Even if you hate Ikea or not, Martin de Thurah is an AMAZING director and this commercial is really good. I don't care about the store, this is a piece of art.
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Ikea is the Fuckin Worste Store ever everytime i go my parents take hours to be done pissis me of ikeas terrible no cds or anything there i hop ikea goes out of bussness
So, I should buy some Ikea furniture for the shanty I've built off the back of my broken car in an alley. Perhaps I could buy a Floomfbort (cardboard blanket with stylish rounded edges).
i know, i was thinking that too. but the commercial is more message-oriented, rather than actually telling you to buy something, which it is doing subliminally. kind of like the iPod commercials with the silhouettes. they barely even show their product at all. or the heineken ads.
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i know, this ad looks cool but a further analysis reveals its flimsy msg... half the houses shown are in the ghetto... and ikea is aimed at yuppies... hmm :K
But Ikea isn´t for yuppies! At least not in its home country Sweden. It´s where student buy their first own furniture. Cheap and okey but not upperclass!
One thing about IKEA that I really like is that their commericals aren't all "IN YOUR FACE!!!!"
JustWickedSwede 5 months ago
The song is "Days Gone By" - Bill Connor.
Edoko 8 months ago
what is the song??!!
jnniferrr 11 months ago
Even if you hate Ikea or not, Martin de Thurah is an AMAZING director and this commercial is really good. I don't care about the store, this is a piece of art.
spacegravity 11 months ago
Oh beautiful!
RGBEAT 1 year ago
Comment removed
orltoto 1 year ago
someone knows where are the houses that appear in this video?
orltoto 1 year ago
I assumed it would had shown the same IKEA furnitures in all homes :/
JohanKH 1 year ago
GENIUS
TeddyBearMonsters 1 year ago
Martin De Thurah, the director, if he aint smoking the good stuff he has an amazingly creative mind. so so sick
makliksoos 2 years ago 6
Fantastic!
MauriceFlower 2 years ago
There's only about two homes that are in the "ghetto"... you guys don't even know what ghetto is.
xXxGreyRainbowsxXx 2 years ago
Marketing people....
ojoroto 2 years ago
Who's the composer of this awesome musical piece?
nintendoinnuendo 2 years ago
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Ikea is the Fuckin Worste Store ever everytime i go my parents take hours to be done pissis me of ikeas terrible no cds or anything there i hop ikea goes out of bussness
zachmisfitsrule 2 years ago
if ikea sucks so much.... why do you still go there?
Now you feeling stupid.
Vladey14 2 years ago
its.. how do you say... "fresh"?
seanarrative 3 years ago
0:26-0:28 are they doing what i think they're doing?
haitianflagrep36 3 years ago
Yes they absolutely are.
DPLacerta 3 years ago
WHOOO!
ViolaHero 3 years ago
:26?
crwilson1985 3 years ago
The song reminded me of The Artifact and Living by Michael Andrews.
smallambulance 3 years ago
the store smells like plastic
Stuffedpuppet777 4 years ago
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Ikea is overpriced yuppie trash.
All those strine-green stripe patterns make me sick.
cheezymadman 4 years ago
Ikea is God! Bow and obey!
JustWickedSwede 3 years ago 2
love the horses too great ad
ladycblack1 4 years ago 2
So, I should buy some Ikea furniture for the shanty I've built off the back of my broken car in an alley. Perhaps I could buy a Floomfbort (cardboard blanket with stylish rounded edges).
TBoneBerman 4 years ago
i know, i was thinking that too. but the commercial is more message-oriented, rather than actually telling you to buy something, which it is doing subliminally. kind of like the iPod commercials with the silhouettes. they barely even show their product at all. or the heineken ads.
chickenswa 4 years ago 7
This comment has received too many negative votes show
i know, this ad looks cool but a further analysis reveals its flimsy msg... half the houses shown are in the ghetto... and ikea is aimed at yuppies... hmm :K
sferb 3 years ago
I was thinking the same thing
on a different note
I LOVE IKEA!
0987654321111199 3 years ago
lol me too unfortunately :D power of advertising and all... sigh
sferb 3 years ago
the ghetto houses were the houses of the people who make the furniture
Greenhorsemanship 2 years ago
But Ikea isn´t for yuppies! At least not in its home country Sweden. It´s where student buy their first own furniture. Cheap and okey but not upperclass!
Pixelmir 2 years ago 2
Yuppies aren't upperclass
kubaniski 2 years ago
A yuppie is defined by style and upperclass...
basement94 2 years ago
I love the horses!!!!
hillkids 4 years ago
Brilliant.
cinehead 4 years ago 2