Cracked: 5 Famous Ad Campaigns That Actually Hurt Sales
#1 entry: Dove
tinyurl(.)com/5u2gs8o
Pascal Dangin admitted to The New Yorker that he had actively manipulated all of the print advertisements in the Dove campaign, which as you may remember was completely centered around the notion that all of its models were being presented makeup- and Photoshop-free.
in 2010 .. several Internet sites caught wind of a New York casting call by Dove looking for a very specific type of "real" woman.
Who would buy these toxic products? They are all petroleum based toxins. Then again the retards in this world keep buying this shit along with the processed food (basically crap) that Unilever makes.
@Democracy1000 With gen-food/plants you don't need pesticides depending of course on the fact if they are designed to have resistance against certain pests.
Gen-plants might be even more friendly to the environment. When people started farming we chose annual plants because they were more easier to mutate than perennial plants. However annual plants don't use all the fertilizers from the farming soil unlike perennial p. and it the rest of it eutrophicates our waters. Now we can change that.
@Democracy1000 I don't see much problems with gen-food. The only thing I am worried of is that that those who successfully create a strain that could reduce starvation patent the plant and if a poor farmer wants to grow that particular strain they'd have to pay licences to the company.
We must also make these incabable to grow without people so gen-plants don't spread to the nature. Proper research of the new strain is always necessary.
I always hated Axe ads, they aren't original, they always look like a Playboy TV ad.
Even if Dove and Axe had the same owners it doesn't mean that are ran by the same people. They have different groups of people working for each brand, and have differents points of view about marketing.
There's something else that Unilever owns that popular in Asia- It's called 'Fairly Lovely' It's a ****** skin whitening cream!! ARGG. In a place where almost all woman have some brown to their skin tone, they always put out these commercials that sompletely give the message that to be beautiful and succesful in life, you have to be pale. WTFWTFWTF
Both brands are owned by Unilever, but they are still separate entities. Why should Dove be held accountable for the marketing team of Axe? Both they have different teams in their marketing departments ( My sister works in the marketing department for Dove) Dove has actually done a lot of good things with their campaign, the Axe commercials may point out a contradiction in message but it should not completely discount the positive message of Dove has put out there.
...w/that being said, Unilever has a cohesive personal care brand portfolio. AXE=targeted for younger men. Dove=targeted for girls & women and has now been created for men. Again, in comparison w/weak brands (Old Spice, nivea, etc), AXE & Dove for men smells incredible. Historically, Dove always had very succinct msgs.
Dove isn't promoting itself like Herbal Essences orgasm-inducing commercials. AXE is speaking to the young man, while Dove is speaking to older & younger women. Done.
congrats on your average "enlightened" (using this loosely) commentary. I realize I'm addressing a public high school audience, so let me educate you on the facts:
AXE originated in France. as per Euro culture of a heavy emphasis on sexuality&nudity, AXE is marketed in this manner (completely acceptable. Once AXE was launched in the US, the brand carried over the mktg strategy, but obviously, much more censored. In comparison with weak brands like Old Spice & TAG, AXE is MUCH more appealing.
@nmf325 it doesn't matter what's acceptable in France. when they started selling the product in north america they should take into consideration the cultural differences and change their marketing strategies accordingly, especially since most people won't bother to look into the brand's history or any deeper meaning in the ads, they just take it at face value
@MegaAddie18 I understand your point, but it's all about brand identity. you have to be consistent with what youre marketing..esp since these are global brands. also, sex sells..we all know that. it's a common global theme. we have the majority of celebrities, models to thank for that. it'll never change.
I would say that most of the population is far too zoned out to be able to do critical analysis like this, so the advertizing is quite effective. Honestly, I don't know how anyone think's axe smells good. Whenever I smell that stuff I feel like I want to vomit, I don't know how women could possibly be attracted to that.
Yes, younger children are more easily able to fall into patterns of behaviour that are shown to them, but that is why they should be educated by their parents not to beleive all the crap that is shown to them. Just because people are shown something doesnt mean that they are going to accept it as fact- thats the point-its ADVERTISING!!!
I think (probably no one cares but hey) I think that advertising has to be creative. Saying that a deoderant is going to get you laid is ridiculous when you think about it. People who take ads at face value need to get a brain. If you look at a lynx or an axe ad and thnk, hmm maybe Ill be more sexually promiscous to guys who wear that brand then you are unbelievably stupid and a complete follower.
Girls like stuff that smells good....AXE smells good, so girls will like you... - that's the message - the ads are tongue in cheek - yes they sell, but this is the society we live in! It is what we have become, like it or lump it (not that I agree with it, it just is). These ads don't objectify women any more than the ludicrous celebrity worship and gossip magazines that women typically purchase. It's a sad reflection of what we deem important....very sad.
This way they get the best of both worlds, right? Dove markets to the feminists and those who think the media should stop morphing the world's view of women ... and Axe markets to the people who don't care that women are objectified and want to buy axe so they smell oh so super sexy and have women ripping off their clothes at their mere scent. With this strategy, they get money from both groups of people. A truly genius marketing strategy.
I don't think I can completely ban Unilever products. The company gave birth to Ben & Jerry's ass, it's an ice cream brand which in my opinion is utterly delish.
Well...I have to admire Unilever for its brilliance in business.
Real beauty my a*ss. Unilever also sells BLEACHING CREAM to women in India and China. Look up the ad campaigns for "Fair and Lovely" whitening cream which is widely sold in Asia. UNILEVER IS RACIST AND SEXIST.
@AbstractLucidity, they are trying to turn your daughter into a hooker? Seriously, that's the message you get from this? That's really silly. Sex is used to push products. So what. The world should be kiddie proofed? Bottom line, if you have less sway on your daughter's view of herself and the world around you than Unilever, you suck as a parent and have no right to complain.
@AbstractLucidity, you're the one who mentioned your daughter to begin with. And if you're not concerned about your daughter, what the hell are you bitching about?
Either way you're complaint made no sense that somehow Unilever is trying to turn girls into hookers. That's just retarded. Besides who exactly is getting their daughters "hooked" on Axe body spray? That shit is targeted at dudes. I fail to see how the Dove commercials have any negative impact on girls at all.
@jdlund That's not really how it works, you cannot control everything your child sees or consumes in the world these days. I'd say that most parents have less control over their kids perception of self than the media does. When your daddy says you're beautiful and everyone else says you need to lose 20 pounds, you go with the majority.
The ppl who are stupid enough to fall for either campiagn, deserve to be taken advantage of. They're the ppl who can't think for themselves and buy iphones just bc at&t says so. So go on, downloading apps.
Unilever is in the business of making money, not therapy for poor self image. They DO NOT care about YOU. They want your money. whatever sells the most product...
Well they are a big part of the problem since they force feed us this crap through a box that Everybody watches, and through adds outside your house ( THEY ARE EVERYWHERE).
It's become part of our life, and some people start to accept these insane slogans.
this perplexed me for about 5 minutes... it's really sad, i actually love Dove products- they work, and until now i thought axe smelt great on guys... but when i look at the big picture it's really sad
So Dove is telling them take care of and be happy with the beauty you have as a woman, and yet Axe is showing these perfect beauty women chasing after some hot guy? Why can't unilever decide one way or the other? Ehh at least they are 1/2 trying to send a good message at times, I don't know
because its about who they are selling their product to. axe is not a feminine product, its body spray for men. they are implying that if a guy uses axe(even though it smells like asshole) that "the hot girl" with want to be with him.
dove is geared towards women because we like hearing, and we have every right to hear, that our natural beauty is precious. but when marketing to men it's about YOU WILL HAVE SEX WITH SEXY WOMEN IF YOU USE OUR PRODUCT...
@newenglandchick95 I see what you mean but I can't help pointing out the flaw in you saying 'because we like hearing, and we have every right to hear, that our natural beauty is precious'
natural beauty is precious but...
If it's your natural beauty that you like hearing about then there would be no need to market to you because there would be nothing to market because if you were using any form of product then it wouldn't be natural beauty.
Unilever not only promotes sexist behaviour, but also uses of potentially dangerous and/or untested substances in their products. Search for parabens, aluminium, sodium laureth sulphate, sodium lauryl sulphate, talc, petroleum jelly, etc.
awesome. Unilever are such hypocrits.... they also make a skin bleaching cream called 'fair & lovely' and advertise it with indian women that become happy and sucessful only when they bleach themselves....
what a bunch of crap...get a life and think about the reality of the world and quit looking at fake ass boobs and stupid things like this..read the bible and get truth instead of being mislead by the TV. the TV is there to control your mind and distract you from happiness in your heart..
I love this video. Pointing out that Axe is owned by the same company that owns Dove makes Dove's transparent attempts to placate women WITH BEAUTY PRODUCTS even more hilarious and insincere.
Like any normal male, I occasionally appreciate advertising that entices some mild sexuality. However, I consider the "Axe Effect" tv campaign promoted by Unilever as my new low watermark in extreme poor taste. To be crystal clear, its the brute force attack on youth sexuality displayed in the "Axe Effect" ads that I find so disgusting. I don't appreciate this type of garbage coming into my home night after night.
i would half disagree. Some of the campaigns are reasonably witty (not the ones in this particular video). for example, the ad where the man turns into chocolate is a nice play on the study placing chocolate on the top 3 list of things women enjoy.
Then I suggest you did what I did more then 10 years ago ... turn off your TV and find something else to do with your time. Reading and futzing around on the internet is even more more engaging then anything I've ever seen on tv.
I wholeheartedly agree with your reply. However, our loved ones will not always do that, no matter how much we teach. I think that's what angers many of us about these types of ads.
I found the Dove Campaign for Real Women very heartening, so I'm quite shocked by this. Funnily enough, I've just received an email from a promotional staff casting agency which says: "Female sampling staff, must be no bigger than a size 12 and must be under 30.
You will sampling in Boots Stores. All kit will be delivered to stores before the activity." On further clarification, I've found out that It's a job promoting Impulse. The client who's making these demands none other than Unilever!
HOLY SHIT!! Please send me the source about your ad testing sampling staff if you have the source! (by leaving it in a comment on my youtube page).
I already wrote a letter to tell Axe how they lied about their focus groups, claiming that people do not test outside of it on normal occasion while also making note of the fact that many people in those studies lie to feel like part of the group.
Unilever is one of those monopolies that sneak up on you. They own too many brand labels, including some like-products. They are able to keep the prices ramped up because there's no honest competition between their various soaps, ice cream products and fast food stores, and whatever they else they make. Monopoly means higher pricing. I'd bet they're Freemasons!
This comment has received too many negative votesshow
ok my mom is the vice president of the company and you are completley twisting the message that axe and dove are giving if you were in the buisness where you had to find ways to sell your products to young mean and woman of america than you would understand that you have to put what they want in the commericals. i showed my mom this and she said that shes emailing the link to her boss and that they are going to..nevermind but i think this is really stupid because it is completley not the message
Who can you even try to defend these companies when it is very clear the messages they are using to sell their products. It is not discreet. It is not "adult humor" that only those above the age of 16 can understand. It is very straight forward in your face SEX. SEX SEX SEX. Buy this, get fucked. Girls, buy this or you won't get fucked and then never truly loved.
@offwithitshead You could just ignore it. No one controls your thoughts and your beliefs but you. These companies are only showing what the consumer wants to see. Don't blame these companies for your inability to control what you think. Take responsibility for yourself. If people didn't want sex, these companies would advertise in a different way. The problem is not these companies, the problem is the immaturity of people who don't know better than to be responsible for themselves.
@OramAndy "No one controls your thoughts and your beliefs but you" are you serious? what planet do you come from? the problem is our governments that have sold us to huge corporations to be milked dry in the name of an ever growing consumer economy that is simply unsustainable (ecological or financially). People are not free, we undergo a massive bombardment of fraudulent underhand advertising almost 24/7 from our earliest years. Don't blame the victims blame the perpetrators of global injustice
Well, see, that's the problem. When you look at the two ad campaigns together, you see that that's really all that they are - ad campaigns. It's obvious that Axe just shows what young men want to see in order to sell their products, but Dove touts itself as being able to make a difference with its Campaign for Real Beauty. In the end, that campaign is really just about selling products to women who believe they are helping young women.
@MrMarblesTI also, if you notice, the little girl fits this societal definition of beauty very well. this message is hypocritical, they only show beautiful women in their commercial (who are quite thin mind you) and say it's a campaign for "real beauty". really, it's a campaign to sell soap.
@MrMarblesTI You miss the point. The message is correct, and that is what matters. Do you really think then when people look at this, they will go and buy Dove or other products? Perhaps a few, but much more people will start to get more conscious about the real problem, which is advertisement. The benefits of this add far exceeds the disadvantages, because if this add really worked, then ALL the cosmetic companies, the clothing companies would be reduces to 10% of their magnitude...
The excuse of using what 'young men and women want to see' is no excuse for undermining women in such a disgusting sexist fashion.
High flying ad companies that advertise all around the world have a far reaching significant impact on their audience. Reinforcing views like that for the sake of making money? What a pathetic excuse. There is no rebuttal.
It's a 'joke'? Ah the golden age of irony where anything that people 'know better about' flies under the radar as downright offensive. Well guess what? It IS offensive, and I don't give a damn what you do or don't know. Even if you did, the millions of people consuming these ideals around the world sure don't. It wheedles its way into their subconscious and those values get reinforced.
I actully think the Dove commercial is worst, it´s telling me that commercials are evil, the Axe commercial is extreme for anyone to take it seriously
The problem with these commercials is simply that the same company which sends one message to women (we're on your side, it's OK,) sends the message it's supposedly "protecting" women against... to men, with another product, making money on both ends.
I don't expect advertisers to do anything but try to sell me crap, but when they try to appear "PC" and caring, in order to sell me crap... just sell me stuff. Don't act like you're "on our side" to do it.
...stimulus activates key demographic by leveraging shame of being wrinkled experienced by demographic. Wishing to be seen as "wonderful" rather than "wrinkled" causes strong emotional reaction and attachment. Selection-based transmission model (either/or, not both) causes conflict in between conscious reaction and underlying rational analysis. This maintains shame lever, thereby preserving nominal message regarding wrinkle reduction properties of products and...
This comment has received too many negative votesshow
Axe doesn't talk to girls so this video is moot. Dove is the brand for girls and they have a different message. Axe is geared towards guys so if girls are taking their cues from what males fantasy about they have a lot of problems. It would be like a boy taking cues from a romance book. -_-
I wonder how Unilever will answer questions about potential Melamine found in some of its products, mainly the Lipton milk teas, but try to reassure us of its other products possibly containing Chinese milk powder such as: Country Crock, Hellman's, Slim Fast, Wish Bone, Knorr, Breyer's IceCream, Ben & Jerry's, Skippy Peanut Butter, Ragu, Bertolli, Amora, and others. I like your video, by the way, but if you're endangering the public with Melamine, then you need to correct it immediately.
Wait...I don't get it are you saying that it was found in all the other products? Also what's the deal with Chinese milk powder...what is it called when labeled in the ingredients?
Well, i think axe ads are just for a laugh. Everyone knows women do not do the things they claim the deo does to them. Men know it'll never happen and women do to. I personally laugh at most of those ads. Just eye candy for the boys. Meanwhile i really like the message dove gives, altho not happy with their environmental stance which they are trying to improve i guess.
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axe ads are so much more interesting. i can remember several axe ads, but can't name one thing that happened in a dove commercial. axe smells great though.
i would boycott dove products because there plant that they still own Korex is on strike, they are now cheapening the product as well as workers wages!
This comment has received too many negative votesshow
lame..
those brands has different goals. it doesnt mean that the same company cant have both. if you want to have a gun brand and a kevlar one, its ur problem.
Axe adds are so insane! they show women degraded and begging for it from some loser/guy. believe it or not boys actually buy axe because they think hot women will throw themselves at they're feet! nuts.
the problem dressed as the solution. Doves marketing department are very smart. But if they then started to get sales losses would they change their strategy????
well i can tell u this. i don't care what ad they make. i want the best skin product. and sorry, dove just doesn't cut it compared to my other grocery brands... like gee i dunno (let's just say for shampoos) fructis, pantene, suave... all those are better than dove... let's not even mention lotion!
Not just Dove. There's no point blackening the name of one brand among hundreds. Dove is at least attempting to tackle the issue of the exploitation of women by the beauty industry... it may be another marketing ply, but how many other brands are challenging the sexist culture? Not many. Praise where praise is due.
the exploitation of women by the beauty industry? What exploitation? The women are free (to participate or not in the ads, to believe or not what is said in these ads...).
Wow titi, you really are naive. If you think that women's self-esteem and identity is not manipulated by the images of women used by the media, advertising and fashion industry, then you are either a man, or extremely naive.
I'm a female and I won't buy Chanel n°5 because I saw an ad with Nicole Kidman on TV, I won't buy protein bags because I read a magazine about the new way Jennyfer Aniston fed. I don't have a bar code on the back of my head!And I won't buy Dove products because I HAVE THE POWER NOT TO DO IT. Wake up! You are free too (if you want to be)!
Thank you, but I'm already "free". I avoid most multinational corporate brands for a number of ethical reasons. The influence these marketing machines and magazines have over how women perceive themselves and how much they spend is indisputable, hence they are billion dollar industries.
Yeah, but you're missing the point. The point is that children are bombarded with these images of women, which can have real effects on their self esteem.
CHILDREN are easily manipulated, they believe what they hear and see so stfu with ur little "i do w.e. i want no one can manipulate me!" act, shut up, and grow up.
This comment has received too many negative votesshow
It's all a matter of opinion. Dove talks about real beauty while AXE explores sexuality. It's not necessarily degrading to woman, in fact it is empowering if a woman is confident in her sexuality. It's playful and fun. There are many sides to women, one is that we need to be comfortable with who we are no matter what we look like, and still confident enough with our sexual side.
UNILEVER.. responsables de la deforestacion del habitat de los orangutanes en borneo. indonesia malasia, a causa de la siembra de la palma de aceite. para sus productos como axe y dove. ver videos en la pagina de GREENPEACE
I too work for Unilever but in a division that has nothing to do with Personal Care. I am on the food side and just want to point out that we do NOT own Hershey.
I work for Unilever. We have many divisions, including soap,shampoo,conditioner,pharmasuiticals,hershey chocolate and other foods along with much more. unilever runs these company's
Unfortunately, regardless of what company or product you're talking about (there's always exceptions of course), there is always a common denominator.....the all mighty dollar.
In the end whether Doves message is genuine or just a brilliant marketing strategy to sell merchandise, the message is still reaching the target audience.
Hopefully in the near future we start to see more companies like Dove, and less companies like Axe; regardless of who owns them, or what their primary motivators are.
"Still, Unilever seems comfortable in the assumption that few viewers will realize the same company owns both products [Dove and Axe]. And that in the mean time, the debate will just spawn further conversation. Not about the creation of unachievable beauty standards or using images of violence against women in marketing, however: but about Unilever products."
Dove and Axe are owned by Unilever, not run by it. That's like saying that the governments of two states, because they are both a sub-grouping or whatever of the federal government, are therefore forced to have the same ideas.
No, Axe and Dove are just 2 brands of one single company: Unilever. Just like Slimfast, Bertolli and many others.
They even have both commercials on the same page: unileverdotcom/ourbrands/advertising
That's the thing with brands: the same company can sell products to different groups of consumers. It's cynical.
Also note this is not an idea (as in ideology): it's a strategy to position the product in a way it will sell better. This helps Dove more then it helps little kids.
of course they want to sell more soap - that's what their job is. according to an article i read in the FT Unilever gets top marks on the dow jones sustainability report - so i guess if you are looking for the bad guys there are plenty of other candidates. i'd rather buy soap from a sustainable producer than not.. which is why i do...
Effective campaigns or not, unfortunately it doesn't change the fact that Unilver continue to test their products on animals. People seem to forget that. Thanks for the interesting comparison though.
I'd like to point out that "Onslaught" clearly says at the beginning "a Dove film",not a Unilever film. I think that just because Unilever owns Dove, they don't control everything that Dove produces. Probably, Dove and Axe have different managers or owners, and therefore different opinions.
It's also a good idea to note that Unilever owns Slim-fast (meal replacements) and Ponds (Anti-aging creams), as well as a plethora of mainly innocuous seeming processed foods and household products.
How do you feel about the marketing techniques used to sell these products? I agree that the messages or Axe and Dove are more obviously hypocritical, but all these other products seem a little incongruous. Is it possible that having one good ad campaign is better than none?
I believe the best course of action in this situation is to write letters to the people who market Axe, and tell them exactly how offensive, sexist and damaging you believe their advertisements to be.
I'll be doing so.
Amnesty International's websites have a lot of good tips on effective letter writing.
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i like the axe ads because they tell me i dont have to be a hunk to be attractive - so kind of the same message as Dove. it's making a JOKE about teenage boys obsession with 'plastic' beauty = same message as Dove. where's the hypocrisy?
They encourage taking better care of yourself and thereby increasing your self esteem and becoming more attractive. Would it be more PC if the women in the axe commercials were more diverse?
I don't find the ads for axe and dove to be contradictory at all.Dove is telling us that ALL women can be beautiful and pretty and soft skin is a major feature af that beautythat is common (and available) to women of all ages, sizes, shapes and colors. Axe is pretty much sending a similar message to men. That ALL men can be much more attractive to women if they smell good.Both of these messages promote their products and both messages are both true and good.
thats not the real commercial ,this one was edited by the uploader.Serch unilever onslaught
jpedrofer96 1 month ago
Gibt mal UNILEVERS BLUTIGER BROTAUFSTRICH in Google ein !!
SuperKingjona 2 months ago
Comment removed
SuperKingjona 2 months ago
Cracked: 5 Famous Ad Campaigns That Actually Hurt Sales
#1 entry: Dove
tinyurl(.)com/5u2gs8o
Pascal Dangin admitted to The New Yorker that he had actively manipulated all of the print advertisements in the Dove campaign, which as you may remember was completely centered around the notion that all of its models were being presented makeup- and Photoshop-free.
in 2010 .. several Internet sites caught wind of a New York casting call by Dove looking for a very specific type of "real" woman.
BarakiU 2 months ago
Who would buy these toxic products? They are all petroleum based toxins. Then again the retards in this world keep buying this shit along with the processed food (basically crap) that Unilever makes.
victor9245 3 months ago
Ah, America... I hate you sometimes.
MrBoredomrulesmylife 5 months ago
a message from democracy1000.
unilever is a gen-food company. it means they destroy the world. boykott this company.
Democracy1000 5 months ago
@Democracy1000 And why gen-food is bad (despite the licenses farmers must pay for using patented strains)?
TheFinlandnator 5 months ago
@TheFinlandnator
gen food kills useful animals.
diversity of species? forget it.
pesticide? u need more.
(join greenpeace, because they are independet.)
Democracy1000 4 months ago
@Democracy1000 With gen-food/plants you don't need pesticides depending of course on the fact if they are designed to have resistance against certain pests.
Gen-plants might be even more friendly to the environment. When people started farming we chose annual plants because they were more easier to mutate than perennial plants. However annual plants don't use all the fertilizers from the farming soil unlike perennial p. and it the rest of it eutrophicates our waters. Now we can change that.
TheFinlandnator 4 months ago
@Democracy1000 I don't see much problems with gen-food. The only thing I am worried of is that that those who successfully create a strain that could reduce starvation patent the plant and if a poor farmer wants to grow that particular strain they'd have to pay licences to the company.
We must also make these incabable to grow without people so gen-plants don't spread to the nature. Proper research of the new strain is always necessary.
TheFinlandnator 4 months ago
If you like real food stay away from any of the products this company.
Becel is a white crappy substance with no food appeal so they added the yellow colouring and sold it to people to use in place of butter (real food).
If you don't like petroleum products on your skin stay away from this criminal company.
victor9245 6 months ago
Nutrition
56%
Of our products are NOT in line with internationally accepted guidelines for saturated and trans fat, sugar and salt.
victor9245 8 months ago
Two different products that appeal to two very different targets; they are just doing their job, it is called marketing.
0k0a0r0y0 8 months ago
I always hated Axe ads, they aren't original, they always look like a Playboy TV ad.
Even if Dove and Axe had the same owners it doesn't mean that are ran by the same people. They have different groups of people working for each brand, and have differents points of view about marketing.
montotosk 8 months ago
I had absolutely no clue that dove and axe had the same company. thanks for the eye opener.
BeeZee1992 9 months ago 4
There's something else that Unilever owns that popular in Asia- It's called 'Fairly Lovely' It's a ****** skin whitening cream!! ARGG. In a place where almost all woman have some brown to their skin tone, they always put out these commercials that sompletely give the message that to be beautiful and succesful in life, you have to be pale. WTFWTFWTF
milkyway531 11 months ago 6
@milkyway531 thats what they think out there they have thir own brands saying the same.... colonial mindset....if theyre that stupid then eff it..
guapgueezee 5 months ago
Grow up guys. Its 2011
zgrego01 11 months ago
Both brands are owned by Unilever, but they are still separate entities. Why should Dove be held accountable for the marketing team of Axe? Both they have different teams in their marketing departments ( My sister works in the marketing department for Dove) Dove has actually done a lot of good things with their campaign, the Axe commercials may point out a contradiction in message but it should not completely discount the positive message of Dove has put out there.
TheDiamondCzarina 1 year ago 2
Una GRan IDEA
petardo4ever 1 year ago
Comment removed
petardo4ever 1 year ago
...w/that being said, Unilever has a cohesive personal care brand portfolio. AXE=targeted for younger men. Dove=targeted for girls & women and has now been created for men. Again, in comparison w/weak brands (Old Spice, nivea, etc), AXE & Dove for men smells incredible. Historically, Dove always had very succinct msgs.
Dove isn't promoting itself like Herbal Essences orgasm-inducing commercials. AXE is speaking to the young man, while Dove is speaking to older & younger women. Done.
nmf325 1 year ago
@nmf325 The weak brand is axe. Old spice cologne not the bodysprays is for the mature men. Old spice win by a mile over axe.
sebastiencayer 9 months ago
congrats on your average "enlightened" (using this loosely) commentary. I realize I'm addressing a public high school audience, so let me educate you on the facts:
AXE originated in France. as per Euro culture of a heavy emphasis on sexuality&nudity, AXE is marketed in this manner (completely acceptable. Once AXE was launched in the US, the brand carried over the mktg strategy, but obviously, much more censored. In comparison with weak brands like Old Spice & TAG, AXE is MUCH more appealing.
nmf325 1 year ago
@nmf325 it doesn't matter what's acceptable in France. when they started selling the product in north america they should take into consideration the cultural differences and change their marketing strategies accordingly, especially since most people won't bother to look into the brand's history or any deeper meaning in the ads, they just take it at face value
MegaAddie18 1 year ago 2
@MegaAddie18 I understand your point, but it's all about brand identity. you have to be consistent with what youre marketing..esp since these are global brands. also, sex sells..we all know that. it's a common global theme. we have the majority of celebrities, models to thank for that. it'll never change.
nmf325 1 year ago
My kids will not watch TV commercials. Because I don't have TV :)
szufler 1 year ago 4
I would say that most of the population is far too zoned out to be able to do critical analysis like this, so the advertizing is quite effective. Honestly, I don't know how anyone think's axe smells good. Whenever I smell that stuff I feel like I want to vomit, I don't know how women could possibly be attracted to that.
RootsRadish 1 year ago 6
Yes, younger children are more easily able to fall into patterns of behaviour that are shown to them, but that is why they should be educated by their parents not to beleive all the crap that is shown to them. Just because people are shown something doesnt mean that they are going to accept it as fact- thats the point-its ADVERTISING!!!
mistressmystery022 1 year ago
I think (probably no one cares but hey) I think that advertising has to be creative. Saying that a deoderant is going to get you laid is ridiculous when you think about it. People who take ads at face value need to get a brain. If you look at a lynx or an axe ad and thnk, hmm maybe Ill be more sexually promiscous to guys who wear that brand then you are unbelievably stupid and a complete follower.
mistressmystery022 1 year ago
Girls like stuff that smells good....AXE smells good, so girls will like you... - that's the message - the ads are tongue in cheek - yes they sell, but this is the society we live in! It is what we have become, like it or lump it (not that I agree with it, it just is). These ads don't objectify women any more than the ludicrous celebrity worship and gossip magazines that women typically purchase. It's a sad reflection of what we deem important....very sad.
healthpracticesucces 1 year ago
gaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
chandat4 1 year ago
This way they get the best of both worlds, right? Dove markets to the feminists and those who think the media should stop morphing the world's view of women ... and Axe markets to the people who don't care that women are objectified and want to buy axe so they smell oh so super sexy and have women ripping off their clothes at their mere scent. With this strategy, they get money from both groups of people. A truly genius marketing strategy.
And I hate them for it.
JessBisme 1 year ago 5
I don't think I can completely ban Unilever products. The company gave birth to Ben & Jerry's ass, it's an ice cream brand which in my opinion is utterly delish.
Well...I have to admire Unilever for its brilliance in business.
DrBCorwen 1 year ago
Unilever, Procter&Gamble et Johnson&Johnson are the three big monster companies that are selling us almost all the products we buy daily.
Just look up for all the brands they have, that's is simply ASTOUNDING
!
debiaptget 1 year ago
Unilever, Procter&Gamble et Johnson&Johnson sont les trois géants qui nous vendent l'écransante majorité de TOUS les produits domestiques.
Regardez toutes les marques qu'ils possèdent, c'est RENVERSANT !
debiaptget 1 year ago
Real beauty my a*ss. Unilever also sells BLEACHING CREAM to women in India and China. Look up the ad campaigns for "Fair and Lovely" whitening cream which is widely sold in Asia. UNILEVER IS RACIST AND SEXIST.
BOYCOTT UNILEVER! BOYCOTT UNILEVER! BOYCOTT UNILEVER!
Tameena91 1 year ago 4
As the mother of a daughter, this message is clear to me what these disgraceful companies are portraying:
Hook your daughter on our product, then we'll hook her.
AbstractLucidity 1 year ago
@AbstractLucidity, they are trying to turn your daughter into a hooker? Seriously, that's the message you get from this? That's really silly. Sex is used to push products. So what. The world should be kiddie proofed? Bottom line, if you have less sway on your daughter's view of herself and the world around you than Unilever, you suck as a parent and have no right to complain.
jdlund 1 year ago
@jdlund
Not my daughter. Who said anything about my daughter? Please never email me with your nonsensical bullshit.
Not I, said the cat. Maybe the rat, said the cat.
AbstractLucidity 1 year ago
@AbstractLucidity, you're the one who mentioned your daughter to begin with. And if you're not concerned about your daughter, what the hell are you bitching about?
Either way you're complaint made no sense that somehow Unilever is trying to turn girls into hookers. That's just retarded. Besides who exactly is getting their daughters "hooked" on Axe body spray? That shit is targeted at dudes. I fail to see how the Dove commercials have any negative impact on girls at all.
jdlund 1 year ago
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@jdlund @jdlund
Not my daughter. Who said anything about my daughter? Please never email me with your nonsensical bullsh*t.
Not I, said the cat. Maybe the rat, said the cat.
AbstractLucidity 1 year ago
@jdlund That's not really how it works, you cannot control everything your child sees or consumes in the world these days. I'd say that most parents have less control over their kids perception of self than the media does. When your daddy says you're beautiful and everyone else says you need to lose 20 pounds, you go with the majority.
hannahtastic128 1 year ago
They also own Hellmann's, the mayo company. And 40 other brands.
Svetty00 1 year ago 2
@Svetty00
Good thing I'm allergic to eggs. Fuck them too.
AbstractLucidity 1 year ago
The ppl who are stupid enough to fall for either campiagn, deserve to be taken advantage of. They're the ppl who can't think for themselves and buy iphones just bc at&t says so. So go on, downloading apps.
Fushfuzz 1 year ago
Hey, I like iPhones.
AT&T is too far across the Atlantic Ocean to effect me.
AnimalNitrates 1 year ago
Haha great video
JohnnyandTimforever 1 year ago
evil
mojojopopeye 2 years ago
Unilever is in the business of making money, not therapy for poor self image. They DO NOT care about YOU. They want your money. whatever sells the most product...
mizkr 2 years ago 23
This comment has received too many negative votes show
Exactly, but is that a bad thing? It's not the company's problem is it?
gexman31 1 year ago
Well they are a big part of the problem since they force feed us this crap through a box that Everybody watches, and through adds outside your house ( THEY ARE EVERYWHERE).
It's become part of our life, and some people start to accept these insane slogans.
purplelobsta 1 year ago 5
this perplexed me for about 5 minutes... it's really sad, i actually love Dove products- they work, and until now i thought axe smelt great on guys... but when i look at the big picture it's really sad
slowdancetolife 2 years ago
So Dove is telling them take care of and be happy with the beauty you have as a woman, and yet Axe is showing these perfect beauty women chasing after some hot guy? Why can't unilever decide one way or the other? Ehh at least they are 1/2 trying to send a good message at times, I don't know
Lesrevesdhiver 2 years ago
because its about who they are selling their product to. axe is not a feminine product, its body spray for men. they are implying that if a guy uses axe(even though it smells like asshole) that "the hot girl" with want to be with him.
wingnutt44 2 years ago
dove is geared towards women because we like hearing, and we have every right to hear, that our natural beauty is precious. but when marketing to men it's about YOU WILL HAVE SEX WITH SEXY WOMEN IF YOU USE OUR PRODUCT...
it's all about who they are marketing to...
yeah, it is sad
newenglandchick95 1 year ago 5
@newenglandchick95 I see what you mean but I can't help pointing out the flaw in you saying 'because we like hearing, and we have every right to hear, that our natural beauty is precious'
natural beauty is precious but...
If it's your natural beauty that you like hearing about then there would be no need to market to you because there would be nothing to market because if you were using any form of product then it wouldn't be natural beauty.
Obsidiax 1 year ago
people like hearing about natural beauty... but they want the products to enhance it. i get what you're saying. it's simply a marketing tool.
newenglandchick95 1 year ago
@newenglandchick95 We have every right to hear that we will have sex with sexy women.
jobloe3393 1 year ago
haha. thank you for letting me know about Unilever
livll1 2 years ago 3
Sexismo y vivisección...muy fuerte. Practice what u preach!!!!!
blastprincess 2 years ago
YES HOW HYPOCRESY IS THAT!!!
axedrecista 2 years ago
It is hypocrit... But at the same time, the targeted audience doesn't knows and it might helped them. So yeah, good and bad things...
acidcandycherry 2 years ago
Unilever not only promotes sexist behaviour, but also uses of potentially dangerous and/or untested substances in their products. Search for parabens, aluminium, sodium laureth sulphate, sodium lauryl sulphate, talc, petroleum jelly, etc.
reptilian 2 years ago 13
omg that's freaky how true this video is. I never realized they were owned by the same company...
stargirlme65 2 years ago
Yeah talk to your daughter before unilever does
LASTMAN024 2 years ago 5
awesome. Unilever are such hypocrits.... they also make a skin bleaching cream called 'fair & lovely' and advertise it with indian women that become happy and sucessful only when they bleach themselves....
rudinarine 2 years ago 5
LIke this video. A lot.
laheroine 2 years ago
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what a bunch of crap...get a life and think about the reality of the world and quit looking at fake ass boobs and stupid things like this..read the bible and get truth instead of being mislead by the TV. the TV is there to control your mind and distract you from happiness in your heart..
gloverage 2 years ago
Preach!
Eelskin 2 years ago
Exclent Message to the hypocrite publicity industry, the rating of this vid is so wrong, more that 5 stars deserved.
thenepol 2 years ago 4
Awesome :]
twistedxcrucifixions 2 years ago
What's the song used?
Silvertintedblue 2 years ago
Comment removed
jettoninjin 2 years ago
@ Silvertintedblue, "La Breeze" by Simian.
jettoninjin 2 years ago
I love this video. Pointing out that Axe is owned by the same company that owns Dove makes Dove's transparent attempts to placate women WITH BEAUTY PRODUCTS even more hilarious and insincere.
CholeraCreek 2 years ago 10
This comment has received too many negative votes show
yur ar completley twisting what they are tringto say... for axe there trying to get through that if you wear axe u are irrisitable to womenn..
kenjactcase1 2 years ago
Yes, that is true. But then, you're not getting what THIS vid was trying to say....think about it, okay? ^^
twistedxcrucifixions 2 years ago
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this is bullshit.. my mom is the VPof this company and none of this is true.
kenjactcase1 2 years ago
HAHAHA ur mom VP of Unilever? hahaha bullshit
myfatproductions 2 years ago
Unilever is a Dutch brand and the main office is in Rotterdam and the VP his name is Rob Stolk.
LMFAO why would u lie ur mom is the VP? lowest of the lowest is what u are nothing else
myfatproductions 2 years ago
Dude why are u making fun of urself.. Everyone can look up who the man is at sites like wikipedia or anything else
myfatproductions 2 years ago
Like any normal male, I occasionally appreciate advertising that entices some mild sexuality. However, I consider the "Axe Effect" tv campaign promoted by Unilever as my new low watermark in extreme poor taste. To be crystal clear, its the brute force attack on youth sexuality displayed in the "Axe Effect" ads that I find so disgusting. I don't appreciate this type of garbage coming into my home night after night.
LanceCampeau 2 years ago 6
i would half disagree. Some of the campaigns are reasonably witty (not the ones in this particular video). for example, the ad where the man turns into chocolate is a nice play on the study placing chocolate on the top 3 list of things women enjoy.
Thundermonk99 2 years ago
Then I suggest you did what I did more then 10 years ago ... turn off your TV and find something else to do with your time. Reading and futzing around on the internet is even more more engaging then anything I've ever seen on tv.
ydracomagusy 1 year ago 2
@ydracomagusy
I wholeheartedly agree with your reply. However, our loved ones will not always do that, no matter how much we teach. I think that's what angers many of us about these types of ads.
AbstractLucidity 1 year ago
i hate those guys
ikb01 2 years ago 2
hmmm... nobody says Unilever tests on animals. That is freakin' cruel! BTW, if you put a poor comment on this, you suck.
thomover45 2 years ago
I found the Dove Campaign for Real Women very heartening, so I'm quite shocked by this. Funnily enough, I've just received an email from a promotional staff casting agency which says: "Female sampling staff, must be no bigger than a size 12 and must be under 30.
You will sampling in Boots Stores. All kit will be delivered to stores before the activity." On further clarification, I've found out that It's a job promoting Impulse. The client who's making these demands none other than Unilever!
demidee1980 2 years ago
HOLY SHIT!! Please send me the source about your ad testing sampling staff if you have the source! (by leaving it in a comment on my youtube page).
I already wrote a letter to tell Axe how they lied about their focus groups, claiming that people do not test outside of it on normal occasion while also making note of the fact that many people in those studies lie to feel like part of the group.
sheerterror77 2 years ago
oh bloody hell, wtf :(
so what the fuck is dove self esteem fund doing?
snowwolfsabertooth 2 years ago
Good Job! The truth will make you free!
StoneyShort172 2 years ago 7
What to do with the waste produced by the high consumption induced
I am Brazilian and I am the victim of who wins a lot and forget that
everything has a price and this is being paid by each of us
mritapsil 3 years ago
Unilever is one of those monopolies that sneak up on you. They own too many brand labels, including some like-products. They are able to keep the prices ramped up because there's no honest competition between their various soaps, ice cream products and fast food stores, and whatever they else they make. Monopoly means higher pricing. I'd bet they're Freemasons!
wfd57fatman 3 years ago 10
Comment removed
opheliamoonstone 2 years ago
This comment has received too many negative votes show
ok my mom is the vice president of the company and you are completley twisting the message that axe and dove are giving if you were in the buisness where you had to find ways to sell your products to young mean and woman of america than you would understand that you have to put what they want in the commericals. i showed my mom this and she said that shes emailing the link to her boss and that they are going to..nevermind but i think this is really stupid because it is completley not the message
kenjactcase1 3 years ago
Who can you even try to defend these companies when it is very clear the messages they are using to sell their products. It is not discreet. It is not "adult humor" that only those above the age of 16 can understand. It is very straight forward in your face SEX. SEX SEX SEX. Buy this, get fucked. Girls, buy this or you won't get fucked and then never truly loved.
You're disgusting.
offwithitshead 3 years ago 94
@offwithitshead You could just ignore it. No one controls your thoughts and your beliefs but you. These companies are only showing what the consumer wants to see. Don't blame these companies for your inability to control what you think. Take responsibility for yourself. If people didn't want sex, these companies would advertise in a different way. The problem is not these companies, the problem is the immaturity of people who don't know better than to be responsible for themselves.
OramAndy 3 months ago
@OramAndy "No one controls your thoughts and your beliefs but you" are you serious? what planet do you come from? the problem is our governments that have sold us to huge corporations to be milked dry in the name of an ever growing consumer economy that is simply unsustainable (ecological or financially). People are not free, we undergo a massive bombardment of fraudulent underhand advertising almost 24/7 from our earliest years. Don't blame the victims blame the perpetrators of global injustice
CzarDodon 3 months ago
Well, see, that's the problem. When you look at the two ad campaigns together, you see that that's really all that they are - ad campaigns. It's obvious that Axe just shows what young men want to see in order to sell their products, but Dove touts itself as being able to make a difference with its Campaign for Real Beauty. In the end, that campaign is really just about selling products to women who believe they are helping young women.
MrMarblesTI 3 years ago 70
@MrMarblesTI
exactly what i was thinking but you said it better :D.
mo389 9 months ago
@MrMarblesTI also, if you notice, the little girl fits this societal definition of beauty very well. this message is hypocritical, they only show beautiful women in their commercial (who are quite thin mind you) and say it's a campaign for "real beauty". really, it's a campaign to sell soap.
BunnysaurusEatsAll 8 months ago 5
@MrMarblesTI You miss the point. The message is correct, and that is what matters. Do you really think then when people look at this, they will go and buy Dove or other products? Perhaps a few, but much more people will start to get more conscious about the real problem, which is advertisement. The benefits of this add far exceeds the disadvantages, because if this add really worked, then ALL the cosmetic companies, the clothing companies would be reduces to 10% of their magnitude...
cooolabdul 7 months ago
No, it is exactly the message.
The excuse of using what 'young men and women want to see' is no excuse for undermining women in such a disgusting sexist fashion.
High flying ad companies that advertise all around the world have a far reaching significant impact on their audience. Reinforcing views like that for the sake of making money? What a pathetic excuse. There is no rebuttal.
RocketandBullet 2 years ago 13
It's a 'joke'? Ah the golden age of irony where anything that people 'know better about' flies under the radar as downright offensive. Well guess what? It IS offensive, and I don't give a damn what you do or don't know. Even if you did, the millions of people consuming these ideals around the world sure don't. It wheedles its way into their subconscious and those values get reinforced.
RocketandBullet 2 years ago 4
I actully think the Dove commercial is worst, it´s telling me that commercials are evil, the Axe commercial is extreme for anyone to take it seriously
CopenhagenLion 3 years ago
everything with unie in it, is evil , i can telll u that
mafketeltje34 3 years ago
a messegage from me to unilever: not all people are dumm u know some know were watched , even by unilever, isn't that weird
I know that, is just i lissen to my commen sense and to the earth: that is screaming so good luck to you people
mafketeltje34 3 years ago
hahaha! This is amazing, because I'm doing a project on Unilever. They are quite interesting.
BlacklitFloater 3 years ago 2
Its all about the money.. its funny I never realized they were both owned by unilever but then they probably didn't want that.
Moongalz 3 years ago
LOVE THIS! lol.
DarkGemini90 3 years ago
The problem with these commercials is simply that the same company which sends one message to women (we're on your side, it's OK,) sends the message it's supposedly "protecting" women against... to men, with another product, making money on both ends.
I don't expect advertisers to do anything but try to sell me crap, but when they try to appear "PC" and caring, in order to sell me crap... just sell me stuff. Don't act like you're "on our side" to do it.
Tormekia 3 years ago 5
Wrinkled
or
Wonderful?
...stimulus activates key demographic by leveraging shame of being wrinkled experienced by demographic. Wishing to be seen as "wonderful" rather than "wrinkled" causes strong emotional reaction and attachment. Selection-based transmission model (either/or, not both) causes conflict in between conscious reaction and underlying rational analysis. This maintains shame lever, thereby preserving nominal message regarding wrinkle reduction properties of products and...
frankwilliams987 3 years ago
This comment has received too many negative votes show
Axe doesn't talk to girls so this video is moot. Dove is the brand for girls and they have a different message. Axe is geared towards guys so if girls are taking their cues from what males fantasy about they have a lot of problems. It would be like a boy taking cues from a romance book. -_-
demexii1 3 years ago
ahh axe is really called lynx
tulsehilltao 3 years ago
I wonder how Unilever will answer questions about potential Melamine found in some of its products, mainly the Lipton milk teas, but try to reassure us of its other products possibly containing Chinese milk powder such as: Country Crock, Hellman's, Slim Fast, Wish Bone, Knorr, Breyer's IceCream, Ben & Jerry's, Skippy Peanut Butter, Ragu, Bertolli, Amora, and others. I like your video, by the way, but if you're endangering the public with Melamine, then you need to correct it immediately.
epipsych 3 years ago
Wait...I don't get it are you saying that it was found in all the other products? Also what's the deal with Chinese milk powder...what is it called when labeled in the ingredients?
haha0709 3 years ago
Axe ad's are geared towards men.. any girl I've seen axe ads with brushes them off as stupid and silly/degrading.
What would they be saying to girls?
"smell a guy with axe and faint?"
more like
"if you were axe, girls will love you"
although I do think its funny how dove is all natural beauty while axe is such a superficial brand.
lorenwhite 3 years ago 2
My last name is Wojda too :)
yay me.
Dailiens 3 years ago
Well, i think axe ads are just for a laugh. Everyone knows women do not do the things they claim the deo does to them. Men know it'll never happen and women do to. I personally laugh at most of those ads. Just eye candy for the boys. Meanwhile i really like the message dove gives, altho not happy with their environmental stance which they are trying to improve i guess.
dinuvc 3 years ago
i dont know what youre talking about.
when i wear any axe at all i get mobbed by girls who want to do the dirty.
great video.
hbears92 3 years ago 3
Most adults probably know better, but what about kids and adolescents?
barnlinger 3 years ago
You should see Pond's commercials in Asia (another brand by Unilever)
hadapurpura 3 years ago
This comment has received too many negative votes show
axe ads are so much more interesting. i can remember several axe ads, but can't name one thing that happened in a dove commercial. axe smells great though.
latch78 3 years ago
at 0:37-:38 she looks like a dumbass
iloveleointhe90s 3 years ago
i would boycott dove products because there plant that they still own Korex is on strike, they are now cheapening the product as well as workers wages!
queen71209 3 years ago 4
Another good reason to not buy their products!
lovableatheist 3 years ago 3
This comment has received too many negative votes show
lame..
those brands has different goals. it doesnt mean that the same company cant have both. if you want to have a gun brand and a kevlar one, its ur problem.
felipemlupercio 3 years ago
drrr target media audiences are very different. and i agree with dryice17, its just like WWE
PJLovesMusic 3 years ago
Axe adds are so insane! they show women degraded and begging for it from some loser/guy. believe it or not boys actually buy axe because they think hot women will throw themselves at they're feet! nuts.
i think axe smells bad
whyareyousooofat 3 years ago 21
I think unilever needs to rethink its marketing strategies it is contridicting itself in every way
Tommy5298 3 years ago
This comment has received too many negative votes show
Different brands, one for guys one for women. Guess what, they want different things from their products. Duh. Retards.
demexii1 3 years ago
the problem dressed as the solution. Doves marketing department are very smart. But if they then started to get sales losses would they change their strategy????
Krysstyles 3 years ago 7
I'm guessing you watch "The Gruen Transfer?"
jampt1989 3 years ago
well i can tell u this. i don't care what ad they make. i want the best skin product. and sorry, dove just doesn't cut it compared to my other grocery brands... like gee i dunno (let's just say for shampoos) fructis, pantene, suave... all those are better than dove... let's not even mention lotion!
bottlecapmissing 3 years ago
yay. fructis!
dryice17 3 years ago
Dove contributes to deforestation in Indonesia. Visit the GREENPEACE website for more infos.
titi321321 3 years ago 5
Not just Dove. There's no point blackening the name of one brand among hundreds. Dove is at least attempting to tackle the issue of the exploitation of women by the beauty industry... it may be another marketing ply, but how many other brands are challenging the sexist culture? Not many. Praise where praise is due.
oclandestin 3 years ago
the exploitation of women by the beauty industry? What exploitation? The women are free (to participate or not in the ads, to believe or not what is said in these ads...).
titi321321 3 years ago
Wow titi, you really are naive. If you think that women's self-esteem and identity is not manipulated by the images of women used by the media, advertising and fashion industry, then you are either a man, or extremely naive.
oclandestin 3 years ago 5
I'm a female and I won't buy Chanel n°5 because I saw an ad with Nicole Kidman on TV, I won't buy protein bags because I read a magazine about the new way Jennyfer Aniston fed. I don't have a bar code on the back of my head!And I won't buy Dove products because I HAVE THE POWER NOT TO DO IT. Wake up! You are free too (if you want to be)!
titi321321 3 years ago 3
Thank you, but I'm already "free". I avoid most multinational corporate brands for a number of ethical reasons. The influence these marketing machines and magazines have over how women perceive themselves and how much they spend is indisputable, hence they are billion dollar industries.
oclandestin 3 years ago
IN THE END EVERYBODY IS FREE.
titi321321 3 years ago
Yeah, but you're missing the point. The point is that children are bombarded with these images of women, which can have real effects on their self esteem.
dryice17 3 years ago 6
ok tito or w.e. te fuck ur name is
CHILDREN are easily manipulated, they believe what they hear and see so stfu with ur little "i do w.e. i want no one can manipulate me!" act, shut up, and grow up.
iloveleointhe90s 3 years ago
This comment has received too many negative votes show
Screw the rain forest. I want my Unilever.
justaguy23456 3 years ago
This has been flagged as spam show
you need a brain
titi321321 3 years ago
well now theres girls comparing themselves to bigger women instead of hot women.. either way no one likes the way they look.
kamakaze800 3 years ago
This comment has received too many negative votes show
It's all a matter of opinion. Dove talks about real beauty while AXE explores sexuality. It's not necessarily degrading to woman, in fact it is empowering if a woman is confident in her sexuality. It's playful and fun. There are many sides to women, one is that we need to be comfortable with who we are no matter what we look like, and still confident enough with our sexual side.
Debszy 3 years ago
in india...they have a even shitty product called "Fair & Lovely"...just have a look at its ads on youtube...it supposedly makes you fairer!!!
ckeds 3 years ago
UNILEVER.. responsables de la deforestacion del habitat de los orangutanes en borneo. indonesia malasia, a causa de la siembra de la palma de aceite. para sus productos como axe y dove. ver videos en la pagina de GREENPEACE
lacayan 3 years ago 4
I too work for Unilever but in a division that has nothing to do with Personal Care. I am on the food side and just want to point out that we do NOT own Hershey.
winedrinker 3 years ago
I work for Unilever. We have many divisions, including soap,shampoo,conditioner,pharmasuiticals,hershey chocolate and other foods along with much more. unilever runs these company's
holstonallen 3 years ago
Unfortunately, regardless of what company or product you're talking about (there's always exceptions of course), there is always a common denominator.....the all mighty dollar.
In the end whether Doves message is genuine or just a brilliant marketing strategy to sell merchandise, the message is still reaching the target audience.
Hopefully in the near future we start to see more companies like Dove, and less companies like Axe; regardless of who owns them, or what their primary motivators are.
bornsquishy 3 years ago 3
Song is La Breeze by Simian
slblack 3 years ago
Song is La Breeze by Simian
slblack 3 years ago
They dont have two different views, They use different angles to sell product
irishchocolates 3 years ago
That's amazing. -stabs hypocrites-
VegetableTheater 3 years ago 2
"Still, Unilever seems comfortable in the assumption that few viewers will realize the same company owns both products [Dove and Axe]. And that in the mean time, the debate will just spawn further conversation. Not about the creation of unachievable beauty standards or using images of violence against women in marketing, however: but about Unilever products."
DeadlyGrim 3 years ago 2
Dove and Axe are owned by Unilever, not run by it. That's like saying that the governments of two states, because they are both a sub-grouping or whatever of the federal government, are therefore forced to have the same ideas.
The logic just isn't there.
femmebotss 3 years ago
No, Axe and Dove are just 2 brands of one single company: Unilever. Just like Slimfast, Bertolli and many others.
They even have both commercials on the same page: unileverdotcom/ourbrands/advertising
That's the thing with brands: the same company can sell products to different groups of consumers. It's cynical.
Also note this is not an idea (as in ideology): it's a strategy to position the product in a way it will sell better. This helps Dove more then it helps little kids.
GmailVideoEntry 3 years ago 2
of course they want to sell more soap - that's what their job is. according to an article i read in the FT Unilever gets top marks on the dow jones sustainability report - so i guess if you are looking for the bad guys there are plenty of other candidates. i'd rather buy soap from a sustainable producer than not.. which is why i do...
thebicu 3 years ago
Effective campaigns or not, unfortunately it doesn't change the fact that Unilver continue to test their products on animals. People seem to forget that. Thanks for the interesting comparison though.
Gloomgal 3 years ago
I'd like to point out that "Onslaught" clearly says at the beginning "a Dove film",not a Unilever film. I think that just because Unilever owns Dove, they don't control everything that Dove produces. Probably, Dove and Axe have different managers or owners, and therefore different opinions.
posapita 3 years ago
alguien sabe como se llama esta cancion name`s song?
FT967T 3 years ago
La Breeze by Simian
sergiogk 3 years ago
It's also a good idea to note that Unilever owns Slim-fast (meal replacements) and Ponds (Anti-aging creams), as well as a plethora of mainly innocuous seeming processed foods and household products.
How do you feel about the marketing techniques used to sell these products? I agree that the messages or Axe and Dove are more obviously hypocritical, but all these other products seem a little incongruous. Is it possible that having one good ad campaign is better than none?
BigMapleFishThing 3 years ago 2
I believe the best course of action in this situation is to write letters to the people who market Axe, and tell them exactly how offensive, sexist and damaging you believe their advertisements to be.
I'll be doing so.
Amnesty International's websites have a lot of good tips on effective letter writing.
BigMapleFishThing 3 years ago
This comment has received too many negative votes show
i like the axe ads because they tell me i dont have to be a hunk to be attractive - so kind of the same message as Dove. it's making a JOKE about teenage boys obsession with 'plastic' beauty = same message as Dove. where's the hypocrisy?
thebicu 3 years ago
They encourage taking better care of yourself and thereby increasing your self esteem and becoming more attractive. Would it be more PC if the women in the axe commercials were more diverse?
sunnybunny5us 3 years ago
I don't find the ads for axe and dove to be contradictory at all.Dove is telling us that ALL women can be beautiful and pretty and soft skin is a major feature af that beautythat is common (and available) to women of all ages, sizes, shapes and colors. Axe is pretty much sending a similar message to men. That ALL men can be much more attractive to women if they smell good.Both of these messages promote their products and both messages are both true and good.
sunnybunny5us 3 years ago