DONT READ THIS CAUSE IT ACTUALY WORKS. YOU WILL GET KISSED ON THE NEAREST POSSIBLE FRIDAY BY THE LOVE OF YOUR LIFE. TOMMORROW WILL BE THE BEST DAY OF YOUR LIFE.HOWEVER IF YOU DONT POST THIS COMMENT TO AT LEAST THREE VIDEOS YOU WILL DIE WITHIN TWO DAYS.NOW YOU STARTED READING THIS DONT STOP.THIS IS SO SCARY.PUT THIS ON AT LEAST FIVE VIDEOS IN 143 MINUTES WHEN UR DONE PRESS F6 AND UR LOVERS NAME WILL APPEAR IN BIG LETTERS.
un gran error en este comercial, a la chica se le ve con el cabello amarrado cuando mira al mozo, después en la toma del primer plano se le ve con el cabello suelto, y cuando le va dar el golpe en el culo, se le ve con el cabello amarrado, para que luego se le vea con el cabello suelto.... grueso error!!!!
n December 24 at 8:00 in the morning, a young 14 year old boy by the name of Scott Johnson was found dead. Doctors couldn't come up with the cause of his death. His mother checked his emails to see if she could figure out what happened. Turns out he was still signed into myspace. She found he had gone to sleep after he read and didn't repost a chain letter. If you don't repost this to six videos a girl with no face will kill you tonight. Sorry don't want to die.
can somebody help em to understand this, cause is this maybe a local joke o something?.. here we don't know the meaning of "boom chika wua wua" xD... thanks a lot!
What I found in the ad is an interesting blend of the attraction of a man's aroma and a female's sexual desire. In this commercial, it portrays a woman's sexual desire for a man that was influenced by a man's scent, particularly Axe, whereby a man's desire for the woman was influenced by what she wore that evening. furthermore, in the scene, the women demonstrated the "unexpected" behaviour as she smacked the guy's ass, revealing her inner desires which is normally supressed in public.
In this commercial, the woman is depicted as initially desiring someone who would be able to provide for her and her future children. However, the waiter wearing the axe tears her down to her most base sexual desire, so she only desires the waiter. The commercial, in essence, pits the ability to provide against the ability to mate well.
My interpretation of the ad is that one guy desires a women who dresses nice and acts responsible where as the other guy who wears AXE desires sexual attention. The idea is that if you wear AXE you will receive sexual attention. The woman going on the date desires an accomplished, well dressed man, however her inner sexual dersires are revealed when the aroma of AXE is worn. Her reaction demonstrates that she desires sexual stiumulation, however, is embarassed after revealing her inner desires.
@JCMW90 I think your point is great and that not many of us think of it that way because men are the ones assumed to be laughing and perhaps women outraged (kind of talking about the expected reactions we were talking about in class).
I think this clip shows that the desire of women is firstly related to senses ( smell, hearing, sight, touch and taste). The aim of this ad is to show how powerful of a good smell is to be attractive to women. In the common sense, we thought women are more attractive to those men who are wealthy, handsome or intelligent, this ad argues that women in fact are more easily to be attracted biologically, at the first glance or meeting. However, I think this applies to men as well.
I think this commerical is also offensive to men. Not all males are driven by being hunted or accosted by a hunger women. I mean this commercial implys that men are just primal creatures looking for a score. Second, I believe men also desire a stable relationship with their partners. not like women depicted in this clip. it assumes men want a women who is not sexually inhibited or able to control herself. The target of this ad is men. Its main goal is to relay to men that all they need is axe..
This ad implies that the scent of Axe will overpower a woman’s judgement, creating attraction to a man wearing this fragrance, but more importantly, that this scent will cause the woman to strive away from the norm and bring out her “inner desire”. Therefore according to this ad, women desire men that smell nice, disregarding all other attributes (such as career choice). Similarly, it is suggested that the average man desires the undivided attention of a beautiful woman by simply wearing Axe.
part 2: which is an over exaggeration but in general I think men desire women that aren't afraid to grab their ass and be a little promiscuous and woman desire any type of man that smells good, that is all you get from the commercial.
I think it's hard to pin point exactly what men desire and what woman desire because everybody desires something different. In this video it shows the beautiful woman meeting a really attractive guy who seems to be well off because hes wearing a suit but she pays more attention to the waiter instead of the hot maybe wealthy guy shes meeting. So maybe the message of this commercial is if spray axe women will desire you based on your smell regardless of who you are.
A woman desires the best of both worlds. Which entails success in the workforce and being seen as more than just a pretty face. Howevereven though they want men to look beyond beauty they still want to appreciated for it. Woman still want to be considered attractive and really I think wish to reach a happy medium between intelligence and beauty. However media often represents women in strict confidements as either pretty or smart. They send a message that you can't be both.
@noemebree Continued...Women want to change that. Men also desire the best of both worlds. They want to have the beautiful attractive woman on there arm but they also want her to bring something else to the table. However men do not want women to have a role in the relationship which challenges male dominance. The woman that he is with should be beautiful and smart but not more so than he is. She can be successful according to his terms and stay within the boundaries he has constructed.
In class we discussed that both men and women seem to desire the unattainable and I feel this ad may channel that for men. We could assume that the woman would not naturally be attracted to the waiter, yet by using AXE, he has been able to grab her attention and obtain the seemingly unattainable. As for what women desire, I would agree with previous comments that spoke of the desired gender role reversal where the woman became the cat-calling, groping stranger that men are typically known for.
In terms of this ad, we can say that men desire to be attractive to women, so attractive that women will automatically come to you. Yes, I think it’s like a role reversal to me, too, possibly as a sexual fantasy for some men. Therefore, I don’t think this ad really depicts what women truly desire, as this is just the fantastical way that men want women to behave.
According to this ad, men desire physically and sexually attractive women, whereas women would choose a man who smells good over a descent and probably wealth man.
Women, according to Axe and this commercial, desire one thing: a nice smelling man. Even though the man whom the woman is meeting is handsome, wearing a nice suit, and seems to have a friendly smile (all desirable qualities for a first date), she still can’t control her sexual urge to ass-grab and “bom-chick-wahwah” at the average-joe waiter/bus boy. Just goes to show all you males: you don’t need to make 6 figures, just wear Axe!
Men want to feel sexually powerful and dominant over other more attractive, stylish, and successful men due to their “natural” attributes like scent that attract sexy uninhibited women.
According to this ad I would argue that it depicts women as wanting to ignore their rationality and follow their sensual instincts. However, this is not just any woman – this is a “sexy woman.” I believe the ad would have a completely different effect on consumers had it been an obese, disabled, elderly, or average looking woman.
It's almost as if AXE plays on an idea that women don't even know what they want that is until a man makes it clear for them ("awakens their senses"). I'd say AXE is suggesting that women are 'things' that can be controlled.
So the woman, against herself, fondles the man. It is not her fault. Her desire is beyond her, arising instead from the locus of the deodorant being advertised. If we are to take this advertisement as illuminating something about the character of those it is directed towards, then evidently, man does not want woman; man wants machine.
What we consider to be our wants, our desires, are but a physiological reaction to something we have already been habituated, either biologically or through agents of socialization (although we can see that the emphasis here is clearly on biology, conjuring up a more literal translation of Foucault’s categorization of the ‘scientia sexualis’, where instead the many intricacies of sexual desire are held to be something scientifically adjustable), to react to.
Desire? Desire is not present in the woman herself, but is mediated by this mythic fragrance, which impels the woman towards actions she would not otherwise take. The sidelong glance following the act: she is regretful. She has violated the social code and realizes this, but not why – the reason for her outburst eludes her.
What is being forwarded in this commercial is the idea that we have no desire which originates from ourselves.
What is being said here? The application of AXE carries with it the disruption of routine, of the customary practices making up our inert lives. A simple date, structured by routine and an unstated yet rigidly followed code of conduct, is instantly interrupted, thrown into contradiction by the apparition of a waiter who is, on his person, carrying the scent of AXE.
Clearly women desire any men who are wearing AXE, especially since it has improved its bomchicka wahwah fragrance. Nevermind that this beautiful woman is about to meet an attractive man in a romantic restaurant, just a whif of this fragrance has this woman spinning to grab the waiter. Not that he minds. It appears that men desire promiscuous women, especially when they are sexually hit on by beautiful women (wouldn't this constitute sexual harrasment?) Apparently not.
Axe is made to appear so powerful that it drives women into a trance-like state, thereby crossing situational and even 'class' boundaries; the waiter is meant to remain professional in his workplace, and it may or may not be socially acceptable for him to engage in any type of relationship with the woman/customer. Axe, appears to be able to provide the bridge into successful relationships.
In this video it appears that what men desire is for women to really want them and express this want openly. As for women, it appears that what they desire is to be noticed and to have a man in their life. The woman is wearing a nice dress and has put effort into her appearance and appers pleased that there is a man waiting for her at the table. I suppose one can say that what they both want is very similar. They both want to be noticed and desired by members of the opposite sex.
I feel like maybe this commercial could actually be marketing AXE towards women too. I would possibly be interested in buying this product for my guy because the commercial depicts a woman who has lost all her inhibitions due to the man's irristibility. Women are often inhibited due to their desire to be adhere to the gender role assigned to them by society, but this commercial shows a woman who is uninhibited (same thing as women who get drunk so they can act how they wish they acted sober). :)
@ES344 I'm not so sure I agree with you there. Search the following vid on youtube: (it's not letting me post the link) GUCCI GUILTY -- OFFICIAL COMMERCIAL.mp4
Although it's not as comically presented as the Axe commercial, isn't it basically saying the same thing? That wearing this "guilty" perfume can lead you to (taking a leap here) promiscuous?
@ES344 or perhaps then AXE would have the woman enjoy the sexual attention--but if they had done it this way they would have surely had major problems on their hands for promoting sexual assault or something.
@LOLYOURMOM • What I meant to say is that if AXE body spray was being marketed towards women, and the commercial featured an attractive man making a similar move on a less attractive female, it wouldn’t work for various reasons. One of them being, that our culture seems to say that physical beauty is a trait men admire in a partner much more than women.
@ES344 How would it be different? The gender roles seem to be reversed to me. It seems to be the woman taking on masculinities, and not for the sake of being attractive to men (in the context of the commercial) but for the sake of being alpha (fe)male. Then moving to the context of the commercial, the masculinities she presents are for the sake of attracting men (ironic). I guess if the roles were reversed it would be more of a Sexual Assault case than a commercial. Maybe.
Furthermore, this commercial seems only to reflect the idea in our culture that physical beauty in men is not among the top traits that women desire. It’s safe to say that this commercial would be a lot different if the gender roles were reversed.
It was noted in class that Dove also owns AXE which is unusual since this commercial seems to contradict the main message of their “real beauty” campaign. While Dove claims to want to improve women’s self esteem, the main actress in this ad is certainly not the type of “real woman” they supposedly celebrate. From a physical perspective, she meets the criteria of what today’s celebrity culture deems as desirable to men perfectly—she’s slim, pretty, and stylish.
Towards the end, it seems as if the gender roles on the reverse. Even though the woman’s action got a lot of attention, it wasn’t the kind of attention she was originally striving for.
As shown in this ad, we can see that both men and women desire to be noticed. The lady dresses up as the stereotypical feminine image seeking for attention. On the other hand, both the man in the suit and the waiter who wore axe (I guess these can both be signs of masculinity) desire to be admire as well. Both men and women in the same ways present themselves as the mainstream ideals in hopes of attracting the opposite sex.
The target of this ad is obviously men. So to say what women desire is difficult based on the video alone. If the ad is in any way representative of what women and men desire then I would say that women desire men and men desire women's desire. Since this is an ad for men I would say that this suggest that men want women to desire them, but what women desire is a mystery... :P
I think this video is characterizing what men EXPECT women to desire.. It seems like kind of a role reversal to me.. Perhaps better put as a sexual fantasy for some men to be subjected to sexual passes as women often are.
@DrMVUA From this video, it seems that the classical physical attraction that women have to men is substituted with the notion that attraction lies in scent. The woman in the video was so close to meeting her date, yet a stranger, who possessed the Axe scent, was able to indirectly catch her attention while simultaneously changing her behavior. She went from abiding by normality to instantly crossing the boundary of appropriateness by groping a complete stranger. In reaction to this, the waiter
Respond to this video... smiled, and because of this, it would seem that men desire women who cross the boundary of appropriateness, or rather, cross the boundary of normal social interaction in favor of a more 'promiscuous' interaction. Ultimately, it would seem that Axe facilitates the crossing of the normal boundary.
LOL these Axe commercials are getting so weird... I keep expecting one that shows some dude lathering up and popping a ten foot woody LOL... Oh but seriously geez... the hell Axe do you employee the most sexually frusterated writers in history to humiliate the poor damn women on your little perve toots? XD
@SharptoothedGrin Jesus, the only humiliation was on the guys being treated like an object of affection! Oh and the grabbing of the man's ass? If the role was reverse...there would be massive complaints from women.
Hair up, smells the guy, other guy looks at her and her hair is down, she smacks the guys ass while her hair is up again, and then she makes wierd noises with here down... WHAT?
dude athiest aussie dude man you need to chil dawg. dude the british stole our american body odors when we sent Our American troops in to kill the Nazis.
Everyone knows the lead ingredient in Axe/BritishKnockOffBrandLynx=American troopsweat and manly body odors.
Seriously, if you put juste just a little bit of axe, girls will like you, I'm serious, I made ly girlfriend and 4 other friends(girls) like this, NO JOKE
HAHAHAHAAHA!!! The expression on her face was priceless!
mad4song01 2 weeks ago
Wow that woman can change her hairstyle in seconds just to suit her mood.
cyke33 1 month ago
Why the fuck is it called AXE? It's Lynx.
evilfangs 1 month ago
axe may not smell good but at least their commercials are funny lol
tops1028 1 month ago
in australia its called Lynx
wce9294061 2 months ago
I miss the Axe commercials.
LittleLettySweet 3 months ago in playlist LittleLettySweet kedvencei
This has been flagged as spam show
DONT READ THIS CAUSE IT ACTUALY WORKS. YOU WILL GET KISSED ON THE NEAREST POSSIBLE FRIDAY BY THE LOVE OF YOUR LIFE. TOMMORROW WILL BE THE BEST DAY OF YOUR LIFE.HOWEVER IF YOU DONT POST THIS COMMENT TO AT LEAST THREE VIDEOS YOU WILL DIE WITHIN TWO DAYS.NOW YOU STARTED READING THIS DONT STOP.THIS IS SO SCARY.PUT THIS ON AT LEAST FIVE VIDEOS IN 143 MINUTES WHEN UR DONE PRESS F6 AND UR LOVERS NAME WILL APPEAR IN BIG LETTERS.
kianakiana14 3 months ago
This has been flagged as spam show
LOL thats all
XeroxHardstyler 3 months ago
The sad thing is the axe smells like crap...
JordanianPride80 3 months ago
...
I recognise that guy -_-
Textrosity 4 months ago
hahaha
rhimzah 4 months ago
If it's too good to be true is probably isn't.
gamenode 4 months ago
oh god shes thin
fruitbat816 4 months ago
i have neva seen any gal so Beautiful
watup2154 4 months ago
god is that chick hot....but i mean OMFG OMFG hot
TheAwded 4 months ago
0:16 Call exorcist !
Gunbali 4 months ago
0:17 - The expression of his face is epic :DD
bullibene1 4 months ago
Comment removed
bullibene1 4 months ago
why axe turns the girls in bitches?
shintaxz21 4 months ago
who's that long hair dude? his name, anyone?
bendamaddog 5 months ago
@wantedwanted21 Ohh we r thinking boom chicka wah wah when we smell axe ;)
TheBalletLover14 5 months ago
chicken balls are wow!
kidlat1968 5 months ago
Im using it since 2 years but nothing ...
wantedwanted21 5 months ago
boom chika wahhh wahhh
Enoa7 5 months ago
77 women tried this and failed
Boodhunnilesh 6 months ago 18
@Boodhunnilesh
Missed slapping the ass? =)
du6167 5 months ago
un gran error en este comercial, a la chica se le ve con el cabello amarrado cuando mira al mozo, después en la toma del primer plano se le ve con el cabello suelto, y cuando le va dar el golpe en el culo, se le ve con el cabello amarrado, para que luego se le vea con el cabello suelto.... grueso error!!!!
uthurunku004 6 months ago
.tahahahahahaahaha
yoshiabe07 6 months ago
i didnt like her "bom chicka wah wah"
animefreec 6 months ago
This has been flagged as spam show
n December 24 at 8:00 in the morning, a young 14 year old boy by the name of Scott Johnson was found dead. Doctors couldn't come up with the cause of his death. His mother checked his emails to see if she could figure out what happened. Turns out he was still signed into myspace. She found he had gone to sleep after he read and didn't repost a chain letter. If you don't repost this to six videos a girl with no face will kill you tonight. Sorry don't want to die.
wirenut164 6 months ago
can somebody help em to understand this, cause is this maybe a local joke o something?.. here we don't know the meaning of "boom chika wua wua" xD... thanks a lot!
mrbsrock 7 months ago
@mrbsrock it just is a sound made in porn movies i think. music, kind of.
wimpylassiter2336 6 months ago
@wimpylassiter2336 LOL, no its not believe me I know, it ain't no porn scene phrase. It's more of an expression.
nlcphore 6 months ago
@nlcphore i know but i couldnt find the words to explain it.
wimpylassiter2336 6 months ago
@wimpylassiter2336 Okay :)
nlcphore 6 months ago
she turns me on.. and I'm a girl
sweetroxy88 7 months ago
@sweetroxy88 That definately means she's hot lol
Delfino224 6 months ago
@sweetroxy88 she is hot.
nlcphore 6 months ago
0:13 spanking
chicmagnet786 7 months ago
BAHAHAHAHAHAHAHAH!!!!!!!!!!!
SweetlySammie 7 months ago
Omg she crazy I want to dovthat
jwoww678 7 months ago
i love the waitrors face just after she does it :L
thelaurenaccount 7 months ago
why is every1 writing essays about the ad? -___-
theSPREDATOR 7 months ago
@theSPREDATOR LOL
Genenat 7 months ago
hi
aymendrk 8 months ago
Bow chick woooooooeeee wewwooiw
4242564deathsdoor 8 months ago
oi
Reginaaald 8 months ago
What I found in the ad is an interesting blend of the attraction of a man's aroma and a female's sexual desire. In this commercial, it portrays a woman's sexual desire for a man that was influenced by a man's scent, particularly Axe, whereby a man's desire for the woman was influenced by what she wore that evening. furthermore, in the scene, the women demonstrated the "unexpected" behaviour as she smacked the guy's ass, revealing her inner desires which is normally supressed in public.
sbarre33 8 months ago 58
@sbarre33
good job for pointing that out. I'm actually glad somebody noticed that for once, since it seems to be totally oblivious to most people
zeroboroz 8 months ago
@sbarre33 TL;DR
hackking002 5 months ago
@sbarre33 lol wut?
sulai90 5 months ago
AHAHAHA "BOM CHIKA WAAAAAAAHWAAAAAAHH!" AHAHAHAHHA
sulai90 5 months ago 2
@sbarre33 no life
caleb199687 4 months ago in playlist caleb199687's Favorited Videos
@caleb199687 he seems smarter than you are.
ward445 3 months ago
In this commercial, the woman is depicted as initially desiring someone who would be able to provide for her and her future children. However, the waiter wearing the axe tears her down to her most base sexual desire, so she only desires the waiter. The commercial, in essence, pits the ability to provide against the ability to mate well.
sweeterbasil 8 months ago 4
My interpretation of the ad is that one guy desires a women who dresses nice and acts responsible where as the other guy who wears AXE desires sexual attention. The idea is that if you wear AXE you will receive sexual attention. The woman going on the date desires an accomplished, well dressed man, however her inner sexual dersires are revealed when the aroma of AXE is worn. Her reaction demonstrates that she desires sexual stiumulation, however, is embarassed after revealing her inner desires.
tcarter666 8 months ago 2
@JCMW90 I think your point is great and that not many of us think of it that way because men are the ones assumed to be laughing and perhaps women outraged (kind of talking about the expected reactions we were talking about in class).
LOLYOURMOM 8 months ago 3
I think this clip shows that the desire of women is firstly related to senses ( smell, hearing, sight, touch and taste). The aim of this ad is to show how powerful of a good smell is to be attractive to women. In the common sense, we thought women are more attractive to those men who are wealthy, handsome or intelligent, this ad argues that women in fact are more easily to be attracted biologically, at the first glance or meeting. However, I think this applies to men as well.
ann920319 8 months ago 3
I think this commerical is also offensive to men. Not all males are driven by being hunted or accosted by a hunger women. I mean this commercial implys that men are just primal creatures looking for a score. Second, I believe men also desire a stable relationship with their partners. not like women depicted in this clip. it assumes men want a women who is not sexually inhibited or able to control herself. The target of this ad is men. Its main goal is to relay to men that all they need is axe..
JCMW90 8 months ago 2
This ad implies that the scent of Axe will overpower a woman’s judgement, creating attraction to a man wearing this fragrance, but more importantly, that this scent will cause the woman to strive away from the norm and bring out her “inner desire”. Therefore according to this ad, women desire men that smell nice, disregarding all other attributes (such as career choice). Similarly, it is suggested that the average man desires the undivided attention of a beautiful woman by simply wearing Axe.
hajunghyun9 8 months ago 2
part 2: which is an over exaggeration but in general I think men desire women that aren't afraid to grab their ass and be a little promiscuous and woman desire any type of man that smells good, that is all you get from the commercial.
riya12335 8 months ago 2
I think it's hard to pin point exactly what men desire and what woman desire because everybody desires something different. In this video it shows the beautiful woman meeting a really attractive guy who seems to be well off because hes wearing a suit but she pays more attention to the waiter instead of the hot maybe wealthy guy shes meeting. So maybe the message of this commercial is if spray axe women will desire you based on your smell regardless of who you are.
riya12335 8 months ago
A woman desires the best of both worlds. Which entails success in the workforce and being seen as more than just a pretty face. Howevereven though they want men to look beyond beauty they still want to appreciated for it. Woman still want to be considered attractive and really I think wish to reach a happy medium between intelligence and beauty. However media often represents women in strict confidements as either pretty or smart. They send a message that you can't be both.
noemebree 8 months ago
@noemebree Continued...Women want to change that. Men also desire the best of both worlds. They want to have the beautiful attractive woman on there arm but they also want her to bring something else to the table. However men do not want women to have a role in the relationship which challenges male dominance. The woman that he is with should be beautiful and smart but not more so than he is. She can be successful according to his terms and stay within the boundaries he has constructed.
noemebree 8 months ago
In class we discussed that both men and women seem to desire the unattainable and I feel this ad may channel that for men. We could assume that the woman would not naturally be attracted to the waiter, yet by using AXE, he has been able to grab her attention and obtain the seemingly unattainable. As for what women desire, I would agree with previous comments that spoke of the desired gender role reversal where the woman became the cat-calling, groping stranger that men are typically known for.
serafinib 8 months ago
In terms of this ad, we can say that men desire to be attractive to women, so attractive that women will automatically come to you. Yes, I think it’s like a role reversal to me, too, possibly as a sexual fantasy for some men. Therefore, I don’t think this ad really depicts what women truly desire, as this is just the fantastical way that men want women to behave.
ivanpkyan 8 months ago
Comment removed
ivanpkyan 8 months ago
According to this ad, men desire physically and sexually attractive women, whereas women would choose a man who smells good over a descent and probably wealth man.
344media 8 months ago
Women, according to Axe and this commercial, desire one thing: a nice smelling man. Even though the man whom the woman is meeting is handsome, wearing a nice suit, and seems to have a friendly smile (all desirable qualities for a first date), she still can’t control her sexual urge to ass-grab and “bom-chick-wahwah” at the average-joe waiter/bus boy. Just goes to show all you males: you don’t need to make 6 figures, just wear Axe!
pvillepink 8 months ago
Men want to feel sexually powerful and dominant over other more attractive, stylish, and successful men due to their “natural” attributes like scent that attract sexy uninhibited women.
womynswrites 8 months ago
According to this ad I would argue that it depicts women as wanting to ignore their rationality and follow their sensual instincts. However, this is not just any woman – this is a “sexy woman.” I believe the ad would have a completely different effect on consumers had it been an obese, disabled, elderly, or average looking woman.
womynswrites 8 months ago
It's almost as if AXE plays on an idea that women don't even know what they want that is until a man makes it clear for them ("awakens their senses"). I'd say AXE is suggesting that women are 'things' that can be controlled.
jjrexx11 8 months ago
So the woman, against herself, fondles the man. It is not her fault. Her desire is beyond her, arising instead from the locus of the deodorant being advertised. If we are to take this advertisement as illuminating something about the character of those it is directed towards, then evidently, man does not want woman; man wants machine.
newideasinmath 8 months ago
What we consider to be our wants, our desires, are but a physiological reaction to something we have already been habituated, either biologically or through agents of socialization (although we can see that the emphasis here is clearly on biology, conjuring up a more literal translation of Foucault’s categorization of the ‘scientia sexualis’, where instead the many intricacies of sexual desire are held to be something scientifically adjustable), to react to.
newideasinmath 8 months ago
Desire? Desire is not present in the woman herself, but is mediated by this mythic fragrance, which impels the woman towards actions she would not otherwise take. The sidelong glance following the act: she is regretful. She has violated the social code and realizes this, but not why – the reason for her outburst eludes her.
What is being forwarded in this commercial is the idea that we have no desire which originates from ourselves.
newideasinmath 8 months ago
What is being said here? The application of AXE carries with it the disruption of routine, of the customary practices making up our inert lives. A simple date, structured by routine and an unstated yet rigidly followed code of conduct, is instantly interrupted, thrown into contradiction by the apparition of a waiter who is, on his person, carrying the scent of AXE.
newideasinmath 8 months ago
With this video it appears that men wish to be desired by women, and in turn women wish to be desired by men.
1221sabmur 8 months ago
You can see the Dove aspect of promoting woman's self esteem in this. The AXE effect makes woman feel more confident bringing out the inner ego.
mahb000 8 months ago
Clearly women desire any men who are wearing AXE, especially since it has improved its bomchicka wahwah fragrance. Nevermind that this beautiful woman is about to meet an attractive man in a romantic restaurant, just a whif of this fragrance has this woman spinning to grab the waiter. Not that he minds. It appears that men desire promiscuous women, especially when they are sexually hit on by beautiful women (wouldn't this constitute sexual harrasment?) Apparently not.
Jingified 8 months ago
Axe is made to appear so powerful that it drives women into a trance-like state, thereby crossing situational and even 'class' boundaries; the waiter is meant to remain professional in his workplace, and it may or may not be socially acceptable for him to engage in any type of relationship with the woman/customer. Axe, appears to be able to provide the bridge into successful relationships.
missyvoncuteshoes 8 months ago
In this video it appears that what men desire is for women to really want them and express this want openly. As for women, it appears that what they desire is to be noticed and to have a man in their life. The woman is wearing a nice dress and has put effort into her appearance and appers pleased that there is a man waiting for her at the table. I suppose one can say that what they both want is very similar. They both want to be noticed and desired by members of the opposite sex.
Msaward14 8 months ago
I feel like maybe this commercial could actually be marketing AXE towards women too. I would possibly be interested in buying this product for my guy because the commercial depicts a woman who has lost all her inhibitions due to the man's irristibility. Women are often inhibited due to their desire to be adhere to the gender role assigned to them by society, but this commercial shows a woman who is uninhibited (same thing as women who get drunk so they can act how they wish they acted sober). :)
hangtodry 8 months ago
@ES344 I'm not so sure I agree with you there. Search the following vid on youtube: (it's not letting me post the link) GUCCI GUILTY -- OFFICIAL COMMERCIAL.mp4
Although it's not as comically presented as the Axe commercial, isn't it basically saying the same thing? That wearing this "guilty" perfume can lead you to (taking a leap here) promiscuous?
LOLYOURMOM 8 months ago
Therefore, AXE body spray could not increase a woman’s desirability or attractiveness in the same way it does for the waiter in the commercial.
ES344 8 months ago
@ES344 or perhaps then AXE would have the woman enjoy the sexual attention--but if they had done it this way they would have surely had major problems on their hands for promoting sexual assault or something.
LOLYOURMOM 8 months ago
@LOLYOURMOM • What I meant to say is that if AXE body spray was being marketed towards women, and the commercial featured an attractive man making a similar move on a less attractive female, it wouldn’t work for various reasons. One of them being, that our culture seems to say that physical beauty is a trait men admire in a partner much more than women.
ES344 8 months ago
@ES344 How would it be different? The gender roles seem to be reversed to me. It seems to be the woman taking on masculinities, and not for the sake of being attractive to men (in the context of the commercial) but for the sake of being alpha (fe)male. Then moving to the context of the commercial, the masculinities she presents are for the sake of attracting men (ironic). I guess if the roles were reversed it would be more of a Sexual Assault case than a commercial. Maybe.
LOLYOURMOM 8 months ago
Furthermore, this commercial seems only to reflect the idea in our culture that physical beauty in men is not among the top traits that women desire. It’s safe to say that this commercial would be a lot different if the gender roles were reversed.
ES344 8 months ago
It was noted in class that Dove also owns AXE which is unusual since this commercial seems to contradict the main message of their “real beauty” campaign. While Dove claims to want to improve women’s self esteem, the main actress in this ad is certainly not the type of “real woman” they supposedly celebrate. From a physical perspective, she meets the criteria of what today’s celebrity culture deems as desirable to men perfectly—she’s slim, pretty, and stylish.
ES344 8 months ago
Towards the end, it seems as if the gender roles on the reverse. Even though the woman’s action got a lot of attention, it wasn’t the kind of attention she was originally striving for.
2014yahoo 8 months ago
As shown in this ad, we can see that both men and women desire to be noticed. The lady dresses up as the stereotypical feminine image seeking for attention. On the other hand, both the man in the suit and the waiter who wore axe (I guess these can both be signs of masculinity) desire to be admire as well. Both men and women in the same ways present themselves as the mainstream ideals in hopes of attracting the opposite sex.
2014yahoo 8 months ago
@schmetterling190 or maybe women desire men that wear axe ;)
LOLYOURMOM 8 months ago
The target of this ad is obviously men. So to say what women desire is difficult based on the video alone. If the ad is in any way representative of what women and men desire then I would say that women desire men and men desire women's desire. Since this is an ad for men I would say that this suggest that men want women to desire them, but what women desire is a mystery... :P
Schmetterling190 8 months ago
I think this video is characterizing what men EXPECT women to desire.. It seems like kind of a role reversal to me.. Perhaps better put as a sexual fantasy for some men to be subjected to sexual passes as women often are.
LOLYOURMOM 8 months ago
Just from this video I would say that women want to follow their instincts and men want to be desired.
goldeen118 8 months ago
What does a man desire? What does a woman desire?
DrMVUA 8 months ago
@DrMVUA From this video, it seems that the classical physical attraction that women have to men is substituted with the notion that attraction lies in scent. The woman in the video was so close to meeting her date, yet a stranger, who possessed the Axe scent, was able to indirectly catch her attention while simultaneously changing her behavior. She went from abiding by normality to instantly crossing the boundary of appropriateness by groping a complete stranger. In reaction to this, the waiter
TubinAllDayLong 8 months ago
Respond to this video... smiled, and because of this, it would seem that men desire women who cross the boundary of appropriateness, or rather, cross the boundary of normal social interaction in favor of a more 'promiscuous' interaction. Ultimately, it would seem that Axe facilitates the crossing of the normal boundary.
TubinAllDayLong 8 months ago
This has been flagged as spam show
it doesn't work like that...
karibekov 8 months ago
press 6 continuously and it looks like u're watching the Exorcist...hahaha!!
poetnfs 8 months ago
what is the title of the song?
kishiasis 9 months ago
Her hair changes with every shot...
zelly7azul 9 months ago 155
@zelly7azul wow, nice observation
00dlsgur 6 months ago
if you keep pressing 5 it looks like their having fun
MrDr143 9 months ago
press 4 and look at how her hair style changes as the video plays :D
iOutComei 10 months ago
My crush uses Axe/Lynx and it's smells sooo goodddd....makes a guy alot more attractive
TheDellanator 10 months ago
I hate the smell of AXE
snakefaceproductionz 10 months ago
That was just weird.
TheEditor80 10 months ago
Sin sentido el comercial.
silvialopez27abril 10 months ago
LOL these Axe commercials are getting so weird... I keep expecting one that shows some dude lathering up and popping a ten foot woody LOL... Oh but seriously geez... the hell Axe do you employee the most sexually frusterated writers in history to humiliate the poor damn women on your little perve toots? XD
SharptoothedGrin 10 months ago
@SharptoothedGrin Jesus, the only humiliation was on the guys being treated like an object of affection! Oh and the grabbing of the man's ass? If the role was reverse...there would be massive complaints from women.
luckybozo1 10 months ago
I like the hair she has on the intro!
satyasvarup 11 months ago
wtf is axe?
britishgoose01 11 months ago
Her hair was different in every shot
bigcheefnick 1 year ago
@bigcheefnick yeah. lol
mjfans98 11 months ago
AHAHAHA ! :D
Metin2Resh 1 year ago
sic comercial
MarkVanWraiths84 1 year ago
Lol that was actually pretty funny
SinisterSixString 1 year ago
Funny
MrGreentomatoes 1 year ago
lololololloololololol........
MyBloodyPath 1 year ago
damn shes hot i gotta get axe........
RelmLokz 1 year ago
Doo. Doo Hast. Doo Hast Maysh.
depelated 1 year ago
rorfl!
rudeboy5000 1 year ago
He feels like
0:13 WTF ?
0:17 DAMN !
naizo10 1 year ago
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naizo10 1 year ago
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naizo10 1 year ago
der bilck von dem typen is des beste ^^
yesnoob 1 year ago
Sexiest lip biting ever?
LumisX 1 year ago 64
Is tht the same as lynx?
Alyshabbex 1 year ago
She's cute.
TheCoralie87 1 year ago
What a pretty-boy gay wave... he must not have had her yet.
matrix49A 1 year ago
It would have been a perfect ending if he took her on the desert table
matrix49A 1 year ago 2
"boom chicka wah waaaaaah" LOL best part
StompSlomp 1 year ago
she said "bow chika waaaaaaaaaaaaaawhaaaaaaaaaaaaaaaaaaaaaa
kickthecat75 1 year ago
Bom Chicka Wah Wah!
TontoGoldstein81 1 year ago
sux
DBoiAZ 1 year ago
haha!
alex92101 1 year ago
Hair up, smells the guy, other guy looks at her and her hair is down, she smacks the guys ass while her hair is up again, and then she makes wierd noises with here down... WHAT?
TheJnh 1 year ago
Hahahahahahahahah
Abdelwhabe 1 year ago
What a slut!
theonlytruecomment 1 year ago
What the fuck? Hahahahahaha
BabboGuitarist10 1 year ago
wasn't banned in Bulgaria xD
1nSaN3BG 1 year ago
Effective advertising....always. Where do they find these women.
JesusCristo2002 1 year ago
@JesusCristo2002 Um, the real world? Not on the internet? The obvious places you would find women?
zofspade 1 year ago
@zofspade funny.
JesusCristo2002 1 year ago
The waitor was kinda cute
allway3333 1 year ago
WTF!!!!!!!
1osthope1 1 year ago
Ooooookkkkaaaayyy…
CoolAlia108 1 year ago
dude athiest aussie dude man you need to chil dawg. dude the british stole our american body odors when we sent Our American troops in to kill the Nazis.
Everyone knows the lead ingredient in Axe/BritishKnockOffBrandLynx=American troopsweat and manly body odors.
Also Jesus loves the athiests too! :P
GmanpwnsU 1 year ago
The best fragrance among Axe.. may be RECOVER (limited edition) with the smell of lemon :)
it smells good.. though my girlfriend likes my body scent better than that.. :P
princesarberas 1 year ago
got that deo its smellz like shiet.
torkity 1 year ago
got that deo its smells like shit ^^.
torkity 1 year ago
Bom Chica Wah Wah!!!
ttvpro007 1 year ago
I´d axe her, with my meaty "axe" and then with a real axe
dolippa 1 year ago
I swear Axe just cloned the Lynx theme about getting girls when you use it and the looks of the product.
TheAtheistAussie 1 year ago
@TheAtheistAussie axe= lynx...
LordV4derofcheem 1 year ago
@LordV4derofcheem Really? What is Axe the American version?
TheAtheistAussie 1 year ago
@TheAtheistAussie
Axe = US
Lynx = UK
Same product. Just different names.
kimpeater1 1 year ago
fail
suiamanda 1 year ago
LMFAO
alliluvsfred 1 year ago
يلعن ام الاحراااااااج
هههههههههههههههههههههههههه
MoLaHiTLeR 1 year ago
that girl is so attractive when she bit her lips
iamzaldy 1 year ago
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iamzaldy 1 year ago
haha
STEES01 1 year ago
i bet 30 year old virgins do use axe
RockEnthusiasm 1 year ago
that would be messed up if someone did that to u in rl
swooshbearz 1 year ago
I touch of axe is enough...
VapourXY 1 year ago
Seriously, if you put juste just a little bit of axe, girls will like you, I'm serious, I made ly girlfriend and 4 other friends(girls) like this, NO JOKE
dominiclemagnifique 1 year ago
@dominiclemagnifique dude ur gay
smethious 1 year ago
This has been flagged as spam show
Hahahahahaaaaaaaaaaaaaaaaaaaaaaa Damn hot sexy chick !!!
waxyweller 1 year ago
She was the only one in the room who could smell it...
Soakedboy 1 year ago
Axe smells like shit when every single guy puts it on expecting girls to flock..
LochnessMonsterx 1 year ago 88
@LochnessMonsterx Hence, why I use Old Spice. Real women go for men. Real men use Old Spice.
djking2d 1 year ago
@djking2d Old Spice is just as bad as Axe when put on by a looot of guys at the same time. You didn't get my comment.
Both smell good, just not when you're surrounded by 14 guys smelling like it whenever you go anywhere.
LochnessMonsterx 1 year ago
@LochnessMonsterx ohh. well, most of my friends use Axe, so being one of 3 or so guys using Old Spice isn't that bad. I also don't use spray.
djking2d 1 year ago
@LochnessMonsterx worst deo best ads
archi451 1 year ago
@LochnessMonsterx Agreed!
astrangeone 1 year ago
ooo someone sounds pretty horny
anhnguyen2017 1 year ago
lmfao . wtf ? XD she sounded so horny . lol
JulietInReverse 1 year ago
lmfao . wtf ? XD
JulietInReverse 1 year ago