Interactive TV Ads - Cannes Lions - Microsoft Advertising

[AlvinTHEalligator]

yes teens are very social creatures

[TheCarmacon]

@microsoft: don't try to turn the xbox into a pc

[theBASSOE]

I'll start sharing advertisements with friends when advertisers start sharing money with me.

[ShadowKilla175]

Microsoft, do this, but with YouTube videos. CAN YOU SAY AWESOME? The ability to tweet a hilarious youtube video to your friends using xbox kinect would be cool..

[TomAllenSmith]

Ok, Microsoft. Let's be real. These should only be on a discounted xBox ($80-100) where you get free xBox live. If you dare put these ads on a console where we pay such a high price, and where we also pay MORE money to play online, you won't be the top console much longer.

[BlackStar6013]

let's pend comments so people won't be able to express their feelings............

why couldn't they let us share video game trailers with my friends? oh because that's something that's actually useful -_-

[leserrier]

Microsoft is pending approval of comments for this video.

Be careful where you're stepping with that, Microsoft.

[ifureadthisdie]

None of these things get in your way so it's not at all forced, most of these things are convenient for you should you ever seen an ad because it interests you or if it's funny or something.

You're all just bitchy/fanboys who will never be pleased. All the companies roll in money whilst you defend/offend each console to death.

But hey, if it helps you sleep at night to think all of this senseless arguing is actually significant.

[AlnAmt]

Oh man... I thought interactive ads meant cooler things. Like instead of there being an actor, kinect could place me into the ad (or something less fancy).

That would be neat... this is just stupid.

[SupremeSunday]

Yeah, I love ads being plastered all over my console, that is why I play on consoles and that is why i pay 50 dollars a year to play online for the ads! Radical Dude!!!! I need more ads, give me more ads everywhere. YouTube take not, now THAT is an innovative and unique way to deliver ads. Wow, I can not believe I will be able to consume ads in such a unique way. I'm so glad I am paying the 50 dollars a year to receive an ad powered online service. Statistically we would like more ads!!!!

[ServuSpam]

The innovation of the century.

You can now pay for ads.

[DaBo0yAkA]

This won't stop or get better ever. This has been the most tragic and pathetic gen of consoles I've ever seen.

[snaffus]

Would only work with proper viral videos (such as old spice).

Sharing regular ads would probably mark you, among your friends, as an idiot.

[MrDrRobotsSr]

SO ABOUT THOSE VIDEO GAMES!

[Soniwizard]

@MrDrRobotsSr VIDEO GAMES? WHAT VIDEO GAMES? 360 HAS NO VIDEO GAMES.

[superpopewinz]

if my friends would send me commercials they wouldn't be my friends

[rettiltothe3]

Microsoft, do you remember why you launched the xbox 360? For games, you do remember those right? You know, what the playstation has?

With a free network?

[xDeadMedic]

The Battleship Bismarck is estimated to lay 17500 ft under sea level.

Currently, Microsoft have sunk to a level unreachable with modern ROV's.

[FreedInsanity]

Just about every example in this demo can be replaced with the 'A' button.

[EVH51510Schumi]

Thats a nice SONY tv Microsoft is using lol, and wouldn't be normal for a Microsoft employee to advertise for a Windows 7 Phone, and not the iPhone. Big fail Microsoft.

[mrlope333]

PS3FTW/ GAMESRADAR SENT ME HEER

[AFilthyIbis]

Bhahahahhahahahhahahahahhahaha­hahahhaha. That is all.

[Moue666]

NICE SONY TV YOU GOT THERE

[RataITA]

Remember when they said "XBOX will always be about games" during this E3?

Yeah, I had a good laugh too

[IdioticGeek]

How about some GAMES, Microsoft? Remember those? Remember exclusive titles?

[greycolumbus]

Have ads on Xbox even been lucrative? I've never been compelled to watch an ad on Xbox. The Doritos approach was more consumable. 

[Tratatai]

Ahahah, oh wow. All the dislikes. Sons and daughters, im proud.

[Pander8874]

gee I sure can't wait to share an advert.

why play games when I can share and watch adverts.

maybe I'll go and catch AIDS while I'm at it.

[Karakkan]

I've had Xbox consoles since 2001 when the first one came out, and never before have I been so worried about the future of my system.

[gongo3090]

That a great Sony TV you have their Microsoft

[BK181294]

nice Sony brand television

[frenchpet]

Sony and Microsoft are friends. They probably got rid of other OS cause microsoft asked them.

[rashrules05]

@frenchpet

"Sony and Microsoft are friends."

Wait, what?

[TheMrMaynard]

Like this if you think that Ads should be removed since you PAY FOR A SERVICE. Like this if you also think we should be GIVEN THE OPTION TO DISABLE ADS.

[Feenet]

Thanks, now I'm sure I won't buy Kinect.

[DUk369]

You've got to be kidding me.

Well, it's not all bad. At least PSN is free when it isn't offline.

[CactusbIah]

Flagged for mass advertising.

[CadmiumNickel]

at 3:01 the TV is by Sony!

[vgcf86]

"the voice" another shitty show about shitting singing just like that shtity american idol

[Imgema]

You know how people always say funny/stupid things in the comments about the fewer people who press the "dislike" button? This video will be the first where the "likes" will get the same treatment :P

[SpeedyNuisance]

"Xbox, Goodbye!" I couldn't have said it better myself Enrique.

[ENM173]

Oh THANK you, xbox live! When I was watching ads the other day, since I LOVE them so much, I thought to myself:

"Wow, how could I share this amazing ad for coke with my friends so that they too may enjoy this experience? If only I could put it on twitter and facebook just by speaking, making me a tremendous asshole and losing all my friends in the process!"

Now I can! (Once I go out and buy a kinect of course. But why would I NOT want a kinect now that I can do THIS?)

Thanks, xbox!

[VonDelano]

Sure glad I sold my 360

[danielninjaman]

Repeat after me:

"Advertising is not content"

"Advertising is never cool"

"Auto-tweet is a recipe for me to lose followers"

"Uniqueness does not have a scale"

[MrViNBerg]

@danielninjaman Sure is copy and paste in here

[R4V3NSFAN1976]

did he call me a creature?

[HUNMast3r]

Ohh, yes! I can share the awsome and funny budlight ads with my friend over Tweet. Ohhh, wait... Posting a video on Facebook is the same...

[octagonbaby]

Impulse buying a Prius?

[MrViNBerg]

@ENM173 5 stars for you, you actually found a reason for this piece of garbage to exist, but then comes the question... Why would i even watch the ad in the first place???

[kagon01]

This is one of the reasons I will stop supporting the "gaming" industry...

[rex3453]

Thank the lord for PC gaming.

[ceifadorx]

why i should tell my friends about a ads? why?

are you drunk dude?!

[LakyStar]

C'mon Microsoft, you can't give thumbs up on your own videos.

[Imgema]

Also, why you need kinect technology for this? Wouldn't something like that work without it anyway?

[Durwood71]

"Xbox, get these damn ads off my game console!" 

[foolsgold6970]

Noo! Ads are not content to be consumed you fools.

[cutmore19]

no thanks! DO NOT WANT

[Imgema]

ahahaha, what the hell is this? Whats next, PAYING to see ads? Actually i would love to have to pay for ads because this way i would get rid of them for ever by not paying for them.

So yeah, this is actually cool, ads are cool, people should be pay for them, right? RIGHT?

[Fear08MX]

@ViolentBiscuits So you're comfortable to pay Microsoft so that they can spend your money on ads instead of saving it for better features or future games?

[kalligraphy1]

Proof that Microsoft is completely out of touch with what their customer base really wants. Next thing you know, they are going to offer a free kick to the head to each of their customer base. Or how a bout, wave your hand and we will drill random teeth in your mouth for your enjoyment then you can mumble tweet and you can share your stupidity with all your friends.

[AttackOfTheThumbs]

How bout you guys stop being cunts and disable ads for gold users? The 60 I pay is already 99% profit, why are you shoving ads that diminish my experience into my face?

[Fear08MX]

@brup123 Not that it affects your gameplay, but that people are paying for their memberships and in return Microsoft gives their customers this instead of trying to improve on things.

[PastShadow]

"As you know, teens are very social creatures."

This is something an alien from another world would say.

That would explain how out of touch they are from our world, though.

[IDeadlyReconl]

Microsoft: People are discovering that PSN and Steam are offering the same features for free. How can we keep charging people?

Enrique: Interactive Advertising.

Microsoft: Fantastic, why didn't we think of this before.

[mythicalgriffin]

this is the funniest thing I have ever seen. It's so funny I didn't even laugh.

[Fear08MX]

Yeah I really need a gaming PC.

[comedianofear]

Isso ai só pode ser palhaçada né!! pagar pra ver propaganda isso é o fim.

[afrotravis]

hahha SONY tv

[Nero68]

Yeah, I've always wanted to share ads with my friends!!!

[Cronyni]

I think I'd rather have my identity stolen that have this on my Xbox

[Cronyni]

Repeat after me:

"Advertising is not content"

"Advertising is never cool"

"Auto-tweet is a recipe for me to lose followers"

"Uniqueness does not have a scale"

[JamFoub]

I am so done with Xbox and Microsoft. Live cancelled, Xbox gathering dust, Beast of a PC purchased, Steam Waiting. Xbox Goodbye

[Wiliraughshai]

@JamFoub *And this all while running Windows 7* Contradictary much!

[Yallniggasbetrollin]

You took HALO 2 OFFLINE FOR THIS?

[wigglewaggleify]

So wouldn't it be great if I could share this video to anyone even remotely willing to buy a 360 or Kinect? Well...

[UKPCGamingVideos]

LOOOOOOOOOOOOOOOOOOOOOOOOOOOOO­OOOL 

[Xilumx]

Why would we 'like' to see ads? wtf? We bought the xbox for one reason, gaming.

Anyway, give us Microsoft points for every ad we view? :)

[XODSTProductionsX]

I love how the TV he is using is a SONY TV ^_^

[McBawse]

I like the Sony TV in the background.

[DrummingAMilkshake]

if they drop the XboxLives costs with those ads, why not? :)

[TURKEYkebabz]

PS3 = Best Exclusives

Nintendo consoles = Good consoles for casuals

PC Gaming = superior online and third party titles

360 = Pay money for no exclusives.

I never thought I would see the day when there are advertisements for advertisements.

[RiipperiFin]

@TURKEYkebabz uum dude ps3 best exclusives, yeaaaaaah im pretty sure xbox has more exclusives u know halos,gow,and so on....



[eldiablo8713]

@RiipperiFin

you named 2 games, thats all xbox has, trust me, i have an xbox and a ps3, the only good game it has is halo

ps3 exclusives in my opinion are far better

[Justice3d117]

@RiipperiFin well if you really want to start a console war technically wii has a 20 to 1 exclusive rate compared to other consoles,but to be fair there not all GOOD exclusives

[TURKEYkebabz]

@RiipperiFin

"uum dude ps3 best exclusives, yeaaaaaah im pretty sure xbox has more exclusives u know halos,gow,and so on...."

Halo, Gears of War, Forza, that's it.

PS3 has MGS4, inFamous 2, LittleBigPlanet 2, Resistance 3, Uncharted 3, the Last Guardian, and SO much more.

[FailsafeChaos]

Kinect and ads. I'm 100% positive Xbox users want neither of these things. I don't own an Xbox myself but I sympathize with them big time.

[lolspammer1]

this is just sad...

[DUBsekurity]

I wonder if Kinect can recognize you shooting yourself in the face, because that's what's being done here.

[GreatTherion]

LOL Look at all the dislikes.

[TheRealMadJack]

@Handagotes

Since when Microsoft cares about what gamers want? Look at GWFL and then look at this epic failure.

[evillordofboredom]

I think I will be ignoring the whole advertising aspect of Xbox Live when the new Dashboard comes.

I have Xbox Live to play games, not to watch pointless ads like what this stupid thing brings.

I guess this gives Microsoft more money because more and more companies will want to have their 'spot' on the area. But still, for the gamers this is a pointless thing to include imo.

[Microja]

Sony TV...

[Stuquan]

Laughing at the fact that the TV they're using is a Sony.

[wambo114]

...

[mrsixtyvi]

A million sperm and this guy was the fastest...

[JJnnaatt]

He got a "please kill me" look during the whole vid.

[Fiestared1999]

I can't believe he talks about this like it's a good thing. Good thing I only have XBL silver cause I am NOT paying to be bombarded with ads.

[DemonicTurtle66]

I'm so glad I didn't renew my XBL subscription

[TheFloodFourm]

Theres his twitter!

trolling time!

[fantastibones]

'Teens are social creatures'

Creatures? xD

[TheFloodFourm]

Do people actually tweet ads?

[Solypsys]

>Wants to show me something cool

>It's an add

WELL DONE ENRIQAYUEYEAUEYE

[TheRedYellowOrange]

Anyone notice the Sony TV?

[lavar86]

It's not the gamers job to advertise Toyota/coke products. Were already paying $60(increased from $50 recently), if you plan on putting bullshit ads everywhere then this Live needs to be free or gold users should have the option of turning that crap off.

[AdamhaiderTV]

Did any of you actually watch and understand the presentation? NuAds is activated by the consumer, it's not forced upon them. It's virtually unobtrusive.

If you haven't realised by now the Xbox is NOT just a gaming machine any more but an interactive IPTV device, which is the future of gaming whether you like it or not.

Microsoft is not doing this to f*ck consumers over but using it as a platform for developers and content providers to work with the Xbox to bring users a better experience.

[MrKhubbo]

i pay £0 for steam. only ads i get is new game releases/deals (this can be turned off in the options

i pay £0 for PSN

i pay £40 a year for xbox live for ads?

[1989DarthBalls]

NO...please do not put ads on loading times in games...

[Elltrixer]

This is why people laugh at you Microsoft.

[AstroNominonX37]

My Gold membership better be free now.

[jagfreeze]

Why won't Adblock Plus install on my Xbox 360? Oh thats right. I have a PC. Master Race.

[SHUUNNNNN]

@jagfreeze MASTER RACE! MASTER RACE! MASTER RACE! WE ARE DOMINANT!

[HaaHWaaW]

Make Xbox Live free if you want pull crap like this.

[EarthDecayed]

Aren't ads supposed to make things cheaper (if not even free)? Why the hell are we paying up to $60 usd then?

[RoboAddy]

This video just makes me feel cold and sad.

Are Microsoft really this out-of-touch with their customers?

I haven't had an Xbox since I bought one for the Gears of War 2 launch and kept it for 2 months. I'm really glad that PSN only has ads for games and that's only if I choose to go into the PSN Store. and I don't PAY to get online, either.

[UnknownUserdha]

I really want a SONY tv now, for some reason.

[reivak88]

Lamentable. Video ends the same I say: Xbox Goodbye

[koron44]

why would you do that? wtf

[rastahuen]

Microsoft uses a SONY tv?

[vulnerabledonkey]

Why the hell would I share a coke advert with my friends?

[GigaPhil]

Xbox Goodbye? funny, I was thinking exactly the same thing.

[silasO51]

"wouldn't it be great if i could take that ad and share with my friends..."

no, it wouldn't. Your friends will de-friend you in a heartbeat. Nobody wants to watch ads.

[rik582]

>Sony TV

[wigglewaggleify]

Kinect: Everyone but Microsoft has a clue on how to use it.

[Settlerplay]

>Have a PC

>Play videogames

>Don't get ads

[Lolibats]

People pay to get rid of ads, you know.

[AeitZean]

Microsoft - developing new technology to help you help them spam your friends!

[Thebestever441]

lol at dislikes.

[megamuffin15]

Good thing I'm never buying a Kinect :D

[RxVirus]

Microsoft is using a Sony HDTV? LOOOOL!

[edinburghfreak]

I understand why this video got so many dislikes on youtube in the first place as gamers would not like intrusive ads in games. BUT (this is a big but) if there is a separate section on the dashboard for interactive ads with offering some vouchers/deals if people watch the ads then it s win for both sides. Companies like Groupon/Livingsocial can also put their deals up there. I would like it to be a separate section and there IS a place for these interactive ads esp with Kinect.

[Tryagainlater]

MY EYES!

[MrSweettongue]

you say NU ads we say NO ads

[jacobholdcroft]

last time i checked i played games on the 360 not advertisments

[sackboy8472]

Glad I dont have to pay for online on my ps3, and pc, why would I pay for online just to see more advertisments?

[Mewpals]

thank god i have a ps3

[CodySeanTV]

ヽ(ｏ`皿′ｏ)ﾉ NOOOOO!

[ViolentStCannon]

This is why I'm glad that I have a gaming PC. Thumbs up for Steam.

[plyestrhrt]

I would rather get my credit card data stolen than be a part of this.

[slojam81]

5:19 "Xbox, goodbye"

my feelings exactly

[mainfrym]

You are paying to get advertising. I will enjoy my free PSN with NO ads.

[jatoskopie]

"Microsoft", I used to love you. Now... let's say I love Justin Bieber more than you. :x

[johntis]

This is the most stupid thing i have heard in years

[maxgrubb]

Im so glad I sold my xbox last week. Microsoft is destroying Xbox...

[HarryBandell]

Good ideas, shitty implementation. Unless I'm paying less for Xbox Live because of it, get your adverts off my dashboard.

[drewuke2005]

60 bucks + kinect = interactive ads...

...thanks microsoft :(

[Riiivinn]

hey microsoft, no one wants to watch ads or share ads with their friends

[Nurg0]

Xbox - where you pay money for ads, free services and to use your own connection for p2p multiplayer.

[Xellosak]

So, if I tweet an ad , do I get money for this , like MS ?

[Bashizzle89]

This is great! All of my videogames will be free now, just like TV, right?

Also, why on earth would I want to bombard the people I consider as friends with ads?

[ambra7z]

people want ad-free stuff and they would pay more money for that: nobody is interested into sharing "ads". NOBODY WANTS TO SEE ADS

[LukeRJAust]

THIS IS ALL THAT IS WRONG WITH THE WORLD.

Microsoft, your idea is bad and you should feel bad.

[PineappleSkewer]

Xbox goodbye, indeed.

[SuperDekr]

we want mo' moneh'

[1337batn]

THE TV IS MADE BY SONY

[nandapillai]

How long before a 30 second ad interrupts after 1 hour of gameplay? Ask yourself that.

[WebSter23pol]

Microsoft, what are you doing?!

[Gecko954]

What a waste of technology.

[Blacksnyder]

Shame. Do you not have any?

[AXSR388]

Good thing I bought a Sony ® Playstation 3 ™

[Cheetoz2112]

STOP

JUST

STOP

[Galkatokk]

>Have a PS3

>Play videogames

>Don't get ads

[OrdoMallius]

@Galkatokk

I would thumb you up but your trying to greentext on youtube

[OrdoMallius]

@Galkatokk

>ps3

>games

LOL

[SunkenPirate]

@Galkatokk you know that its good sometimes to not live completely under a rock, dont' you?

[Matrimelee]

And people say that the PS3 has no games. Hahahahaha...

[Brainstorm4ever]

But the best thing is the TV, Sony.

[Brainstorm4ever]

damn time to go mac. Boycott casual Microsoft.

[anonekro]

@Brainstorm4ever

That's the stupidest thing I've heard in a while. Boycotting one greedy corp by giving money to an even greedier one.

[hyperwire0]

Yup lovin' the the Sony TV the got to demo this.

[OrdoMallius]

That's it xbox... Goodbye.

that sentence was never truer