The Break Up

[Lawstreets]

Lmaooo

[bin952]

It is amazing how big companies refuse to admit they do not know their customers anymore.

[migueldelarocha]

very bad acting but great message

[TubeWatercooler]

Empathy?

Real Conversation?

The sooner mainstream businesses invest in non-traditional advertising with genuine messages, the better response they will get from customers.

[agentsab]

what are the two words at 1:22?

"loyalty" and " reduction"

[cgreen2323]

lockwoodletter,

Thinking that the purpose of a company is to make profits is like thinking that the purpose of living is to eat.

Talk to Jack Welch, who has recently recanted his past and criticized the gospel of shareholder returns.

Companies are just another social organization; society giveth, society can take away. Ask the former head of GM who got fired by the President. Who's the boss?

We have a right to demand better thinking than that.

[r3dmotion]

we don't see how he puts something in his mouth...continuity... - but nice spot

[TamsB]

Clever vid that brilliantly sums up where advertisers continue to go wrong. It's all about building relationships first these days and maintaining a dialogue with consumers as they are calling the shots and their wants, needs, likes etc are continually changing.

[pkbalyan]

May be true, but a divorce is not a good thing. May be the consumer needs counselling!!!! yet another divorced advertiser. Me under counselling now and learning fast....

[igorbeuker]

so true!

[cgreen2323]

Fabuloso! Love it!

This speaks volumes about what terms like "loyalty" and "communication" and "dialogue" and "relationships" have been turned into by companies who are fixated on return on shareholder equity.

Hello!

[lockwoodletter]

What else should companies be fixated on? Do you know the purpose of running a business?

[Blingcore]

Well-executed!