Sports Illustrated Magazine - HTML5

[urbanimpressionism]

Best overview I've seen yet! All the others are just devs geeking out on coding changes but you've done a fine job showing what's really important ...how the UX will improve.

[gt198gtr]

Pretty fuckin amazing.

[saijai587]

thank you for sharing.

[kopi5896]

Good video.

[minami935]

HTML5 is great.

[rasmasyean]

Can you do anything 3D with HTML 5?

[EasyListApp]

Awesome

Quick question.How did you guys make that drag and drop animated (0:30)? What did you use? JQuery?

Thanks

[yumagetbullet]

truly awesome. this is the way for digital newspapers and magazines. fast, easy to use and nice for an eye

[S4mS4n]

"google buuuzzz" what a voice. Thumbs UP

[frusynesha]

asian bridals here # lushfmlk.info #

[TheYouFromTube]

it sounds like george carlin. =s

[7as3r]

That's a sweet pie menu, did you guys build it or is it available to download somewhere? :)

[jophster]

Wow! So hope this kind of interface becomes the norm for magazines. Sadly I am not interested in sport but if my favourite tech mags are published like this for the ipad... i'm laughing... and even enjoying the ads!?!

[ComsumerTrendNews]

HUH - i want to see REAL - on a tablet, fingers no mouse... not over slick , just REAL without all the prepped vaporware feel WF does. Its been months of this and showcase videos are still what we get? C'mon guys. We :Love SI. Get 'er done.

[zyrgzyrg]

Most epic voice ever

[MrMobinga]

@zyrgzyrg crap

[DrewTweedyMusic]

hopefully we reach paper-free media in my lifetime. this will probably help

[fishdashtrackdotcom]

What specifically about this app is HTML5? At first glance there is nothing here that couldn't be done before HTML5. What parts of HTML5 are being displayed?

[thewonderfactoryny]

@fishdashtrackdotcom Every article uses the new HTML5 elements for structure: section, article, aside, et al. We're also using drag and drop (both built-in and custom), geolocation, web workers, video, app cache, and a lot of neat tricks to speed everything up. The app performs significantly faster in HTML5 because we don't have to rely on Javascript to animate objects or Flash to embed beautiful typography.

[Clarknetable]

This is a great example of HTML5 and "print media" from Sports Illustrated. Showing the intersection of HTML5 and print media content is much needed.

Reading a printed magazine is a luxury, it can be a non-multitasking refuge from our online selves. Soon, the content of the magazine industry will be opposite of static; it will be multimedia and links to other places. All on and blinking. Searchable.

I'll take my print subscription at home for refuge, and add online for reference.

[TB674]

where?

[southsidecanuck]

Is this a web site meant to run in a browser, or is it an app? I'm assuming the former because he says it's for "laptops, netbooks, and tablets". And why are desktops left out?

[anson2995]

Preview of HTML5 version of Sports Illustrated for the iPad

[AmazingWebsite]

Flash ruleeeess ! HTML 5 is hard to lean !

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[iTechSteve]

I dint like the narrattors voice for this video.

[idemotivator]

really amazing

[Nocturnox65]

this will fail cuz noone pays for anything on the internet

[ShinySteelRobot]

@Nocturnox65 You mean like the billions of downloads from the iTunes Store?

[EnavSounds]

@Nocturnox65 you are a kid really?

[feastures]

Both a great video in the way it's done and presented. And, last but not least a great product!

[grahamgoh]

or you can just buy the magazine...

[Elroyisspaceboyzoom]

How on earth would they be able to populate content in a layout like this month to month in a cost effective manner. Will the magazine construction move from traditional layout to a web development project. It seems to nuanced for a CMS to handle.

[Computer356]

cool!!

[Plastik3]

It's funny how the comments are focused (so far) on the awesomeness of the ads. Which is right I think. Will we see the ads get into the editorial photos for instance? No reason you cant make Shaq's shoes clickable... :-) The Wonder Factory and SI doing their thang again.

[thewonderfactoryny]

Furbe, we agree with you. The ability to create advertising that is USEFUL is one of the things that excites us the most about HTML5. Hopefully this work will inspire advertisers and their agencies to step up.

[steviesteveo1]

@thewonderfactoryny Or it may make them step up and make flashing, noisy HTML5 rather than Flash banner adverts. There is a precedent for this happening. It would be great if they did make interesting adverts but it's easier to be annoying than good.

[furbe]

I think what I'm perhaps most excited about in that demo is the dynamic and interactive advertising. That camera ad really demonstrates where e-Commerce is going.

[mckmas88081]

This is awesome. This technology might get me to start reading magazines on the internet. I haven't read a SI mag in like 5 years. lol