Creating a Customer-Centric Business

[StroonsGlen]

We do not view the shift to a customer-centric organization as optional. Sa halip, ang shift na ito ay kinakailangan kung ang mga bangko ay nais upang mapanatili ang mga katanggap-tanggap na mga antas ng kakayahang kumita na ibinigay na makabuluhang mga pagbabago sa regulasyon na kapaligiran.

[katheryncruz24]

More?

[CreditRatings101]

There is something about Sarah that truly irritates me.

[chamlyon]

Business will never be a business without cusotmers. Buliding customer-centric business is an effective way to maximize the income potential of a business.

[chrissimples]

This is a great platform to learn from thought leaders that we may otherwise not encounter. Thanks HB.

[kellyeason32]

Upload more please.

[TheAdKeeper]

Putting the customer at the center of the decision making process is always a good business practice. Like he says, the consumer has so much access to information for comparison shopping that being customer centric can help differentiate with your business from the competition.

AdKeeper is a customer-centric business, focused on transforming the way people engage with advertising. The AdKeeper K button makes it possible to save ads for later, so you can check them out when you have the time.

[MicrosoftBI]

GREAT Video. Check Brett King Customer Analytics: Banking on your Bank to change on BizIntelligence,TV or YouTube Channel Business Intelligence TV Channel

[xding78]

It's very interesting. Sounds to me this is about applying User-Centered Design in business.

[MrMalcolmoz]

So is your goal to target your product at a customer, or spin a story about your product to the most valuable customer demographic?

In my experience marketing people don't try to truly understand the customer. But they do love to define customer needs.

[xding78]

"So is your goal to target your product at a customer, or spin a story about your product to the most valuable customer demographic?" I don't think these two options are mutually exclusive. You could have several products each fit one specific target group.

I think it's difficult for anybody to truly understand another person. I don't thonk I truly understand my parents. I think it's good that now they start to at least pretend to care. That's a big step.

[emirnkamelia]

Why do people from Harvard think that the economy is getting out of the economic crises. There will be a double dip. The fundamental issue has not been solved yet: low savings rate + too much government spending + 12.4 trillion deficit.

Other than that, quite insightful I guess.

[gramarao]

Being totally Customer Focused is a vision. Rightly so Ranjay points to the most crucial aspect of how we scream putting customers forward and yet dont in practice. However I do want to ask if it differs greatly in Services industry and if it is existing Company?

[ryanonfire]

It's weird how management fails so much at seeing the value of marketing. They seem to think it's just sales and nothing more.

[MrMalcolmoz]

Well, it is sales. Without sales, or the possibility of a sale, there would be no need for marketing.

[debashishbramha]

Good and informative. The basic question still today who should be made the KING, Product or Customers,

as we see that product centric and customer centric urguments are not going to end, if it ends the business dies.

It basically an intersection of Product and Customer and the most successful firms will maximise the intersection zone of product and customers.

Rgds

Deb Brahma.

[nomad1220]

Nice interview. Pardon my naivete, but is this book geared for those new to customer centric models? I'm aware of ODI, VOC, and ethnography methodologies to gain customer insights.  Perhaps this is a call to c-suite types who need to champion growth strategies?

[fuxutoo]

very true. fascinating how much repackaging the -understand-your-consumers- subject undergoes...

[ryanonfire]

It must be. The stuff he said is so basic from the point of a view a marketer it's almost dumbed down.

[ErikNikolai]

The customer is always right... and must be punished for his arrogance.