PUMA L.I.F.T.

[SuperLiftcarry]

Here woman want to lift man. Do some uniqe difrents

[oops99str]

I have these in yellow

[hodgepictures]

What was the program you used to sync the 10 mac's together?

[beenthere2A]

This was NOT done with VVVV and Quartz Composer.

I did the commercial. It was done with positioning 10 projectors in very specific places, having 2 projectors that were moved by hand (to follow the foreground elements). We used a combination of Final Cut Pro, Quicktime, AfterFX, and a program that sync'd 10 mac computers together.

[VERTIGO4BRASIL]

Made with vvvvv and quartz composer. Many projectors and many designed concept.

[Ixtzalit]

Nice thing.In my life i had many different shoes and clothes from Adidas, Nike and Puma. I can just say from my experience, that Adidas and Puma products stand longer then Nike products..i dunno why. Today i do not wear it much, only for sport.In my opinion Puma products are most confortable and adidas products stand longer.

[Madgethetreehugger]

this is so well done!!

[punkrocker7877]

Hey did you get that all that stuff is being progected on them. Even the clothes!

[telboyofpeckham]

Well, that was pretty underwhelming.

[wwwTENISOWKIcom]

PRAWDZIWY MAJSTERSZTYK

[bunnymynost]

Wow. <3

[kalaverita26]

Amour du corps, amour du "flor", amour de la sueur,

Amour des cases sur le sol de toutes les couleurs,.

[mexicanita2017]

does anybody knows the name of the song ???

alguien sabe como se llama la canción ??

quelqun sais le nom de la chanson ??

[MARTINCINHO10]

that my friend is called "Dancing" or "perform" , idiot

[christianam22]

which is this song?

[wikichris]

These shoes are now rock bottom price. £30.

[demmm1]

wow...really amazing commercial in HD

[chrisohrt1]

Were they selling shoes? I couldn't  tell after the first 2 seconds of the video.

[minaVido86]

can someone tell me what is the name of this song?

[Smithtacular]

underwear-magnetic fields

[mexicanita2017]

hey !! the song's name is underwear by the magnetic fields (:

[Viscky1983]

does anyone knows when they are gonna be available in greece?

[dbsk06]

very cool commercial.

[Teletaper]

But why shoot the whole thing from such an odd angle? Looks like the actors are playing to centre-front, but the camera position?!?

[fashnek]

To make it obvious that it's on a stage, which is an important part of the concept.

[TenguDemon]

holy hell.

took me forever to figurre out that they were both in their draws the whole time.

go puma.

[nm1dancer]

It shocked me too!

[VMLthegreat]

what song is that?

[xheartattack]

Underwear by The Magnetic Fields ... off their 69 love songs album. *highly recommend it its good

[TheShadowOfMe93]

my fav commercial.... :)

[Fender2kx]

just got a pair of these online and they are real uncomfortable, does the foam stretch out eventually or should i just return them? it hurts on the inside of the shoe near the wavy logo under the toe!

[darnallt]

Haha, that was so sick. The first time I watched it I didn't notice the bed come down when the girl hopped around his waist. Bird's eye view!

[noobtube87]

stupid. cracknigra faggots

[liveINCHbyINCH]

oh! this code its fresh!

[CySlowdown]

really cool done! not boring and the message is so good involved...

[LiveItUp18]

haah

this is a really smart commercial :D

light&light shoes.

and the lighting is amazinggg i must say.

i love how it just tells the story.

[psyiko]

there are commercials that make you want the product and there are commercials that have very little to do with the product but just makes you remember it by some strange viral video. This is the latter. (for the people who say they don't like the commercials because they say it doesn't make them like the 'trainers')

[icccnow]

I had an experence like this...in Amsterdam at the Milky Way.

[Gooddaymate1277]

hey are these shoes worth it?

[talyachalef]

yes, totally.. but i do think the production and integration of choreography and back and front projection is pretty amazing.

[seanmattison]

the eyes remind me of tony oursler

[cwruomar]

awesome, magnetic fields!!!

[paracranium]

i think it fails, sort of cool ad for michal gondry's (or whoever filmed its) live, craft approach to film..but does it make me like the trainers....Nu-huh!

too boring

[somesecret]

peace to nagi noda.

[mayaANDbeccaSHOW]

watch the maya and becca show

[shoedog3001]

if it were a commercial for the guys that sell the projector technology I would say cool.

For the brand its a total desaster!

What are they trying to tell me? Maybe after 1 hour of thinking I get it half way, but certainly not immediately

epic fail

[HeyGuysSkip]

you spelled disaster wrong, just saying...

[shoedog3001]

hey thanks for the correction ;-) unfortunately my mistake doesn't make the clip any better. whats your POV on it?

[HeyGuysSkip]

i agree with you.. the commercial could be better but i still like pumas.

[ohmylolz]

omg you must be stupid. try google what L.I.F.T. stands for and what the whole deal with the shoe is einstein. That should save you a few hours of thinking

[shoedog3001]

hey ohmyloz, I am just saying that I dont get it immediately when looking at that video (it doesnt shought "lightweight" - which is what I think it should be doing)? But hey, its all about opinions here, so no ned to get personal.

I think the other two commercials with the balloons and the bird are much better. and btw yes I get what the shoe is all about , I already have one pair :-)

[Fender2kx]

shoedog, are your shoes comfortable or does that one seam near the upper inside of the shoe hurt when you wear them :P im debating on weather to return them because i dont know if they will stretch out or not

[shoedog3001]

hi fender, I experienced the same issue. Since I liek the overall look and lightness I continued to wear them since two weeks now and the issue has gotten a lot better ((obviously the mtaerial stretches somewhat) but not totally disappeared. You could return them and maybe replace them them with a half size bigger if you really like them. which color did you get ? i have the grey & white ones and like how they look with my jeans

[Fender2kx]

i got the yellow/grew ones and like their weight, maybe i will have to return them though, the seam near the front under the tongue of the shoe pokes out and really hurts!

[Mangledcorpse]

how much do they cost dude? I think it takes time to dispatch them since I live in Madrid..

[shoedog3001]

they cost €79 at retail. should be available in spain I guess

[Mangledcorpse]

Ok man, thanx for the info !

[okachansan]

Brilliant, big ups to the creative director. Gonna go put my reeboks in the closet.

[ellipsiso]

in... credible! Had to watch it twice just to notice that the clothes were being projected on them.

[alessandrialee]

me too hehe

[amaneal]

amazing!!!

i love the greenscreen work, very dope thanks for posting!!!

[beenthere2A]

There was NO Green Screen. We did this with 10 projectors. I was the computer/video playback supervisor. We spent about a month designing and engineering this so that we could do it live. A few things were adjusted in post. But most of what you see is what we shot.

[leuchtkern]

Impressed.

[JonYcfc]

@beenthere2A Could have done with another month

[ticketi]

really clever idea. im gonna go buy some pumas...

[leuchtkern]

Droga5, production company: MJZ, director: Rupert Sanders. Song: Underwear by the Magnetic Fields.

[iksnibulok]

Ha! I thought that grizzly voice sounded a lot like Stephen Merritt...

[ohmylolz]

Don't forget to click the HD!

[ventiil]

what's the audio track called? it's awesome.

[bygollymolly]

it something with stephen merritt from the magnetic fields, the 6ths, etc.

[leuchtkern]

Underwear by the Magnetic Fields (I think from the 69 love psalms). Stephen Merritt, grrr.

[zanseattle]

Stephin originally sang the lyrics about the "pretty boy" as well, but now there's a woman's voice singing it. I'm curious what he thinks about his song having any gay content excised from it.

[leuchtkern]

funny that you mention it. I was wondering the same thing today. Who has the rights?

In any case, I'm always happy if this helps discover 'older' music....and the latest cd that came out last fall: Distortion.

[bluecello]

kinda a missed opportunity. being shot far away you don't really have a connection with anyone/thing and the lights shoul dhav ebeen darker s the projections were more crisp. its kinda boring.

[pdona088]

seriously? that was incredible...let's see you do a better job.

[phyllis3]

too cool

[SurfwaxMax]

That is hella cool.

[yokashaakstra]

damn im going to buy some pumas

[sandyha22]

love it!

[roxysourspaz]

Wow, very cool!!!

[bradyspud]

Freakin' love it - super cool - great!