Warning - Local PPC Advertising Mistakes

[nigel2k10]

neobux.com/m/v/?rh=6E6967656C3­13231

[JennieMiss]

Wow, their CTR must be low. It's hard to say who those companies have doing their advertising, however, that is a bad strategy!! If you have your ad display in an irrelevant search, like the one above, it can be costly. You may get your clicks, but you won't get your conversions. You may get impressions, but you won't get clicks, which lowers you CTR.

All and all, keep your PPC campaigns relevant to maximize how your dollars are being spend to achieve the desired results.