The new 911: Development of Porsche Identity

[aronas2000]

WoW! When will Porsche make a blockbuster movie?

[ItchyKneeSon]

@aronas2000 You just watched it.

[performancelosreyes]

Reintentando una vez mas el 911 cada nueva generación nos a llevado un paso adelante, mas ágil, rápido,confiable y bello. Este es legado de Porsche, esta es la razón por la cual no hay un substituto.

[tigersville]

PORSCHE STUTTGART BABY B)

[88daruma]

Where is hybrid EV boost from regen braking ???

[MrSteve963]

@88daruma  Yes!!

[morphene1k]

All I could say was ... HOLY SHIT ...

[Suhaeng29]

SSDD. - Ferrari Fans

[shamikbose89]

The voiceover sounded like the guy who did it for the Transformers. Great film, though. Good work, Porsche!

[espiriguidiberto]

23 people don't know nothing about Porsche

[NotoriousRacer]

the only reason I'm going to university...

[alexcheetah79]

the more I look at the 991 the better it gets.

[dbro85]

I was quite excited to view this...but it was pretty cheesy, wasn't it? It was like watching a late 90s movie preview at the theater - beautiful car, I just think this low level of production quality should have been saved for a Miata or something.

[crrazyy]

i want a porsche and want to go warp speed.

[cedrac18]

Nearly shed a tear. So beautiful. One day i will own one. One day.

[Reyrliekmudkipz]

and what changed about it?.. i didn't catch it

[SWAT2291]

Looks like Shia Lebouf at 2:28.

[dvnt666]

yes its a great car, engineering wise etc, but I like how they turn their inability to design a new shape into a marketing angle :) Thankfully lots of other manufacturers change their designs. What a boring world we would live in if the same concept was applied to EVERY object man made. There would be no architectural changes, no new design concepts if you took porches philosophy and applied it. Their 911 should be cheaper because they don't spend a lot of $ in developing a new look.

[86123maxxi]

@resomer the 912 actually existed. It was a 911 with a 356 engine.

[RAPIDWALNUTS]

i love the 911 , porsche has been in iconic car ever since it started

[ganesh81289]

brilliant 

[Garethjames987]

I do not believe that a car can be art. I do believe that true automotive perfection as witnessed above can move someone more than the greatest of master pieces and can lift their feelings and take them higher than the greatest of oratories. I believe that the Porsche 911 is evidence that mechanical entities can rise above their station and inspire more than words can describe! And nothing inspires me more than the 911!

[marinorpm]

I will love from the bottom of my heart to work for Porsche as a auto technician.that its my dream.I love Porsche!

[Kuwai8y4u]

plz change the front look its so ugly :\

[ThreepwoodFan]

german engineering

[ChorizoCriolloPS3]

I hate the new's 991 ass

[makina374]

porsche engineering = german engineering = alien engineering = respect

[Cubanqbola]

Nice

[Imopanemo]

I never understood how Porcshe designers make their bosses believe that they work a lot.

[austii0217]

Looks same.

[a0975695002]

It's The Legend!!

[cookiecat168]

Beautiful. Porsche is my dream car <3

[UDM81D]

superb



[Cuseball121]

Love the 911. All time great.

[l12d88]

Love Porsche, Always gonna be, Always gonna buy them

[Romuloadex217]

have I've seen that before?? oh NFS the run =)

[espacovetorial]

Awesome video!

[nowheelspin]

Porsche should race in F1, not as engine supplier but as a team!!!

[wellverzed]

fantastic

[danilovsergey]

Вот блять как надо рекламу снимать! это вам не лада гранта

[shmedert]

@danilovsergey согласен

[ArizonaPublic]

It looks like the old 911

[resomer]

@ArizonaPublic because it's a 911 not a 912 or a 458 germania... it's porsche's identity. they would be stupid to change it

[weiandblower]

HAHA!! Identity!!! Porsche designers have a tough task..."okay guys keep it looking mostly the same but make it faster. We need it to evolve as slow as evolution takes in nature."

[xdir]

@weiandblower That is the genius of Porsche, it looks the same yet is completely different.

[PrimeMotorGroup]

A classic look with new options! Way to go Porsche for keeping it real!

[Youbian]

Too wordy. Porsche advertising should be simple and to the point. No visually flamboyant.

[Phill1995]

why is everybody complaining? This is a beautiful car, and I don't recall BMW or Audi throwing away their 3-series and A4 models and replacing them with a new model.

Awesome video.

[marinashu]

Loving Porsche :)

[y571]

My future car

[SPCTEEN95]

give it a bloody face-lift...

[uvaltito]

i got one word for porche. ELECTRIC> find your way.

[Kenny31190]

one of the most inspirational Porsche videos ever. excellent job.

[Stpnrzr31]

its The same car

[zeleniakas1]

Beautiful ... fantastic ... amazing ...

Porsche ... the world's best ...

Call sports car ... is this true masterpiece offending

[kentollossport]

Preciosidad de coche me encanta haber si me regalan uno, venga que le daré mucho cariño...

[wparo]

No matter which angle you look at it from still looks ugly. Ugly as identity and a number...9..11

[pmedianeira]

nao tem como nao gostar dos carros da porsche..sao fascinantes,, maravilhosos,,, envolvidos nas competiçoes esportivas ha muito tempo... sao lendas vivas

[RALewis1234]

Porsche always knows how to promote their cars, everyone of their videos have meaning and that's why they ate my favorite automobile maker.

[OzanKulcu]

@dotZodiac It's coming from Ferdinand Porsche, who was German. And It's pronunciated as 'Por-sha' in German, so I believe that's the right way.

[porov]

Amazing video, they make the best cars, too bad most can't afford them.

[alexanfaria]

Awesome! I'll have my own 911!

[Dominikmj]

The new 911 is really a beautiful car - actually it has the least details I don't like... Though I am more of a Cayman guy...

[zackhozi]

freakin awesome :O wow

[nurporsche]

Ist das nicht der Film, der auf den offiziellen Vorstellungen gezeigt wurde? Gibt es den auch noch in Deutsch?

[larlar752000]

Porsche is like the iPhone 4S, it's the same body but with some OS tweaks. Come on Porsche make a nice new looking car! That thing is ugly!

[bdh5880]

Usually I hate commercials. This one I can't stop thinking about. And want to find a repeat button. What I'd really like to know is what music, other than the sweet sounds of flat sixes, is used for the commercial.

[GLOUoo9]

porschton martin

[MrSlainkoenig]

oahhhh E P I C !

[farboud6]

Well, that was made on a budget

[rickmanstube]

ALUCINANTE!!!

[thedrummerboycr]

Its Great the company keep the design and rear boxer engine! Definitely the Porsche Identy!

[t3chn0m0]

Correct pronounciation is "Por sh est(pronounce it french)" . For us germans its just porsche, but the german "e" sounds like "i" in english. But your father is wrong. Its not "porsh".

[redbull69cl]

aston martin tailights?????

[Slazer75]

My god! It makes me cry! It's passion in every second of that video, and in every line of that car! Just awesome!

[csmootheyd]

"....And wither the headwinds"

[youtubasoarus]

I thought the hype for this vid was b.s. like it is for most things. But this was good. You guys keep doing what you're doing.

[martijnhendrickx]

Every time again, with butterflies in our stomachs

[tompwh]

Porsche channel make epic videos! like watching a movie

[lol6434]

one of the most thrilling ad of the century!!!

[imkansizartikbu]

it looks a bit bloated, but a test drive does always have a fine tuning effect on opinions..

[maranello33]

Butterflies in our Stomach <3

[masterpinkz]

WOW!!!!!!!!!!!!!!!!!!!!



[adifrasi]

Awesome epic ad, but the car looks the same in the last 10 years

[LaiPt]

Wow... I'd love to own a porsche now :)

[Toxxic88]

Best car ever

[prodigy1210]

absolutely spiffy!

[Fenderjag69]

Sehr gut

[jayman81424]

love @ 1:48..the older generations..this video gives me the chills...Amazing!!!!

[TankCat]

If that was any sexier, I'd have to use the "Flag as inappropriate" button.

[Bumblebee7113]

porsche is my hero...they stuck to a design that isn't exactly favorable...but made it the best, and there are hardly any other cars on the market now that can match the 911's today

[abdelrahman4]

I have it in NEED FOR SPEED WORLD !! I hope to have it in the real world !

[TheLancer386]

7 people drive a Prius

[100littlecurses]

"Winding, steep tough". All with the engine in the wrong place. =D

[cristian1727]

Porsche FOREVER!!!!! For me the best cars around the world.

[MaxWallner1988]

To dotzodiac . I am german and you speak it porsh-e but exactly i can not explain it to you because the pronounciation of e in german didnt exist in english

[NeuSchneller]

Transformers: Porsche Unleashed

[pksangavaram]

also we know its a porsche. the shape exhibits its timeless identity. why do u have to badge it over and over on the rear?????

[denispeixoto]

no words.... awesome...

[unc122388]

Goosebumps



[buellsteven]

Top advertisement! another great Porsche ad!

[SummerTheFuzzy]

Hey Porsche, i'm going to buy one of your cars one day.

[Blushikami]

I want to see this in a movie theatre in 3D.

[TheElectrokiwi]

When can they be test driven in the UK?

[shannonharvley]

They always make the best advertisements!

[cocko999]

6 people prefer ferrari.

[WiggumRalphi]

Dear Santa...

[Shift4g]

I am obsessed with that rear end. Somebody call MoMa!

[Marcuuu100]

NFS World brought me here!

[MrJBP51]

idk why but this video makes me proud

[MikeDriver007]

@dotZodiac Por-sh-a, Por-sh-a, Porsche

[SuperNixon24]

sow a porsche is a porsche:)) nice

[SuperNixon24]

sow a porche is a porche:)) nice



[MikeDriver007]

Makes you want to climb a mountain and yodel as hard as you can.

[MikeDriver007]

@druco77 Damn right!

[MrPorsche57]

Awesome !!

[byZinck]

Most orginal car ever made <3

[webinformaticadesign]

Number one........!!!

[buccavich]

Well, that makes me what to buy a Porsche!

[pimpb0tt]

I think this is my new midlife crisis car.

[Arnechk]

If you're not yet a Porsche fan, seeing this ad will make you one.

[EleanN1]

best car :O @VSF_Elean Nick: SNAAAKE

[albuliciu20]

dreamcar!

[b1ackd0g89]

the most awesome car ad I've ever seen. very inspiring

[irusab]

the best ad I ever seen! =))

[beach4me2007]

Really Creative mood in this commercial

[walshy1093]

2:28 is that Shia LeBeouf sitting in the car?

[baszero]

if 911 is your identity, then stop producing SUVs and come to Le Mans one year earlier than planned! :)

[fuhteng]

Now THAT's how you do car-propaganda. What a video.

[MrX13415]

whant to have ... !!

[89backbone]

awesome ads

[twztd28]

This is a very cool commercial. This should shut up all the people that complain about Porsche not changing the looks that drastically of their cars. There is heritage in those lines and I don't think it would be a 911 if it looked any different.

[MrLalasd]

#winning 

[bb3xhrhj]

bestcar

[React08]

@bb3xhrhj Lada 2101 is much better.

[stringfoto]

that's an awesome ad

[J4NN1Sx]

nice^^

[dotZodiac]

How exactly is Porsche pronounced? My father who grew up in Italy says that the proper pronunciation is "porsh", but everyone else I hear say it, including Porsche in their commercials, say "Por-sha". I don't think they're wrong, but my father just says they Americanize the pronunciation for English speakers.

So, which is correct? Thanks!

[MrX13415]

@dotZodiac correctly is "Porsche" or "porshe" xD

it is a german word ...

[keviiinn]

@dotZodiac Por-sha is the right pronunciation, no matter the language

[baszero]

@dotZodiac "porsh" and "por-sha" are both adoptions in another language, the true original pronounciation is "por-she", where the "e" at the end is pronounced like the "e" in "petrol".

[VynilFetishDJ]

@dotZodiac "Por-sha" :) a german customer told me that

[VynilFetishDJ]

@dotZodiac but it's more like a latin "e" at the end, like the first "e" in elephant

[rhitick]

@dotZodiac North Americans call it Porsh, the rest of the world calls it Por-sha. the 2nd one is correct.

[MCBRAIN1337]

@dotZodiac it's porsche and nothing else (as you hear at 3:05)

[orangegreenify]

@dotZodiac Just "Porsche" like the pronounciation in the video at 3:05 !

[WakAtak914]

@dotZodiac In German, where Porsche is from, there is no silent letter. So the e, pronounced like an english short 'a,' gets pronounced. The correct German pronunciation is "Por-sha."

[druco77]

@dotZodiac The correct german pronunciation is like on the commercial, your father is wrong.

PS: awesome add, i am in love with the 911

[RobiTinau]

@dotZodiac In german we speak it like "Porr-sha"

[mtxrawkus]

@dotZodiac Por-sha.

[xotoxpv]

@dotZodiac Porsche is from Germany and when you watch some videos in geman language, they say Porsche or "Porshe" (even I call them that)

[Malk007]

@dotZodiac Well Porsche is a German brand, not Italian, maybe someone from Germany could solve this mystery?

[banddude121]

@dotZodiac Por-Sha is correct. They say Porsh in American and English commercials because it is easier to pronounce.

[Curd1981]

@dotZodiac Your father is unfortunately wrong. The emphasis on the word "Porsche" is as in the commercial. In the German language there is no silent "e" at the end of a word. Porsh ist the pronounciation for english speakers.

[hulkhatepunybanner]

@dotZodiac It is pronounced "porsh-a". I think the Germans drag the "r" a little bit.

[mofly4]

@dotZodiac

In Germany and Austria Porsche is pronounced with the "e" at the end, so probably what you wrote as "Por-sha" is close to it. "Porsh" instead is the pronunciation for English speakers.

[majom89]

@dotZodiac well Porsche is German, so the correct pronunciation is what you hear in the commercials. You can go to google translate, set the first language to German, type in "Porsche", then click on the listen button ;)

[Landelando]

@dotZodiac the name is pronounced in the language of the country where the brand was born. for an example: Volkswagen. in my country people pronounce the W as if it was a V, and the A exactly as an A in portuguese (A sounds stronger, similar to british english), like "volksvágen"... well, the original pronounce is like "FolksWegen" with V sounding like a F and the A sounding like an E.... pretty messy explanantion but hope u could get it lol

[hipocom]

@dotZodiac Some Italians pronounce it 'porsh', however in Germany (Porsche's fatherland) they pronounce it 'porsh-uh'. Listen to the videos on the Porsche Germany website.

[azn069]

@dotZodiac It's 'Por-scha' - it was named after Ferdinand Porsche, so when you pronounce it you pronounce it the same way you would pronounce his name. 'Porsh' is how many people mispronounce it, thinking that the E is silent. I'm pretty sure that the letter E is never silent in Austrian - where Ferdinand happens to come from.

[MismoEnfermo]

@dotZodiac The original pronunciation is as you say it, "Por-sha". In German, Porsche is spoken that way. In the English pronunciation, its pronounced "porsh". There really is no wrong way to say it.

[DriftkingS2K]

@dotZodiac in germany u say porsha and u pronounce it like an capital e son u dont say porshe like u say in she and in america u say porsh ..... or u just call it this awesome german car :)

[jayman81424]

@dotZodiac there is no wrong way..different parts of the globe say it different ways..if you want to get technical here.....technically Por-sha is correct because thats how the germans pronounce it and it is a german car

[PrimariusKrone]

@dotZodiac Every letter is pronounced in the German language. Porsche is pronounced "Por-scha."

[Horace993]

@dotZodiac Por-sha, is correct, not "porsh" ( this is the american version :))

Trust the official video.

[Tripolev]

@dotZodiac Whatever Posche is Porsche

[deadzaine]

@dotZodiac Porsche is German,

[mrpepperoriginal]

@dotZodiac The "Porsha". :) Its german.

[JETZcorp]

@dotZodiac Por-sha is the correct pronunciation in German. "Porsh" is more of an Americanization, really. The German language (so I'm told) doesn't have any silent e's, so it wouldn't really make sense for Porsche to have a silent e.

[AirlinerJockey]

@dotZodiac In German you pronounce every letter. So it is “por-sha”. It grates on my ears when people say “porsh”.

[pectusification]

@dotZodiac hi, i m from germany and "Porsha" is the right pronounciaction :)

[sgabriel]

@dotZodiac Here ya go:

poah-sheh

Almost let the last eh sound disappear. Now, go get chicks!

[rickmanstube]

@dotZodiac The correct is PORSCH. The other sounds like a nickname...

[XcopeS]

@dotZodiac The corect form is ''Porsh-uh''

[ekstra12]

@dotZodiac in Portugal we pronounce porsch so has in Spain and France... only the English speakers say pors-sha, its their way to pronounce it, I think... its funny when they clam their are right and the rest of the world is wrong.... for me its porsch and I will continuing pronounce porsch, pors-sha seems stupid to me xD