I was discussing this commecial with a friend and telling him how I used to wonder why the RIF van didn't come to my white middle-class neighborhood outside of Boston. So here is the ad from the very same channel I used to see it on all the time, Channel 56! They played it constantly. Does the RIF program even exist anymore?
Oh, yeah....this is classic....I lived in a rural area and thanks to this PSA wondered why I never got free books from a nice lady in a converted bus.
I remember seeing these on Channel 56 and was really mad we didn't get the Rif truck delivering books to our poor neighborhood in s.e. ct (the armpit of New England...)...
Wow! I must've seen this PSA a few hundred times in the 70's. I remember we would make fun if these commercials by saying RIF, reading is fun for mentals.
This is the one I've been looking for ever since YouTube launched! THANK YOU! And thanks to Pdasilva0324 for the info on the RIF site. I had checked there a while ago but couldn't find it. It's there now on their Retro Rif page. It's also a longer cut running at around a minute. This spoke to me as a city kid growing up in the 70's. Back when cities were cities!
I was discussing this commecial with a friend and telling him how I used to wonder why the RIF van didn't come to my white middle-class neighborhood outside of Boston. So here is the ad from the very same channel I used to see it on all the time, Channel 56! They played it constantly. Does the RIF program even exist anymore?
christopherraven 9 months ago
@christopherraven RIF just got chopped from the budget. :'(
BestBBQ1 7 months ago
I bet the kid shoplifted a book.
bluemax111f 1 year ago
I remember this from the early 70's. Thanks for posting. This is why I love youtube.
pazzensutra 1 year ago
woooooooo..........WLVI 56, i HAVENT SEEN THIS COMMERCIAL IN OVER 25YRS!!!!!!!!
mreev 1 year ago
Oh, yeah....this is classic....I lived in a rural area and thanks to this PSA wondered why I never got free books from a nice lady in a converted bus.
999manman 1 year ago
Just when I think youtube can't get any more amazing!
rosario508 2 years ago
I remember seeing these on Channel 56 and was really mad we didn't get the Rif truck delivering books to our poor neighborhood in s.e. ct (the armpit of New England...)...
moxytc 3 years ago
Hahaha. The kid is totally gangsta! Even steals books from little kids!
MoulonStooge 3 years ago
I remember this RIF psa from the early 70s. That kid has to be in his 40s by now. The station ID looks like it is from no earlier than the 90s.
jjm1965 4 years ago
Actually the channel 56 ID is from the 80s.
jjm1965 4 years ago
I remember RIF from grammer school. Big truck will pull up and we all went class by class to pick out a book.
werewolfantipaladin 4 years ago
Wow! I must've seen this PSA a few hundred times in the 70's. I remember we would make fun if these commercials by saying RIF, reading is fun for mentals.
JimR541 4 years ago
Hey I remember that commercial! Thanks!
justmetay 4 years ago
This is the one I've been looking for ever since YouTube launched! THANK YOU! And thanks to Pdasilva0324 for the info on the RIF site. I had checked there a while ago but couldn't find it. It's there now on their Retro Rif page. It's also a longer cut running at around a minute. This spoke to me as a city kid growing up in the 70's. Back when cities were cities!
Jolar70 4 years ago
@Jolar70 What are they now?
999manman 1 year ago
Brings back memories. RIF is still around too..they have a cool website and a page dedicated to their 70s and 80s PSA'a!
Pdasilva0324 4 years ago