The concept is interesting but the execution is flawed; the use of black an red entired contradicts the fresh, light image associated with this product. It is paramount that soft pink roses are used. Obviously a lot of thought has gone into the opening scene (the model's complexion and clothing fits perfectly with the image), but the graphics unfortunately let the clip down. Consider the use of typefaces: does the 'Stencil' font fit with the Paul Smith Rose image?
The concept is interesting but the execution is flawed; the use of black an red entired contradicts the fresh, light image associated with this product. It is paramount that soft pink roses are used. Obviously a lot of thought has gone into the opening scene (the model's complexion and clothing fits perfectly with the image), but the graphics unfortunately let the clip down. Consider the use of typefaces: does the 'Stencil' font fit with the Paul Smith Rose image?
I hope these comments help!
Tom
marshontom1991 1 year ago