Added: 5 years ago
From: JokerCapt
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  • I found it quite sinister as a kid.

  • Oh bring back the days of idents, such character, all gone now!

  • Ding Ding Dong Ding - Der Deee Der.. Yep TISWAS!

  • If I were to create my own ATV logo, I would make it like, as each time a note would ring, a xylophone stick would hit each letter for each note.

  • i that aired at 10:30 on saturdays?

  • "Can anyone remember the Red, Blue and Green symbol on the right hand side stamped on a 1970's television?" The 3 circle you see in the ATV Ident show exactly the same colours! Anyone on Youtube who are 40- 50+ would remember this. "Marvelous memories!!!

  • "Can anyone remember the Red, Blue and Green symbols on the old 1970's televisions?" The 3 circles on the ATV Ident are exactly the same colour! This symbol was always stamped on the right hand bottom side of your TV. "Marvelous memories!!!" Anyone 40- 50+ would remember this.

  • Comment removed

  • One of my favorite indents from a time when people took pride in their work.

    Thank you for the memories.

  • Many thanks for the ATV ident posting-it brings back many memories-well done!

  • I can remember this ident from my childhood.

    Did it appear before the original series of Crossroads?

  • Comment removed

  • This is pretty dramatic. I liked this as a child and Venn diagrams always remind me of the ATV symbol (the colour rings one). We had a television with buttons labelled BBC1, BBC2, ATV1 and ATV2 at one stage.I am checking this in tribute to the late Wally Stott, who composed the fanfare, and was also responsible for the memorable music for Hancock's Half Hour.

  • @dfarmbrough That's strange. I collect and repair/maintain old TV sets and I've never heard of any with region-specific buttons for ITV.

  • @AidanLunn There was/is a culture of re-badging and rebranding of televisions. I think ours was rented, but not sure from whom. I know other families had different writing, even things like IBA (Independent Broadcasting Authority) 1 appeared on the buttons under the BBC 1 and 2 buttons.

  • This is pretty dramatic. I liked this as a child and Venn diagrams always remind me of the ATV symbol (the colour rings one). We had a television with buttons labelled BBC1, BBC2, ATV1 and ATV2 at one stage.I am checking this in tribute to the late Wally Stott, who composed the fanfare, and was also responsible for the memorable music for Hancock's Half Hour.

  • I believe this ident's music was composed by Angela Morley (then Wally Stott), composer for the Goons and Tony Hancock (amongst others) - and orchestrator of such soundtracks as Star Wars IV and E.T.

    Can anyone confirm this?

  • @lyndabeast yes that's right - see the ATV idents page on TVARK for details. One of the best of all the idents.

  • atv - Star Soccer on Sunday lunchtimes brought to you via the melliflous tones of the late Hugh Johns...

  • the muppets and tiswas wow what shows they was i seem to remember this from?

  • "Bernie, The Bolt"

  • There is another logo like it from a Latin television network that operates in Spain, Mexico, other South American countries, Puerto Rico and United States, Televisa. But the network is likely unrelated to ATV.

  • the top eye of the ident looks a lot like the CBS logo

  • ITV idents in those days were much more authoritative, with their jingles almost as calling sounds to your TV set. It was clear that whichever network was broadcasting was both proud of their brand and wanted you to know that the following programme was made by them! ATV, Yorkshire, Thames and Anglia all had very booming jingles and rightly so. A far cry to today, with ITVs sorry excuse for presentation.

  • I remember visiting relatives in Bristol in the 1970's,and they had a huge TV Aerial on their roof just so they could pick up ATV from Birmingham-they preferred it to their HTV station.

  • I love this ident. I call it the ATV 'trumpet-doorbell' ident!!

  • Happy days, ATV was the midlands Crossroads, ATV Today, wonderful TV. ITV is in a sad state now, at least we still have the wonderful Bob Warman in our region.

  • Hang on. Are you saying that ITV used to be ATV?

  • Itv used to be made up of 15 regions all having their own identity, there were regional programmes along with networked programes like Coronation Street etc. ATV held the Midlands francise from 1956-1981, which was then taken over by Central. Itv is now one brand and one company.

  • ITV use to be 15 regions with a breakfast franchise, this was eventually merged into the single ITV we have today.

  • This is from a an era in ITV television history where not only each programme had an identity but also each of the regions had their own identity. Now, every ITV programme ends in the same nondescript Black background with the same font & branding. Just imagine BBCs Doctor Who ending with a blank red background - it would look rubbish. Thankfully marketers at the BBC get a chance to show their creative genius whereas with ITV - the marketing department dont know their a*** from their elbow.

  • You are absolutely right - ITV are incredibly bland these days. Of course, they are in serious financial trouble at the moment but its not to be wondered at when you look at how Lew Grade has run things over the last decade. A complete sidelining of the regions, followed by a greater emphasis on cheap, nondescript reality programmes whilst all the time paying their "stars" an obscene amount of money. Very little quality left in the ITV schedules now.

  • morgansifer - don't you mean Michael Grade, Lew's nephew.

  • Of course I do - I stand corrected!

  • Comment removed

  • @morgansifer82 said the man in the orthopaedic shoe

  • everytime i hear this i automatically think of crossroads starting!

  • ATV ruled the airwaves - the midlands was known as ATV land - and they made some of the best TV ever seen.

  • Scary childhood memories coming back to haunt me. It sort of looks like a face, and it sounds angry!

  • Wrong I am affraid the ATV music was composed by Wally Stott and performed by the Jack Parnell orchestra.

  • Am I the only person hearing the opening bars of the Crossroads theme tune coming into my head after this? Shudder.

  • No!! you're not, and I'm glad I'm not alone!

  • I think that the 3 circles seen before the ATV logo was actually ITV's logo, as in many things like the End Boards and Schools And colleges, it featured this logo.

  • "ITV" didn't have an actual logo as "ITV as a brand name didn't actually eixst. It's first actual logo was "ITV" in aplain font - seen on the "central 1988 ident" video on here.

    The only reason why the lightspots were used in that way on the schools and colleges presentation was because ATV (and then Central) operated ITV schools presentation and programme links. Central also operated CITV presentation and programme links.

  • There's something a bit weirdly trippy about this. I must be having a flashback.

  • This was scored by Angela Morley, one of the UK's first male-to-female transexuals. She went on to write the Dynasty theme tune.

  • Rubbish, as well you know! The Dynasty theme was written by Bill Conti.

  • Don't be so arrogant. Check out her Wikipedia page. She is also listed on a page of Emmy award winners in the 1980's.

  • I was always under the impression that this was composed by Wally Stott.

    (or did he create the animation?)

  • From what I can gather Wally Stott had a sex change in 1972 and became Angela Morley.

  • great stuff

  • When they did the TISWAS reunion,this ident got a cheer!

    And they say that regional ITV didn't work...who are they trying to fool?

  • Im not a geek btw. I hate geeks and my GCSE's weren't very high.

    Im more of a television buff.

  • yes they did.

  • well - the Avengers was ABC, not ATV.

  • like every other week then he he

  • saturday is tiswas day

  • Pipkins!!!

  • JUST RECORDED IT......I HAVE IT IN MP3

  • YOU DONT HAVE TO SHOUT! and ITV will hang you now.

  • as long as u have msn u can have it today

  • i can put it on mp3 no probs........admiralhanson gimme a shout we'll chat. i'll keep it so i can do it for u.

  • That music available on MP3 anywhere ?

  • bad childhood memories that meant only one thing CROSSROADS

  • ..or TISWAS!

  • you beat me to it mate it can only ever mean fuckin crossroads

  • Wow!! childhood memories.

  • Beautiful ident. Simply the best.

  • ATV the greatest itv franchise ever. lew grades wonderful empire. sadly missed. what an ident/logo too. as fresh today as it was back then.

  • ATV-best of the old ITV logos by far!

  • Fabulous. Brings back wonderful memories. Thanks for posting.

  • Always my favourite ident as a young child. BING BONG BANG DA-DA DAAAAAH!

  • Back to the 1970s for me all day now Ive seen that again! Nice post.

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