Have record companies diluted music talent? Get the social marketing solution to plastic pop!

[elaineecountrysinger]

I totally agree, that is why me, Elainee will make top hits , raw talent and I know it, producing music that the world wants, not music by design and singers that can sing, but have no personal image or true soul, that is what makes a star, I am not mad, just amazed and want all the top talent, natural and not by design to come forward. My new simple hit please contact me for what you have !! Elainee Hit Superstar

[cassiodazum]

And no, your garage band, powered by some underground label, wont go much further. Why? Because you wont sell shit. People will listen to you on youtube. Unless musicians take over the content monetizers, such as myspace and this very tool, rock, metal, pop and everything else will stuck, musically and financially.

[cassiodazum]

That's the thing! That's why this plastic pop is so on! It is because the good stuff was only within these companies cause they were selling. Who is buying Cd's nowadays? Dont fucking try to put a band together in order to get a contract. It is pointless. You can post your music on youtube, myspace. You are going to get more attention, but zero money. You'll be creating content and filling their pockets for free.

[dwergster990]

I agree with most of what your saying but what actually is "social marketing".

[PGspeed88]

@dwergster990

Year old comment, but it's when they make things, like music, so it's socially acceptable to sell more. Whether or not it's good doesn't matter, as long as people will pay more for it.

[Christinaxox0x]

nice video

[WCLady]

Amen!

[muttonpies]

Completely and utterly agree, bring back the musicians and get rid of the factory made crap. These people should be models not singers... It's time to see some underground labels with garage musicians race to the forefront

[dudezofamerica]

YES!!!! I TOTALLY AGREE!!! the music today is well.....NOTHING.....IT HAS NO MEANING WHATSOEVER!!!!

[jittyslitter]

not even timberlake?

[dudezofamerica]

well i didnt mean everyone....i meant like lil wayne and stuff......

[ybcsteve]

LMAO

[LanceCorporate]

yeah man. i know it. that lil wayne vid where he's waving his guitar around - i'm thinking, what you cant even play guitar hero?

[2008Grime]

lol i cant :(

i wanna play halo theme lolz

[SAKUwBarakuSHOW]

Good vid

[blomjo]

It´s all about bang for the buck. Marketing today, you get to market 10 artists get a tv show with sponsors and revenue from comercials for less than it cost to market one new band. (Not having an opinion which music is better..) And that is all the swedes fault.

[ybcsteve]

Yeah - that's the same model as Venture Capital Funding

[businessadvice]

What did the swedes do?

[blomjo]

reality tv

[LordSatanOBoogie]

yea I hate most of the popular music around today. There is some bands that have great talent but just dont get talked about as much. Like Mars Volta, Chili Peppers, Primus and other Clay Pool bands. And even Rap like Wu-Tang and Sublime is great. Most of these bands are from the 90's but still make cds now. But I really dont know why when your not at a party people would listen to that ne pop/rap shit like Lil Wayne.

[businessadvice]

Electronic has really been spammed by the record companies.... take techno - nothing decent since 1995

[wyktoriuske]

:DDDDD

[judokadinu]

LOL

[businesstvAmanda]

YouTube artists are the way to go... power to the people!

[jittyslitter]

Isn't youtube becoming the same thing?

Where certain channels and videos get pushed and the little guys struggle?

[businessadvice]

Conspiracy!

[mattdawg420]

Actually, this has been pissing me off for years now. The radio stations are given money to play a certain song X amount of times a day (usually 10 or more) until it is stuck in your head. And at that point it is "popular" to listen to the song, even though everyone is sick of it already. Thank God for the internet, so I have access to good music and not just music the music industry decides is good aka profitable.

[LanceCorporate]

Hey mattdawg,

It's crazy isnt it - i remember one song that got 6 months of airplay until it charted. The companies just keep ramming it til they buy it! I also worked in a record store for a while and i know all the tricks that go on on that end too!

[mattdawg420]

Geez, so you know first hand how it is. It just makes me sick that they market horrible music to people and these teens like drive around blaring the song they heard on the radio, as they bought the CD. The rest of the CD sucks too, but they just keep bumping the "in" song. I hate it ;/ That is why I love the underground music scene :)

[jittyslitter]

I read about this in relation to a Fleetwood Mac Album release years back - they refused to get into bed with the company that controls access to the radio stations, so that company made sure the album got no airplay.

totally dumb!

[LanceCorporate]

The New Zealand charts were the worst of the lot - havent been able to track down which band it was, but apparently their second album hit number 1 in the charts even before copies had been pressed thatnks to radio play and record store chart fixing.

MC Hammer's Can't Touch This was the single that got 6 months play before it charted.

[ybcsteve]

Link!

[businessadvice]

Whatever you do - get hold of that VHS that is floating around about his career - hilarious stuff!

Singlet with Pooh pants? DUDE!

[badhorsy2003]

hahaha! latest copy of Vice has a pic of a guy wearing poo pants amde of and old shirt.

[businessadvice]

you can see the occasional Turkish dude down at the park in summer with the full 'Miami Vice'

i,e, dress trousers and muscle singlet :@

[LanceCorporate]

aka the Jean Claude Van Damme

[ybcsteve]

now where's the dancing clip!

[mattdawg420]

That is pretty messed up, but that is what happens when you buck the system. That is why I have alot of respect for the rising Indie labels, you don't have to be a corporate empire to release music these days, but it does make it tougher to break into the main stream.

[jittyslitter]

+1 on that

[businessexpertsjax]

Lance corporate is so right.

Evidence? M.I.A. Paper Planes.

Gun shots and a few lyrics; voila! A number one hit!

[jittyslitter]

Its cheaper that way because you don't need to pay for the proper talent

[LanceCorporate]

just make sure it has lyrics that are really easy to relate to and that the hook is in the first 30 seconds of the song. you'll be sweet.

[ybcsteve]

Like advertising jingles eh ;-)

[mattdawg420]

I am actually afraid that by the time my generation reaches retirement age, we will will have Alzheimers and can't remember our own name.. but we will be able to sing every jingle we ever heard.....frightening heh.

[ybcsteve]

i hear you man!

[Shriekspear]

Very witty video.

[ericlehto]

I agree with you the major labels are slapping out a lot of cookie cut music. And there are alot of excellent indie bands. There are many outlets for indie artists to help them get known. But it all comes down to promotion, promotion, promotion.

[businessadvice]

Can you give any example of such an outlet? Sorry - but really interested to get my head around what's out there!

[businessadvice]

+1 ;-@

[businessadvice]

not seen it yet!

[businessadvice]

Create a big following, then find out what they want - EASY!

[businessadvice]

John Cougar is a moron who can't sing - always was...

what more do you need to prove record companies suck?

[yourBusinessChannel]

What are you trying to sell?

[yourBusinessChannel]

Right - I am off to post on huffington!

[businessadvice]

along with 6K other people!

[yourBusinessChannel]

The view at the office seems to be that if you can get your attention profile big enough, you can make money somehow - ALWAYS

so why do you need a record company again?

[yourBusinessChannel]

I think the issue for the indy is how do you make a living out of it?

You can get huge disty, but where's the cash?

[businessgrowthadvice]

The messages in this video are true for any industry - nice!

[businesstvchannel]

It'd be great to see how popular rappers would be without their marketing professionals.

[jittyslitter]

lol

or their booty vids!

[businesstips]

Is social media enough in these hard times? It doesn't cost a lot of money but it is a pretty huge investment of time.

[ybcsteve]

the reach is massive for your classic bedroom/localpub band

but how do you turn a quid or two?

[jittyslitter]

who are the succesful 'social media' bands?

[yourBusinessChannel]

It'd be interesting if someone could post some examples of bands that have done well independently?

[tipsforbusiness]

"smash the chains of the corporate ogres" - Beautiful words!

[tipsonbusiness]

It's definitely true that self-marketing is needed to get your foot in the door to any industry; musical or otherwise.

[ybcsteve]

He's looking better without the mo!

[yourBusinessChannel]

I liked it!

[businessadvice]

it was an A++

[smallbusinesstips]

Lance knows his stuff!

[ybcsteve]

You wouldn't way that if you saw his record collection lol

[jittyslitter]

i preferred the 2008 edition

[jittyslitter]

Interesting ideas... I've been looking at The Road - a film I really want to see - weinstein keeps pushing it out, no doubt because it doesn't fit with their current marketing agenda.... irritating the way great stuff gets fecked with!

[businessexpert]

I guess the main thing - with music or otherwise - is to have real talent, and a great product. If something is truly great it doesn't need to fit to a 'marketing agenda' because it creates a buzz on its own.

[jittyslitter]

film is screwed IMO

costs too much cash - YT is where its at

[businessadvice]

road looks awesome!

[ricluvno304s]

Great Video!

[yourBusinessChannel]

what do you like about it?