I agree that Brand Valuation could be very helpfull. I suspect that there is a great barrier to overcome. Firms need to provide information in order to calculate. And I believe that, for marketing reasons, they will not provide the info. It can damage a firm when it is not doing right. Think about BP, whats in it for them to provide info.
I agree that Brand Valuation could be very helpfull. I suspect that there is a great barrier to overcome. Firms need to provide information in order to calculate. And I believe that, for marketing reasons, they will not provide the info. It can damage a firm when it is not doing right. Think about BP, whats in it for them to provide info.
Martin69tube 1 year ago