Heineken | Scherzo Auditorium

[giuseppegavazza]

Soccer è corretto e "sei un ignorante" non si traduce "you are an ignorant".

[giuseppegavazza]

Do you really think that if soccer was an unpopular sport you will consider it? Arrogance as intention is a personal attitude: but true arrogance, as action, always come from majority: is the force to think you are right just because you think as the most alla around you do. It's very easy be tolerant in a community of equals and anonyms.

[giuseppegavazza]

no one answer the the question : "If a similar contrary video was done (people hoping to listen a desired concert but boring caused forced to see a soccer match) what will be the reaction? You will go on drinking Heineken bier?" of course advertising must be conform to the big number and "shot" on the minority if useful to sell. But thinking the defensive action is arrogance is wrong. I cannot force anyone to nothing: I just ask respect for the things I live for.

[giuseppegavazza]

I hate this video !!! Is a shame for the music: what's this idiot idea then a string quartet is a boring, terrible punition for people desiring nothing more then to see a soccer match? If a similar contrary video was done (people hoping to listen a desired concert but boring caused forced to see a soccer match) was proposed for sure it will be a popular insurrection. This concept of this video is a shame for the creators and for people loving it. Why be proud of your ignorance and arrogance?

[Dodec84]

@giuseppegavazza Arrogance is forcing the way you experience things through someone else's throat. You can't force people to appreciate art.

[fmjusto]

@giuseppegavazza it isn't soccer. it's football. you're an ignorant

[fbauler]

Quero isso aqui no Brasil, excelente jogada de marketing!

[koalapat23]

They were convinced and dragged by girlfriends, friends and bosses.

[korujaratm123]

OMFG !!!

I dont like football, but...my god, fantastic idea !!!!

[martuzzieddu]

Da cagliaritano, siete stati immensi.

Questo non è uno scherzo ma un colpo di genio.

I miei complimenti (non solo per lo scherzo ma per la fantastiche vittoria, dopotutto sono italiano, no).

[CompotaProducoes]

INCRIVEL... isso sim é uma ação PERFEITA...

[tdpds]

excelente trabalho do marketing da heineken!!

[EMENDEZ2610]

Pro marketing...

Cara, se fizessem isso com eu time numa final da Champions... Eu chorava!

[tutoffe]

Bueniiiisimo

[bruttomesso]

and Milan won the match, what a great day to that fans hahaha

[renanfb]

Best marketing EVER!

[rafagonzales]

Amazing...Congrat. Heineken!

[fbafba]

SHOW! VERY GOOD!

[peaboss]

What exactly happened here?

[urukey]

Basically, the Heineken marketing team invited some key Milan fans and members of the press to a concert in the very same day and time of the playoff between Milan and Real Madrid. The theme music of the Champions League is played while some messages like Have you forgotten about the game? How could you lose the Big Match? is displayed in the screen. At the end its revealed that the fans will be watching the game after all.

[peaboss]

Yeah I thought that's probably it. Great idea but I don't understand why did the fans accept the invitation :D

[urukey]

I agree. I dunno. I guess some girlfriends that thought they were going to an actually concert got pretty pised off this day!! lol

[peaboss]

And thanks of course.

[ErickPanco]

SNPSM

[UL439]

Respect to Heineken's marketing!

[tmzasso]

foda!!!!! mt bom mesmo

[kidinho10]

MUITO FODA!

[bruh119]

caraca, muito bem feito isso! muito foda!

[kakicafe]

amazing, a great idea

heineken has the best marketing

[linuxslaterx]

Freaking AWESOME!

[pedroperri]

Great job! The fans sad faces when they arrive at the theater is incredible! hahaha...Congrats!

[latifadolunei]

HUASDHUAHSUDHUASDHUASHDUAHUSDU­HASDHUASUHDAHUSDHUASHUDAHUDHUA­SD

veeeeeeeeeeeeeeeeeeeeeeeeery good!!! that's a wonderful idea! we should do this in Brazil XD

[bbbellwanger]

that was amazing

great commercial with images of the greatest match

FORZA MILAN

good job heineken