James Coburn for Schlitz Light Beer 1978

[lugann]

$500,000.00 is right. He later joked on the Johnny Carson Show, "Yep, they paid me a quarter million a word".

[DrHollywoodEnt]

Old dudes in a commercial -- never gonna see that again

[Jiltedin2007]

How about the Schlitz Light commercial where James Coburn is playing Blackjack.

[Lonette]

Jimmy, you are missed.

[nycdweller]

The redheaded bartender is Captain Hendry from The Thing from Another World!!

[whitewitchoz]

Gusto!

[mooseydeucy]

Coburn...one of my favorites who died off too soon..."Our Man Flint" lol

[goodguy309]

If I remember correctly, he was paid $500,000 for saying those two words making it the most expensive paid actor in a commercial.

[magbast9]

Coburn is mod and macho, baby!

[BeardedHoplite]

Oh Shclitz, i'm on fire

[S0lidState]

Goosebumps anyone ?

[mpc3po]

@S0lidState --....goosebumps..

gotta love that harsh smokers crackle bass in the voice

[91Bear]

You hear the foghorn at the beginning of the commercial and the two guys at the bar are dressed as a dockworker and a ship's captain. So, what is Coburn doing in a western hat, vest and spurs - and why aren't they making fun of him?

[jengel0211]

@91Bear Because James Coburn would kick their asses!!!!

[scoobydance]

Check out B-movie actor Ken Tobey from the 1950's version of The Thing in this ad.

[scoobydance]

Coburn was damn cool.

[swans1997]

Schitz Blight.

[facepuke]

And he speaks Lark.

[MattTheSaiyan]

Cute commercial.

[HotDawg1958]

good one

[Jefgg]

Schlitz is piss. Schlitz Light is weak piss. James Coburn must have been really hard up for cash.

[swans1997]

@Jefgg I remember seeing Coburn on Conan'O Brian, or some other late nite, and the host brought up these commercials. Coburn retorted with "the comercials were better than the beer."

[motorhead1975]

WOW!

[selloutasaurus]

haven't seen this in years! i'd forgotten bout it. was very popular & satirized a lot. i think even Johnny Carson did a spoof of it. great post!

[eggbertsmith]

FIRST!!!! (you pigs!)