Consumer Psychology in a Recession

[BuyRayChubb]

There is a new movement coming for all consumers. Be an Empowered Consumer! Google Ray Chubb.

[StroonsGlen]

The economy will down, pag may mga taong makasarili...

[katheryncruz24]

K!

[wishchancechange]

damp stucked at 5.39 no move...

[secretTwist0]

child development

[5959512]

I wonder how much this guy gets payed to tell people that waters wet

[johnnybug2]

Duh...the Psychology on how screw the public

[sfsTrader]

why dont we switch to communism so we would all have a job and proudly make inferior products?

[Ruth2492]

It is very interesting!!!

[lydiamond12]

I find it funny that some people think this is just basic stuff. For some people new to this topic this is great. I learnt a lot from this so a big thank you.

I'm sure this was presented so everyone could enjoy it and get something from it.

[abhimanyurabra]

@lydiamond12 m of the same opine

[rockmdeath]

stupid

[7Stark]

these guys talk about it as if everybody didn't know a thing about economy, no doubt their speaking ability makes them sound smart.

[whitehotmoonlight]

simple but valuable

[NiScontex]

einbischen:

its funny eh?

[Scorp1947]

I read the Article and watched the video both together. Fantastic Insights!!

[einbischen]

jeez he's a professor for teaching that shit... it's all fucking common sense, everybdy knows it. No wonder the economy is in the shiitter if these are the "smart" guys.

[BlingBlingDo]

Galileo : "All truths are easy to understand once they are discovered; the point is to discover them.

[althakafi]

@einbischen

perhaps everybody knows that, but the problem is that marketing managers aren't applying their segmentation research psychologically which will bring more value to their research findings and branding strategies.

[ragulan84]

Great thoughts

[nishikantbohra]

Thanks John for wonerful insight on trading down of consumers in the recession. Serving value for money is probably the best bet.

Regards

Nishikant -Jaipur(India)

[carlsplace]

the key to surviving in an economic downturn is simple....stay too drunk to spend...

[montfie]

the professor sounds like batman kevin conroy

[kentafication]

By observing the consumer debt, the majority of Americans are "Live for today" group.

[893Productions]

cant give up hagen dazs, every thing else can go

[DFl0W52]

Subscribe me Watch my videos

Aboniert mich und schaut videos thx!!

[mediatapwater]

i'm single with job but i'm already tightening up my belt

[andresmagnate]

what thaaaa fAAA'

[GenericGene]

John Quelch, superb thank you - Gene

[alinamele]

very interesting!

[rodeney123]

Any comment on a possible metal crunch ?

[rsuesakul]

suesakul randy

[bunty123123]

so good

[guddaysunshine]

Look his expression at 1:21 , it looks like shock and horror!!!

[guddaysunshine]

This guy knows, this is a whole new world. The old one is gone, forever. Time for SINGLE PAYER HEALTH CARE. It's the only humane thing to do. Like the rest of the world.

[delatroy]

Maybe someone can comment about the question posed at 8:10 - about marketing spend in recessions. He just said that consumer confidence is at its lowest levels on record. Perhaps it doesn't matter if competitors arn't spending if consumers simply arn't in the mood for buying? The money that you spend will be less productive than in a bull market even if competitors are removed. Any thoughts?

[guddaysunshine]

I think he was talking about non-discretionary spending. Things like food or a car that has become too expensive to repair. General Motors and Hundai will make your payments if you lose your job, I even heard a cell phone company with the same gimmick. I suspect we will see more "recession advertising".

[clonedheat]

Listen carefully to Professor Quelch he is a very learned man. I absolutely agree with his grouping of consumers and his explanation of new consumer behaviour post recession. Thanks to Professor Quelch I am now developing a product tailored to the recession. Thanks Professor..

[mboma22]

Die you fucking marketing scumbags! Stop putting a price tag on every god damn thing.

[michaliscon]

i price your life at -$15

[kosypb1]

What an iron clad grasp of the obvious regarding consumer behavior. I disagree with the position that this recession is different. Most if not all recessions before were a reaction to high debt and low savings rates. Therefore consumer behavior has not changed in regards to pre-recession behavior and I can accurately forecast that as debt is written off as loses and the saving rates increase that consumer behavior will return to a pattern of spending although slowing in the beginning.

[robertus911]

The main thing to understand about business is that consumers are unpredictable in the market place.How everthere is becoming a new awareness by groups of consumers which I refer to as (Boston tea party consumers) There becoming powerful by organizing and buy from targeted business .There is a new trend in business that is that the consumer is targeting the business instead of the business targeting them.

[robertus911]

There is a lot of anger for all this bail out .

Socialism for rich corperation and capitalism for the small business. What were paying for is companies runned by people that don't own them and don't care what happens to that business. How is a bail out going to change that.

[NiceTubeAccount]

In the US the professor title and other academic titles are given for political correctness not for specifically described achievements and people are punished and dismissed if they told something wrong?

[atavist7]

I wonder how long it takes these academics to figure this stuff out?

[omgavailablename]

This guest's forehead moves more than his mouth.

[myxomata]

That's cause he's talking out of his ass.

[Fanatical86]

I think that this would imply that the market will be overrun by low quality, low price and limited life span products.

[myxomata]

Ugh. The fact that this is considered an academic study makes me sick. Marketers are the lowest life form on earth.

[Fanatical86]

I am a Marketer...

...

Being somwhere between Satan and Death Quads on the evil scale...

I would have to agree with you.

[yosoypaul]

thanks!

[rogermarquee]

Nice!

[nburmandesign]

What Quelch is talking about it is common sense to those over the age of 25; ie those of use who have lived through recessions before and understand the means of necessary spending (frugality).

Anyone with Marketing 101 behind them knows that you NEVER cut back on marketing. The winners are the ones who market MORE in harder times.

Slamming Quelch is unnecessary if you have any market sense whatsoever. He speaks the plain truth.

[selenity2810]

I really liked this interview!!

[D31u5i0n]

Here's your psychoanalysis,

Delusion of acquisition the worse thing after the God delusion, the same principles as child indoctrination what later turns into a serious mental disorde and the inability to use logic, do not mistake logic with deluded  logic.

Hearing this "Professor" talking is almost the same as hearing a Theologian speak.

I don't believe in Economy the same way that I don't believe in Jesus and such.

[NiceTubeAccount]

In addition they usually have no idea about the product and the specifics of the industry they are in, often planted because of political reasons or because of the connections or recommendations.... The whole system is little wrong I guess so...

[NiceTubeAccount]

11:00 Managers or even Top managers are often paid for the profit which makes looking for savings on power usually through savings on existing products thereby reducing their quality (up to the collapse of firms) and they are not paid for the creativity of new products and strategy (only keep existing one and looking for savings everywhere).