It was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el"). Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959.
She created the Barbie doll after a german "Lilli Doll" And tweaked it a lilttle bit to give it a "Bubbly teenage sense of innoscence" and put it on the market in 1959 in the New York Toy Fair!! (Im doing a project on the Barbie! :P
i luv my barbie dolls even though that i m 2 old for it but wait barbie dolls cost only 3 dollars
1140smart 1 year ago
I share the creators birthday!
ShtemeTeamBrad 2 years ago
wait a minute so ruth and eliot are the creaters of mattel or iam i wrong?
ZippyAcornAngel 3 years ago
It was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el"). Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959.
BarbieCollectors 3 years ago
Ruth was involved in founding Mattel as much as the men were. (Probably even more than they were actually.) They talk about this in the video.
kumada84 3 years ago
She created the Barbie doll after a german "Lilli Doll" And tweaked it a lilttle bit to give it a "Bubbly teenage sense of innoscence" and put it on the market in 1959 in the New York Toy Fair!! (Im doing a project on the Barbie! :P
12maddylicious12 2 years ago
Ive seen this before, great video
I LOVE BARBIE
mssnuggles14 3 years ago 2