Trade Show Marketing Strategy How to Get Noticed at a Trade

[EvansParker]

Great tips if your audience has foreign visitors.

[TradeShowExperts]

@EvansParker Thanks for the comment.

[MsMitchellPerez100]

DJ has an intimate knowledge of WHO should be at the trade show, if you have done the homework she lays out.

[TradeShowExperts]

@MsMitchellPerez100 I have been marketing for trade shows for over 20 years now and love how it has grown and evolved over the years. Thanks for the comments.

[MrMillsGrant]

She says, 'know your target'. Spot on! Some # are no-no's. 4 in much of Asia is unlucky. They caught that

[TradeShowExperts]

@MrMillsGrant Thanks for posting comments. Hope you continue to follow us on YouTube videos. Be sure to check out EXHIB-IT in facebook. We have a lot going on there.

[SuperCrawfordBoy1000]

She says, 'know your target'. Spot on! Some # are no-no's. 4 in much of Asia is unlucky. They caught that!

[MarkHensy]

OMG. Their understanding of the proper use of color amazed me.

[TradeShowExperts]

@MarkHensy Yes color plays an integral role in one's perception from consumers. Glad you liked the info. Be sure to check out our facebook too at EXHIB-IT! as we post lots of tips there too.

[MarkHensy]

Oh! Creating a 2 piece give-a-way. That is a cool idea!

[TradeShowExperts]

@MarkHensy Thanks for posting your comments. :-)

[NickKnightify]

Highlight your unique position, she says. I like that. Avoid comparisons to the competitor

[TradeShowExperts]

@NickKnightify Definitely. My book that was published in the spring - Full BRAIN Marketing really identifies that much more in depth. What is your unique position in the marketplace?

[WilsonMorales100]

I agree that a staged demo is a critical part of your planning.

[TradeShowExperts]

@WilsonMorales100 Thanks. Important to engage your audience and gain exposure quickly.

[MrAllenYoung]

The lady sezs to not put a period on the end of a headline, for a good reason!

[TradeShowExperts]

@MrAllenYoung Thanks for checking out our videos and posting comments.

[HoltrodRiquez]

DJ's checklist amazed me! I think she has figured out every 'gotcha'!

[TradeShowExperts]

@HoltrodRiquez Thanks and glad you liked the info. Be sure to check us out in Facebook too - EXHIB-IT!

[MsRodriguezLee100]

I like the sample lead card in the Secrets pdf

[TradeShowExperts]

@MsRodriguezLee100 Thanks for checking out our info in YouTube and posting comments. Be sure to also check us out in Facebook through EXHIB-IT!

[MrHarrisMartin]

The planner for setting up a successful trade show is a hit with me.

[TradeShowExperts]

@MrHarrisMartin Thanks. Glad you liked the info.

[GreerClayton]

The planner for setting up a successful trade show is a hit with me.

[ColonPatrick]

There idea of going to smaller more local trade shows make a ton of sense!

[TradeShowExperts]

@ColonPatrick Yes - also the tradeshow industry had its first climb in % growth in over 9 quarters which shows us that trade shows are really coming back. Glad you liked the info.

[MrSaunderSabbott]

Secrets to Trade Show Planning is a whopper at 20 Megs!

[TradeShowExperts]

@MrSaunderSabbott Thanks and glad you liked the info. Be sure to check us out in Facbook too for awesome tips - EXHIB-IT!

[MortonDoyle]

So she was a para-legal before. She sure gets the details right, so it makes sense.

[TradeShowExperts]

@MortonDoyle Yes, I count on my legal background for my integrity and ethics in running EXHIB-IT! Thanks for checking us out in YouTube and glad you liked the info.

[MrFitzgerAldwong]

DJ Heckes picks great people for her monthly training

[TradeShowExperts]

@MrFitzgerAldwong Thanks. Glad you like what we are doing and thanks for posting your comments.

[EstradaLoganify]

Full Service firm with great support!

[TradeShowExperts]

@EstradaLoganify Thanks for the kind words. Our mission is to teach others how to become successful in their tradeshow marketing goals. It is all about the strategy, delivery and follow up.

[moran236]

It works with Google TV on Logitech Revue! Yippie!

[moran236]

The 2 hr training called Survival of the Fittest ($25) could have a zero put to the right and it would still be a deal.

[TradeShowExperts]

@moran236 Yes, I do charge more for an entire group or this is a per person cost when we have open to public. We have great testimonials. Would love to expand this more out of state for training though. I am speaking on this topic to the WBENC Women's Group in DFW, TX in March. :-)

[MaloneParsons]

The idea of booth personal having a name tag with a flashing LED is very smart!

[TradeShowExperts]

@MaloneParsons Whenever I wear the LED Name Badges (that we sell for $20), I get lots of compliments and sales on the spot. What a great way to advertise yourself without opening your mouth. Anything that moves catches the attention of your audience versus the standard stick on name badge that everyone else is wearing.

[ArmidaBarraza]

Her tip about bringing aspirin for working a trade show booth is a Great Idea.

[TradeShowExperts]

@ArmidaBarraza It works too! I also change my shoes half way through the day when my feet start to hurt.

[TradeShowExperts]

@ArianaTomayo Thanks . Almost - my book was finished a year ago but published the end of February 2010.

[AprilBurks12]

Happy Birthday to FullBrain Marketing! It's 1 year old!

[MrBrownDavis]

I found her on Amazon.com!

[TradeShowExperts]

@MrBrownDavis Did you get a chance to purchase the book? If so would love your testimonial or comments if you found the book helpful to you and how. :-)

[TradeShowExperts]

@MrBrownDavis Glad you found me.  Have you had a chance to read the book? If so, please provide an amazon.com testimony on my author page. It would mean a lot to me.

[MaloneLloyd]

Every area of marketing is covered by the fantastic DJ!

[TradeShowExperts]

@MaloneLloyd Thanks for the kind words.

[TradeShowExperts]

@MaloneLloyd Thanks Lloyd. Do you mind giving a testimony either video or written to us? We can arrange it or you can post on amazon.zon under my book page.

[BowersSandoval]

I have used the book to refresh the marketing efforts for my own business.

[TradeShowExperts]

@BowersSandoval What was your favorite part of the book?

[MrSimonLloyd]

The small business owner who needs to understand marketing tools that they can use NOW, this book delivers

[TradeShowExperts]

@MrSimonLloyd Thanks Simon. I am glad to see you perceive the value of the book.

[MrPaulHolloway]

I wish I had a resourse like this when I started my first business.

[TradeShowExperts]

@MrPaulHolloway Me too. I had to read bits and pieces from great authors but no one author had a book compiled with real practical marketing how to's with metrics and complete guideline until I wrote this book.

[PopePittman]

The ideas and strategies are presented in such a clear fashion by giving scores of useful business growth systems.

[TradeShowExperts]

@PopePittman Thanks Pope.  I love to teach and hope this is shown through the educational videos.

[MendozaHanson]

Provides the guidelines to keep a business owner focused on the marketing initiatives necessary to build a strong, sustainable business

[TradeShowExperts]

@MendozaHanson Absolutely right on! This is what my goal was -- build a strong sustainable business through the right outreach to the right customer with metrics

[WelchFrazier]

I invite everyone to see the proof in the pudding online

[TradeShowExperts]

@WelchFrazier Glad to hear a statement like that. Important to not only talk a talk but to actually walk al talk is definitely the proof in the pudding.

[WelchFrazier]

You would be wise to take a break from the grindstone and make this investment. I am, and plan to follow up with my results

[TradeShowExperts]

@WelchFrazier I would love to hear how you use the book and w.hat you do with the action items and development of a great marketing system. Can you provide a testimony in LinkedIn or Facebook for me when done with the book?

[TradeShowExperts]

@WelchFrazier Glad to hear you see the value and believe in the follow up.

[BlakeMaxwell100]

Get into this material early and often if you wish to benefit from the lessons DJ has carefully crafted to fit into our bootstrap world.

[TradeShowExperts]

@BlakeMaxwell100 Thakns Blake. This book is definitely for the business savvy person that wants to be a great leader and get marketing results

[SparksClayton]

Wish I’d known DJ when I started my niche market business eight years ago.

[TradeShowExperts]

@SparksClayton Me, too Clayton. :-)

[MortonPatrick]

If you’re a business owner looking for real-world strategies to survive in turbulent times, DJ is definitely for you.

[TradeShowExperts]

@MortonPatrick Thanks Patrick.

[MortonMarsh]

This book provides an excellent, concise overview of business marketing. It was full of actionable business wisdom and sets out a concise marketing message.

[TradeShowExperts]

@Nicolettestovall Yes build a presence online and keep the people interested. Invite them to your show and create a coupon or free gift if they attend coupon to bring with them to receive when stopping by your booth. Post while at the show and video post also. We do this and it brings attendees as they love to get involved. Be sure you give an offer you can deliver and include them in any videos if they give permission.

[TradeShowExperts]

@Hoffmansilva12 What are you bringing to the show for your printed material? I suggest having an abundance in the back but keep some out front for the attendees at the show BUT be careful and often times people take a brochure as a closure to leave your booth and the hand out materials end up in the trash. Often times I suggest if you have an expensive brocure, write BOOTH COPY on the original and only hand out those to serious attendees.

[TradeShowExperts]

@StanleyGeorge1 Thanks George  Which video was your favorite?

[PittmanLee]

DJ Heckes has written a book that delivers what is missing in most business development and marketing texts

[TradeShowExperts]

@PittmanLee I wrote the book to help businesses succeed through merging traditional, digital and social media marketing in this hyper comptitive environment we all work in.

[TradeShowExperts]

@PittmanLee Thanks Lee. It is definitely a book to use for a guideline with lots of material to get you thinking and take actionable steps to make things happen.

[MarkWaughify]

For the entrepreneur starting up a service business or for a small service business owner working on growing and sustaining his/her business, DJ Heckes’ book should definitely be on their ‘books to read’ list.

[TradeShowExperts]

@MarkWaughify Thanks Mark for the kind words. I hope the book gets out to the public more as it is in kindle, audio and hard booik now.

[MichealBrady]

I like her point about conveying solutions, not a feature list

[TradeShowExperts]

@MichealBrady Thanks Michael for the post. Yes, too man businesses focus on benefits and features of their products, but no one really cares about that. How does one's products or services solve a problem that is important to the end user?

[FlowerBush1]

Excellent points on how to separate yourself from the other guy

[TradeShowExperts]

@FlowerBush1 Thanks. Being different and unique is more important than ever but showing it and letting the future customer feel it, is the main difference. Everyone claims to have a unique diferentiator but only some realy do.

[ShanPollock1]

DJ will teach you how to do better at marketing than (as she says) “spraying and praying”

[TradeShowExperts]

@ShanPollock1 Focus and metrics are more important now as our customer is busy and does not have the time to read as much as we wish they could. Make your marketing count and focus on the "WIIFT" concept.

[JacobGeorgeify]

Why Some Businesses Fail At Marketing video has some Wonderful Tips. DJ your a great teacher!

[TradeShowExperts]

@JacobGeorgeify Thanks Jacob. I love to teach and it reflects in the book. The book was written to be a guide for successful marketing and to be used hand in hand to determine how to best reach your target audience and be effective in your brand and marketing message.

[TradeShowExperts]

@DeanGarrett1 Thanks Dean. I love to each about how to best market for one's company based on their vision and mission and how to reach their target audience.

[DavidBush1000]

DJ's people store and ship my booth pop-up!

[TradeShowExperts]

@DavidBush1000 Thanks for your business and we appreciate you.

[TheHartBradley]

The 3 zones of a show is brilliant!

[TradeShowExperts]

@TheHartBradley Yes I have actually sat at a show and observed attendees and how they react when walking down a show aisle. The most difficult transition is from zone 2 to 3. This is when the attendee actually comes into your booth space and wants to hear what you have to say. How to get them there is through the 3.8 second messaging that takes place when they are walking down the aisle to grab their attention emotionally.

[TheLinetteQueen]

What is Full Brain marketing DJ?

[TradeShowExperts]

@TheLinetteQueen I selected Full BRAIN Marketing for the title of my booki because we MUST use both sides of our brain to market to our customers. It use to be that the more creative you were the more business we would receive. Totay, we use our right brain for the strategic and brand building and the left brain for the implementing and metrics of what we do. Imagination is so important but so is the implementation and mesurement.

[CharissaMcnally]

I got instant access to a TON of hot clues how to do better. Thanks DJ. I'll remember you.

[TradeShowExperts]

@CharissaMcnally Glad you found the videos and informtion valuable. Did you have a favorite video? What did you feel you learned most? My goal is to help other businesses become confident in exhibiting in tradeshows to gain exposure and make money through doing it right.

[MendezHaynes11]

Fine tips on finding the target audience for a show.

[PenaNewman1100]

DJ has Great Tips in her free videos!

[AlyssaThummel1]

I wish I could see more of the booth DJ did in the video

[TradeShowExperts]

@AlyssaThummel1 Yes me too. I wanted to be sure to educate over selling and hope that through the free education that I give people will know, like and trust me as a marketing, design and exhibit provider. :-)

[AlishaSparavec]

Great tips on handling a trade show

[TradeShowExperts]

What would you like to know? What is in fashion or what colors attract the attention of your audience? How to use color to complement your brand? Send me an email direct: ceo@exhib-it.com.

[MariaMillerify]

I like ABQ!

[TradeShowExperts]

@MariaMillerify Me too. I love ABQ! I am incoming President for "KeepitQuerque!" Albuquerque Indedependent Business Alliance and we are about to rebrand and change our website in January and I am so excited. Buy Local!

[Pantiskasmatthew]

Can you tell me more about color choices?

[MrDeniseJones]

Sounds like a 'soup to nuts' outfit? Do they train my booth staff on how to be approachable?

[TradeShowExperts]

@MrDeniseJones Yes we are definitely a full service company and offer Exhibitor Booth Camp trainings. Level 1: Exhibitor Booth Camp - Survival of the Fittest. Level 2: Exhibitor Booth Camp - Peak Performance. Both of these are great seminar/workshops that team companies and their staff pre show marketing techniques, at show marketing (booth staff training for at show) and post show marketing.