Mission Icefly

[curatiflefleur]

This is what happens when 4 thousand people do ecstasy.

[PentagramSchematic]

everyone there seems like a typical tumblr douche. sorry, but it's true.

[RBGAPOPHIS]

project blue beam

[McWaters12]

Definitely one of the coolest things at 'Roo this past year!

[McNubblez]

dude thatshit was so crazy me and my girl were watching arcade fire and people were walking by not realising what was goin on above them and so I started screamin at em tellin them to loook up!!!! haha

[kornkid32539]

Lmao I thought it was glitter until now



[susanne87a]

what is this about? can anyone tell me

[zachdyer17]

There is a thread on bungie forums specifically saying they have nothing to do with Mission Icefly even though they advise everyone to check it out because they say it is cool. Sorry but it's five gum.

[29455912]

I WANT ONE OF THOSE!!! WTH....HOW DID U GET THERE SO MESSED UP LOL

[patque3024]

THIS WAS INCREDIBLE...and this is the first video to do it justice

[head2fiststyle12345]

all those hippies will be pissed once they find out its just a gum advertisment

[maddenglitch00]

Those things stayed in the sky forever! I still have the one I caught.

[R3DISF0RAW3S0ME]

guys, its not bungie... Its 5 gum

just got the package today...

[TheQuantumMenace]

BTW during Primus' set they hired para-gliders to drop this glitter stuff out of the sky and then they shot lasers up at it. I was working security during it, absolutely mind blowing.

[TheQuantumMenace]

I don't care what anybody says, Primus stole the show, you can't top para-gliders and glitter being dropped out of the sky, Bonnaroo 2011!!!

[PiefaceclownPrdctns]

So did they just drop a bunch of flashing lights from a plane or something?

[MaDlibzZzv3]

@PiefaceclownPrdctns lol pretty much

[titmousian]

I was at bonnaroo...was I to fucked up to see this? Wat day was this

[XxPhillyGxX]

Wow, read the terms of use, or just some of them! Its really really strange lol, talks about how they will basically own you xD

[cassierenae]

I want to know wtf it is.

[gypsyboy1fl]

@cassierenae LMAO I THOUGHT IT WAS AND AD FOR HALO 4 OR A NEW BUNGIE GAME LOL

ITS FOR 5GUM YES THIS BIG AD CAMPAIGN IS FOR CHEWING GUM

[gg4465a]

@cassierenae They were little blinking LEDs on little spinners that made them fall slower.

[MrNadelauncher]

An alternate reality game (ARG) for chewing gum...are you serious...the chances are more likely Halo 4 related my friends!

[Spectre1545]

@demetritv

Its just a huge ARG for 5 gum.

[josephbruceviolentj1]

did u know that if u sign up for this shit that u pretty much forfeight all rights to anything you create before OR after u sign up?!!!? as far as i have read, they are in the process of OWNING YOUR SOUL. atleast your copywright soul anyway...Read the Terms Of Use!!!!! btw, this is not the actual utube user, just his sister...

[supercatmatt]

This drop happened during Primus on the Which Stage #Bonnaroo

[SheldonSPrice]

Most people online think it's viral marketing for a movie, check out their website and other mission icefly events online.

[grmmripper]

Guys, there is no true evidence that it's sponsoring Halo 4, there are convincing theories though. HOWEVER, they are printing QR codes and Icefly's on special 5 Gum packages. It might be both somehow, but its FOR SURE that this has to do with 5 Gum.

[alxtz]

Halo 4 :D ;)

[COATSnBOB]

@skratulla They didn't say it was 5 gum or Halo 4 go fuck yourself faggot. Just because they did halo 2 doesn't mean it's halo they also did many other ARGs.

[xtreamlaughs]

@COATSnBOB do you know of any other args they have done?

[skratulla]

I can't believe I spent 5 hours surfing in the net thinking this has something to do with Halo... i just wanna cry FFFUUUUUUUUUCKING 5 GUUUUMMM!!!!!!???????

[SilentFisher]

Sadly enough, this is undeniable related to 5 Gum, whether or not it's entirely for it or not. Go open a new pack of 5 Gum somewhere, and there will be a link to the new SurvivalCode site, with a key for your profile.

[fartonmeharder]

So I'm very disappointed, sadly this is something to do with 5 React gum. After you log onto your survival code account, and you see the constellation keys, those are the same as the different flavors of 5 React Gum. They have the Rain, Cobalt, Rain, Prism, Vortex. Solstice, Elixir, and a few other flavor constellation pictures on there. :'( Very good advertising though, so in the end, its not Halo 4 or the dark night, it's 5 Gum. Thumbs up so people may see the sad truth.

[kojikondo23]

@fartonmeharder

But hey, this is cool anyway. Have you seen how in to this project it is? Boxes all over the nation, containing real iceflies! And they're having another one of these the 16th

[fartonmeharder]

@kojikondo23 true true. i hope its something epic and not for gum

[kojikondo23]

@fartonmeharder I dont care if it's for gum or not, man! This is quite beautiful!

[TheCrownedMedia]

What the fuck is this stupid thing for?

Is it all just for a god damn show?

[BloodyPooProductions]

How the hell is this related to Halo?!

[Kingleopold789]

halo 4 is not being made by bungie dumb ass.......

[XvXMarathonManXvX]

its a halo 4 marketing campaign similar to i love bees, but it is not a bungie operation as bungie has moved on to ps3 (r.i.p. :( ) but its but the same company that designed the i love bees website. for all those wondering, P.s. thumbs up so everyone can see.

[MinecraftRegion]

@XvXMarathonManXvX Bungie isn't exclusive to PS3 you know that right? They are just going to do multi-platform games.

[buob1234567890]

@XvXMarathonManXvX Bungie moved to Activision, and 343 Industries took over Halo in Microsoft, so there wont be a Halo for PS3, EVER. Halo is exclusive to Microsoft as Microsoft owns all of the rights.

[XvXMarathonManXvX]

@buob1234567890 the NEWER, mostlikely cheaper, less profitable, and proabubly shittier halo games will belong to microsoft, 343 industries, and the few bungie employees that stayed behind with that companie. but all of the previous halo games, and any upcomming PS3 PROJECTS will belong to bungie forever. i never said bungie was making halo for the ps3 smart ass. and this is also another reason for "halo:ce ANEVERSARY" a.k.a halo 1 reskined. its microsoft being control freaks again over halo..smh

[buob1234567890]

@XvXMarathonManXvX Actually, no. All of the Halo games are under a Microsoft license. And the next Halo games wont be shitty, as most of Bungie stayed at 343, including the original writers and producers. Bungie may make new games for the PS3, but any (future or past) Halo game is property of Microsoft, and as such, it cannot be sold for PS3 unless Microsoft says so. 343 AINT a new developer. Its a group of Bungie employees who decided to stay at Microsoft and keep making Halo. Dont get mad bro.

[jbeazeer]

@buob1234567890 there are seriously only 2 or 3 people from Bungie that are in 343i. Go check if you don't believe me.

[XvXMarathonManXvX]

@buob1234567890 only a few stayed at 343 and only one of the original writers did, its on their form for reference, and i never said 343 was a new company? lol?? and no, only games coming out as of after the split between microsoft and bungie belong to microsoft, halo still has full control of everything from reach to halo: ce. (which before i ran out of space tried to say was why microsoft is having 343 make halo: aniversary, their trying to get control of all of the games their control freaks.

[buob1234567890]

@XvXMarathonManXvX Oh alright. Thanks for clearing up that up mate. I dont think Bungie is releasing Halo for PS3 tho. It seems unlikely. But seeing as how it is now working with Activision and they are money hungry whores, I dont know. Doesnt mean that Bungie will be releasing PS3 only titles tho. They are just working to release multi-platform games. Thanks for the help tho mate. I didnt think of Halo Anniversary as a way to get control of Halo CE by 343. Thanks!

[XvXMarathonManXvX]

@buob1234567890 lol yeah, all of these major corperations taking all of the spirit out of it, and i know microsoft isnt gonna stop untill they rule mars of something lol. but anyways i hoipe bungie goes back to some of their old titles for the ps3! like ONI or marathon! :)

[cursedswordsman]

5 GUM LAWL

[LegendGHT]

If this is Halo OR 5 gum, I will be angry. my bets on a movie. or a life-changing, people saving, recreation of humanity program. but probably still gum. *sigh*

[Seab22221]

@LegendGHT its another bungie viral marketing campaign for halo 4

[FullOnyxProductions]

What does this have to do with halo ?

[MrMetal1994]

@FullOnyxProductions We'll find out. I Love Bees didn't seem to have anything to do with Halo, either.

[EthalaRide]

This better not be about GUM!!! I will be very annoyed!

[IForgotMyRifle]

343 Forums was here....

Halo 4 or Bungie aerospace motherfuckers!

[TuLegitify]

I have a feeling this isn't halo 4, but Bungie's new aerospace which is what the countdown is counting down to.

[lordmasterization]

@TuLegitify I hope not, I want to see halo 4 lol

[giramew]

Bungie.net was here...

Halo 4 motherfuckers!

[Madkat124]

@giramew Hah, they don't own it past next week!!!

[kojikondo23]

@giramew It actually isn't sponsoring Halo 4 :/

[xx2RAHxx]

@giramew bungie doesnt even make halo anymore....

[giramew]

@xx2RAHxx

So?343 industries does...

But i see,this video isn't part of a Halo ARG like many speculated.

[halopro77]

@giramew its actually 343 industries.....

[giramew]

@halopro77

I know,i didn't said otherwise

[maxwell701]

@giramew Except, Bungie isn't working on Halo 4.

[mkrox999]

@giramew Bungie isn't even working on Halo anymore.

[TheBlackWasp]

@mkrox999

I think he's referring to a topic on B.net's universe forum, and that very topic is about Halo 4.

[Rhiilynn]

@mkrox999 you need to get up to speed,halo 4 is coming out this year..and Microsoft even stated "it's not halo without bungie" Bungie is making halo. Im not sure if they are going under the same name still. some developed fled the coop.

[mkrox999]

@Rhiilynn 413 Industries is working on Halo 4... Which branched off of Bungie.

You need to get up to speed.

[Eso8911]

@giramew 5 gum....

[lordmasterization]

must be some shrooms....

[nicolejross]

this was seriously the most amazing moment of my lifeeeeeeeee

[roloyank]

Halo 4, ¡Yes!

[BeTaFever]

The return of the king !!!!

[turtleshells118]

its like the trialer when the kids look into the sky and go "do you think we'll ever meet them? "i hope so" HALO 4 BITCHES!!!

[sum41guy2112]

This ARG is being done by the same people that did the arg for halo 2 so it's definitely for a game it's either mass effect 3 or halo 4

[TheWarheros]

wtf is mission icefly

[sum41guy2112]

Waiting for mine in the mail , and yes it's for a game not gum. Who would spend money on gum

[MrBiixx]

Its not for bloody gum. Their terms and conditions repeatedly mention "Games" promotions.

It's a game. Which one is anyone's guess.

[THEJkOverlord]

@MrBiixx true, i was brought here by destructoid (gaming site), the guy that posted it got a package from "them" and posted about it.

[yru56]

I ate about an 1/8 of mushrooms about 2 hours before this happened, lets just say I will never forget that day

[joshmc333]

@yru56 Dude... I put a fat line of Molly under my tongue and then rocked an 1/8 of mush in the same mouthful about 2 hours before too! (I had no concept of time at Bonnaroo, but about half an hour before My Morning Jacket started). It was easily the craziest/happiest "WHAT THE FUCKKKK!?!?!" moment of my life. HIGH FIVE!

[jonh013]

@yru56 just like the guy at 1:03

[MotionKillsUs]

@yru56 i was there with you dude My Morning Jacket stole bonnaroo!!! Can't wait for 2012

[smeghead250]

Yeah I just got one in Oz as well. My guesses: Assassin's Creed Revelations, Dark Knight Rises, Fallout 4, a new Mission Impossible movie, or something else that will make sense in 3 days once the countdown is over :D

[kugatsuku]

@smeghead250 Those are some good thoughts. Personally I think it's for 5 Gum, because it talks about the senses and how they make you feel, pretty much what their commercials say. And their slogan is "Stimulate the senses". Also, in one of their commercials, a guy walks into the center of a room and he's swarmed by iceflies.

[kugatsuku]

@smeghead250 Though I'd rather it be something you said. Chewing gum would be a real letdown... >.<

[Michael2987]

i got one in australia

[JessicaPrower]

0:13

How come the guy in the middle has no shirt?

[Michael2987]

@JessicaPrower hot night?

[thewizer46]

flying glowsticks ...

[Michael2987]

@thewizer46 flying led's 

[findingo]

i got one im from the Caribbean! Dominican Republic! WTF is this?

[Brittow]

This is the allucinogenic ffect caught on camera! Genius!

[grimdeath999]

this is some crazy shit

[Loz278]

I got some LED light in the package

[tigertron007]

I'm going to say its probably Mass Effect 3, the font in the leaflet you get through the post is the same as that on Mass Effect's website etc. The lights in the sky probably represented the Reapers invading.

[StumpyGoblin]

@IDieQuietI 5 Gum is sold in the UK, well England at least.

[marczellm]

@StumpyGoblin

Dammit they shipped the thing to Hungary. Never heard of 5 Gum here.

[tigertron007]

Either this is Halo 4 or chewing gum. I'm hoping its the former.

[tigertron007]

@tigertron007 Could even be Mass Effect 3.

[argossard]

So what is Mission Icefly supposed to be about. I signed up with The Human Preservation Project and then I get this weird silver envelope with this blinking light in the inside and I have no idea what it means. I see in the video that they dropped them, but why am I getting them and what am I supposed to do with it?

[lego606]

@argossard There's a reason its a "viral" thing. 42E will NOT let you know until they're good and ready ;)

[picsmics4]

nyancat must've flown overhead.

[MrDabest99]

SOOO MUCH BETTER THAN FIREWORKS.....fucking hipster

[BigBossInc]

All this for fucking gum. I swear just because they got my hopes up I'll never chew 5 Gum again.

[jeffandmatthardyrule]

Hey, I got one of these, and I don't live in the United States. It worked! :D

[CMDRKillsalot]

Well that was a waste of speculation. Last time I use anything from an unmarked envelope from E3.

[AdamDuffield]

Everyones going to feel silly when this turns out to be about chewing gum

Got mine in the mail! :D

[lucksondube]

yeah people keep saying its a 5 gum thing.

but who knows, and really if it is... then i wont be chewing it, based on all this viral crap.

[matoman5]

@lucksondube The test might have been, who would spill the beans and ruin everybody's fun. good ad campaign, but overblown and when it is finished people will swear off gum. Glad someone confirmed I wasn't just seeing things.

[btsguy20x6]

Also I think the background music is same as the 5 Gum commercial

[btsguy20x6]

5 Gum Cobalt you guys, Watch the commercial! Small glowing blue fly as on the Mission Icefly site freezes the guy's hand then he's swarmed by them. Pay attention, then these pop quizzes won't catch you off guard.

[matoman5]

@btsguy20x6 I saw it. A bit disappointed.

[XXXEmmaDilemmaXXX]

WTF did I just watch?!

[rbelzer1]

They're on LSD, you morons.

[soccergirl2sms]

Hahaha this was so sick

[grrrace21]

I'm on at :38 and :50!!! This was the best part of Roo!!!

[cdo3211]

Thumbs up for June 30th

[matoman5]

just saw 5 gum commercial, and there was the ice fly.

[agentarsenic]

Got mine in the mail Saturday. Silver package (Picked mostly positive choices on the exam). QR code just leads to missioniceflydotcom

In 10 days the counter reaches zero the camera shutter on the website will open. It might want to see the QR or the LED pulse, so save your batteries by twisting the module off.

From all the sensory questions, video overlays during the exam, human preservation, and the reputation of the ARG company for videogame based promotions it may be for Child of Eden.

[ThePitofSidLord]

Meanwhile, the rest of us didn't pay the 300 dollar ticket, drove out of our towns and stared at THE STARS.

WHICH ARE PRETTIER.

Yeesh.

[SpartanM621]

@ThePitofSidLord

Let's hope one falls on you, though.

[ThePitofSidLord]

@SpartanM621 Stars don't fall; they explode.

[SpartanM621]

@ThePitofSidLord

I am well aware of this; let's hope physics makes an exception then.

[ThePitofSidLord]

@SpartanM621 Let's see here... nope. Laws of physics are pretty strict on this. It won't.

Oh, and feel compelled to ask why you wished death upon me for simply saying that real stars are far prettier and cheaper to view? And don't say you didn't, because it's not like a star (meteorite) falling on me wouldn't kill me. Seems like a horribly disproportionate reaction for the action at hand.

[SpartanM621]

@ThePitofSidLord

Well, it's a differing point of view then my own. Naturally, since this being the internet, you can say pretty much anything you'd like too.

Now I must ask you something, do you honestly believe I'd have it in me if I was able to control astronomical entities that you would be my very first target? It's just a simple over-exaggeration and nothing personal.

[ThePitofSidLord]

@SpartanM621 The fact that you resort to 'it's the internet so I can say anything' is ridiculous in its own right. It's also a less-than-brave way of dodging being held accountable for your words, or for not bothering to think the through, first. Which is pathetic, as well. If you're going to say something, mean it, otherwise you come off looking stupid, ridiculous and pathetic.

Now, if you're done, I'll take my leave from this drivel-of-a conversation that you decided to strike up.

[SpartanM621]

@ThePitofSidLord

Isn't that the point though? Of the internet, it ISN'T reality. It isn't bound by it's norms either! Sure, people are what make the internet the way it is, but by the looks of the freaky shit online, people aren't always the way society molds them that way. Not everything need's context or purpose or meaning, otherwise it loses meaning in the massive sea of meanings. You're right though, I kinda do want this conversation to end real soon. Preferably...now.

[ThePitofSidLord]

@SpartanM621 That's ridiculous. Completely ridiculous. Total and utter arse-gravy of the highest level. I simply cannot describe how stupid that notion is. The internet IS in reality. If it wasn't, then we wouldn't be able to use it. The digital world is an entirely tangible aspect of the physical world. It may not be tangible on a level that we're accustom to, but it's tangible nonetheless.

You are responsible for your word wherever you deliver it. Period.

Again, total and utter arse-gravy.

[iimageinin]

Anyone have any idea what the song that's playing is called? Thanks.

[ibeCLUTCHin]

Fire works is better sorry ppl

[rbairos1]

@ibeCLUTCHin you cant catch fireworks in your hands. not without oven mitts that is.

[MCEntreri]

4 people had seizures at this event.

[matoman5]

@MCEntreri COOL

[dbradburn369]

When the thing came in the mail did anyone else get a bar code thing on the end of it?

[s1lverb0a]

@dbradburn369 they all have QR codes on the end.

[TheHaloDon]

@dbradburn369 What is it?

[dbradburn369]

@TheHaloDon I get it now. I scanned the code with a bar code scanner app on my parent's phone and it just brings you to the website

[nnahler]

I <3 Spicy Pie!

[daniellkocev]

cooollllll!



[vampost]

pure awesome

[wallyinwales]

SAD SAD PEOPLE....GET A FUCKIN GRIP!!!!!!!

[DamianGarcia92]

Never mind it did arrive today. Coool!

[DamianGarcia92]

Please let mine come in the mail, please let mine come in the mail...

[coldhandshake]

I wonder how much they paid the Mexicans to assemble them.

[m6a2r4k]

Me and my friends are in the video at 1:30.

[m6a2r4k]

They were done by parachuters or something. They were little lights on propeller type ribbons. Fell slowly from the sky in crazy numbers.

[CloudchaserShaconag]

How did they create those lights in the sky? I don't see any lasers

[fairygirl8690]

One of the highlights of my weekend @ ROO!! Sooooo awesome!

BTW~ Bonnaroo IS NOT a 'hippie festival' ( -3 the haters! I won't be dissapointed next year when I don't c ya there!! )

[1112Hades]

I got one of these in the mail I wonder what the hell is it! Also no I am not a hipster

[fladification]

So what happen with these things? Are they all rounded up and accounted for? Yeah it looks cool, but unless everyone of them are retrieved then they are basically litter.

[FPSwagProductions]

TSN.... Check it out. I signed up the the TSN website and I got on of these bad boys in the mail.

[Hoffasgrave]

@FPSwagProductions me too just today.. 

[fractuss]

I saw it. It was beautiful.

[slumberco060]

we got culture yo

[awesomenetwork97]

What just happen?



[s1lverb0a]

@awesomenetwork97 publicity stunt for test subjects needed. an alternate reality game promoting 5 gum, if you have any other questions just ask. :)

[awesomenetwork97]

What...The...Hell.



[Minedcrafter]

I got one in the mail, but what do I do now? Lol

[MoonBHAA]

"SO much better than fireworks" - Hipster.  Ofcourse it's going to seem better since you've seen fireworks go off for so many years you hipster fucks. Imagine if this sparkling thing was replaced by fireworks and then one day they had a show where they blew up fireworks, how fucking intense would that experience be. Fuck hipsters.

[YOUNOTCOOKING]

WHERES DOUBLE RAINBOW GUY WHEN YOU FUCKING NEED HIM?!

[crackorjackzors]

Witchcraft

[swift4u0076]

drugs



[designium]

I bet the leds are made in China.

[nvlptl]

trippy