Microsoft looks to play Tag (CNET)

[slowgojoe]

why would you not just use a QR code? Why does microsoft feel the need to obsolete existing technology. Stick to the standards. let the public adapt.

[MrUshi88]

anche la camicia del tipo intervistato è un tag :) ah ah ah

even the interviewed guy's shirt is a microsoft tag :) ah ah ah

[UnitedSerbs]

hahaha a microsoft guy using a iphone nice

[iwantmonland]

iPhone 4

[PRINCEofPECICA]

this is better than any shit software made by apple!

Microsoft rocks.

windows 7 rocks.

[QW3RTE]

@PRINCEofPECICA

Wow....

Fail, just fail

[TheTechAdmin]

Am I REALLY the only one that found it funny that he owns an iPhone? :-P

[aaroninclub]

@TheTechAdmin nope

[GREGSJH13]

PM ME IF U WANT IT FOR FREE!!!! (lockerz invite)

[TheBah12345]

Kinda weird for a microsoft guy to have an Iphone

[GSmiami]

microsoft makes sh it products: Xbox360, windows, zune, this, and many more to come!

[aaroninclub]

@GSmiami true

[IKAkiller]

Microsoft can buy an iPhone for every one who works for them.... And they would still be richer than Apple.

[jakejackjoe]

pretty cool

[m0dm0use]

porn mags with this feature = WIN

[labanex]

We got an EPIX as well.

[KakaDeman]

Ballmer to dismiss

[philnolan3d]

I thought this was pretty cool, I just downloaded it and pointed at the tag in his golf magazine, in like 2 seconds I was watching the same video he showed.

[aladrink]

Ah, how cute. They've reinvented the QR code. Sadly, the QR code is better because it doesn't require color. And the QR code is already useful to any phone that can scan barcodes already. Oh, and the QR code is already used by millions of people.

[The120DaysofSodom]

did the microsoft guy just use an iphone?

[smokeybehr]

Yes, to show the cross-platform capabilities.

[ABProductionCo]

yes

[Borderal1]

Thats sad microsoft guy with an iphone

[johnlsl]

ha, I am strongly agree with you

[MooseOfReason]

That looks pretty cool.

[Mohamedhp]

Nice innovation, hope it can get useful any time soon...

[rjacksonca]

Ok, colour? That's going to be GREAT for printers since we'll be forced to do everything in 4C process. Thanks MS.

[fuzor123]

cool, i hope it catches on... this idea has been in japan for years. QR Codes.

[pourboypatrick]

To clarify: I think tagging is amazing. I think there is huge potential. The question I am asking is

"who and what will determine how 2d barcodes become standardized?"

I do think microsoft has a neat angle here by allowing imagery to be more easily embedded into the codes. Color is a nice touch too. Doable with QR, but not as easy.

[smokeybehr]

Imbedding a QR Code into an image is virtually impossible. It's far easier to imbed a MS tag into an image.

[pourboypatrick]

I agree that it is difficult, but Metaio is doing this already with AR stuff.

For the short term with marker based qr, I think that with the speed that this technology will evolve (noting how much further they are in asia) that eventually the interfaces of this action will become more transparent where the versioning and standards will no longer be a question. They will just work.

[G4ogami]

pointless does exactly the same thing as a qr code.

Qr code: Black and white easily recognisable

 Can carry a whole paragraph of text. Can carry links to any url. Can carry contact info... etc

MS Tag: Colourful may have issue if incorrectly printed or not properly displayed. Can do all of the above.

so my question is WHY?

[Tr33fiddy]

So it's a colourful QR code?

[UltimateFlank]

I really dont like those tags. they use them on tv sometimes and it never does it right for me. maybe i'm just doing it wrong

[northstrar]

bullshit

[UltimateInvestor]

Microsoft is still around??? LOL

[sephuroth1]

Is this an actual question? Microsoft believe it or not has the most popular operating systems in the world. More than Linux users and Mac users combined, I'm not here to choose sides - just to comply with bullshit comments.

[jaspreetsekhon]

@UltimateInvestor i guess so lol

[TheMrDumpsterbaby]

fuck you

[wereluva]

Japan has already used this technology for a while.... Why are we so much slower???!

[jamesPerez1980]

wtf. well heck, if other countries are doing it then why dont we! and microsoft is making the software? why would i want an app on my iPhone that crashes all the time. the Bing app i downloaded to test it out crashed within the first 30 seconds.

[brandtaylor93]

iphone at microsoft hq haha

[Shazam825]

odd aye? LOL

[Nanotech11]

It's not like apple doesn't use microsoft products, what's the big deal? Microsoft probably uses linux OSes too, so?

[thetechzonelive]

Whoever bought that iPhone is off the microsoft team. FAIL!!! And why Vista!!

[Zher0kool]

pretty cool.

[romance2365]

did you know apple owns a share of microsoft....or vise versa, i forget lol

[numanuma20]

I'm sure Disney owns a share of Universal, and BK owns a share of McDonnell's.

[alexkang777]

@romance2365

i think its vice versa ;)

[Spyco]

Microsoft develops for iPhone too. The Bing application? Photosynth? Why is this suddenly such a surprise for all of you?

[numanuma20]

Why not

[AndrewFaulds]

guys, MS have been making iPhone apps for a while now

[hadynk90]

the Microsoft guy had an iphone!! LMAO!!!

[abaidsajjad]

Wow great app ms hope it takes off

[residentevil808]

i dont want one ;((((((((((((((((

[KolLiZlOlL]

Hasn't this been around in Japan or some other countries for like, two years?

[Spyco]

@KolLiZlOlL QR codes have been used in Asia for friggen centuries. Its just that it has never caught on in the western world. Tag is just one of the MANY failing or failed attempts to bring it to the west

[chris61477]

I found it pretty funny, that someone working with Microsoft had an iPhone rather than a Windows Mobile device.

[avivthebest]

how do u know which one he owned? he showed a samsung blackjack and an iphone...

[TGracia93]

he had both -_-

[sorcery1979]

Similar to the google goggles :s

[commentM0NSTER]

direct interaction? oh you mean like a phone?

[adamhermie]

Lol, halo wars uses tags

[Pinwormx]

I turned my cuecats in to nun chucks.

[kuro1911]

nothing new here, RIM has been using this to identify each person who owns a blackberry

[ai4281]

Microsoft isn't really a content or ad company, and I think it will be difficult to popularize this barcode format. Google's use of QR-codes has been more apparent, and it definitely has more uses at the current moment.

Try harder, MS.

[asillustratedby1]

pretty nice idea

[tcpnet]

thats pretty cool..

[magic101magic]

hi cnet!