The Problem With QR Codes

[mario8902]

THE CATS MUST DIE!!!!!!!

[lxSPOONERxl]

Btw, I totally found this video because of you awesome book!

[lxSPOONERxl]

I've TOTALLY seen the qr codes on billboards, haha, that's so true!

I slapped one on the back of my business card, used bitly so I can track it, and I've seen great results!

[DCFunkestra]

Most QR Code programs decode a QR code in any document ... do you know that? ... should research better ... e.g. QR Droid ... : )

[CreativeUnitHub]

"fancy talk for link" I don't think so. There are lots of things you can do with qr codes.

QR Codes on email Sure you can't scan it on the phone (but what idiot would) so when I get back to my desktop. I scan it and I have automatically stored all contact details for that person. name, address , email, phone number, website eg. The 5 seconds it took me to open the app saved me 1 min of typing in details manually.

If your qr code doesn't work blame the grafo / production NOT THE QR CODE

[darthba11er]

@CreativeUnitHub

I don't know this guy but he uses comedy in his presentations.

I don't believe he is saying there is no use for QR codes.

He just wants people to use more strategy when marketing

them. I think you have to admit that e-mailing someone a

QR code is ridiculous. And putting them out on billboards

is just as outlandish. Every comedian embellishes on material.

But the bottom line remains the same. Just be smart about where

you deploy them.

[CreativeUnitHub]

@darthba11er

I agree about placement but I couldn't write it on the post because of the character limit. With the email of Qr Codes, it comes as a signature. So you don't have to link it all the time. That was what I was talking about. They work.

[cleomaya12]

Was perusing comments and now I can't find it - but did I really just see someone make an argument for the sustainable environment...with QR Codes? Like "save a tree, with a scan" or some such? Overreaching a bit?

[gpfblog]

I had a guy send me a link on twitter.

I open the link, it's a picture of a QR code.

I scan the code, it doesn't work.

He says it goes to his BBM pin.

Okay, well doofus, I have an iPhone.

Totes agree with your video and I love all your stuff.

[kylegap]

Why are people laughing!? I get it how to use a QR code, but why people are laughing like this!?!? What's so funny about it!?!?

[lxSPOONERxl]

@kylegap Because we can all relate to it, and we have all seen these examples and its true on how stupid they can be

[daibadrumu]

Geek humour is just wrong.

[EXPLOSIVEXPLOSION]

This wasn't funny at all

[QRCodeFactory]

So funny! And in fact all these mistakes happen here in the German QR Code business every day! We are in this mobile business and we have to laugh mostly every day about these mistakes. So it is easy for us to seperate from the others.... We just think.... ;-)

[XxchiefdudexX]

It takes less than a second for me to scan a qr code, and HSPA+ coverage countrywide down to twenty levels underground

I live in singapore...

[hashbangchris]

Brilliant.

However: Where I live there's 3G on the subway and sometimes WLAN on the plane :)

[vascobonifacio]

He wants to be funny but is completely stupid! Scan is fast (11 min. pleeeease)! After scanning you can always read it later (in a place with internet)! I agree that some mistakes are being made, but this is too much...

[stratola]

@vascobonifacio You may have missed the sarcastic part? Of course it doesn't take 11 minutes. A blackberry can take up to 30 seconds to scan a QR code. Most will never wait that long. And by any chance, are you part of a business that sells QR code services?

[vascobonifacio]

@stratola The problem is not QR codes, is the people who does not know how to get its true power. My point is that the solution is to help the users and not simply fight againts them! QR codes are the key for sustainable marketing. How many trees do we save when milions of scans are taking place with just one printed QR code? I would like to see people worring about that, and the impact of QR codes in the ecological foot print!

[vascobonifacio]

@stratola Please dont take my comments personnal :) QR codes are beautiful, specially the custom ones, and still work. If you use a Blackberry use the correct reader (QR Code Scanner Pro). Its amazing.... and YES I'm in the QR code business.

[stratola]

@vascobonifacio you call me stupid and then say don't take them personally? Right.

"YES I'm in the QR code business." Awesome. That's what I thought. Thanks for the laugh.

[webjock2k7]

@vascobonifacio you got pwned

[Fuchur84]

@vascobonifacio He is very funny... and it is not to be taken seriously and of course he is overpronouncing it... that makes it funny and sorry, but it is stupid to do most of the things he is talking about... it doesnt matter if he is correct with each and every figure... it is about the principles, not about figures...

[AtticusJackson]

Should be renamed "The Problem with Dumb People using QR Codes"

[reaktordevu]

Brilliant.

[Psych77]

He's assuming QR codes are only used for links. For example, I use QR codes for contact details, so people can scan from a webpage and add details to their phones address book.

[Pytte]

@Psych77 that was not what he was referring to .... are you putting your contact details on a billboard ?

[dsavix4]

In Finland we have phone service in the subway, but that's because we pretty much invented it. Otherwise I agree completely.

[TheRachelZCornell]

…slinking away to take QR code off my sig file. I’m so ashamed.

[nevraXmike]

Great speech

[smartfoxes]

Very fun way to deliver the message "Think before you post QR code!"

[1905stamford]

Great stuff Scott. Throw in the shiny stuff execs grab for without looking too!

[acostantine]

Awesome! People just love using whatever technology they can, just so they can say the did.

[fantasticffi]

I love you Scott, your a marketing guru and stand up comedian all rolled into one! By the way I loved unmarketing, its a really great book. Happy Thanksgiving to you and yours!

[itsmeteeUK]

I actually received an email from a colleague with a QR code and when I asked why the response was 'Errr - people print emails you know' - equal volume of surprise and laughter from me. I am going to forward this to her.

[RMSorg]

OMgosh... So hilarious! Thanks Scott for helping us to make sense of a media that is growing so fast something it's hard for us to understand it!

[LaurajDemeo]

SO FUNNY!!! Thanks for making me laugh Scott!

[squarecodebiz]

You havent tried tried SQUARE:CODE , QR Codes You Control : ) . The content changes every time you scan the Code.

[Spinninggear111]

Here's another good one for you. Was at a trade show the other week, scanned a QR code that took me to a picture of the poster with the QR code on it that I had just scanned!

[K3V2]

@Spinninggear111 Totally meta.

[itsmeteeUK]

@Spinninggear111 - coffee on my screen from laughing at this!

[MarketARestaurant]

OH HALLELUJAH!!!

[TaxSaveORG]

Are not QR codes rightly placed only as good as the ability to take people to message we want?? If not dynamic and changeable they are all flawed?

[PromoWithPurposeTV]

So true, Scott! In addition to often being in the most inane locations, I like it when people don't test their QR codes to make sure they work. Or those that don't tell the user where the QR code will lead them when scanned. And my particular favorite is when marketers put QR codes on the front of T-shirts. Do I need to say more on that one? ;-)

[garabedianhomes]

Amen



[Leafs580]

ohh soo funny.