Fido - interesting commercial

[DeWolfeDavid]

Hahahaha thats phuking hillarious

[dawsonguy1234567890]

Demsey: FUCK YOU FIDO

[MrWillowmilk]

Lmao now noone will be with fido this commercial made it seem like u turn gay

[Dosalt]

two bros

[0ct0ct09]

Fido don`t have a good selection of low budget phones. They still carry these old phone which is a shame. Unlike Virgine mobile, it has htc legend. Bell has the lg bliss etc.

[jasonscfr]

It's when a sin is portrayed as being O.K. that's when it's seriously wrong. Like alcoholism will never be portrayed as a good thing, those people need help, now homosexuality is portrayed as O.K. when we Christians see them as people that need help just like the alcoholic. Now by saying this I will never say that I am any better than anyone even a homosexual. We all have our downfalls, and we're all on the same sinking ship. It's just that homosexuality is the only sin portrayed as a good thing

[Pichirulo5]

i don't get this. he was kissing a girl and then he was with a dude. someone explain?

[membrainiac]

@Pichirulo5 Bisexuality? Closeted? 

[membrainiac]

@Pichirulo5 Alternate reality?

[gordogreat74]

@Pichirulo5 The guy in the vid must be attracted to both men & women, it's quite common in most mammals. =:)

[ofapril]

@invadertessa

it's not "Fidus" It's Fido

and that is the gayest thing i have ever seen :P

[bilalahmed2123]

wtf, the guy turns into a FAG, A TOTAL FAIL !

[takashi1912vampire]

what was that at the end

[Dosalt]

@takashi1912vampire that represent gays

[sam4in1990]

what kind of dogs is that ...he is so cute?????

[Renorei]

Dachsund

[sam4in1990]

thanks

[skinnerburgers]

yay dogs

[SakuraRosalie]

this was really cute and funny. I like this. :D

[sam4in1990]

what kind of dogs is that ???

[chance666]

dashhound (weener dog)

[zanycowboy]

This guy is probably bisexual, not gay. Sexuality isn't polarised. Nice job, Fido, whether it was a cynical marketing ploy or not.

[Person1579]

You're really stupid. No really I mean it you are seriously thick. Lesbians are homosexuals in the same way guys are homosexuals. I bet you think you could score a threesome with two lesbians. Let me give you a hint: lesbians= NO MEN!!! Stop commenting on YouTube and go back to church where you can meet other people just like you.

[Edengoth]

I think this was a better representation of bisexuals. He was obviously happy in both relationships, and i'm glad they showed it, because I'm not bi but bi people are not just an urban legend, even guys :P

[rpnao]

um i think that was his son...

[kevint6543]

LOL i don't think so hon. the guy was definitely his age and it was showing relationship change...not that kinda relationship :|

[ilovenigellasshow]

Gays and lisbians go to hell.And people who aren't gays and lisbias go to heaven.

[Edengoth]

so straight murderers, rapists, those who prey on the weak and exploit them. as long as they're straight, they go to heaven. You have an interesting set of beliefs, that's all I gotta say

[mwalsher]

@Edengoth No, they go to Hell too. These days, who doesnt?

[fataldedeye]

hey love are u sure ur not gay??

[carrotjuse]

Wow, ilovenigellasshowmm your life must be really simple, only black or white, no grays.

[missupernatural]

Very clever! =)

[ilovenigellasshow]

Gay people go to hell.

[shanman1345674]

Get used to it or else you're gonna be fucked

[dorgaorfa]

u no what my aunts are lessbians so i auta kick ur retarted ass so shut up about gays and lesbians

[IFuckYou69I]

thats probably his grown up baby

[exigentrevolution]

Man I would be so happy if they would show stuff like this more often. Get people used to the idea that there ARE gay people out there.

Why does it always have to be only happy straight couples all over the damn TV? That's not realistic.

[billy1496]

in latin, canis=dog, im not sure what fido means, but its route is used in fidelity

[InvaderTessa]

Fidus is loyal, IIRC. Cute commercial. :)

[effyleven]

We had a dog. Called him Phydeaux. :-)

[doorknob270]

Why do they show dogs?

[Khr3bHnko]

I think it has something to do with the name of the company being "Fido." Pretty obscure reference that, Fido = dogs...

[TERRANCIO]

Anyone knows that Girl or can post that Canadian Fido Ad, where the girl asks the guy if he loves her, cuz she smashed his Car? please or who knows her name?

[ThisIsGonnaBeCool]

good grief they're gay at the end!

[RACB8]

The whole concept of the add is lost, when they use Homosexuality as a marking tool. This is a cheap shot and one poor way to show a gay couple. They should focus on making products that don't drop calls now thats what is important.

[laladidanessness]

uh. i think this is called demassification, and yes they are targeting the 'gay niche' but because demassification involves segmenting to different LIFESTYLES- being the optimum word

-try reading people..seriously - i dono how you could make comments about advertising when you have dont have the least bit of knowledge about it..sigh.

[BadLactose]

It's nice to see more equal representation in advertising.

Although I do realize that the sole aim of advertising is to increase profits, I also know that in our culture, media representation is a step towards creating a cliamte of equality.

[tuppingliberty]

this is so stupid.

everyone thinking 'how great' it is to see a commerical featuring a gay couple for 3 seconds as if its going to better the world.

[tuppingliberty]

the whole commerical just a marketing ploy schemed up by hundreds of people to get the highest common demonator of consumers to choose their product over their competitors. and now Fido is just marketing something for gay and gay-friendly consumer niche.

Their not asking the world for equality.

Their asking you to buy their shit.

Consumption doesent really solve anything people!

[minamorgan]

Because last I checked, no one would ever choose to be put down, publicly humiliated, a 2nd class citizen and because of who they love, not part of their family. Yup, they all must be greedy bastards, cause they are not natural.

hmmmmmm. I think you need to do your homework. Its proven that Sexuality, specificly "homo" "lez" and "bi" is linked to genes and the x chromosome. Oh, but thats not natural. Hmmm, maybe they are George Bs special little homo army then that he genetically mutated.

[minamorgan]

This is in reguards to Jay saying that homosexuality isnt natural or normal......

You do realize that in the wild, some animals do have "homosexual" tendencies and by definition, would therefore be considered gay....which thwarts your idea of not natural. Unless someone paid the animals to be gay. Damn. Which I guess means everyone who is gay, bi, or lez, is being paid to pretend to make that decision too.

[jaycrw2007]

What a disgusting commercial. Another peice of garbage company pushing a left wing liberal agenda to destroy the family. so sad that little children have to watch this crap and that we companies who have responsibility whatsoever. I hope God is real and I hope he gets even with these scum bags. And anyone who doesn't see a problem with this, needs their fricken head examined

[Gutmann795]

What's the matter jay your boyfriend break your heart again? You make me laugh, and what's even better is that i'll piss you off more because (you guessed it) I'm gay.

For the record everybody. Jaycrw lives in Canada, the country where most gay people go to live because they are so open-minded. So your either a hypocrite or a goddamn closet queen.

How do ya like them apples?

[jaycrw2007]

You're logic is very flawed to say the least. There are 30 million + people in Canada and you're trying to say that everyone os us is either openly gay or in the closet? I'm not mad at you gutmann, but this commercial pisses me off. Homosexualality is not normal or natural

[Gutmann795]

Typical for you to reject something you obviously don't understand.

Talk to me about logic. I'm still laughing, I'll slap you upside the head with logic you won't even understand what hit you. Follow me?

Maybe it's ignorance that both of can't come to terms. But logic, no not on my part. I'm still laughing (even if I sound angry) because it's funny that someone would get pissed off over a commercial. 15 seconds of life that has nothing to do with you. Maybe you should re-think your "logic"

[jaycrw2007]

Yeah you're right...what does it matter, after all we're all just a bunch of inanimate matter that somehow managed to organize itself and contemplate its existence sadly with no purpose to our lives whatsoever.

[Gutmann795]

Cheer up Jay. while apart of me was kidding apart of what I said was serious.

You'll find that life is better than a 15 second commercial. Or an internet feud, for that matter.

[jaycrw2007]

I am very cheered. I probably wouldn't be if I really believed that we actually came to be from some pre-biotic soup all by chance. Thanks for your concern

[Insomiak]

I think it's adorable.

[Minbad]

I'm not gay, but sorry I personnally have never understood why it would be wrong to be that way, and why people always have to put silly and pointless hatred everywhere, especially on youtube or so! It's easy to bash on a place where your face is not showing. Just to got some imbecile, I have an idea what the comments should say. It should say "kill all the faggot haters!", but no it won't. I won't.

[Minbad]

Easy everyone... They just suggest that even if your life faces the biggest, or the most UNEXPECTED changes, Fido will always be there. Finding out that you're gay after 3 marriages is just one of them, random. It's just mind opening, the guy could've been surrounded with a hundred cats and end his life that way.

[Ellouf]

i dont think its being gay,

i think it's his son.

lmao.

[saintjohnmccool]

awkward

[aiyorihitomi]

3. I think this is a fantastic commercial! I was shocked to see a commercial depicting homosexuality. I was excited when I saw it and wanted to make sure I was right. For so long, gay people were never in commercials, only straight people (heterosexism) so this is good!

[aiyorihitomi]

1. It's another man. If that was the baby the guy would have greying hair and they would hug like that. That's called cuddling with your loved one.

2. A society that criticizes people for loving other people isn't much of a society. (Need to point that out)

[nagelk]

okay everyone syas they are gay, BUT THATS NOT RIGHT! THE GUY IS THE BABY!!

[Sindwen]

FAGSSS

[petry0793]

I smell trolls.

[mfromsc3]

i think that bringing the kid into it is the only reason i find this uncomfortable in an ad that wants to just sell you something.

[Raeesk]

We need to kill these faggots

[bradleyo82]

Go back to the shithole you crawled out from.

[mfromsc3]

they are not there to promote alternative lifestyles or bring the problem of supressed sexuality and its affect on famileis into the open....its not that deep.

their aim is to sell phones. thats it.

so for that reason the commercial is a cheap shot and really misfires.

[LeGauchiste]

Raeesk... I'm sure that the Institut Philippe-Pinel de Montréal should be a right place for you :-)

[clutze]

I love this commercial so much, it's so funny and plus bonus gay friendly! I was wondering when they would finally start showing commercials like this.

[sayokobizen]

we need more commercials targeting the gay community. At least homosexuals are finally being acknowledged.

[mfromsc3]

i just saw this ad....seriously what is the message?

if you're gay and in denial till your mid 30's, have a kid and look like your pet dog...this is the plan for you!!!

thats the sales pitch?

is that a big market?

[clutze]

it's just showing you that even though your life might take some unexpected terms along the way the company is still behind you. it's trying to get a friendly image.

[varga88]

whats the song that plays in it..whats it called?

[bangzilla]

i hate how all you assholes act all righteous going oh its uncool to be homophobic, this commercial is cool, because im righteous and its wrong to be homophobic

we all know you make gay jokes when theres noone around to be offended by it

im not saying its wrong to be gay, but you gota face the facts that being gay is still a joke

whats worse is that FIDO (some shitty mobile phone company) is exploiting the taboo nature of homosexuality in their ad just for some extra PR

[bradleyo82]

if being gay a joke, then being straight must be hilarious!

[clutze]

right on.

[clutze]

it is uncool to be homophobic, asshole. get your head out of your ass, and you know what it's business tactic to get your attention-- and you know what? it worked!

[bangzilla]

you are exactly the kind of retard that im talking about, "oh its uncool to be homophobic, im a politically correct pawn". plus what the fuck do you know about advertising. a "business tactic"?

you are seriously retarded

[ThisIsGonnaBeCool]

yes, homophobia, is ignorant, but transphobia is something to discuss. cuz after all, homosexuality is natural(some animals are gay), but you dont see transsexual animals do you? which is why i am transphobic.

[tedthedonkey]

So he does dump his wife and child for a man.

What a jerk : (

[clutze]

umm are you stupid? just because divorces someone doesn't mean they abandon their kids, same goes for a heterosexual divorce. moron.

[dayehole]

I agree . . . that's how it came across. "whatever you want" is a terrible slogan. So the guy didn't want his wife and kid anymore, the answer from Fido was that "it's okay to be selfish and do whatever you want". It's not okay . . .

[solitarybun]

cool vid... oh n oasis1q, dont be sad that the number of u homophobes is dying off... instead, maybe u should actually grow up and learn the simple moral concept of acceptance.. ;D

[Skodeberg]

I love you.

[BrettaRS]

I thought this ad was wicked, go canada

[bravek201]

All this coming from someone who believes "without alcohol, this world would be a sauna". Do us all a favor and check yourself into rehab before your comments cause you to get your eyes pecked out in real time and you end up in the operating room at the mercy of a GOD forbid GAY Surgeon and a LESBIAN Anaesthesiologist.  Maybe you'd rather die then be in this situation and the feeling would be mutual because that would mean one less intolerant jerk to worry about in this world :).

[oasis1q]

wat the fuck. okay you homo, I cant stand talking to you anymore so from now on I will leave youtube to block all future comment from your user name as I cant not spend countless minutes talking about your gay opionions. 'oh and by the way, light beer is for FAGGOTS!'

[bravek201]

LOL ... only a REAL man like you would start shit and then pounce off like the little coward you really are deep down. Oh and by the way, that spelling of yours is horrific. They must not teach proper spelling in BERMUDA. :))

[bradleyo82]

Thank god, nobody wants to read your immature and ignorant slurs. Just rememeber we are a invisible minority, next time you say faggot, you could be insulting your own brother, friend, doctor, dentist, car salesman, financial planner or even favorite sports player.

[m4m4fuck]

in all fairness, all comments should be deleted if your are gonna pick and choose.

[bradleyo82]

Congrats to Fido! Great job!

[bradleyo82]

Wow! Great commercial :) Companies are starting to realize that there's alot of money in this market. Fido is one of the first to step into it. Great job and congratulations to Fido and Rogers Communications!

[tofu9755]

While we're at it, might as well stop allowing visible minorities and females from being shown in all marketing campaigns. Because clearly, some people are too conservative to handle a progressive lifestyle--something Canada is known for.

[opaljuju]

:( Why should you do that? Anyway, I don't know what happens in the end cause it's kind of misleading. The guy might be his boyfriend, or his grown up son. I dunno, so it might be that or the other one.

[SusanMCM]

I guess Fido promotes the gay agenda? Why else would Fido show the same man first with a woman then a family and ending up gay (the hell with his family). I think I'll change cell-phone companies.

[bradleyo82]

So let me see, it's ok to show violence and people killing each other on TV, but it's not ok to show two people sharing affection? Go call Fido and complain as much as you want, welcome to the 21st century folks. I'm proud to live in a country that promotes diversity and I congratulate Fido on being a progressive company.

[oasis1q]

Nooo, you're proud to live in a FAG filled country called CANADA. I would rather have my eyes pecked out before I cross the border into that fag-fido-fest homo world.

[oasis1q]

HOW canadian of you to say that fags are part of the 21 century. THATS why CAnada is situated in the North and the only way they get attention is by allowing fags to fuck and get married. How new to hear something that CANAADA promote, how wait, they only encourage homosexuality. cough cough FAGS>

[bradleyo82]

This is why there are so many problems in the world. People are more concerned about stuff like this rather than what's really wrong with society. Go and spread your hate, nobody cares and nobody's listening. You're just some idiot with a keyboard and nothing better to do.

[bradleyo82]

So question for you, how did you figure out that Canada is in the north? Must have taken years of education and research to figure that one out.

[tofu9755]

Maybe we should stop including visible minorities and women in all marketing campaigns too! Because it's clear that targeting a market segment seems to make some distressed.

[oasis1q]

YES, i see you understand. Why can;'t more people see what you're trying to say. NO BLACK CHINESE AND ARABs. UMMM> sarcasm. listen, all I'm saying is that faggots should be left to fend for themselves in North Korea and they should be on television. except for that gay kat, Garfield, hes; cool.

[bradleyo82]

While I don't agree with SusanMCM's comments, I commend her for presenting her opinion in a respecful manner. This is what freedom of speech is all about. It's not about insulting people and trying to hurt them through hate.

[bravek201]

I guess Fido promotes tolerance. What a bad horrible thing this must be? Why else would Fido show a commercial that embraces diversity.

Time to change from my current cell phone provider TO FIDO.

[tbrown52]

I love this concept of the 'gay agenda'. I pretty sure you could ask any homosexual what this agenda entails, and not one of them will have heard of it. The only thing gay people are interested in is being true to themselves and their loved ones.

[therealrinni]

Psst! I hear through the grapevine that sometimes straight men abandon their families as well!

[Morrigan0123]

oh my! a man leaves his family....

because that is something str8 men would never do...

by the way what agenda????

if you are sugesting that there is a gay conspiracy (pink conspiracy for the love of sarcasm) then you couldn't be more wrong... we just wan't to live our lives, as open, honest and free as you live yours