Genelec MTV3 talousuutisissa

[Ximonic]

newscaster:

A little over 5% of the speakers stay in Finland and the rest of them mostly ends up in

studios all over the world.

Genelec is a success story of which statistics are incomparable. Like the increase is tens

of percents. However it hasn't been aiming at prosperity.

[tomaxntx]

hey, do you have any english subtitle for this video, or could you tell me what is this about?

i'm interested about Genelec, but i can't speak "Finnish"

[Ximonic]

These speakers may be found in a user's livingroom who is very aware of quality.

Usually they are used by professionals in demanding monitoring of audio.

A little over 5% of the speakers stay in Finland and the rest of them mostly ends up in

studios all over the world.

Genelec is a success story of which statistics are incomparable. Like the increase is tens

of percents. However it hasn't been aiming at prosperity.

[Ximonic]

According to common belief a company should be seeking for growth and to use

subcontractors but Genelec is in resistance. It manufactures the pieces of it's

speakers almost entirely by itself. The part of subconstractors is set to minimal.

And instead of manufacturing Genelec in China it increases it's production in it's

hometown, Iisalmi. In marketing they also believe primarily in spreading of a good word.

[Ximonic]

I. Martikainen: ''Ofcourse it has taken a lot of time and on the other hand now when we

are doing with subjective matters like audio and people's experience about it

and we're talking about our business activity that how do people hear the sound

is where they believe in. If we can get good results the word will be spreading.