH is usually offensive to the narrow, ignorant mind of a female, or a man.

[unltd68]

What is the big deal with this ad? Just another reason why natzi mommies make sterilization seem appealing. For god's sakes the ad was stating why baby wearing is good, but in a tone that is light and not gushy and annoying. Babies have been raised worn and in strollers through the span of time -- and it is doubtful that any conclusive evidence exists that your baby will be less likely to try drugs or become bulemic if worn vs. in a stroller. Its a freaking ad! Get over yourselves natzi mommies!

[Kshetreyya]

Okay, seriously? What is WITH people comparing someone who is particular or passionate about something, causing no harm to others, to a group of racist pieces of crap that systematically murdered millions upon millions of people?

[dracuella]

I swear, if it had been a man narrating in this ad, no one would have bothered! Would any woman have cried: "behold! the demeaning of men, they're not mules and should not carry children around like this!"? No, they would not. It might be a bit old-fashined in it's approach but that is hardly sexist. Perhaps me living in Europe changes my outlook on this topic, overhere I see women AND men wearing those carrying-thingies all the time. No.. bloody.. biggie!

[shantidude]

The most offensive thing about this ad is the pointless, annoying, seizure-inducing use of LiveType...

A message all LiveType users: Just because you can, doesn't mean you should.

[Ringo84]

How is that offensive? Some people need to grow some thicker skin.

[ucerper]

it was a lame ad--they were trying to be cute, but clearly they failed.

just shows you how out of touch their execs are. time for the old boys to retire and let the new companies take over--companies that make products that are healthier for the environment and us.

While we are at it: Hallelujah! The big car manufacturers are on their way down. Make way for greener vehicles. They had years to get their act together, didn't, so why should we bail them out?

[poeticheartx]

this video was not offensive at all. grow the f*** up.

[Twistednerve8]

I don't see how this was offensive either. Who has time for this anyways??

[rndrc]

how is this even offensive? I have three kids, "wore" them AND took motrin-Lighten the hell up, sheesh

and hey, not ALL mom finds this offensive! some of us ACTUALLY have a sense of humor-we even laugh once in a while!

[dudebro14]

Wow, these Moms need top lighten up. Motrin was not being disrespectful.

[kimbalina]

The reason is that it just further encourages people NOT to wear their babies and promotes the idea it hurts your back, which, with a good carrier is just NOT true.

So then people dump their wee babies in a pram and touch them less, and talk to them less, and that is a crying shame...

THAT's why people are offended.

[SeaFox10]

Really! Let me know when you have a real problem! ;) It's an add, move on! They don't really care how you get a pain, just buy their product when you do!

[brachypelma]

As a mom, people who found this ad offensive really need a martini, not Motrin, so they can chill. Make that 2 martinis, extra olives. Get a life people!!

[clandersny]

I work in advertising. In my 13 years of professional experience I can assure you that Moms are the worst audience to try to talk to. They have NO SENSE OF HUMOR. And it absolutely pains me to say so, because I am a woman myself. Please moms, lighten up.

[FastTwitch1]

I'm sorry, but the women who find this offensive must really NEED Motrin, because pain and fatigue are the only reasons I can think of that would make them so sensitive as to be bothered by this innocuous, yet right-on-target message. What is the BFD? I mean, REALLY???

[enithhernandez]

hmmmm Motrin is bad for the liver!!!! NO WAY!

and babywearing doesn't hurt, unless you are doing it wrong!

[emmaggy]

I do wear my baby in a wrap, and he LOVES it and it DOES kill my back...people need to lighten up!! This commercial was right on target...we DO do it for our kids and it DOES make us look more like cool moms...but it does kill our backs and necks..along with bathing, nursing, and all the other stuff that comes along with being a mom...seriously people...lighten up!

[meridianavila]

Never tell trendy people what they're doing is trendy. They HATE that.

[csesty]

Actually, I can see how it's offensive.

Suggesting that it's a 'fashion' statement is quite far from the truth, as it makes it sound like mothers wear their babies because that is the 'in' thing to do. Thus, they are giving the impression that mothers wouldn't want to wear their babies if it wasn't fashionable to do so.

[bratzsuck123]

i dont see how that is offensive

[1bravewolf]

Wow, another bunch of hand-wringing and pearl-clutching.

[YitKicksAss]

whoever gets offened by this ad needs to get laid seriousally right now

[dmonasg]

i'm so incredibly relieved to see that most of the comments on this, including from real moms (or so they say), are positive. i just did NOT get what the big deal was, especially given the other crap that's going on in the world today. thank you, all you rational moms, who spoke up about either liking the ad, or at least placing it in its proper context

[johnnyreco]

uhm... whats so badd aboutt this.?

there is absolutlyy nothingg to be offendedd byy.

[frankisonfiya]

people are annoying what is there to be offended by?

[shwatson22]

I don't get the outrage...I haven't "worn" my kids but I see what they are talking about. I think it's a great ad, actually.

[anm418]

I agree the car seat may have been a better way to go with this but I don't see why this is offensive?

[jcs7880]

If your back hurts, you are wearing the sling WRONG. It never bothers me, and I am a baby wearing mom, and a mom of triplets. I often wear my 2 girls in a wrap at the same time, and I never have a back ache!

[nkhmiel]

Well, what they say is true: it's a fashion accessory for some.

[ANA740]

Sorry but I really liked this commercial, I'm a Mom and I wear my baby and I totally understand what they mean, it seemed they were talking to me ... I know that wearing our babies is so good and comforting, to them and to us, but I believe that it really doesn't do any good to our health. I will continue to wear my baby, but I understand the ad....

[webbcc]

"No words to describe how disturbing this commercial is"? If that's the most disturbing thing you saw all day, you're a lucky woman. Please don't watch the news...

[Ainselysmom]

I love wearing my babies and I am NOT offended at all by this ad - seriously, this is not worth getting upset over. How about being outraged over genocide, world hunger, sex-trafficing...I could go on but you get the picture.

[anastasiabeaverhaus9]

It was obviously meant to be a lighthearted commercial. Of all the things to be offended by this is one people choose? Really?

[tx55drexray]

hmmm maybe all the haters are stressed because they are carring their babies too much.

[MeNcoKoj]

this is cute

[yelocab01]

Lighten up and quit taking yourselves so seriously! I think it's funny. It's obviously a little tongue-in-cheek. You complainers are obviously a little crazy and cranky! If you need to express your outrage, there are plenty of -real- issues out there to exert your energy on which are more important than a silly commercial.

[LiberalSpirit]

The tone of this ad is interesting - "totally makes me look like an official mom" would seem to drop this mother into the "babies as an accessory" category. Which cannot be something that a responsible advertiser would want to promote.

Marketing to women is a pretty straightforward business when you do your homework, it's unfortunate when a company just misses the mark. Motrin usually does pretty well, too, this is a bit of an anomaly.

[Tinuslawinus]

Oh please! I totally know where they're coming from. I've absolutely been there with the pain and it is a real, down to earth comment on parenting in the US. Everything has to be done for the child and parents do not count except for how they do and don't go with the latest baby-rearing phase. It's a good add and REAL.

[besosbiz]

this is the most ridiculous advertisement i believe i´ve ever seen.

[kllrjess]

oh, please! I have two kids and one almost here (due next month). stop taking this so personal. It's not an affront to motherhood, or to the so-called "baby wearing" craze. It's a fad to most, and serious only to some. I never "wore" my babies, I carried them -- in my ARMS -- whenever I could, then either pushed them in a stroller or toted them in a carseat when I couldn't.

Jeez, grow up!

[Eclipsepearl]

Carting a baby in a car seat? Now that's nasty on the back!

[skeletonmom]

The commercial isnt that bad...however the phrase "it makes me look like an official mom" just sounds dumb. What the heck is an "official mom"?

[ehemple]

I am a father of ten and I have in the past carried my child on my back or in front with a carrier. The problem that I am now facing is that my 2o year old son, who is now 6'6" tall, feet drag on the walk when I carry him and we are waring out the front of his tennis shoes? Any suggestions. I actually liked the ad, but being married to post menopause female, I would tiptoe carefully through this minefield. Go moms!

[lvmybabies0705]

LOL THAT IS FUNNY

[dummyb0x]

Stop contributing to the overpopulation on this planet and stop popping out babies.

[seksipamela]

Fuck you Motrin!

[kllrjess]

Jeez, you're really showing the world how intelligent you are! ^_^

[mammabear08]

Others have already said it but I'll say it again...What is offensive is the condescending tone. Most of us babywearing moms do it because it allows us to be close to our baby and still function-it's a real life saver! If the ad had simply talked about motherhood bringing new aches and pains and motrin helps; that would have been fine. But, NO it implies that we inflict pain on ourselves to be trendy. So yes, I find the ad in poor taste!

[yarahahrwe]

Insecure housewives need to be outraged over ~something~ to assert their existence, since their children will inevitably hate them and they'll die having accomplished nothing SO THIS OFFENSIVE AD MUST BE STOPPED! DOWN WITH MOTRIN!

[leafdude]

...you know what's painful? a gunshot to the chest...but 2 little orange pills took care of that...thank-you motrin! cheers!

[DaRkCoMaToSe]

if you think this commercial is wrong you have to stop being so anal and hop off, it's funny.

[SarahBurnham]

As an advertising and Public relations major I would like to say I have learned a lot from this ad. There is no way an advertiser will ever get away without offending someone. These people took a positive message and turned it into a personal attack on mothers. Their message was that they understand. Did everyone fail to notice that in the ad she says "It's a good kind of pain, it's for my kid." Motrin was not saying anything negative about mothers, they were saying we are here to help

[sisc108]

it's funny. but i don't think it's entirely true. some of those carriers are supposed to stop back problems. and also implying that its all for show, well, that probably is true, but offensive to those who use their kids as accessories. ie celebrities who pass them off to the nanny after the photo shoot.

[thearcangel11]

Oh for heaven's sake-is there no end to *political correctness*? I'm a 47 yr.old woman,had 3 kids and now have grandchildren and yes, toting them around killed my lower back. Such is life. Why is everyone so offended that Motrin says this out loud? It's like people LOOK for things to be offended about any more. Everyone wants to have a "cause". Good grief, it was meant to be funny,does NO ONE poke fun at themselves any more? Has EVERYONE had their sense of humor surgically removed? Lighten up!

[cowjj]

Thanks for making this point. As parents - and mothers more specifically - we have become martyrs for the cause. The more you "sacrifice" for the sake of your children the better you are. As the mother of three teenagers I've discovered that this parenting theory can quickly come back and bite you in the you know where. It's time that we lighten up and laugh at ourselves - does anyone remember the Saturday Night live skit about baby carriers? It was hysterical!

[RachelHoward211]

Geeze louise people - what are you NOT offended by?

[Rant]

This was funny.

[akhiker101]

How selfish....I shouldn't be surprised. This is how society is...totally engrossed in pleasing one's self. "Who cares about the needs of others (including one's own child) as long as I get what I want."

[wildeiris]

"Plus it totally makes me look like an official mom"????? "I look tired and crazy"??? WTF. Way to go Motrin for being completely clueless AND losing customers.

[fkoehl]

This is asinine. I don't see why this is offensive. Carrying a baby in some type of pouch causes back pain. Period. When you get back pain, think Motrin. Am I the only one who thinks these women might be overreacting just a little bit?

[mircaswell]

Carrying a baby CORRECTLY does not cause pain with the right kind of carrier. Wraps that hold the baby snug against your body actually EASE pain that might have already been there before.

The thing we find so offensive is the tone of the ad. It quite literally implies that moms who wear their babies are crazy! I know mothers with documented back problems who are able to wear their babies for hours a day with no problems. You CAN do the right thing for your child without being a martyr.

[guy242242]

hey, what about the dads out there that wear their kids? btw, this is a very funny ad (granted it does not hold true for me.) but the execution is nice.

[ninbroken52]

ZOMG! this is the WORST video out there! sex, drugs, torture, murder... no wait... it's a motrin ad that basically pokes some fun at society...

lighten up people...

take a look inside at what you're feeling about the ad and figure out if it's really the ad... or something you don't like about yourself.

who knows, maybe Motrin's the one that started the uproar about their own ad. good marketing. any news is good news.

[MasterKingBrian]

I am an avid babywearer and it has actually lessened my back pain. Yes, I said lessened. My wrap evenly distributes the weight vs. carrying my daughter. Poor marketing research.

[plinerd]

...disservice to moms who MIGHT want to wear their children and now think it's inherently painful. So, insulting AND wrong information. Pretty irresponsible if you ask me. Maybe those who think we're "too sensitive" shuold be MORE involved and sensitive...you just might make the world a better place.

[plinerd]

No this ad isn't offensive only to those who are offended easily. It implies that people wear babies to look official and because it's in style (both of which are superficial, snooty reasons) and because it "supposedly" is good for the abby (which, given the tone used, pretty much implies that this is not a FACT, when in reality if you look up kangaroo care you'll find all sorts of positive benefits). So, yea, not only does it cheapen the babywearing experience, but it also does a disservice..

[mightymarce]

I just don't see the point of Motrin making this ad. I mean, why?  There's so many other mom-related things you could use for talking about back pain. But why do such a condescending ad about babywearing?

By the way I may look tired and crazy, but it's because I haven not had a proper night's sleep in 9 months (since my son's birth). Wearing him in a sling has made my life much easier, not more difficult.

Shame on Motrin for turning women off on something that can be so useful.

[RedPanda79]

Who the fuck would be offended by this ad? Some people are just too sensitive. They need a Motrin.

[seekortry]

Wow, I had my child taken from me based on a bogus protection order to get an advantage in divorce. It was vacated. But my ex never had to pay for perjury. So she did it again. Again, I had to prove myself innocent. I have put up with enough bs from oversensitive people. What about my rights as a father and my son's right to be with me? What happened to due process and innocent until proven guilty. Yeah, Motrin really sucks. What a joke. I had to put up with Biden. Women can put up with Motrin.

[katherinequiel]

the ad is offensive if you have "issues" and you take everything personally. Practice better parenting and stop the cycle of hate you are endorsing...

[halacious01]

I'm hoping that with the new, positve change coming to our government and in turn, our lives, that one of things that goes out of style is political correctness. For gosh sakes, it's an ad! People who get bent out of shape (no pun intended) over this need to get a hobby. Seriously. I'm not kidding. Find something... anything, that's constructive and won't hurt your feelings. You'll feel so much better.

[notchalk]

Yeah, if you use these baby wearing contraptions INCORRECTLY then of course they can cause pain. But educating people on how to use them properly? That doesn't sell drugs :/

[bferr1]

thats a pretty funny add...

[nelsonrn]

Great ad. Stupid moms taking offense. Slings hurt your back. Fact That's why there are rigid packs. Duh.

Wanna argue with me? I carried both our kids in a sling, and I switched to a rigid pack ASAP.

[kiddochiro]

nelsonRN, I'm sorry that with your medical training you were not informed about proper ergonomics or basic anatomy. While an improperly worn sling can cause discomfort, when used correctly, they are both comfortable for the parent and come with incredible benefits for the child. So yes, I'd love to argue with you. Perhaps if you had asked a qualified person for assistance, you could have continued to wear your sling without wasting your money on a rigid pack.

[happywith3kids]

I have read many, many comments on many videos but this past one was the most offensive I have read. You should be ashamed!

[victorianfreakshow]

maybe it wouldn't be so bad if they had checked to make sure they weren't seeming to use someone else's intellectual property before they posted this to their site.

[mentalchicken12]

whats so bad about it?

[coonskincap44]

This sounds like a sarcastic exaggerated humorous mom rant, much like many of my own on my blog that are only half heartedly uttered in exhaustion. I think this is funny, a joke, and mom's who are offended and have no sense of humor and take themselves too seriously should get the hell over themselves, please. But great now they can be loud mouths about what perfect moms they are and they can stifle freedom of speech and torture us all with their freedom to bitch.

[ohsozen]

I am confused as to how anyone could say this isn't a cause worth fighting for! Babywearing SAVES lives.. literally.

How a drug company could NOT be called irresponsible for even alluding to the idea that this well researched and documented fact is a "trend" or "fad" is incredibly irresponsible.

I understand that some just don't think of babywearing as anything more than a a way to have another cute accessory, but they are just not informed, and neither is McNeil.

[onebumatatime]

WOW - I can see why they pulled this ad - unbelievable! How ignorant! Nest they will be saying cloth diapers are bad for your baby too!

Tara Gowland

One Bum at a Time

[ccp6867]

This isn't a crunchy lifestyle thing, I know plenty of conservative people who use carriers. Carriers are convenient and quickly becoming the norm for both male female parents. We aren't selfish or vacuous like the woman in this ad. Kids aren't accessories. Motrin could have been more respectful, like "I love carrying my baby, but on long days my back gets a bit uncomfortable." It isn't rocket science. I'm glad I don't buy their products.

[CTD23]

Gee they sure are not marketing to the indigenious peoples of the world who have carried their kids thusly for eons and no they don't need the effn Motrin, NO oh no no just the consumer who the glib matter-of-fact-ness-this-is-re­ality-for-us-all-types-of-moms­. Cool typographical work (bull)shitty content.

I do see what the fuss is about, dumb ass marketing directors take note glib name calling is not "enrolling" Motrin's ad execs=

Clueless!

awkward suit in advertisement agency

[ichalz]

Precisely...it's a misguided attempt at connecting with a clientelle, no more, no less. The people claiming horrific insult, asking for apologies astound me...but this misguided commercial is no more or less offensive than the Tampax commercials that air during a cable television showing of "Die Hard with a Vengeance."

[ichalz]

You love "wearing" your baby? Fantastic!!! You love it so much you would never want to give it up, even if it hurt your back as your baby got bigger. That is why Motrin made the commercial. It's for the people who love to "wear" their baby, but have trouble because it causes pain. People are getting WAY too uptight about this.

[ohsozen]

The whole point is that babywearing doesn't cause pain. Unless you are not wearing a sling that works for you, or you aren't getting baby's weight displaced correctly, or you have some other condition.

And I honestly don't know a SINGLE babywearing mother who does it because it is trendy or makes her "look" like a real mother.

[ichalz]

My whole point is that a few individuals (NewBabyTV) are blowing this situation WAY out of proportion, and the only reason I could see someone doing it is to get some more face-time in the limelight.

Regardless of whether or not this hurts you specifically, the ad is not discriminatory. It's just saying that if you love to "wear" your baby and it hurts your body, Motrin will help. Wild accusations of "irresponsibility" are little more than petty attempts at attention.

[chobysauce]

It's advocacy. The ad clearly says, "Supposedly it's a real bonding experience." It is. That clearly ignores research. We're not saying that it's the ONLY bonding experience. This isn't about attention, it's raising AWARENESS. There is nothing wrong with the individuals from NewBabyTV stating their opinions.

[ichalz]

The ad is supposing the thoughts of a woman voicing concern as to the pain she gets from "wearing" her baby.

Whether it's true for all or not, it seems absurd for someone to feel "insulted." At very most it's just a dumb ad, not a hate crime on mothers.

Now, everyone has a right to their own opinion, and I'm not trying to discount yours, I'm just curious as to why someone would consider this a "cause" worth "fighting for." It's a stupid commercial...nothing more, nothing less.

[chobysauce]

I agree that the commercial is stupid, but they could have approached it differently. The whole manner in which it was presented -- using words such as IN THEORY and SUPPOSEDLY. It was condescending and though that may not have been intentional, I am satisfied that they pulled the ad.

[KristeyK]

Wearing a sling hurt my shoulders- how is this adverstisement inaccurate?

[ohsozen]

Perhaps you had a poorly fitting sling, or weren't quite getting the wear correct.

Or perhaps you have an underlying spine alignment issue that caused you pain.

I can honestly say that I don't think women would have continued wearing babies, all over the world, for centuries if it caused every one of them pain.

I NEVER had a moment's pain from wearing my kids... all four of them!

[chobysauce]

I'm sorry that it did, but a properly fitting carrier shouldn't hurt. The whole point of babywearing is that it's comfortable and valuable for both mom and baby. Parents shouldn't have to put up with pain, and they certainly don't need pills if they shop around for something that works.

[KristeyK]

It's a COMMCERICAL people. Get over yourselves.

[ohsozen]

Yep, and a print ad seen by millions. Forget that they are blatantly lying about the pain baby wearing causes.. how about the damage caused to sling / carrier manufacturers?

I am all about informed consumers, but lying to push pills is socially irresponsible.

Are you really suggesting that they shouldn't be held accountable for the accuracy of their advertising?

[JamesFairweather]

Just curious, that for months the mother has been carrying the baby inside her but is now not supposed to carry it anymore? They really should have talked to some woman before making this ad.

[cryssi1978]

Even my 11 year old daughter was offended by this ad, she even wears her baby sister. Motrin should have done some more research before they started alienating people.

[chobysauce]

Babywearing has been around for centuries, not to mention the fact that CORRECT babywearing causes zero pain. The front carriers that have been more common in the U.S. are now being replaced by slings, pouches, mei tais and other carriers because they are phenomenally more comfortable, not to mention versatile.

Parents choose to wear their children to promote attachment. Babies who feel secure and are responded to with warmth DO cry less in subsequent years. It's proven through research.

[hagsy10]

i don't know who the genius was that put this ad up. I wore my twins in slings until they were two, and that was the only way I could get out the door, in the snow, with my three kids. I never complained about a back ache. It was a survival tool that i was and am thankful to have had.

[chrissybliss]

When I first read that motrin had an offensive ad, I figured people were just over-reacting. But watching it... wow. It's not just a "have back pain???" commercial showing a mom with a sling. But the commercial was taken away from the topic of back pain and directed at criticizing mothers and basically saying they look "tired and crazy" in the name of a "fad". Just like that whole weird breastfeeding fad. Or the vaginal birth fad. weird. The things modern moms come up with!

[ohsozen]

I don't think anyone is offended by the fact that they are kind of poking a little fun at the crunchy lifestyle, but more that they are using something that is a centuries old bonding and productivity technique to push pills and never indicate the benefits of babywearing.

Perhaps if they were a little more resposible in saying that Motrin could help relive the normal aches and pains that come with being an involved mother, they would have gotten more support.

[ohsozen]

they are pulling the ad!

[saraheverett79]

I carried my son in a sling and some days yes it was uncomfortable because the little buggers can get heavy after a while but never did I need a pain reliever for it.. now on that note.. i do think people need to chill out about this "offending" you... its a commercial.. its not law.. if you don't like it.. change the channel..

[amandajhearn]

I wrote them already but I want to add (since I can't get to their page) that baby wearing saved my baby's life. She was preemie and I am confident that kangaroo care made all of the difference in my baby (along with nursing). I could literally watch the monitors stop jumping around and the beeping would stop when I'd wrap her up next to my skin. I bought my Moby while she was still in the hospital and never looked back. She's now about 23 lbs at just 8 months!

[stephaniezeck]

babywearing is "supposedly" a bonding experience? wearing my baby makes me "look like an 'official mom'"? i'll put up with the pain because it's for my kid?

motrin, you've got it wrong. babywearing is an ancient practice made EASIER and NOT painful by modern design technology, as well as traditional wraps around for millennium. NEVER DID I HAVE TO TAKE A PILL because wearing my baby (and now, 2+ year old) caused me pain. the proper sling, wrap or carrier will never, ever cause any pain.

[Bianca797]

Maybe it is because I had twins but babywearing is painful. Then again, I'm sure one baby in one sling would be rather simple.

[ohsozen]

I wore 2 babies, often! They were not twins, but 19 mos apart, and never was I in pain.

[Bianca797]

uh lucky u? I'm not a very big person *shrugs*

[ohsozen]

Yah, me either.. 5'5" and 128lbs.

Perhaps you just needed a little help finding the right sling and right carry?

[Bianca797]

5' & 105lbs, anyway, I don't get why anyone is getting upset over an add. Its a bit funny. I didn't have to take any pills either yet I find nothing at all wrong with the commercial. I know paretns who didn't breast feed and their kids are fine. I know mom's who didn't carry their babies at all time and their babies were content. Some mothers DO go out of their way to push their views on others, that's how I found out about this in the first place.

[Mirandabelle]

This is so ignorant and rude! It makes babywearing moms look like ignorant try-hards, who like the teen girl wearing shoes that cause blisters and a dress so tight she can hardly breathe because she's 'sexy', wear their babies because it's 'cool' and makes them look like a 'real' mom despite the apparent "pain" it causes. Babywearing when done with the right advice and sling for you, is a comfortable painless experience! I am digusted and offended as a proud baby-wearing mother.

[helema23]

here here im wit you im a pbwm to! u find the right slingf and it feels like u arent even wearin a baby!

[Joannaglass]

Babywearing is not painful if you are doing it correctly. This add is misleading and inappropriate!