The Future of Publishing

[UnordinaryNegro]

This is corny as fuck.

[natarajsasid]

Equire Technologies

[CopperDraggon]

what a load of old shit...

damn you stumble

[greggreg03]

done several times. boring.

came out with an original idea.

[twisto]

i've seen this on something else

[MsManiarts]

Ebooks are an abomination.

[MarkShaneHansen]

Very nice :D

[skippykawakami]

Everything about this is brilliant. Everything.

[pedroatlarge]

Totally brilliant !

[mskoh52]

who's lady gargar?

[Zoluwizo]

@mskoh52 read stupid!

[1212Jerichoman1212]

@mskoh52

You damned moron, it's called an accent. Maybe if you stepped out of you shack in Texas you'd realize that.

[rollyyy1234]

In the info panel DK does acknowledge their source ("The Truth" by an argentinian agency). The charge of plagiarism isn't accurate.

[fsmoura]

(6 of 6)

"Kaffirs [black south Africans] are as a rule uncivilized - the convicts even more so. They are troublesome, very dirty and live almost like animals." -- Mohandas "Mahatma" Gandhi's description of his black south African inmates

Wow! "Unbelievable", indeed!

What a great, reasonable, guy!

[fsmoura]

(5 of 6)

"[...] the Jews should have offered themselves to the butcher's knife. They should have thrown themselves into the sea from cliffs." -- Mohandas "Mahatma" Gandhi, on the Nazi genocide

"Only a degree removed from the animal." -- Mohandas "Mahatma" Gandhi's description of his black south African inmates

[fsmoura]

(4 of 6)

[...] you will allow yourself, man, woman and child to be slaughtered..."

Yep! that above was Mr. Gandhi, in a open letter to Britain in 1940.

You darn Celts tryinna defend yourselves... that is so unevolved!

[fsmoura]

(3 of 6)

"I want you to lay down the arms you have as being useless for saving you or humanity. You will invite Herr Hitler and Signor Mussolini to take what they want of the countries you call your possessions. Let them take possession of your beautiful island with your many beautiful buildings... If these gentlemen choose to occupy your homes, you will vacate them. If they do not give you free passage out, you will allow yourself, man, woman and child to be slaughtered..." -- Gandhi

[fsmoura]

(2 of 6)

"I do not want to see the allies defeated. But I do not consider Hitler to be as bad as he is depicted. He is showing an ability that is amazing and seems to be gaining his victories without much bloodshed." -- Mohandas "Mahatma" Gandhi, in letter to Rajkumari Amrit Kaur

"That I address you as a friend is no formality" -- Mohandas "Mahatma" Gandhi, to his "friend", Adolf Hitler

[fsmoura]

(1 of 6)

All you Brits out there nodding along and feeling all warm and fuzzy about how great a guy Mr. Mohandas Gandhi was would do well to remember, or to visit for the first time, some of Mr. Gandhi thoughts:

"We have no doubt about your bravery or devotion to your fatherland, nor do we believe that you are the monster described by your opponents." -- Mohandas "Mahatma" Gandhi, to his "friend", Adolf Hitler

[balletfreak329]

Wow! Very clever and amazing!

[stealthcrystal]

this is such a piece of nothingness

[human37]

I got halfway through got bored and quit...lol

[auroreias]

This is a blatant ripoff of the "Lost Generation" AARP ad. Advertising is all about drawing inspiration from other sources but this is taking it a little far. Especially if they are trying to take credit for their "innovative" approach.

[sonnykeyes]

Actually, the "Lost Generation" ad acknowledges it's debt to the same Recrear Argentinian political ad that these guys credit for the idea. Read the Info box.

[rollyyy1234]

Then you would have to say that Lost Generation is a blatant rip off "The Truth" which was in fact their source of inspiration, and was so credited in the information panel (which apparently people don't read --- an interesting comment in and of itself given the subject matter)

[justinamirkhani]

Meh. A bit lame.

[greenguy444]

VERY VERY clever.....well done...

Hope it hits and affects the target audience .....thanks for the smile

[lisaminis]

I love it, our tutor showed this to us in a Business Analysis lesson today. So clever :)

[Mjhavok]

I bet that last year more books were sold than ever.

[zoooros]

total cool

[jayjayfox]

absolutely fantastic

[nickdecrock]

I'd really like to download this one for a presentation. Is this possible ?

[meanmark1]

Intellectualism - 1 Point, Anti-intellectualism - 100000000 points.

we can catch up

[efitzsmith]

Awesome word flip!

[hellyersonline]

love it

[hellyersonline]

brilliant!

[bhughes316]

An amazingly clever video piece.  You need to watch it all the way through.

[TheMargie400]

Loved it, but it's not new. This is a twist on an 19th century form of poetry where the entire text was a "Dear John" letter but by deleting the odd lines and reading the even ones it turned into a love poem. Worked very well in a non-digital format.

[cuthbertthecat]

I'm an editor and this absolutely rocks! For once, the advertising is really well targeted to the audience by creating an innovative, interesting digital message with a smart, 'literary' twist that will become viral in no time!

[McDface]

Very clever! Like you way you spun that round :-) x

[Saiyen13]

The significant thing is

What Gandhi was wearing...

homespun clothes.

[narcissiste84]

Hey I care about what Gandhi did last century AND what Lady Gaga is wearing - why does one necessarily preclude the other?

[sheldonkagan]

This is incredible. Very well done!

[CAHNRSAP]

Moronic and agist, this reinforces the myth of the digital native.

[TaleWright]

Brilliant, clever, poignant, and something I will view at least three times a week until I have it memorized.

[Chasmodius]

Very clever. Our language is so versatile. It's funny though... I'm not sure this would have worked quite so well in non-video format! But maybe...

[anahea]

Word!

[noksac]

This is amazing! omg!

[twofoursevenPR]

This is an excellent video and piece of copywriting. A chance of pespective shows a world full of opportunity. It's as simple as that!

[jamumu]

This is absolutely brilliant! One of the cleverest bits of copywriting I've seen... ever.