Unmasking Japan, Episode 3 "The Rise of Fast Fashion"

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Wonderful series, you guys.

My wife and I live in the U.S., and she's been a big fan of Forever 21 since 2006 and she occasionally shops at H&M. For her, price was of utmost importance because she wasn't working at the time. But here we are, in 2011, and she has a job and still shops at those two places here and even when she visits Japan.

From my point of view, I totally agree with Dom that, even when the economy gets better, people will continue with the budget-friendly option.