Fortum Active (Gold Clio Awards 2009 / Winner AKQA Future Lions 2009)

[TheLastClown1]

A good question is "How much energy does it take to power the gym equipment used to generate electricity?" If the amount generated is greater than the amount used to power the machine, then the law of constant energy has been violated. It is absurd to believe that a person stomping away at a treadmill is generating enough energy to make any semblance of a dent in their electric bill anyway. Good premise though.

[Gasthauz]

@TheLastClown1 Lets do a quick assessment, shall we: A professional biker generates around 400 watts of power. Assuming your non-professional status and a 30% loss between the bike in the gym and the light bulb, you are looking at a net 100 watts power output. If you are a frequent gym visitor with 100 times a year@1 hour, total net energy output is around 10 kWh. Multiply by whatever you pay for electricity and there's your dollar. That's a lot of sweat for meager pay, I give you that.

[TheNitschke22]

NO WAY IN HELL!!! will you match your energy consumption .... this is a money grabbing scheme ... hence the other products. That being said it is a good motivational idea :D

[veischu]

its the idea that counts - awesome :)

[AlfieTT84]

waste of marketing budget imho =/

[Glomerol]

Energy slavery in a gym, drinking from plastic, energy bars, etc.-- great when there's no nature left to enjoy because of it...

"Have you ever stood and stared at it, marvelled at its beauty, its genius? Billions of people just living out their lives, oblivious. Did you know that the first Matrix was designed to be a perfect human world, where none suffered, where everyone would be happy? It was a disaster. No one would accept the program..."

-- The Matrix

[RanjitOnTube]

water in a plastic bottle. i don't like that!

[tehi333]

random Q, whats the name of the song used in this video?

[wormspeaker]

@tehi333 "Kids" by MGMT

[SlungBlade]

150 kilowatts? Holy moly, that man is one man super-generator. 200 horses worth of power eh? Pretty amazing when olympic-level cyclers can barely maintain 1/4 horsepower.

[MrEltviko]

@SlungBlade Don't be a hater

[Svetsarkirurgen]

Great capaign. But I don't like the speaker.

[xnavajo89]

bad version of kids...

[pnut268]

I hope you don't have to pay to go to the gym.

[masamorrero]

Very good. lots of people will think "How didint I think of this before!"

[bradthrashin]

love it.