The Cheerios Kid Vs The Spongeman Commercial

[byrd56]

Is that one of SpongeBob's ancestors playing the "villain" in that Cheerios ad? [lol]

[saugagirl83]

Remember kids: Eat your Cheerios and you too will be able to squeeze the water out of a sponge!

[DerGunzWald]

For maximum laffs, Pause the frames between when the spongeman grabs sue prior to running off with her...Hmmm...Borderline Hentai....

[HeavyMetalAndWhiskey]

the commercials now are all about how they can help lower your cholesterol, and usually aimed at people in their late 30's as kids want cereal that has sugar and a prize. 

[fromthesidelines]

This probably appeared in 1964- by then, their slogan was "Big G, little o- GO with the goodness of Cheerios!", which was used for the next two years.

[fromthesidelines]

In their advertising, from the '50s through the early '70s, Cheerios were primarily aimed at boys [if girls ate it, that was okay with General Mills, but they were actually "pushing" it to young males]- Sue was supposed to be a stereotypical "damsel in distress", but also smart (and sarcastic) enough to get angry at the Kid when he's sometimes responsible for the predicaments she gets into, or when he doesn't pay enough attention to her. By the '70s, she became as powerful as the Kid.

[TherealRNO]

@fromthesidelines: Exactly. Basically, Kid and Sue were General Mills' cereal-promoting answer to the likes of Popeye (replacing spinach [or oatmeal] with Cheerios) and Mickey & Minnie (Kid and Sue being boyfriend and girlfriend despite looking near identical).

[jb20092009]

I believe this one was from about 1963. I was 4 when they were playing "When the Cheerios Kid..." Before that it was "He's feeling his Cheerios."

[sm9847]

Kinda reminds you of Popeye and his spinach. The girl is much better looking though....and isn't as whiny.

[xxhopingtearsxx]

That watermark ruined the video. Thumbs down.

[bluecatky]

Hmmmm, bet the Cheerios Kid will be gettin' him some tonight!

[younghoss]

Funny when you think about it, his girl is being kidnapped so the Kid stops for a bowl of cereal!

[sixtieskid062]

Spongeman looks like SpongeBob SquarePants.

[myexpressiveaccount]

instead of asking the cheerios kid to help me when i am helpless, i'd just scream "RAPE!"

[Delmo5]

In later commercials Sue also eats Cheerios and isn't helpless.

[bobowayney]

Love this but wonder just what was Sue eating that she was so helpless

[myexpressiveaccount]

nothing