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  • R.I.P Steve Jobs

  • One more thing...

  • Idied rip stave jobs I will never forget you

    Never

  • Can't wait to get apple tv! I will use it on mobile devices!

  • Comment removed

  • :( we miss u Steve

  • :( we miss u Steve

  • I've really enjoyed apple tv

  • We all miss you Steve

  • I Miss you :( Steve Jobs , but I know your spirit is with Apple and I know that you are and always will be an inspiration for many generation to come , rest in peace.

  • Miss you steve :.-( i love your products

  • I would totally buy one but i feel like they will release a 1080p one eventually.

  • I miss steve jobs :'(

  • Introduced in september 2006

    Not a huge (s)hit

    Now, it is a huge shit. :)

  • i think they might do something with apple tv and icloud. i dont like the no buying idea, i dont like having to always "rent" it. even to pay more i like knowing i own the content. So i think icloud could do some online storage and then u can buy with out storedge management problmes, it will just be in my movies section.. and or maybe a tv with apple tv built in, branded apple would be a cool idea, but im sure its expensive.

  • got mine for 90 bux and i am loving it! Plays all my downloaded movies using airvideo using airplay. I LOVE IT!

  • I love the apple V

  • Very nice just ordered one

  • 17 people dosnt like apple products

  • All HD (when available)

    Now, if I said that a store was "open 24 hours (except 8pm-6am), 7 days a week (except weekends)", I think everyone would ignore the "open 24 hours, 7 days a week" bit.

  • he says that the old apple tv is 299 but its 229

  • it's called netflix

  • @siliconsurf but netfilx(which i have does not show movies that just came out like iron man2,Red,salt,the a-team etc

  • @xPedrohm1x rent the fucking dvd then, bitch.

  • I have apple tv! Very nice slim product! Get "Remote" from the apps store! It is so good! And once you get your Remote app your iPod touch/ iPhone is the remote! COOL! Ehh?

  • remember who the audience is...GEEKS. This is like a porn show for them. and Jobs is like a messiah.

  • remember who the audience is...GEEKS. This is like a porn show for them.

  • What's up with all that clapping? It's just a consumer product. Too much materialism! Don't get me wrong. Apple makes great products, but you don't applause out of excitement because Apple launched a new product. Just my thoughts.

  • 4:15 "Its About Music, Tv Shows, And.. MUSIC" Again? jaja

  • @browncordero IT SAID MOVIES, TV SHOWS, and MUSIC!!!!!!!!! You just wanted a reason to make a stupid comment

  • This is the most useless product...why not just buy a 30 dollar VGA cable from best but, connect your computer to your laptop, and stream all your iTunes shows to your HD TV...Or better yet, go to HULU.com where its free and say screw iTunes...why pay 250 to do the same thing for this product?

  • @pennjersey83

    if you buy it you will love it and you wont say these again :)

  • Look at the guy in the crowd at 7.37/7.38 on the back right - he's clearly very bored!

  • just buy a blue-ray player because the Apple tv does not have 1080p and no internet.

  • @rybob7 It does have internet... Were you even watching?

  • @rybob7 First, it's blu-ray not "blue". Second, most TVs are 720p so it's no use really to watch a 1080p movie on a 720p TV because the final result will be 720p. THERE IS internet!! How can you rent a movie without internet??! You got Ethernet and WIFI.. Get your facts straight before you post.

  • can I get one of those for my campaign

  • Xbox does the same thing, so does Play Station. I stream everything via Vuze on my Imac for free. I watch Netflix on my Xbox. I guess it's just a space thing

  • @forrestmunden

    it does all in one tiny nice device. lovable device

  • why would you want to rent a tv show? they should have done rentals aswel as purchases.. and its so cheap because they are now doing rentals which in the long run, will cost way more..

  • @FoxRacerLink are you deaf or what

  • i have a question about renting content, for exaple if a rent an episode of a serie like 24 for example is 99 cent per episode for each time i see it or i have it for some time? maybe a week or month?

  • nice, i hope they get the new apple tv in spain soon, u have no idea how crappy is the tv here, i really mind it is real shit 24/7 absolutly nothing to see and if u get a decent show it have his awfull translate, cant wait to have this.

  • I'd also love to be impressed.... but I'm sure next year the same man will be making the same speech about how this is "undoubtedly the best we have ever made

  • @manhunt48 the next year they r gonna add rentals and buying option to the apple tv so u can stream everytime u want it and didnt need for storage either... and im pretty sure jobs is gonna use the term "magical" for this.

  • @Pistolero3

    @Pistolero3

    But of course next year. . . when they release a new version and cause all these sad victims of fashion to buy it once again for that 1 feature while apple holds back a tonne of other improvement for later models. It happens every year with the iphone & ipod it's happening with the ipad, it will happen with this.

  • @manhunt48 yeah well im gonna be happy when i have the option for rent or buy and the buy option is for stream too so i dont need a big hard drive.

  • this product is useless without dlna

  • And it will be jailbreaksble. I'm buying one of the first ones before apple fixes the exploit like they did with the 3GS

  • I hope someone can find a way, where airplay can be used as screen sharing so you can present power points and stuff. ( i already want one, but if they can do this, I will definitely buy one)

  • Can't wait this is exactly what I need and once airplay comes in November it will be even better, I might even buy 2, one for my room and one for our living room

  • Why didnt you put tivo on it

  • I think, i will stick to my old apple tv with 160GB storage.

    The new apple tv is useless if you have no internet connection around.

  • Will tv shows work outside US?

  • "It's about music, tv shows and people like to stream their music to it as well"....One more for keynote bloopers.

  • Hi

    Is it rent only in the us as Itunes UK still allows you to buy movies

  • @Daleboy16 You can no longer buy and store them directly onto the device, but you can stream movies you bought in iTunes on your PC or Mac.

  • @Daleboy16 only rent using apple tv. U can buy using itunes

  • 8:18 he said 299 and it was 229 (he messes up alot) too much stuff to say i guess

  • @1y2o3u4t5u6b7e89

    He clearly says 229.....at the 7:55 mark.

    Get your facts straight.....

  • Why you need to rent a tv show if you have a Drectv DVR that you can record your favorite tv series. I can watch movie through netflix using Wii or PS3 console.

  • @jaoski2002 its for people that are not gamers and dont have dvr

  • I don't think this is necessary

  • Rent them = more money for apple i just torrent instead thanks

  • @VivaMotionPictures lol true who really buys movie or tv shows

  • if i buy it and i live in kuwait(middle east) will it work?:S

  • You can rent 30 minute HD TV shows for 99 cents yet to buy a 3 minute song it is around 1.29! Wow. I know, you are renting it, not buying it, but still, anyone make the connection?

  • $99 is a good price, but it's still £99 in the uk!!! How does that work out? It should be £64 with the exchange rate. Anyway I've ordered one:)

  • I still didnt get it . What if my internet connection is slow . What if I want to see it in my beach house ware there is no internet

  • @anasadel then its useless. but yet agian....since you have a beach house... im pretty sure you can buy a mifi hot spot for your home

  • @anasadel - Then you watch your own library? You cant get ANY device which will stream you youtube/itunes/netflix magically faster than your internet connection. You instead would need to use your itunes library of stuff you already downloaded. If you in your beach house and want tv, then get cable or satellite or something. This is for "home" theater I would say

  • Hey does anyone know if it will work with my magnavox anolog tv?

    Haha I'm serious if there's any way too do it?

  • @psycho4334 you can purchase composite video to hdmi adapters.....but yet again, it will be alot better if you purchase a new tv

  • new mac mini will do the trcik i mean its small and its 99 bucks and renting movies are much cheaper now so im buying this baby but still i would like to know if you can connect it to a normal tv or monitor that doesnt have a hdmi port or i can buy cables that would attach to the hdmi cable to attach to the tv but i dont know if those cables even exist

  • @WarsOfHell no you HAVE to use hdmi :S there is no cables to change the output

  • @WarsOfHell You could use an HDMI to DVI cable, along with the Optical sound for surround sound. Not sure about HDCP, but it isn't mentioned in the specification

  • how do you connect it to some monitor or tv that doesnt have hdmi tho? because im thinking about buying this ever since the first apple tv camed out but it was a bit expensive and i waited and waited but instead i just bought the new mac mini that camed out hearing all the commotion that a mac mini is just like a apple tv but witha computer and that is true but for some reason my mac mini is kinda slow and i just use it to stream movies not on the web but from itunes si im guessing this

  • I didn't really want one until Jobs said Netflix streaming...and at $99 this is really accessible.

    & @hugenintendofan—streaming your own personal content from your pc/Mac to the apple tv is free, I'm sure.

  • PLZ ANSWER THIS. Will my internet download be used when i stream from my itunes library to apple tv

  • can anyone answer this, will it cost me money to stream movies from my itunes library to the apple tv?

  • I see the audience is a bunch of self deluded butt fucked adults who beileve this crap each year * fail *.

  • So, it took 4 years for Apple to realize:

    1. the storage device should be removed! WTF!!! Are you serious?

    2. people want box office hits. Duh! Of course we do!

    3. lower prices. It took you 4 years to find this out? Come on!

    4. people move away from the Mac to get real entertainment. Of course they do due to limited number of good games, crappy OS and a price tag on everything you use.

    Bottom line, I don't want any more Apple at home!

  • @Kkunchev You can still buy the movie through itunes and store it on ipad or mac and stream it from there.

  • @gikian4you Exactly :) So, why do you need a small box without any storing capabilities at all? You spend money to spend more money on rentals. That's the dumbest thing ever and you confirmed it.

  • nobody gonna play a hundered bucks 4 a three inch tv

  • @bigmike0094 srry meant 2 say "nobody gonna PAY a 100 bucks 4 a three inch tv."

  • Why do people clap after he says "one more hobby"?

  • @colosalblack They clapped because Steve said something he considered funny, so if he thought it was funny, the wanted to show they agreed.

    Its almost comical. Did you notice how excited they got when the small ITV box dropped down! There was a big square, then a smaller black square & they went crazy with applause, the producer did a wide audience shot and everything.

    And then when he held it in his hand, looking like a black block, they were really impressed, like say no more steve I want it

  • @colosalblack

    Because when he released the first gen he called it a hobby and the audience were like, if im gunna spend 224 dollars i dont want the company to see the product as just a hobby to them.

  • Sorry Stevie, most people know how to sync, maybe your stupid mac users did not figured it out!

  • ....Doesn't every PC come with a trash can to

    put it in ?...

  • $4.99 for a first run rental (only), No way – To exspensive this will not do well ! You can get a first run for 99 cents and burn a copy - own it forever , Another Apple TV – Failure. Silly Apple- Trix R for Kids.

  • @garyguygarza Trust me, I understand what you are saying, but you don't know the mentality of ifans! Next year Steve Jobs will be bragging about 5million downloads per month. If Apple says it is good, then Ifans will think they are getting a good deal.

    On Hulu and Veoh and other sites you can watch television episodes for free, however Ifans are willing to pay 99 cents because somehow the HD resolution is higher when channeled through the ITV or ITV just has a better user experience.

  • Is it just me or Steve never changes his clothes?

  • Me: Steve, what if I don't want to pay for those movies, TV show and etc?

    Steve: No, I want to be #1 on the rich list and milk money from you people as much as people.

    Me: You know internet is greatest invention ever right? You know I can get anything free right? F*cking noob!

  • just look at steve jobs (the way hes dressed)

  • @p154831 *claps*

  • New ipod touch!!!!!! go to apple.com and c 4 ur self

  • "we are releasing the second generation of apple tv today, and this is what it looks like" (black square shape with no textures drops from the sky, everyone claps.)

  • what does he talk about ??

    or

    what's this set ??

  • i want one with blockbuster going out of buisnes soon so i need something to rent new movies when they come out so this will be great and just $100

  • steve should be wearing shape ups.

  • 2:08 Steve -Your hard disc starts to fill up, what are yo going to do. CALL GHOSTBUSTERS.

  • @XxModoxX how you gonna call (ghostbusters)

  • @XxModoxX nah he wants u to by another one LOL

  • i am sooo getting one of these

  • he said 299 instead of 229....

  • Mines on order!

  • Ouch. Steve is looking rough. He looks so old.

  • why do they laugh like that? o.O

  • What's gandhi doing promoting a t.v. product from a snide little company? lol

  • i just entered an iPod touch 4G giveaway by tldtoday!! IF YOU ENTER PLEASE SAY "REFERRED BY @zizzleboy88 TO GET A BONUS ENTRY!" youtube.com/watch?v=l7smFCG2sV­g

  • what about hulu?

  • Apple tv will be number one box in the living room.

  • Roku has made it open source - Pricepoint is much better

  • meh... I'll stick with XBOXs modded big HDDs with and Apple TV skin for XBMC. It may be large and almost 10 years old but it is still in charge. Hopefully we will get a new ATV skin inspired by the new ATV.

    LOL to those who bow at the feet of the fruit!

  • I dont know what all of the hate comments are for. This Christmas I wanna get both the new Apple TV and the new iPod touch w/ camera

  • todo es una basura no son muy feos no me compraría nada

  • no slaves

  • ALL RENTALS , NO PURCHASES........ WTF!!!

  • @CHRnCRS13

    they should make a model with a 1terabyte or more HARDDRIVE...just for purchasing AND renting :D

  • @CHRnCRS13 i have cable in spain and cost about €40 month (about $55) and is absolutely shit, is really crap spanish tv sux balls so hard i dont even watch tv anymore, i didnt mind to pay a few cent to see my favorite shows and movies a copuple time a week

  • NO STEVE, WE DO WANT COMPUTERS ON OUR TV. WAKE UP! MAC MINI'S WITH PLEX CREATE THE BEST MEDIA CENTER AND PUT THIS PIECE OF GARBAGE TO SHAME!

  • @MattAG02 who wants a piece of shit mac mini? Ill take this anyday

  • @MattAG02 this is for people who don't care about computers and are on their tv more than computers fucking obviously

  • @MattAG02 what can a mac mini do that the apple tv can't do?

  • @MattAG02 that's just what the majority of people told steve jobs back in 2001 when he unveil the first ever ipod and call him crazy to enter the music industry.

  • Comment removed

  • If this thing had a USB jack and was able to play stuff from a portable storage device I'd buy one.

  • @TheKingPhisher It does. It has one USB jack located just below the HDMI. :)

  • I watch TV for free. What about live NFL in HD for 99 cents a game? That'd be something I would be interested in.

  • @r56mini PPV event prices will be according to the company that owns the rights to broadcast. Don't count on buying everything for 99 cents!

  • Comment removed

  • Wheres the turtle neck Stevie?

  • MAC ES LO MEJOR!! NOSE POR QUE VENDEN LA MIERDA DE MICROSOFT WINDOWS ME REPUTA CAGA!!!

    MAC

    MAC

    MAC!!! ITS ALL!!

    MICROSOFT FUUUUUUUUUCK YAAAAAAAA!

  • $299 to $99? Shows you the sort of profit margin they have.

  • @TheYou0Tuber No, it does not, the old apple tv cost more because it was alot more powerful, you could even install OSX on it. The new Apple TV is weak

  • @TheYou0Tuber It was $199 before. And this model uses a A4 chip without a hard drive instead of a full powered intel pentium chip.

  • @TheYou0Tuber It's a lot simpler inside than the precious model, wich means they can save money on, for example, a hard drive, all the physical connections, etc..

  • @TheYou0Tuber the new one has cheaper hardwere

  • @TheYou0Tuber This one doesn´t have an internal hard drive

  • @TheYou0Tuber They stopped adding in a hard drive and some other stuff and made the thing smaller. Thus it's cheaper to manufacture.

    Whats that you were saying about profit margin?

  • @TheYou0Tuber they will make the money though movies they will sell

  • @TheYou0Tuber A) $229 to $99, B) This one is made of cheap plastic, not aluminum (which I'm sure is slightly more expensive to buy and mill), and this one does not have onboard storage like the old one. Harddrives aren't free...

  • @TheYou0Tuber Different processor, lack of hard drive. A totally different device.

  • Que buen producto ya me compraría uno si estubiera disponible en Argentina!

  • 99 dollars are good.

  • I'm SICK of owning. It takes up space on my shelves, in totes and on hard drives, and truthfully I rarely watch the majority of it more than once because there's just too much stuff out there (from ALL OVER THE WORLD) to discover. The real gems, I'll own in one format or another, the rest, ONE AND DONE. This is the device I've been WAITING for them to release. GodDAMN that thing will be cool!

  • Apple Missed, and im sad to say this since im a huge apple fan but this just doesnt cut it..they bring back the 3rd gen Shuffle, a 1.5" ipod nano with touch (i dont see the point), iPod Touch i Like, Apple TV - Failure.

  • Do we not see where apple is going with this? Flash=Free Games, Movies, Porn.

    Good for the consumer, bad for Apple!

    Now You cannot own a movie that you pay to download!

    Bad for the consumer, good for Apple!

    Ifans keep demanding less and getting exactly what they want. And they praise it.

    The next step will be music rental, "Here's the concept, for 35 cents you can rent a song for an hour, listen to it for as long as you want and only 99 cents to purchase, 35 cents to share that file. Beautiful

  • Okay I see! The new Apple TV Has less capabilities, No DVR, No Movie Ownership is available, No Hardrive At All!

    I sit, watch and wait for Ifans negative reaction to this.... WRONG! I AM WRONG!

    Ifans praise this, and say way to go Steve!

    I hate being able to own a video and then having to delete it, besides hardrives fail!

    Ifans are very loyal! This was almost my ah ha moment! No white iphone, No ipad cam and less features on Apple TV!

    Joke's on Me because ifans love this! Wow!

  • Im an "ifan, apple fan boy" what ever u wanna call me but i disagree with their entire concept here. They missed, and missed big time.. lowering the price GOOD, taking out the hard drive BAD, renting Tv shows GOOD, Netflix BAD (apple should have subscription service for Movies like netflix). IPod nano i HATE IT

  • I can do this now on Playstation 3.

  • he said music twice.

  • I'm a Apple user and very happy with Apple's products but this Apple TV seems to me totally useless...

    Sorry Steve, but I think you need improve this ideaa little bit more...

  • @SamKashimoto How is it useless?

  • but can sync your computer to the new one if you want

  • I want one.

  • This system is the holy grail for the recording and movie companies - you pay EVERY TIME you use their product. You don't own anything any more. If the companies decide they don't want to market an old song or movie any more - and you want to watch it again - tough noogees. Bend over, you're going to really like this....

  • @steevee1945

    Mmmm.... I do like it.

  • the xbox 360 is better with netflix

  • @Greatwhite044 Netflix is trash... Well, let me take that back. Netflix does not have the most current movies. They don't even have Taken, The Wiz, The Closer, or any current TV shows that aired months ago...

    They have LOST. They have Lost 1, 2, and 3. What about The Sound of Music? The 4 brothers? Stomp the Yard. Forget, I am pay $10 bucks a month and none of my movies or any current releases are there.

  • So you CAN NOT buy movies anymore.... Thats fucking stupid.

  • @Jordanchychrun1 Is he serious?? I guess when you stream from your computer, you should buy from your computer!! I hope!! No one clapped when he say no purchases????

  • awesome

  • hard drive don't seem to last they keep braking such as Seagate FreeAgent 1.5tb & 2tb TERRIBLE.it started making clicking noises and stopped working 5 got replace in less then 6 months.I want to get Small claims court going against Seagate.I was Hooking the Seagate FreeAgent to WD TV LIVE to I could watch tv.but one thing I was upset with WD tv live was it did not have a Netflix App and then they came out with Wd Tv Live Plus so now I have to buy a new one.Seagate & Western Digital 2 companys

  • @camboy1132 Consumer hard drives are manufacted to sell for the lowest price. There are much better quality drives if you are willing to pay for it. See Seagate cheetah drives and raid arrays. When you are only paying $99 or less per terabyte You had better buy an extra drive. Use it to back up the primary one very often and store somwhere safe from vibration and impacts. Carrying around your laptop while the drive is running will shorten it's life considerably via the click of death.

  • I'm not sure that there's much to be excited about if you're a consumer, however if you have stock in Apple, get excited, you're about to make some points.. The price point is what's exciting for the new ATV. @ 99$ It puts it in the hands of a LOT more people.

    However, for those who already have a last generation AppleTV you can already stream all content to your ATV from itunes without using the Apple TV's HDD. Also you could patch your OS to include things like netflix, boxee, XBMC & NitoTV

  • @tippida how about the new one??? can you stream?

  • Comment removed

  • did they announce ipod touch 4G?

  • @MrCF545 yaa

  • @MrCF545 yes

  • How come that everything apple since the first release of the iphone, seems to be catching up with the industry, I mean we have already WDTV HD LIVE, doh!,...

  • They finally got this one right. The best part is if I rent something and love it, I could always buy it on my iTunes server and stream it right back to this. I hate buying a movie on iTunes, hating it, and then getting rid of it. Well done apple.

  • yeah and lose your eye sight with that thumbnail! get a fucking life!

  • Where's the keynote stream?!