Unlock the Secret Formula

[NorthWolfs]

why isnt coke the most subbed people on youtube? :D

[d2a9n41]

@TheMsdos25 --- Well to me, it really doesn't matter how many videos the coke company play in an attempt to make people believe that this new coke is good tasting like the real coke and they know that what they advertise today is hogwash, but they have to sell this melassas syrup with lots of sugar in it and all I can say is good luck with that. COKE was the best drink ever been in the market and like any other good thing they were forced by the gov. to remove the Cocain ingrediant.

[hog5107]

0:48 is the best part

[AMANDAtheAWESOMEone]

Paris Jackson shared the link to this video.... My guess is for Coke's benefit, she shared the link of "SECRETS" because there are people out there who are looking for "CLUES"/"SECRETS" about Michael Jackson's "Death Hoax."

[mjpiestar]

WHOA I FEEL LIKE PLANKTON

[mardfet]

Step 1. Pause this video, mute it and open a new tab

Step 2. In the new tab, play the video "Spotify has landed in the US" Starting when the song does

Step 3. Play both at the same time, with the Coke video muted and the song playing.

Your welcome.

[SaveTheMooses]

@mardfet That turned out to be pretty cool.

[nerfman2227]

@mardfet I LOVE THIS.

[Rexlyification]

Lol. This doesn't even give it out. Just marketing and a waste of time. The secret is cocaine. That's when Coke was GOOD!

[thenicolcervantes]

Pepsi for life

[MichaelJacksonko1000]

I loveee Cc =D

[SuperMustacheman]

WHATS THE FREAKING MUSIC ?!

[anonymous91123]

Marketing at its finest.

[thecoolmariobros]

whats that music used?

[kick808gs]

ehat the hell is that music!!! I need it!!!

[MountCyanide]

@kick808gs It's me. I wrote it for Coke. Look up Mount Cyanide on reverbnation and on facebook. Grazie!!!!

[hatesigninwithgmail]

did anyone else click all the coke bottle symbols that pop up throughout the video? or you can just wait with the mouse on the screen until a link pops up

[4everscary]

The secret formula is obesity with a hint of diabetes.

[catalynoo]

i already know the secred reciepe ... sugar water, co2 and a lot of chemicals enough to kill you untill you reach your 20th christmas :)

[fads90]

̶S̶O̶Y̶L̶E̶N̶T̶ ̶G̶R̶E̶E̶N̶ COCA COLA IS PEOPLE!!!

[prgrl2012]

I really like this video, even though the music, fast editing, and some of the images give it a creepy feel (mostly because of the woman who opens the fridge at :41). Although Coca-Cola is a well-established brand, this video demonstrates the brand's continuing efforts to engage its customers. It picks up on a particular point of interest for every coke drinker: what is the secret? What makes coke so good? The video gets its target audience thinking- refreshing interest in the brand.

[Evansmustard]

When i went to the World of Coke museum they said that "We" were the secret formula. i never really understood that...

[nol1000]

Looks like someone in the Coke advertising division has been playing a bit too much Portal 2.

[TheRoxas225]

Whats the song to this XS

[TheRoOxyi]

Cocaine = Coca - Cola 

[AfroVirgo]

Still looking forward to the day I can be in a a really cool coke commercial dancing =)

[Mrleopleasure]

I am not joking when I say this but I heard one of the secret ingredients is Indian people hair from India people who read this is probably gonna think I'm crazy but you don't have to believe me.

[Gurimmjaw]

@Mrleopleasure lol thats too silly it ain't that plus that wouldn't give it any type of flavor lol. I bet it is cocaine.

[TwIISt3DxArT]

its bone marrow.

[dpalavra]

last link, CokePerfectServe d.o.t c.o.m is down

[SUPPORTOUTBREAK3]

Repeatedly tap 6. FREAKY.

[SUPPORTOUTBREAK3]

0:41 anyone else scared of that woman?

[oilmeupbro]

what is the SONNGGGGG?!

[DeraySEXtonn]

Why do coco cola ads always so awesome?

[PunyPerson]

does no one get the parody here?

[Mozartmostly]

@PunyPerson no. what is it ?

[ChaosPortalFilms]

Forget Nightmare of Elm Street, Friday the 13th, and Halloween. 0:39-0:41 is the most terrifying thing I've seen in my life.

[gamefreak12321]

Is the song available for download?

[joachoye]

Press 1:08 to skip ad, oh wait...

[MicahsWeird]

We all know that the secret formula is cocaine!

[coolykid443]

@MicahsWeird thats the old old when it started fourmula. if they did have cocaine we all be high and they wouldnt be allowed to sell the soda.

[iaminvisibletoo]

What an annoyingly desperate and obvious marketing attempt to be "viral". No, coca-cola, viral does not mean you make a stupid youtube video and spam links to it everywhere, it means it spreads organically from person to person, ie like a virus.

[NessaLoveWoahxP]

The secret formula USED to be cocaine, thats how coco cola got it name.

[icantridemybike1]

God dammit! Screw Coke, I want the KRABBY PATTY secret formula...

[mayraymauri]

@icantridemybike1 LOL!!! yeah!! that's what we want!!!

[samwii23]

@icantridemybike1 are you plankin???

[ReDeaDmau5]

@icantridemybike1 that proves ur 6

[Primitive26]

@icantridemybike1  HILARIOUS!

[BankaiIchigo12345]

Does this mean coke company is finally giving away their long cherished secret formula? Or is this some kind of joke?

[ThreeProphets]

I dont' get it, where's the ARG? The discussion?

[mightygirl3000]

oh

[mightygirl3000]

I GOT FINALY AND ITS on the back of my cocacola can oh

[smileyzune]

WHAT IS THE NAME OF THIS SONG!!!!??????

[AGDollFun9045]

Am I the only one who doesn't get the point of clicking the coke bottles, because its just like twitter pages and stuff?

[wakrusgumbo]

@Xtacy000

You know what is most hilarious about that statement? There is no Cola in Coca Cola. There is, however, Coca. For those who don't know: Cocaine is a highly processed derivative of the alkaloids in Coca leaves, Coca Cola uses dealkalized Coca leaves, so it doesn't actually contain any Cocaine....

Yes, they went through that much trouble to keep the Coca in. No, they don't use any Cola berries anymore because they are expensive.

[chucknorrisgawd]

I love this ad

[jamieleeromance]

coke isnt even that great...

[themaxruler]

test

[AfroVirgo]

I want to work with you CocaCola!!!! :)

[mardfet]

Has anyone else noticed that this video goes almost perfectly with the song Tallulah by Todias Nordberg?

[kriptonite123]

Longest product placement....ever

[SatanRulesYouAll]

Didn't people steal this in 2006 or something?

[Hyudryu]

The ingredients: It's on the back... It's required by law to put it on :L

[alishan1993]

@Hyudryu yass buh whats with that natural ingredient then?

[VirtuaNick]

SPOLER ALERT:

sugar, water

[mllapin10]

Is there a music which came from this advert ?

[rjforever08]

This stuff is always great for cleaning toilets

[Nastuf]

can i know the name of the song

[yangren2013]

I feel like I've just been brainwashed O_e

[shadowmywolf]

@yangren2013 i know right x. x

[thehsushoe]

Guys look at the tags for the video, what do you think?

[SigalCharlie]

0:43

[ranecoatesROBLOX]

0:40.... Yeah... That REALLY creeps me out.

[bigb771]

0:37 is the best part.... (WARNING: might get a little creeped out by it.)

[NessaLoveWoahxP]

the secret formula is cocaine.

but they stopped putting it in as an ingrediant a long time ago.

[QuestionYourSanity]

@NessaLoveWoahxP right. They don't put coccaine in their drinks anymore, they just have a "secret formula". =P actually it'd be more addictive if there was even a tiny amount of coke in it. Wasn't it addictive when they had it in their drinks before? I thought they got in trouble because of that... I'm afraid to check wikipedia. lol

[TheAdventuresOfUs37]

That was creepy.Click 0:37

[79guitarherofreak]

Relax, just look on the side of the can

[theyootubepoopfan]

The ingredients are on the side

[rushlessons101]

@theyootubepoopfan Not all of them. Just the ones required by the FDA to be put on there. There is a secret recipe that includes more ingredients and amounts. The original Coke didn't even have as much crap as it does today, although the first line did have cocaine in it.

[mattpeterson97]

@mikunyanya98 no



[MyFlyingchicken]

I saw doc pemberton's ghost in the security feed!

[jdoubled05]

i dont get it help!

[x3Charliee]

if u got to the real website secret formula.com just keep in mind the 6 in the coke sign then wen they put the bottle backwords u will find the word ace then the little boy will say u can have it put it together so fare it says ace can have it then go to the part wen the lady opens the fridge and u find in the top right corner u find the words a gallon of coke then a number 8 so there it is ace can have it 86 thats wat it says ace can have it 86 86 stands for 1886 wen coke was made

[SmallZIxD]

@x3Charliee Im sorry but that made no sense what so ever

[jonn011]

i saw him apper

[jonn011]

omg omg at 0:37 and click that cola in circle and wait in new tab click live security feed see the apper on it

[bigibro]

@jonn011 You do know it was pre-recorded right??

[MultiJoJo50]

Ingredients: Wonderful Heaven!

[WemakeuSPEECHLESS]

pause on 0:40 bhahaha

[ghetto127erick]

The smile-izer had this laugh that was really loud. R.I.P Earphones

[denniemc1]

this creeps me out lol idk y

[petLoverCheese]

the secret is gotten by following 6 simple steps:

1.get in your car

2.go to a 7 eleven

3.buy a coke

4.gently hold the coke with BOTH hands

5.slightly turn the coke bottle 45 degrees

6.read the ingredients section ;P

[sakibalmahmud]

@petLoverCheese shit, now i have to buy a car.

[Funzome431]

@mikunyanya98 No It doesn't

[DayLytesOnTheMic]

Ahhahhhh!!! Finally!! after watching the video 3 times i saw the picture at 0:18 - 0:19 and finally figured that he got shot in his leg and wen he had surgery they pulled some of his muscle out (the highlighted stuff in the picture) and ever since then they hav been stealing ppl and blaming it on ufos ubducting ppl!!! but when they take the people they take out there knees and thus using that as the SECRET FORMULER!!!! AHHHHAHAHA I WIN!!!

[jarretsvids669]

i dont understand the video for 0:37

[ZeroWhatPhantom]

The secret 7X flavor

Alcohol: 8 oz

Orange oil: 20 drops

Lemon oil: 30 drops

Nutmeg oil: 10 drops

Coriander: 5 drops

Neroli: 10 drops

Cinnamon: 10 drops

[supermariosisters45]

@ZeroWhatPhantom

are you sure? 8 oz of alcohol cant be right!

[Nosrep12345678910]

@ZeroWhatPhantom how do you know?

[ghetto127erick]

@ZeroWhatPhantom Got it saved in Notepad. SWEET! By the way, there is this website... I don't know if you got it there...

[Truthx0]

@ZeroWhatPhantom is it really lmao

[Truthx0]

@ZeroWhatPhantom is it really lol

[corvus13]

@ZeroWhatPhantom and you know this how?

[girltalk12345678]

@ZeroWhatPhantom are u sure?

[apopheniacMCMLXXXIX]

@ZeroWhatPhantom

Came here to post that. Apparently someone got to it before me. :(

[ChelsieHx]

hint: each time a bottle with a key hole on appears (top right) click it, each ones leads somewhere different. more secrets with each key hole bottle. :-) enjoy

[Giraffes3333]

@mikunyanya98 no it doesn't

[Ladei4Lyfe]

I remember being directed to this vid back in 2010 by the official coca cola twitter page. it was such a big deal to solve the contest then

[ABloodRunsBlack]

I feel like I now have a quest in life, and when I find out the secret I'll prove it to CocaCola, and ask in return for me not spreading the secret, an original large Coke at its best prime, and then a freshly brewed and nearly frozen Coke. :) *SssssT~!* *gulp gulp gulp* ahhhh...... refreshing and delicious as always. Thanks Doc!

[applesloveme4ever]

GOD DAM IT IM A COKE ADDICT! this coke not the other kind! WHATS THE SECRET FORMULAY??!!!

[2naruto1]

cool viral campaign 

[ALYDEJ]

the security thing was super creepy, it went static!

[Giraffes3333]

@ALYDEJ ikr!

[messia12345]

Its awesome great tasting stuff plant!

[messia12345]

Its knee muscles

[faze4860]

It's pig sweat!

[devrules23]

ok so i click the last unlock thing and it takes me to a search engine asking wtf is this url...coke fix this

[yuuki1204forever]

Ha i got it!! finallly i got to click on the darn thing

[yuuki1204forever]

im so confused O.o

[mymakeuplover22]

I bet Pepsi would like to know the secret

[Hackerlifeforever]

Guys it doesn't have cocaine it did have cocaine leaves about 9 milligrams of it back then but in 1903 they stopped putting it in the soda so ya thumbs up so everyone can see it

[skittleskarla]

when it leads you to his twitter page ther is a bottle on the backround he has on left side...but i can't read what it says : /..what if that is the formula..??

[Wecanbeastar]

creepy

[Wecanbeastar]

o_o i watched the live security feed creepy

[curtis9775]

ALL IT DID WAS PAUSE DAMMIT

[landolah]

Let me guess, the secret formula might be:

1. Vinager

2. Ca-ca-ca-cocaine baby!!!!!!!!!

3. or body fluids

[billcounterstrike]

My dad just bought me a liter of Coke today. I picked it because of how good it tasted with ice last night at a pizza diner. Thank you so much CocaCola for making this soda for the world! I love the pictures like the sunglasses by the way. Keep up the good work!

[OathxUnder]

whatever im gonna drink doc peppa

[darkangelglue500]

it brought me to a page that said

"Index of /cokevault/pemberton"

[14zapotokw]

0:13 i found it

[AmadareSakura]

Gosh, I love this video XD

[AmadareSakura]

Do the links not work for Mac or something? :( They were working when I clicked from my PC...

[xXTHEBRANDINIXx]

i'm confused it brings me back to the same video!!

[AmadareSakura]

LOVE it. Gosh, in the next two years when I graduate with my Bachelor's in Marketing, it looks like I'll be entering a very fun and intriguing field... :)

[ixproyou]

0:37 click it

[coolcctherock]

This commerical makes me want a coke every time I see it

[jpeg560]

Actually yea i would like to know the secret formula of coca-cola

[lins2hus]

Iheard that coca cola used to have Cocaine o,o

[JcSaysRawr]

omg, pause a 0:58 and click the keyhole in the corner. wtf

[TATAN252440]

 I want coke, and now !

[TATAN252440]

Wtf I want coke, and now !

[vivalaskeek]

This is a pretty awesome marketing campaign.

[MaxIsInSAnE]

what the song in this vid?

[casiestewart]

What is it that makes Coke so addictive Mr. Pemberton? Well done video.

[noneofyourbuisness7]

I'm more of a Pepsi person myself but every time I watch this video I want a Coke. WTF!?

[beyondstrongest]

how hard can it be they give you the answer. Hint: its in the title Coca-Cola

[RanmithWelikala]

nope, clicking it links to dr.pumberton's twitter account

[Person3715]

@RanmithWelikala actually it depends on wich ones you clicked, if you click the one at 0:19 it takes you to some restricted files thing? lol

[laxtennis66]

He's one of my great great grandfathers

[Psopyxsus]

1. Go to 0:41

2. Be afraid

3. Have nightmares about scary woman opening fridge

[mazza6595]

''who needs alcohal when we can open happiness with a coca-cola''

[Freaksta94]

WTF? Why did they censor the polar bear at 0:21

[NiNJASMUUCH]

The formula is in the commercial..

[xPray3rx]

@Kayaraine druggist? don't u mean pharmacist?

[NinjaUnicornMonster]

@samoe022 nah i think its just a knock off and tastes bad.

[samoe022]

I like pepsi better than the Coke, taste better

[jetconder]

cool video

[GlamorousChic4ever]

i clicked on the coke bottle i now a see a video where weird peopel keeping hopping on my screen

[mazza6595]

dr pemerton has alot to answer to.

[bobadrunkie]

0:37 is my favorite click

[jarretisawsome]

@bobadrunkie i dont understand it plz explain

[bigb771]

@bobadrunkie ahhh!!!!!!! i hate you!! this commercial is down right creepy.

[christianvg1]

1886 was when coca-cola was created i know the secret ingredient message me you wont get nothing off of me

[TheTallFunnyGirl101]

The secret ingredient for coke used to be coke! As in Cocaine!

[rowel123]

its cocain!



[hypersniper70]

please promise us you will never quit making coca cola!

[xcody0622]

Am I the only one who was scared of this video?

[jetconder]

@xcody0622 that scared me too the commerical i clicked on the video i thought it was a nickeldeon video but then i looked close then it scared the hek out of me it was the scariest video ever i clicked on the video yesterday it gave me nightmares i favorited because i wanted to prank my friends with the video

[Gizelle101Graceful]

0:08 jus look at what it forms kinda scary to me

[Gizelle101Graceful]

Look at wat forms at 0:08. What was the point of that?

[loopyding]

@Gizelle101Graceful - it forms 1886 and coke was invented in 1886

[Gizelle101Graceful]

Is it just me or did a 6 appear on the building at 0:08? Ok that scares me a bit........

[Drummaniac17]

So what is this like... an ARG or something? Did I miss another one?!

[shah247]

P E P S I !!!