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  • Once again research is one of the keys to success.

  • I wonder if emerging marketing areas are like fashion...they tend to go round in cycles? Hot one day, not the next???

  • Ian Coleman: People often ask me what is the next hot destination and the next hot emerging market and I don't think there's a simple answer to that. Why? Largely because of something I said earlier about the need to balance risk and reward.

    Risk and Reward.

    I am going to write that on my hand!

  • I agree that one should go into such markets with an open mind and not with preconcived notions as more often than not they turn out to be completely different than what one presumes them to be.

  • Knowing people who run businesses in VN, Thailand and Nepal, they demonstrate why it's so crucial not to be prejudiced or have preconceived ideas about a market. When you see someone who is prejudiced, or things don;t live up to what they think is right, you're seeing someone with a very finite future.

  • I guess then the thing you need to do before going into any of these markets is ... research!

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